The combination of the main product (music video) and ancillary texts (digipak and advert) was initially ineffective because they did not link together well and portrayed different narratives. To improve the brand identity, the student reproduced the music video to match the style and characters used in the digipak and advert, showing the two opposing images consistently across all products. Specific design elements like effects, fonts, and the production logo were also used uniformly to create a recognizable pattern and stronger brand identity by linking the three products cohesively.

1. A2 Media Product Evaluation
Question 2: How effective is the combination of your main product and
ancillary texts?
As part of the course I had to create my own brand from scratch, meaning I
haven’t only produced my own original ideas, but I also had to link my ideas to
create a very immersive brand identity. After finishing my products, I realised
my brand identity was an issue. My main product did not link with my two
ancillary tasks, which were actually of a higher standard compared to my main
product. This caused me to change my music video to match the
characteristics in my digipak and advert.
The most obvious thing I had to change was a certain aspect of my narrative.
The original idea I wanted to portray was the girl the media displays and the
girl she really is- two contrasting images. However, my video did not reach my
own expectations when it came to understanding the narrative shown. This
caused me to try show my two contrasting images through the digipak and
advert, hence the two opposing characters- Marilyn Monroe and the “down to
earth” girl. When I reproduced my music video I used the same costume
styles/characters of the advert and digipak. This improved my brand identity a
great amount as the three products linked strongly.
In both ancillary tasks I used the same effect on the images. (Arrows pointing
to the effects) This created a pattern, which made the brand more identifiable
and made the two ideas flow into one. The effects not only combined the
images into one but it also complimented the image more. Each imaged I took
and used, were a strong powerful image, to portray the character she is,
which also linked to the narrative of the video.

2. When creating the ancillary texts, I had to think hard about what font I used
and I knew it was important to try use the same font for all products. This
meant even using the same or similar font when crediting the song to the
original artist at the end of my music video. (Universal Music asked me to do
this when granting for permission to use the track) This font again helps with
my brand identity.
The final detail I added to all of my products was my initial production logo
‘Galaxy Records’. This added professionalism to my brand identity, which
benefits me when looking at all three of my products at once.
To conclude, I think the link between my three final products is very clear. This
is of course with the help of, costumes, effects and font, which are very
important when creating an identity in a brand.