Evaluation question 2
•Download as PPTX, PDF•
0 likes•86 views
The combination of the main product and ancillary texts is effective because it uses reoccurring motifs to clearly link all of the products together. The same actors appear on both print products and in the music video. Photos used on the print products were also taken with props from the music video. Visual elements like clouds reference imagery from the music video as well. These linking elements make it obvious that the products are meant to be viewed as a cohesive package related to the same music genre.
Report
Share
Report
Share
Recommended
Evaluation Question 2
The document discusses the effectiveness of combining products and texts to promote an artist. It establishes recurring motifs, like the London Eye featured in a music video, across different products to visually link them together as a package. Using the same font and color scheme throughout further suggests unity between the products. Overall, the package is effective at promotion through consistent recurring motifs that establish a distinctive house style.
Edited question 2 media
The document discusses how the music video, advertisement, and other promotional materials for a new artist are effectively linked through consistent visual elements. Specifically, the artist wears the same jacket and blouse in the music video, advertisement, and on the digipak. Additionally, the same colors are used throughout. Using consistent imagery and styling clearly connects all the promotional pieces and helps establish the new artist.
A2 media question 2
The document discusses the effectiveness of combining a music artist's main product with ancillary designs to create a recognizable brand. The artist established a weathered sepia style across promotional images to relate to grainy video footage and create coherence. This orange-tinged look gave the package an iconic style symbolic of alternative metal. Elements like cigarette burns on the album digipak and spray paint effects on ads appealed to the target audience and followed conventions for depicting decay, instability, and downward spirals. Overall, the visual campaign successfully combined symbolic imagery to effectively promote the artist and music video themes.
Evaluation question 2 (media)
1. The document discusses how synergy and convergence were used across various promotional materials for a music product, including using the same fonts, images, and logos on a digipak and poster.
2. Social media promotion strategies are proposed, like using hashtags on Twitter and posting video clips on Instagram and Facebook to promote the music video virally.
3. Advertisements on radio, TV, billboards and magazines are suggested to further promote the product to both the target audience and secondary audiences.
Evaluation Question Two.
The document discusses how maintaining continuity across ancillary media products is effective for building an artist's brand identity. It notes that often music videos and digipaks will share similar themes and styles to link the products together. The discussed products used the same font, backgrounds, locations, and clothing styles to create continuity between the digipak, poster, and music video. Editing the products with similar techniques like a "washed out" look also helped the audience easily connect the pieces and start to recognize the brand.
How effective is the combination of your main
The combination of the artist's main music video product and ancillary materials like the magazine advertisement and digipak is effective because they are carefully linked and connected in several ways.
The advertisement and digipak use the same font and image to create a recognizable identity. The video, advertisement and digipak also share a common autumnal woodland theme. Specific shots from the video are replicated in the digipak to strengthen the connection.
These visual and thematic links between the different media allow recognition and fluidity between the pieces, attracting attention and prompting consumers to explore the artist's profile and purchase the materials. The links are meant to create a memorable bond between the audience and the artist's various
Q2: How effective is the combination of your main product and ancillary tasks?
The combination of the music video, digipak, and advert are closely linked through consistent themes. The video contrasts stereotypes in basketball, linking people worldwide. Images like gunshots and basketball actions are featured. Themes of striving for success and dreams are represented through clouds in the video and on the digipak and advert. Fonts, colors, and actors are used consistently across products. The brand aims to remove stereotypes of rock music and motivate audiences to achieve their dreams.
How effective is the combination of your main and ancillary texts?
The document discusses ways to maintain continuity between different media products in a multimedia campaign. It notes that artists often use consistent themes, motifs, fonts, and locations across products like music videos, album covers, and advertisements. The author chose to use the bright colors, nature theme, Desdemona font, and forest location across their own video, digipak, and magazine advert to promote a message of equal rights and homosexual marriage. Maintaining these elements of continuity helps audience members easily relate all of the products and creates a cohesive brand image.
Recommended
Evaluation Question 2
The document discusses the effectiveness of combining products and texts to promote an artist. It establishes recurring motifs, like the London Eye featured in a music video, across different products to visually link them together as a package. Using the same font and color scheme throughout further suggests unity between the products. Overall, the package is effective at promotion through consistent recurring motifs that establish a distinctive house style.
Edited question 2 media
The document discusses how the music video, advertisement, and other promotional materials for a new artist are effectively linked through consistent visual elements. Specifically, the artist wears the same jacket and blouse in the music video, advertisement, and on the digipak. Additionally, the same colors are used throughout. Using consistent imagery and styling clearly connects all the promotional pieces and helps establish the new artist.
A2 media question 2
The document discusses the effectiveness of combining a music artist's main product with ancillary designs to create a recognizable brand. The artist established a weathered sepia style across promotional images to relate to grainy video footage and create coherence. This orange-tinged look gave the package an iconic style symbolic of alternative metal. Elements like cigarette burns on the album digipak and spray paint effects on ads appealed to the target audience and followed conventions for depicting decay, instability, and downward spirals. Overall, the visual campaign successfully combined symbolic imagery to effectively promote the artist and music video themes.
Evaluation question 2 (media)
1. The document discusses how synergy and convergence were used across various promotional materials for a music product, including using the same fonts, images, and logos on a digipak and poster.
2. Social media promotion strategies are proposed, like using hashtags on Twitter and posting video clips on Instagram and Facebook to promote the music video virally.
3. Advertisements on radio, TV, billboards and magazines are suggested to further promote the product to both the target audience and secondary audiences.
Evaluation Question Two.
The document discusses how maintaining continuity across ancillary media products is effective for building an artist's brand identity. It notes that often music videos and digipaks will share similar themes and styles to link the products together. The discussed products used the same font, backgrounds, locations, and clothing styles to create continuity between the digipak, poster, and music video. Editing the products with similar techniques like a "washed out" look also helped the audience easily connect the pieces and start to recognize the brand.
How effective is the combination of your main
The combination of the artist's main music video product and ancillary materials like the magazine advertisement and digipak is effective because they are carefully linked and connected in several ways.
The advertisement and digipak use the same font and image to create a recognizable identity. The video, advertisement and digipak also share a common autumnal woodland theme. Specific shots from the video are replicated in the digipak to strengthen the connection.
These visual and thematic links between the different media allow recognition and fluidity between the pieces, attracting attention and prompting consumers to explore the artist's profile and purchase the materials. The links are meant to create a memorable bond between the audience and the artist's various
Q2: How effective is the combination of your main product and ancillary tasks?
The combination of the music video, digipak, and advert are closely linked through consistent themes. The video contrasts stereotypes in basketball, linking people worldwide. Images like gunshots and basketball actions are featured. Themes of striving for success and dreams are represented through clouds in the video and on the digipak and advert. Fonts, colors, and actors are used consistently across products. The brand aims to remove stereotypes of rock music and motivate audiences to achieve their dreams.
How effective is the combination of your main and ancillary texts?
The document discusses ways to maintain continuity between different media products in a multimedia campaign. It notes that artists often use consistent themes, motifs, fonts, and locations across products like music videos, album covers, and advertisements. The author chose to use the bright colors, nature theme, Desdemona font, and forest location across their own video, digipak, and magazine advert to promote a message of equal rights and homosexual marriage. Maintaining these elements of continuity helps audience members easily relate all of the products and creates a cohesive brand image.
Evaluation: Q2
The document discusses how effectively the artist's main music video product combines with ancillary texts like a digipack and magazine ad.
While the ancillary texts advertise the full album rather than a single song, themes, imagery, and naming are used consistently across products to link them. Binary oppositions in narrative and imagery also add complexity. The digipack and music video directly reference the record company and share footage from the music video shoot. The magazine ad is the weakest in combining as it only advertises the digipack without relating to the music video. Overall, themes, imagery, names, and some direct references effectively combine the products despite serving different purposes.
Evaluation question 2
The combination of the main album product and ancillary texts like the music video and digipak was effective in promoting the album for several reasons:
1) All products used consistent sky and abstract imagery to adhere to the psychedelic genre and reinforce the album title of "Weird Sky", creating synergy across products.
2) A distinctive pink and green color palette was used in the digipaks and elements of the music video to clearly connect the products and appeal to younger demographics.
3) Digital convergence of the products on social media and streaming platforms helped reach a wide range of consumers and allowed for easy access to the album.
Evaluation Question 2
The combination of the main product (promotional music video) and ancillary texts (digipak and magazine advert) were effective in promoting the song. This was due to research conducted and feedback received, which ensured the products were clear, attractive, and synergistically linked. The products were linked through consistent use of font style, inclusion of the artist across all products, matching costumes, and use of the same location. Real-world examples also demonstrate how synergistic links between music videos, album covers, and adverts can successfully promote songs.
Media Evaluation - Question 2
The document discusses how three products - a main music video product and two ancillary texts (a digipak and advert) work together to promote an album. It notes that they reference each other visually through shared imagery, locations, fonts, color schemes and themes. This visual continuity helps position the products as a coherent package that sells both the album and the band's image to audiences.
Evaluation question 2
The combination of the main album and ancillary texts like the music video and digipak packaging is effective in promoting the album. Key elements like the sky imagery, surreal visuals, and vibrant color palette are consistently used across products to create a cohesive theme relating to the album title "Weird Sky". While some imagery like floating heads was omitted from ancillary texts, similar surreal elements and the sky images build recognition and intrigue among fans. Uploading the music video on digital platforms also helps promote the products and reach consumers across different media. Easter eggs like elements from the video used in the album art further engage fans familiar with the artist's work.
Evaluation question 2
The media products effectively link together through consistent use of the main artist's costume, props, poses, colors, fonts, and message across a music video, digipack, and magazine advert. Specifically, the artist wears the same hat in all pieces to create a distinctive image, holds a microphone in the same way, and features low-key lighting with a focus on the artist. The products also share a theme of success and use similar colors and fonts to visually connect the different texts.
Mag Ad designs
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently on both ancillary texts to connect all three products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together, the shared visuals and continuity of design across the different media create a recognizable style and strengthen the promotional campaign.
Evaluation question 2
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently in the Digipak and ad to connect the products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together these continuity elements create a recognizable style across all of the promotional materials.
Evaluation Question 2
Our main product was a music video that featured a beach theme. This theme was carried through to the ancillary products of a digipak and magazine advertisement to create cohesion across products. Similar images from the music video were used on both the digipak and advertisement to clearly link the products together and help promote the unsigned band. Sparrows were also featured in both the advertisement and digipak through still images and photoshopped additions to appeal to the band's indie audience.
Evaluation Question 2 (Media A2)
The document evaluates how effective the combination of a main product and ancillary texts are. It discusses two posters and a magazine cover created for a marketing campaign that link the products together through the use of consistent typography, characters, settings, logos and blogs. The same mise-en-scene is also used across the posters and teaser trailer to further connect the pieces. Overall, the use of identical typography, characters and their roles across all the products is meant to make the title and characters recognizable and demonstrate continuity within the marketing campaign.
Presentation1
The document discusses how a group created several products that were linked through consistent visual elements. [1] They used the same picture from their video in a magazine advert and digipack to clearly show the connection between products. [2] The main video and ancillary texts were also linked through matching fonts, colors, lighting, and an overall black-and-white theme. [3] The group felt the black-and-white effect helped the products stand out and tie together as a cohesive project.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Digipak feedback
The document provides feedback on Luke Newcombe's digipak design for an album. It discusses:
1) Luke used Facebook to get feedback from friends who are in his target demographic.
2) Feedback praised Luke's editing technique of cutting up the album cover image to give a "dimension effect", which relates to the album title "Dimensions".
3) A simplistic white and black color scheme with the image as the main focus was also well-received as it complemented the editing and made the image stand out.
9. colour correction
The video clip had a yellow tint that the user wanted to remove to make the colors more natural. They used the color balance effect and adjusted the color levels until the clip had a more natural tone. Finding the right effect and adjusting the levels corrected the color until it was less yellow.
9. gradually dimming clips
A video editor wanted to gradually dim a light switch clip before music starts. They clicked timing points in the clip to lower the brightness over time, rather than an abrupt blackout, creating a smoother transition to darkness that fits with the subsequent pause before the music.
3. treatment slideshow
The music video will have a fragmented and circular narrative following a restless man and the emotional support of a woman. Scenes will include the two waking up together with her wearing his shirt, spending time in the woods drinking coffee, and the man showing vulnerability alone in his room at night. The woman wears a red dress and brings light to the man when she returns. They go out together with colorful lights, and the cycle repeats with her closing the blinds and turning off the light for him to sleep this time.
Merging layers
To merge logos at the bottom of a page so they can be moved together without changing their positions relative to each other, select the layers containing the logos by holding Ctrl and right clicking on one of the layers, then select "merge layers" from the menu to combine them all onto a single layer.
Audience profile slideshow
The document discusses the characteristics of indie music audiences. It notes that the indie genre includes diverse styles that allow artists freedom of expression. This openness may lead audiences to listen to a wider range of music and appreciate artists' uniqueness. Indie musicians often have small, loyal fan bases and can inspire aspiring artists in the audience through their grassroots success stories.
Opacity
The document discusses opacity and how it can be adjusted to fade images slightly on the layer it is applied to. The opacity setting is located in the layers panel and controls how see-through the layer is, allowing any elements placed on top of it like text to show through. Adjusting the opacity lower makes the image more transparent.
Merging layers
To merge logos at the bottom of a page so they can be moved together without changing their positions relative to each other, select the layers containing the logos by holding Ctrl and right clicking on one of the layers, then select "merge layers" from the menu to combine them all onto a single layer.
LinkedIn SlideShare: Knowledge, Well-Presented
70 million professionals use LinkedIn SlideShare to learn about any topic quickly and stand out.
More Related Content
What's hot
Evaluation: Q2
The document discusses how effectively the artist's main music video product combines with ancillary texts like a digipack and magazine ad.
While the ancillary texts advertise the full album rather than a single song, themes, imagery, and naming are used consistently across products to link them. Binary oppositions in narrative and imagery also add complexity. The digipack and music video directly reference the record company and share footage from the music video shoot. The magazine ad is the weakest in combining as it only advertises the digipack without relating to the music video. Overall, themes, imagery, names, and some direct references effectively combine the products despite serving different purposes.
Evaluation question 2
The combination of the main album product and ancillary texts like the music video and digipak was effective in promoting the album for several reasons:
1) All products used consistent sky and abstract imagery to adhere to the psychedelic genre and reinforce the album title of "Weird Sky", creating synergy across products.
2) A distinctive pink and green color palette was used in the digipaks and elements of the music video to clearly connect the products and appeal to younger demographics.
3) Digital convergence of the products on social media and streaming platforms helped reach a wide range of consumers and allowed for easy access to the album.
Evaluation Question 2
The combination of the main product (promotional music video) and ancillary texts (digipak and magazine advert) were effective in promoting the song. This was due to research conducted and feedback received, which ensured the products were clear, attractive, and synergistically linked. The products were linked through consistent use of font style, inclusion of the artist across all products, matching costumes, and use of the same location. Real-world examples also demonstrate how synergistic links between music videos, album covers, and adverts can successfully promote songs.
Media Evaluation - Question 2
The document discusses how three products - a main music video product and two ancillary texts (a digipak and advert) work together to promote an album. It notes that they reference each other visually through shared imagery, locations, fonts, color schemes and themes. This visual continuity helps position the products as a coherent package that sells both the album and the band's image to audiences.
Evaluation question 2
The combination of the main album and ancillary texts like the music video and digipak packaging is effective in promoting the album. Key elements like the sky imagery, surreal visuals, and vibrant color palette are consistently used across products to create a cohesive theme relating to the album title "Weird Sky". While some imagery like floating heads was omitted from ancillary texts, similar surreal elements and the sky images build recognition and intrigue among fans. Uploading the music video on digital platforms also helps promote the products and reach consumers across different media. Easter eggs like elements from the video used in the album art further engage fans familiar with the artist's work.
Evaluation question 2
The media products effectively link together through consistent use of the main artist's costume, props, poses, colors, fonts, and message across a music video, digipack, and magazine advert. Specifically, the artist wears the same hat in all pieces to create a distinctive image, holds a microphone in the same way, and features low-key lighting with a focus on the artist. The products also share a theme of success and use similar colors and fonts to visually connect the different texts.
Mag Ad designs
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently on both ancillary texts to connect all three products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together, the shared visuals and continuity of design across the different media create a recognizable style and strengthen the promotional campaign.
Evaluation question 2
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently in the Digipak and ad to connect the products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together these continuity elements create a recognizable style across all of the promotional materials.
Evaluation Question 2
Our main product was a music video that featured a beach theme. This theme was carried through to the ancillary products of a digipak and magazine advertisement to create cohesion across products. Similar images from the music video were used on both the digipak and advertisement to clearly link the products together and help promote the unsigned band. Sparrows were also featured in both the advertisement and digipak through still images and photoshopped additions to appeal to the band's indie audience.
Evaluation Question 2 (Media A2)
The document evaluates how effective the combination of a main product and ancillary texts are. It discusses two posters and a magazine cover created for a marketing campaign that link the products together through the use of consistent typography, characters, settings, logos and blogs. The same mise-en-scene is also used across the posters and teaser trailer to further connect the pieces. Overall, the use of identical typography, characters and their roles across all the products is meant to make the title and characters recognizable and demonstrate continuity within the marketing campaign.
Presentation1
The document discusses how a group created several products that were linked through consistent visual elements. [1] They used the same picture from their video in a magazine advert and digipack to clearly show the connection between products. [2] The main video and ancillary texts were also linked through matching fonts, colors, lighting, and an overall black-and-white theme. [3] The group felt the black-and-white effect helped the products stand out and tie together as a cohesive project.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Digipak feedback
The document provides feedback on Luke Newcombe's digipak design for an album. It discusses:
1) Luke used Facebook to get feedback from friends who are in his target demographic.
2) Feedback praised Luke's editing technique of cutting up the album cover image to give a "dimension effect", which relates to the album title "Dimensions".
3) A simplistic white and black color scheme with the image as the main focus was also well-received as it complemented the editing and made the image stand out.
What's hot (13)
Viewers also liked
9. colour correction
The video clip had a yellow tint that the user wanted to remove to make the colors more natural. They used the color balance effect and adjusted the color levels until the clip had a more natural tone. Finding the right effect and adjusting the levels corrected the color until it was less yellow.
9. gradually dimming clips
A video editor wanted to gradually dim a light switch clip before music starts. They clicked timing points in the clip to lower the brightness over time, rather than an abrupt blackout, creating a smoother transition to darkness that fits with the subsequent pause before the music.
3. treatment slideshow
The music video will have a fragmented and circular narrative following a restless man and the emotional support of a woman. Scenes will include the two waking up together with her wearing his shirt, spending time in the woods drinking coffee, and the man showing vulnerability alone in his room at night. The woman wears a red dress and brings light to the man when she returns. They go out together with colorful lights, and the cycle repeats with her closing the blinds and turning off the light for him to sleep this time.
Merging layers
To merge logos at the bottom of a page so they can be moved together without changing their positions relative to each other, select the layers containing the logos by holding Ctrl and right clicking on one of the layers, then select "merge layers" from the menu to combine them all onto a single layer.
Audience profile slideshow
The document discusses the characteristics of indie music audiences. It notes that the indie genre includes diverse styles that allow artists freedom of expression. This openness may lead audiences to listen to a wider range of music and appreciate artists' uniqueness. Indie musicians often have small, loyal fan bases and can inspire aspiring artists in the audience through their grassroots success stories.
Opacity
The document discusses opacity and how it can be adjusted to fade images slightly on the layer it is applied to. The opacity setting is located in the layers panel and controls how see-through the layer is, allowing any elements placed on top of it like text to show through. Adjusting the opacity lower makes the image more transparent.
Merging layers
To merge logos at the bottom of a page so they can be moved together without changing their positions relative to each other, select the layers containing the logos by holding Ctrl and right clicking on one of the layers, then select "merge layers" from the menu to combine them all onto a single layer.
LinkedIn SlideShare: Knowledge, Well-Presented
70 million professionals use LinkedIn SlideShare to learn about any topic quickly and stand out.
Viewers also liked (9)
Similar to Evaluation question 2
Evaluation Question 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak and advert. It finds that using the same location, characters, and themes across the music video and digipak creates clear links between the products that will be recognizable to audiences. Similarly, using screenshots and characters from the music video in the advert helps audiences instantly identify it as being related to the video. Consistent use of fonts, logos, and color enhancements also ties the three products together cohesively.
Q3
The document discusses the effectiveness of combining a band's main product (their album) with ancillary texts like a digipak, music video, and advert. There are links created between the products through using consistent props, locations, imagery and logos. However, some links could be stronger by adjusting small design details. Overall, the combination of products is deemed effective as they create synergy and recognition between the pieces. But the document suggests there is still room for improvement to make the links and synergy even stronger.
Q2
The document discusses the effectiveness of combining a band's main product (their album) with ancillary texts like a digipak, music video, and advert. There are links created between the products through using consistent props, locations, imagery and logos. However, some links could be stronger by adjusting small design details. Overall, the combination of products is deemed effective as they create synergy and recognition between the pieces. But the document suggests there is still room for improvement to make the links and synergy even stronger.
Evaulation 2
The student produced a music video, poster, and digipak for an artist. The music video and poster are most effectively linked through their similar colors and location featured in both. However, linking the text between the two could have improved synergy. The digipak has the least synergy due to different colors and fonts compared to the other works. Audiences felt the poster corresponded better to the music video. Matching fonts and colors across all products would have improved the synergistic combination.
A2 evaluation UPDATED
This document discusses the effectiveness of combining a main music product with ancillary texts like advertisements and album artwork. The key elements discussed are establishing a consistent house style, main theme, and visual links between products. Specifically, the document examines how a home theme was used across a music video, album artwork, and advertisement to effectively tie the products together through similar imagery and color schemes. This visual consistency allows the audience to easily associate each product and recognize the artist's brand.
Evaluation question 2
The document evaluates the effectiveness of combining a main music video product with two ancillary texts: a digipak and promotional poster. It finds that the products are strongly linked through consistent branding elements like a rabbit mask, similar color schemes, distorted visual effects, and themes that continue across the products. These linking elements create synergy between the products, make the artist more recognizable, and differentiate the work from other artists. Peer feedback confirms the products feel cohesive and authentic.
Question 2
The digi-pak and music video were effectively connected through their shared color schemes. This helped audiences subconsciously link the two products. Additionally, the album advert and digi-pak followed conventions by using consistent branding, further connecting the ancillary texts. A grey scale color scheme was used across all three media products to convey themes of rebellion, simplicity, and raw music associated with indie rock. While most connections were strong, the album advert could have more directly linked to the music video by including band images, and inconsistency in the "download on iTunes" logo weakened the connection between the two ancillary texts. Overall, the main product and ancillary texts were largely effectively combined through shared visual elements, themes,
a2 eval 2
Here is the second evaluation question for my A2 coursework. How effective is the combination of your main product and ancillary texts?
Media Evaluation G325 'How effective is the combination of your main product ...
The music video for the song "When I was a Youngster" had a carefree and nostalgic vibe, featuring props and silliness. The digipak complemented this with quirky colors and childlike text, also including a QR code linking to the artist's blog. Mistakes in the poster's guidelines image were kept to resemble a child's work and advertise the video. Overall, the consistent theme, shared images, and synergy across the video, digipak and poster successfully represented the carefree, nostalgic vision for the project.
How effective is the combination of your main and ancillary texts?
The document discusses ways to achieve continuity between different media products in a multimedia campaign. It notes that artists often use consistent themes, motifs, fonts, and locations across products like music videos, album covers, and advertisements. The author of this document chose to use the bright colors, nature theme, Desdemona font, and a forest location across their own video, digipak, and magazine advert to link the products and create a cohesive campaign promoting equal rights. Maintaining continuity in these ways between main and supplementary materials results in a successful multimedia project according to the research presented.
Evaluation Question 2
The combination of the student's main music video product and ancillary texts like a CD digipack and poster are effective.
All the products aim to portray the same narrative and genre. Black and white is used consistently to represent the indie genre. Imagery and camera shots are also reused across products.
The digipack hints at the music video's narrative by showing bruises. The poster continues the black and white theme but adds blurred color to the background, hinting that not all is as it seems and referencing the abusive relationship theme.
Technical elements like shots are also mirrored between the products, with close-ups used prominently. There is a clear synergy and relationship between the products that
Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's album are related. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the products. Consistent lighting, effects, colors, text, and branding are used across all items to maintain a cohesive identity. Relating the various products allows users to recognize them as part of the same project and promotes the music video and album.
Digipak and video relation
The document discusses how the poster, digipak, and music video for a band's new album are related and maintain branding consistency. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the items. Text, lighting, effects, and color schemes are kept consistent across materials. This unified branding allows users familiar with one product to easily recognize the others and identifies all items as part of the same project.
Question 2 real
The digi-pak and music video were effectively connected through shared bright colors. A rebellious feel was prominent in both through unconventional designs.
The album advert and digi-pak were also connected through their adherence to conventions - both featured the album cover art. This consistency created brand recognition.
A grey scale color scheme linked all three products and reinforced themes of rebellion, simplicity, and raw music associated with indie rock. Lighting beams in the music video were also featured in the logo designs of the ancillary products.
However, the album advert could have been better connected to the music video by including images of the band. And the "download on iTunes" logo was inconsistently used
Question 2
The document discusses how recurring motifs, similar fonts, colors and imagery are used to effectively link ancillary products like a digipak and advert to a music video and create a cohesive promotional package. Bright high-contrast colors match the indie/folk music genre. A recurring guitar motif and filming the video in the same field where the guitar was photographed also help audience easily connect the different elements. The consistent natural colors and locations establish a clear brand style.
Evaluation Question 2 - FINAL
The document discusses the effectiveness of combining the main music video product with ancillary texts like a magazine and digipak. Key points:
- The same image, fonts, and locations were used across all products to maintain consistency and branding.
- Minimal and simple styles were chosen to make the products cohesive, recognizable, and appealing to the target country music audience.
- Locations, clothing, and aesthetic choices in the products were meant to represent both American and British culture to integrate genres.
- Centering, close-ups, and following conventions like the rule of thirds aimed to make the video and ancillary products visually pleasing.
Question 2 Evaluation
The combination of the main music video and ancillary texts like posters and album artwork is very effective. They maintain a consistent style with similar editing techniques and character placements that match the dream-like tone of the video. The artist is prominently featured on all materials, as is common for focusing a music video on the performer. The designs allow finding the right artist for the front while following audience conventions. High key lighting and blue tones create cohesion across the visual elements to convey the video's theme of purity in a way expected for pop music.
Evaluation question 2
The document discusses how three marketing products - a music video, magazine advertisement, and digital pack - are connected. It explains that the same locations, characters, pictures, and font are used across all three products to create synergy. While feedback suggested the font could be improved, the creator felt it fit the vintage style. Overall, the products are pleased but could be strengthened by adding more locations, narrative, and shots explaining the song lyrics to the music video.
Evaluation question 2
The document discusses how three marketing products - a music video, magazine advertisement, and digital pack - are connected. It explains that the same locations, characters, pictures, and font are used across all three products to create synergy. While feedback suggested the font could be improved, the creator felt it fit the vintage style. Overall, the products are pleased but could be strengthened by adding more locations, narrative, and shots explaining the song lyrics to the music video.
Evaluation question 2.
The document discusses how effective the combination of the main product and ancillary texts is. It explains that a website and digipak were created to promote the artist and product using the concept of synergy, where multiple products share similar interests and promote each other. Consistency across the website, digipak, and music video was achieved through matching font, pictures of the artist in the same costume and settings, and a monochrome effect. This created an effective link between all three products.
Similar to Evaluation question 2 (20)
Media Evaluation G325 'How effective is the combination of your main product ...
Media Evaluation G325 'How effective is the combination of your main product ...
How effective is the combination of your main and ancillary texts?
How effective is the combination of your main and ancillary texts?
More from sianna given
9. copying effects
Copying effects from one clip to another involves selecting all effects on the source clip by going to the edit tab and selecting all, copying those effects, and then pasting them onto the target clip in the same edit tab to transfer all effects.
Treatment slideshow
The music video will have a fragmented and circular narrative following a restless man and the emotional support of a woman. Scenes will include the two waking up together with her wearing his shirt, spending time in the woods drinking coffee, and the man showing vulnerability alone in his room at night. The woman wears a red dress and brings light to the man when she returns. They go out together with colorful lights, and the cycle repeats with her closing the blinds and turning off the light for him to sleep this time.
Treatment slideshow
The music video will have a fragmented and circular narrative following a restless man and the emotional support of a woman. Scenes will include the two waking up together with her wearing his shirt, spending time in the woods drinking coffee, and the man showing vulnerability alone in his room at night. The woman wears a red dress to lift his spirits and they go out together where lights and colors change throughout the night. Repeated shots at the beach hint at the cycle repeating as the video ends with the woman turning out the light for the man to sleep, implying the cycle will continue again.
evaluation question
Bauer Media Group would be well-suited to distribute the magazine because they have experience publishing over 600 magazines, have a trusted reputation with the public, and have previously produced 3 music magazines similar in type to the one being proposed. Choosing a major media distributor like Bauer Media Group is important because the costs of physically producing a magazine are high, so a large-scale distributor is needed to reach a wide audience and make a profit from sales.
Logo title thing
The document discusses modifying a magazine masthead to incorporate a barcode. The author hides the barcode in the masthead by placing it over solid black blocks. They inverse the barcode to make the lines and numbers white against the black background. They make the barcode image transparent so it can be placed over the magazine name. The author replaces existing lines in the masthead with the barcode, using tools to move and blend it in so it looks like it belongs in the design.
Logo title thing
The document discusses placing a barcode on a magazine masthead. It describes how the author found space for the barcode by hiding it within the masthead's solid black blocks. The author inverted the barcode to make the lines and numbers white so they would stand out against the black background. Tools were used to make the barcode transparent and place it over the masthead, then smudge and blur it to better integrate it into the design.
Moving the tshirt print
The text on the t-shirt made the cover lines difficult to read so the designer needed to move them. Using the patch tool, the designer was able to move pieces of the t-shirt and replace them with plain parts without the printed text. This allowed the cover lines to be seen clearly.
Moving the tshirt print
The text on the t-shirt made the cover lines difficult to read so the designer needed to move them. Using the patch tool, the designer was able to move pieces of the t-shirt and replace them with plain parts without text so the cover lines could be seen clearly.
Inserting a pull quote
The document discusses inserting a pull quote into a multi-column document layout. It describes adding a text box for the pull quote in the desired central position, then finding a button that adjusts how the text in the surrounding columns is positioned to flow around the pull quote box.
Evaluation of the preliminary task
The document discusses the design of a student magazine and how it represents particular social groups. It asks the designer questions about how different elements of the magazine represent students. The designer responds that:
1) The cover and article titles were suggested by students to represent their interests.
2) The articles and some additional topics were also suggested by students or chosen because they would interest most college students.
3) The front cover photo shows someone studying to represent students, and a direct gaze was avoided to keep the focus on studying.
4) The images in the contents page are all related to articles and one was taken at the college to represent students.
The designer is pleased with the colors chosen and layout
More from sianna given (10)
Recently uploaded
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Recently uploaded (20)
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Evaluation question 2
- 1. Evaluation Question 2. How effective is the combination of your main product and your ancillary texts?
- 2. Reoccurring motifs The same actors are seen on each of the print products as well as in the music video. This is a way that all the products link together and help the audience to recognise that the products are a part od a set.
- 3. Reoccurring Motifs There are also photos on both print products which were taken using the bench which was seen in the music video. This is a much less obvious link to the music video, especially on the digipak where one of the photos is a close up and the audience, or those looking at it would be unaware that they are sat on the bench. Poster Digipak
- 4. Reoccurring motifs The front cover of the digipak itself has an image of clouds on it, which is a reference to the clouds which reoccur throughout the music video, although they are not the same ones as I needed a still image and I couldn’t find a good position for them to be in in the clip from the music video. Video Still
- 5. Reoccurring motifs Having all of the products link together means that they are easily recognisable to be a part of the same package and is effective in showing the links.
- 6. How effective/ coherent the package is Due to there being links to all of the products, the package is effective in being obviously constructed and used together. There is continuation of images and typefaces, with the typefaces being clear and easy to read as well as linking to the genre or the music video. Because of these links and how each of the aspects of the products have connotations linking to the genre, it is effective.