The combination of the main music video product and two ancillary tasks of a digipak and magazine advertisement are effective at promoting the artist and song. The music video conveys the narrative of the song lyrics visually through the story of two sisters sharing memories. Both the digipak and magazine advertisement feature the same imagery of birds to maintain branding consistency across products and link them to the title of the song, "Wings". A neutral color palette is used throughout the products to match the indie music genre.

1. Q2) how effective is the combination of your main product and ancillary tasks?
For my productiontasks,Ihave createda musicvideoto‘Wings’byindie artist‘Birdy’alongwithtwo
ancillarytasksincludingadigipakandamagazine advertisementtogo withit.The purpose of
creatingthe musicvideowasto helpsell the songandto invoke areactionsoit leavesthe audience
rememberingthe song.Itspurpose isalsoto give the listenerabetterunderstandingof the songas
theyare able tovisuallysee andunderstandthe narrative of the video. Despite all of these being
factors inwhy a musicvideoisimportant,some peopleargue thatthe endresultstill hastoserve
one purpose whichispromotion.The musicvideoisapromotional tool forthe artist.Itsometimes
servesasa conductto attentionfroma label,butmore oftenitis a catalystfor CD salesor artist
songdownloads.Ibelieve thatmymusicvideohasserveditspurpose asthe narrative of the lyricsis
clearlydemonstratedthroughthe narrativeof the musicvideowiththe use of actors.The initial
meaningof the lyricssuggestafriendshipandreminiscing goodmemories spentwithsomeoneclose
to you.Thiscan be seenvisuallythroughmymusicvideosasthe actor’splaythe role of twosisters
whoshare memoriestogetherof drawingeachotheranddancingaroundexpressedwithemotions
of happiness.Alsothere are uniqueaspectsof the videothatwill make the audience rememberthe
songsuch as withthe glitterthatis blowntowardsthe camerato connotate a sense of freedomand
youth.The vital aspectof promotionisalsoachievedhere asthe artistisseeninthe videoandsings
alongto the song whichdemonstratestothe audience how talentedshe isforhersongwriting.
The purpose forcreatingmy digipakistogo along withthe musicvideoandtofurtherpromote an
albumand to use the corporate identityof the artistas a recurringtheme.Myown digipakhas
servedthispurpose asitincludesall of the conventionsneededforatypical digipaksuchaslistof
songsand a front coverthat will helpbuildanidentity forthe productthatmatchesthe musicvideo.
It isalso useda furtherpromotional material whichwill helptopromote myartist’smusicandthis
has alsobeensuccessfullydone asitincludesanimage of the artistonthe inside.
My lastproductis mymagazine advertisementposterwhichisusedtofurtherpromote the album.I
have done thisbyincludingthe same mainimage of the digipakontothe posterandalsoincluded
sneakpeakinformationaboutthe songsthatare includedinthe albumsothat people willhave an
ideaof what isincludedinitthatwill temptthemtopurchase the product.
Overall the productshave a brandidentityandthatislinkedtothe title of the song whichiswingsas
the productsinvolve birdsthatcan be seenineachproduct therefore all linkintogether,suchasin
the musicvideowhere birdscanbe seenflyingaroundinthe background,the digipakincludes
imagesof birdson the inside of itandalsoon the magazine advertisement,youcanalsofindbirds
included.Thisnot onlylinkstothe name of the songbut alsothe name of the artist whichis‘Birdy’.
The house style isalsothe same for all the productsas the same colourscheme isusedthroughout
whichinvolve amix of neutral colourssuchas differentshadesof brownstomatchthe indie genre.
It alsoincludesbasiccolourssuchas black,white andgreysalongwithbabyblue tomake the
productsstand out.Thisgivesthe productsan identitythatwill be easilyrecognisable forits
audience.