The document discusses how effectively the artist's main music video product combines with ancillary texts like a digipack and magazine ad. While the ancillary texts advertise the full album rather than a single song, themes, imagery, and naming are used consistently across products to link them. Binary oppositions in narrative and imagery also add complexity. The digipack and music video directly reference the record company and share footage from the music video shoot. The magazine ad is the weakest in combining as it only advertises the digipack without relating to the music video. Overall, themes, imagery, names, and some direct references effectively combine the products despite serving different purposes.

1. How effective is the
combination of your main
product and ancillary texts?
Evaluation: Q2

2. To Be Noted
 It is vital for all of my media products to effectively
combine as it establishes the artists and songs
identity. This is not only vital for the artist, but also for
the audience.
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 My ancillary texts are separate/'stand alone' to my music
video due to them advertising an entire album, whilst my
music video represents connotations of one particular
song.
 Due to this I do not think that my ancillary texts are, or
need to be directly linked to the music video since they are
advertising an entire album rather than a specific song.
 If I was to state that my ancillary text are linked directly
with my music video, this could be seen as misleading and
false.

3. Binary Oppositions
 I believe that one way that the combination
of my advert, digipack and music video is
made effective, is through the binary
oppositions that have fuelled their creation.
 I have used Levi Strauss’ theory of binary
oppositions in order to make the media
have a further meaning that just what it is.
For example, instead of just being a music
video that has a basic narrative, it is made
more complex by the juxtaposing
characters within it and their different views
on society.
 In my digipack I have used juxtaposing
rural and urban imagery as it follows the
same theory and cause my ancillary texts
to become effective in combination with my
music video.
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4. Themes
 Another was that my media texts are made effective, is the use
of consistent themes throughout.
 In my music video there is a lot of imagery of the sky. This is
because the sky is seen to depict hope and is therefore relevant
to the theme of the music video. The sky is therefore also heavily
featured on both of my ancillary text. This allows all of my
products to demonstrate their clear link and show how they are
not individual media texts.
The sky can be seen in
all of my media products
as demonstrated here.

5. The Imagery
 All the images that have been used on
my digipack and magazine ad, were
taken on the set of the music video.
 This shows a direct link between the
products, however this is not direct to
audiences. It is still a link none the less
as I have identified.

6. The Name
 I decided to name my digipack ‘Discoveries Made’. This
suggests that the album will detail all of the discoveries
that the artist has made through the tracks.
 This correlates to my video as there is a ‘discovery’ made
in regards to the singers views on society and the
homeless. He discovers that not all homeless people want
help and that they may have their own views on society
which cause this. This correlation shows how all of my
media products are combined effectively.
 The album name is also intriguing and would draw
audiences in to find out what discoveries have been made
by the artist. This would in turn draw a large audience to
the music video in order for them to visually see how the
artist has made his discovery (the meaning behind it).

7. Record Company
 Both my music video and digipack reference the
record company as this is a convention of these
products.
 By including the same information on both
products, I have effectively linked digital and
physical media texts together and shown how my
media products combine.

8. Magazine Ad
 This is the least effective product when combined
since it only advertises the digipack and had no
direct relation to the music video.
 It is also the most simplistic out of all of the
products. Due to this it does not have as many
links with the other products.
 Despite, the colours used and imagery being
similar, the product is the weakest in terms of its
effectiveness when combined with the other
media products.