Evaluation Question 2
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The document discusses the effectiveness of combining products and texts to promote an artist. It establishes recurring motifs, like the London Eye featured in a music video, across different products to visually link them together as a package. Using the same font and color scheme throughout further suggests unity between the products. Overall, the package is effective at promotion through consistent recurring motifs that establish a distinctive house style.
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Question 2
The document discusses how the music video, digipak, and magazine advert for a band were designed to have a cohesive psychedelic theme.
The music video used effects to create a dream-like, hallucinatory style. This psychedelic theme was then carried through in the design of the digipak and magazine advert to tie the promotional materials together.
Specific design elements like layering of images, bright colors, eye-catching designs, and repetition of images were used across all materials to maintain the central motif and give a cohesive promotional package.
Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
Evaluation question 2.
The document discusses how effective the combination of the main product and ancillary texts is. It explains that a website and digipak were created to promote the artist and product using the concept of synergy, where multiple products share similar interests and promote each other. Consistency across the website, digipak, and music video was achieved through matching font, pictures of the artist in the same costume and settings, and a monochrome effect. This created an effective link between all three products.
Media Evaluation - Question 2
The document discusses how three products - a main music video product and two ancillary texts (a digipak and advert) work together to promote an album. It notes that they reference each other visually through shared imagery, locations, fonts, color schemes and themes. This visual continuity helps position the products as a coherent package that sells both the album and the band's image to audiences.
A2 media question 2
The document discusses the effectiveness of combining a music artist's main product with ancillary designs to create a recognizable brand. The artist established a weathered sepia style across promotional images to relate to grainy video footage and create coherence. This orange-tinged look gave the package an iconic style symbolic of alternative metal. Elements like cigarette burns on the album digipak and spray paint effects on ads appealed to the target audience and followed conventions for depicting decay, instability, and downward spirals. Overall, the visual campaign successfully combined symbolic imagery to effectively promote the artist and music video themes.
Evaluation question 2
The combination of the main product and ancillary texts is effective because it uses reoccurring motifs to clearly link all of the products together. The same actors appear on both print products and in the music video. Photos used on the print products were also taken with props from the music video. Visual elements like clouds reference imagery from the music video as well. These linking elements make it obvious that the products are meant to be viewed as a cohesive package related to the same music genre.
Ancillary production process
The document describes the design process and revisions for a digipak and album poster. It discusses 4 drafts of the digipak that incorporated feedback to blur the background, add effects for branding, and make other changes. It also discusses 4 drafts of the album poster where the designer blurred the background, added effects and color as suggested by the target audience. The final versions incorporated additional tweaks like social media icons and text changes for clarity.
Evaluation question 2
The combination of the main album product and ancillary texts like the music video and digipak was effective in promoting the album for several reasons:
1) All products used consistent sky and abstract imagery to adhere to the psychedelic genre and reinforce the album title of "Weird Sky", creating synergy across products.
2) A distinctive pink and green color palette was used in the digipaks and elements of the music video to clearly connect the products and appeal to younger demographics.
3) Digital convergence of the products on social media and streaming platforms helped reach a wide range of consumers and allowed for easy access to the album.
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Question 2
The document discusses how the music video, digipak, and magazine advert for a band were designed to have a cohesive psychedelic theme.
The music video used effects to create a dream-like, hallucinatory style. This psychedelic theme was then carried through in the design of the digipak and magazine advert to tie the promotional materials together.
Specific design elements like layering of images, bright colors, eye-catching designs, and repetition of images were used across all materials to maintain the central motif and give a cohesive promotional package.
Q2
The document discusses the design and styling choices made for a digipak, album, and accompanying promotional materials for an indie/pop artist. For the digipak, the artist is shown from the waist down in ordinary clothes to portray him as a normal person. The album title and text are kept simple for readability. Red is used as the main color to appeal to pop fans in addition to indie fans. Continuity across products is achieved through consistent use of the color scheme, effects like changing opacity, and focusing on red roses as the central visual. The music video also uses codes and conventions with a linear narrative and underlying themes connected to the lyrics.
Evaluation question 2.
The document discusses how effective the combination of the main product and ancillary texts is. It explains that a website and digipak were created to promote the artist and product using the concept of synergy, where multiple products share similar interests and promote each other. Consistency across the website, digipak, and music video was achieved through matching font, pictures of the artist in the same costume and settings, and a monochrome effect. This created an effective link between all three products.
Media Evaluation - Question 2
The document discusses how three products - a main music video product and two ancillary texts (a digipak and advert) work together to promote an album. It notes that they reference each other visually through shared imagery, locations, fonts, color schemes and themes. This visual continuity helps position the products as a coherent package that sells both the album and the band's image to audiences.
A2 media question 2
The document discusses the effectiveness of combining a music artist's main product with ancillary designs to create a recognizable brand. The artist established a weathered sepia style across promotional images to relate to grainy video footage and create coherence. This orange-tinged look gave the package an iconic style symbolic of alternative metal. Elements like cigarette burns on the album digipak and spray paint effects on ads appealed to the target audience and followed conventions for depicting decay, instability, and downward spirals. Overall, the visual campaign successfully combined symbolic imagery to effectively promote the artist and music video themes.
Evaluation question 2
The combination of the main product and ancillary texts is effective because it uses reoccurring motifs to clearly link all of the products together. The same actors appear on both print products and in the music video. Photos used on the print products were also taken with props from the music video. Visual elements like clouds reference imagery from the music video as well. These linking elements make it obvious that the products are meant to be viewed as a cohesive package related to the same music genre.
Ancillary production process
The document describes the design process and revisions for a digipak and album poster. It discusses 4 drafts of the digipak that incorporated feedback to blur the background, add effects for branding, and make other changes. It also discusses 4 drafts of the album poster where the designer blurred the background, added effects and color as suggested by the target audience. The final versions incorporated additional tweaks like social media icons and text changes for clarity.
Evaluation question 2
The combination of the main album product and ancillary texts like the music video and digipak was effective in promoting the album for several reasons:
1) All products used consistent sky and abstract imagery to adhere to the psychedelic genre and reinforce the album title of "Weird Sky", creating synergy across products.
2) A distinctive pink and green color palette was used in the digipaks and elements of the music video to clearly connect the products and appeal to younger demographics.
3) Digital convergence of the products on social media and streaming platforms helped reach a wide range of consumers and allowed for easy access to the album.
Evaluation question 2
The three products are linked through shared branding elements like imagery. The image of a girl looking at her reflection is used across a web pop-up, album cover, and music advert to create brand recognition. A consistent color scheme, logo, and use of the lead singer's voice across radio and TV ads links the music of Pickup 52 and their album. For the Roar! makeup brand, keeping the same color palette, having an actress model the makeup look in ads and pop-ups, and using the same song and voiceover in radio and TV ads ties the brand's different marketing materials together.
How effective is the combination of your main and ancillary texts?
The document discusses ways to maintain continuity between different media products in a multimedia campaign. It notes that artists often use consistent themes, motifs, fonts, and locations across products like music videos, album covers, and advertisements. The author chose to use the bright colors, nature theme, Desdemona font, and forest location across their own video, digipak, and magazine advert to promote a message of equal rights and homosexual marriage. Maintaining these elements of continuity helps audience members easily relate all of the products and creates a cohesive brand image.
Evaluation question 2
The combination of the main album and ancillary texts like the music video and digipak packaging is effective in promoting the album. Key elements like the sky imagery, surreal visuals, and vibrant color palette are consistently used across products to create a cohesive theme relating to the album title "Weird Sky". While some imagery like floating heads was omitted from ancillary texts, similar surreal elements and the sky images build recognition and intrigue among fans. Uploading the music video on digital platforms also helps promote the products and reach consumers across different media. Easter eggs like elements from the video used in the album art further engage fans familiar with the artist's work.
Edited question 2 media
The document discusses how the music video, advertisement, and other promotional materials for a new artist are effectively linked through consistent visual elements. Specifically, the artist wears the same jacket and blouse in the music video, advertisement, and on the digipak. Additionally, the same colors are used throughout. Using consistent imagery and styling clearly connects all the promotional pieces and helps establish the new artist.
Annotated Ancillary Analysis - more visual
The document discusses design elements used in movie posters to attract and engage audiences. It explains that captions at the top attract viewers to the product by guiding their eyes down the poster. Images of actors looking at the viewer help audiences connect and feel the film is directed at them. Bold fonts draw attention to the central image while still connecting with audiences. Dark backgrounds make key visual elements and information stand out and set the tone for the genre. Overall the poster guides viewers' eyes through text, images and layout to attract them to the product.
Evaluation Question Two.
The document discusses how maintaining continuity across ancillary media products is effective for building an artist's brand identity. It notes that often music videos and digipaks will share similar themes and styles to link the products together. The discussed products used the same font, backgrounds, locations, and clothing styles to create continuity between the digipak, poster, and music video. Editing the products with similar techniques like a "washed out" look also helped the audience easily connect the pieces and start to recognize the brand.
Evaluation question 2
The document evaluates the effectiveness of combining a main music video product with two ancillary texts: a digipak and promotional poster. It finds that the products are strongly linked through consistent branding elements like a rabbit mask, similar color schemes, distorted visual effects, and themes that continue across the products. These linking elements create synergy between the products, make the artist more recognizable, and differentiate the work from other artists. Peer feedback confirms the products feel cohesive and authentic.
Evaluation 2
The document discusses how the combination of a music video, digipak, and website for a band's products were effectively combined through consistent themes, styles, and design elements. Specifically, the projects shared a black, white, and red color scheme, logo, costumes adhering to an indie style, and typewriter font. These unifying elements allowed the fan base to easily recognize the band's content and brand across all of their mediums.
Mag Ad designs
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently on both ancillary texts to connect all three products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together, the shared visuals and continuity of design across the different media create a recognizable style and strengthen the promotional campaign.
Evaluation question 2
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently in the Digipak and ad to connect the products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together these continuity elements create a recognizable style across all of the promotional materials.
Evaluation Question 2
The combination of the music video and print products is effective in creating a coherent experience for the audience. Common motifs like fire are used across the assets to build a consistent brand identity. The animation style and "honeycomb" visuals from the music video are also utilized in the print ad to market the product. The digipak continues the fire motif and psychedelic graphics to link it to the music video. Overall, the shared visual elements and motifs across the assets help to satisfy the target audience and promote merchandise sales.
Evaluation Question 2
The combination of the student's main music video product and ancillary texts like a CD digipack and poster are effective.
All the products aim to portray the same narrative and genre. Black and white is used consistently to represent the indie genre. Imagery and camera shots are also reused across products.
The digipack hints at the music video's narrative by showing bruises. The poster continues the black and white theme but adds blurred color to the background, hinting that not all is as it seems and referencing the abusive relationship theme.
Technical elements like shots are also mirrored between the products, with close-ups used prominently. There is a clear synergy and relationship between the products that
Presentation1
The document discusses how a group created several products that were linked through consistent visual elements. [1] They used the same picture from their video in a magazine advert and digipack to clearly show the connection between products. [2] The main video and ancillary texts were also linked through matching fonts, colors, lighting, and an overall black-and-white theme. [3] The group felt the black-and-white effect helped the products stand out and tie together as a cohesive project.
Question two
1. A brand is an identity and how consumers perceive a product based on things like logo, colors, images which give it personality and image.
2. The creator aims to target an indie audience with a bright, quirky brand shown through colorful signs in various styles in the video.
3. This signature style of colorful signs is continued in the digipak and album artwork to maintain consistency and recognizable brand identity across media.
Evaluation Part 2
The document discusses maintaining brand recognition across related products for a band. It emphasizes using consistent elements like font, color, theme, and images to connect different products and promote them through each other. For the band's music video, poster, and CD digipak, the designer chose to use similar fonts, a grayscale style appropriate for posters and CDs, natural photos referencing the music video, and repeating some images to create a unified brand across the products.
Evaluation Question Two
The combination of the student's music video and accompanying digipak and poster was effective due to clear links between the elements. Still images from the music video were used on the digipak, maintaining continuity while being edited differently. Fonts differed slightly between projects due to different editing platforms. The digipak and poster were kept simple and realistic to represent their intended purposes, while promoting the music video.
Question 2
The combination of the main product and ancillary texts is effective due to synergy across key elements. The main character is featured prominently in the poster, music video, and digipak to connect the products. Locations from the music video like an abandoned house and London are also depicted in the poster and digipak. Consistent fonts, logos, and a color scheme of black, white, and red further tie the products together and make the brand easily recognizable.
Question 2
The document discusses how the presenter created a package of three products - a poster, magazine cover, and trailer - for a film by maintaining consistency across the products. Specifically, the presenter used:
1) Repeating eye/circle imagery and fonts to link the products visually and indicate they were part of the same package.
2) Common color schemes and fonts styles between the poster and magazine cover.
3) The same character prominently featured but in different shots (long in trailer, mid in poster and magazine) to create mystery and intrigue for the audience.
Evaluation Q2
This document discusses how the creator linked together three horror marketing products - a trailer, poster, and magazine cover - to create an effective package. Specifically, it compares their product package to those of other films. It analyzes how the use of the same character, colors like red and yellow, and matching fonts across the three products creates visual connections that allow the audience to recognize them as a coordinated set. Other successful film packages like The Dark Knight are also noted to use these same linking techniques of shared characters, fonts, and color schemes across ancillary texts.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
Audience research
The document summarizes research conducted on the target audience for an indie/alternative music genre. A survey of the author's friend group found the audience to be mostly female aged 16-24, who listen to music daily and enjoy going to concerts. Secondary research confirmed this, showing the audience shops at stores like Topshop and H&M, and likely plays instruments. The author also directly observed the audience's style, described as skinny jeans, band t-shirts, and Converse shoes.
Evaluation Q3
The document discusses the student's process of gathering audience feedback on their promotional package for a music artist. They conducted research to determine their target audience was 16-24 year old males and females. They received feedback from peers who fit this demographic through hot desking sessions and in-person presentations. The feedback helped identify needed changes such as adding more close-up shots to the music video and rearranging text on the advertisement. Overall, the feedback helped ensure the package better appealed to the target audience.
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Evaluation question 2
The three products are linked through shared branding elements like imagery. The image of a girl looking at her reflection is used across a web pop-up, album cover, and music advert to create brand recognition. A consistent color scheme, logo, and use of the lead singer's voice across radio and TV ads links the music of Pickup 52 and their album. For the Roar! makeup brand, keeping the same color palette, having an actress model the makeup look in ads and pop-ups, and using the same song and voiceover in radio and TV ads ties the brand's different marketing materials together.
How effective is the combination of your main and ancillary texts?
The document discusses ways to maintain continuity between different media products in a multimedia campaign. It notes that artists often use consistent themes, motifs, fonts, and locations across products like music videos, album covers, and advertisements. The author chose to use the bright colors, nature theme, Desdemona font, and forest location across their own video, digipak, and magazine advert to promote a message of equal rights and homosexual marriage. Maintaining these elements of continuity helps audience members easily relate all of the products and creates a cohesive brand image.
Evaluation question 2
The combination of the main album and ancillary texts like the music video and digipak packaging is effective in promoting the album. Key elements like the sky imagery, surreal visuals, and vibrant color palette are consistently used across products to create a cohesive theme relating to the album title "Weird Sky". While some imagery like floating heads was omitted from ancillary texts, similar surreal elements and the sky images build recognition and intrigue among fans. Uploading the music video on digital platforms also helps promote the products and reach consumers across different media. Easter eggs like elements from the video used in the album art further engage fans familiar with the artist's work.
Edited question 2 media
The document discusses how the music video, advertisement, and other promotional materials for a new artist are effectively linked through consistent visual elements. Specifically, the artist wears the same jacket and blouse in the music video, advertisement, and on the digipak. Additionally, the same colors are used throughout. Using consistent imagery and styling clearly connects all the promotional pieces and helps establish the new artist.
Annotated Ancillary Analysis - more visual
The document discusses design elements used in movie posters to attract and engage audiences. It explains that captions at the top attract viewers to the product by guiding their eyes down the poster. Images of actors looking at the viewer help audiences connect and feel the film is directed at them. Bold fonts draw attention to the central image while still connecting with audiences. Dark backgrounds make key visual elements and information stand out and set the tone for the genre. Overall the poster guides viewers' eyes through text, images and layout to attract them to the product.
Evaluation Question Two.
The document discusses how maintaining continuity across ancillary media products is effective for building an artist's brand identity. It notes that often music videos and digipaks will share similar themes and styles to link the products together. The discussed products used the same font, backgrounds, locations, and clothing styles to create continuity between the digipak, poster, and music video. Editing the products with similar techniques like a "washed out" look also helped the audience easily connect the pieces and start to recognize the brand.
Evaluation question 2
The document evaluates the effectiveness of combining a main music video product with two ancillary texts: a digipak and promotional poster. It finds that the products are strongly linked through consistent branding elements like a rabbit mask, similar color schemes, distorted visual effects, and themes that continue across the products. These linking elements create synergy between the products, make the artist more recognizable, and differentiate the work from other artists. Peer feedback confirms the products feel cohesive and authentic.
Evaluation 2
The document discusses how the combination of a music video, digipak, and website for a band's products were effectively combined through consistent themes, styles, and design elements. Specifically, the projects shared a black, white, and red color scheme, logo, costumes adhering to an indie style, and typewriter font. These unifying elements allowed the fan base to easily recognize the band's content and brand across all of their mediums.
Mag Ad designs
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently on both ancillary texts to connect all three products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together, the shared visuals and continuity of design across the different media create a recognizable style and strengthen the promotional campaign.
Evaluation question 2
The combination of the main music video product and ancillary texts like the Digipak and magazine advertisement is effective due to consistent visual elements. A graffiti image used at the beginning of the music video is also featured prominently in the Digipak and ad to connect the products. Font style and color are kept consistent between products to reinforce the band's logo and branding. Together these continuity elements create a recognizable style across all of the promotional materials.
Evaluation Question 2
The combination of the music video and print products is effective in creating a coherent experience for the audience. Common motifs like fire are used across the assets to build a consistent brand identity. The animation style and "honeycomb" visuals from the music video are also utilized in the print ad to market the product. The digipak continues the fire motif and psychedelic graphics to link it to the music video. Overall, the shared visual elements and motifs across the assets help to satisfy the target audience and promote merchandise sales.
Evaluation Question 2
The combination of the student's main music video product and ancillary texts like a CD digipack and poster are effective.
All the products aim to portray the same narrative and genre. Black and white is used consistently to represent the indie genre. Imagery and camera shots are also reused across products.
The digipack hints at the music video's narrative by showing bruises. The poster continues the black and white theme but adds blurred color to the background, hinting that not all is as it seems and referencing the abusive relationship theme.
Technical elements like shots are also mirrored between the products, with close-ups used prominently. There is a clear synergy and relationship between the products that
Presentation1
The document discusses how a group created several products that were linked through consistent visual elements. [1] They used the same picture from their video in a magazine advert and digipack to clearly show the connection between products. [2] The main video and ancillary texts were also linked through matching fonts, colors, lighting, and an overall black-and-white theme. [3] The group felt the black-and-white effect helped the products stand out and tie together as a cohesive project.
Question two
1. A brand is an identity and how consumers perceive a product based on things like logo, colors, images which give it personality and image.
2. The creator aims to target an indie audience with a bright, quirky brand shown through colorful signs in various styles in the video.
3. This signature style of colorful signs is continued in the digipak and album artwork to maintain consistency and recognizable brand identity across media.
Evaluation Part 2
The document discusses maintaining brand recognition across related products for a band. It emphasizes using consistent elements like font, color, theme, and images to connect different products and promote them through each other. For the band's music video, poster, and CD digipak, the designer chose to use similar fonts, a grayscale style appropriate for posters and CDs, natural photos referencing the music video, and repeating some images to create a unified brand across the products.
Evaluation Question Two
The combination of the student's music video and accompanying digipak and poster was effective due to clear links between the elements. Still images from the music video were used on the digipak, maintaining continuity while being edited differently. Fonts differed slightly between projects due to different editing platforms. The digipak and poster were kept simple and realistic to represent their intended purposes, while promoting the music video.
Question 2
The combination of the main product and ancillary texts is effective due to synergy across key elements. The main character is featured prominently in the poster, music video, and digipak to connect the products. Locations from the music video like an abandoned house and London are also depicted in the poster and digipak. Consistent fonts, logos, and a color scheme of black, white, and red further tie the products together and make the brand easily recognizable.
Question 2
The document discusses how the presenter created a package of three products - a poster, magazine cover, and trailer - for a film by maintaining consistency across the products. Specifically, the presenter used:
1) Repeating eye/circle imagery and fonts to link the products visually and indicate they were part of the same package.
2) Common color schemes and fonts styles between the poster and magazine cover.
3) The same character prominently featured but in different shots (long in trailer, mid in poster and magazine) to create mystery and intrigue for the audience.
Evaluation Q2
This document discusses how the creator linked together three horror marketing products - a trailer, poster, and magazine cover - to create an effective package. Specifically, it compares their product package to those of other films. It analyzes how the use of the same character, colors like red and yellow, and matching fonts across the three products creates visual connections that allow the audience to recognize them as a coordinated set. Other successful film packages like The Dark Knight are also noted to use these same linking techniques of shared characters, fonts, and color schemes across ancillary texts.
Evaluation Question 2
The document discusses how the author incorporated consistency across three marketing products - a music video, website, and digipak - for a country music artist. Key elements of consistency included using the same colors (red, black, and white), costumes, and camera distances. Social media was used to link the video and website, and increase promotion. Synergy was created by making the video viewable on the website and allowing purchases on the website shop.
What's hot (20)
How effective is the combination of your main and ancillary texts?
How effective is the combination of your main and ancillary texts?
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Audience research
The document summarizes research conducted on the target audience for an indie/alternative music genre. A survey of the author's friend group found the audience to be mostly female aged 16-24, who listen to music daily and enjoy going to concerts. Secondary research confirmed this, showing the audience shops at stores like Topshop and H&M, and likely plays instruments. The author also directly observed the audience's style, described as skinny jeans, band t-shirts, and Converse shoes.
Evaluation Q3
The document discusses the student's process of gathering audience feedback on their promotional package for a music artist. They conducted research to determine their target audience was 16-24 year old males and females. They received feedback from peers who fit this demographic through hot desking sessions and in-person presentations. The feedback helped identify needed changes such as adding more close-up shots to the music video and rearranging text on the advertisement. Overall, the feedback helped ensure the package better appealed to the target audience.
Question 1: What way does your media product use, develop or challenge forms ...
The document discusses how the media product challenges conventions of music videos in several ways:
1) It uses a non-linear, reverse narrative structure to show the deterioration of a relationship over time.
2) The editing style alternates between continuous scenes and abrupt transitions to stimulate the audience.
3) Some elements, like the lack of music video performance shots and inclusion of a circular narrative, break common conventions.
Overall, the goal is to provide a unique interpretation of conveying a song's lyrics and meaning while still appealing to the target indie audience.
Treatment
The music video will tell a narrative story through a series of scenes that juxtapose the protagonist's present and past. It will begin with the protagonist in a cluttered office to represent their present, then cut to scenes showing their childhood self happily playing that contrast with darker lyrics. Scenes will match lyrics visually, like showing the protagonist walking on concrete. Costumes, lighting, weather, and props will be used to convey different meanings - the office will feel stressful while the park empowering. The story is meant to explore holding onto one's inner child.
Location, location, location
This document discusses potential locations for filming scenes for a music video. It considers Diss Park, which could work for a child at the park scene due to props like swings and a climbing frame, but may be too busy. Another park is suggested for having the necessary props and being less busy. A pub scene is also discussed, with three pubs considered but the Kings Head pub chosen for having the needed features and permission to film.
Audience research
This document discusses research on the audience for pop music. It presents evidence from Music Machinery that suggests pop music listeners in 2011 were more often male and that the most common age range was 16-20 years old. However, the evidence is from 2011 so the document's author wants to conduct their own survey to better understand their target audience. The document also discusses theories from sociomusicologist Simon Frith that pop music aims for a general audience rather than a specific subculture. It provides examples of Michael Jackson's "Thriller" video following narrative structures while Adele's "Send My Love" is more performance based, showing variability in pop music video conventions. The author concludes more primary research is needed to create a successful
Child Casting
This document provides casting information for a child role in the productions "The Dada Weatherman" and "Child For Life". Due to parental request, images of the child involved will not be shared.
Adult Casting
This document lists two film productions: The Dada Weatherman and Child For Life. Both films are listed under the heading "Main Production" and have the casting note of "Adult" listed, indicating that the films likely contain adult or mature content.
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Question 1: What way does your media product use, develop or challenge forms ...
Question 1: What way does your media product use, develop or challenge forms ...
Similar to Evaluation Question 2
Evaluation Q2
The document discusses the consistency of style across a band's main music video product and two ancillary texts: a digipak and poster. It analyzes the use of typography, layout, design, color, lighting, mise-en-scene, props, and editing to create a cohesive style and effectively promote the genre (indie/romance) across all three products. Some key aspects that helped achieve consistency included using the same fonts, similar color palettes with low-key lighting, central characters/imagery, and props that suggested the genre. However, the poster's contrasting background was criticized for breaking consistency with the other pieces.
Question 2 (2)
The combination of the main music video product and two ancillary texts (a digipak and advertisement) is effective when they are consistent and match the same theme. It is important that the audience can visually connect all three and understand they are related. The student ensured their music video, digipak, and advertisement used consistent fonts, colors, visual techniques, and featured the same character to clearly link all three together as a cohesive promotional package. Primary market research in the form of a questionnaire was conducted to gauge how effectively the audience could see the connection between all three pieces.
Question 2 (2)
The combination of the main music video product and two ancillary texts (a digipak and advertisement) is effective when they are consistent and match the same theme. It is important that the audience can visually connect all three and understand they are related. The student ensured their music video, digipak, and advertisement used consistent fonts, colors, visual techniques, and featured the same character to clearly link all three together as a cohesive promotional package. Primary market research in the form of a questionnaire was conducted to gauge how effectively the audience could see the connection between all three pieces.
Evaluation 2
The document discusses the effectiveness of combining a movie trailer, poster, and magazine cover into a promotional package. It explains that all three products use the same color scheme, billing block, titles, and date to provide continuity. The poster and magazine cover feature the same important characters and ghost image shown in the trailer to create links between the products. The title is displayed in the same colors on all three to highlight the connection. The document concludes that the promotional package works effectively through maintaining these visual connections between the trailer, poster, and magazine cover.
Media Evaluation
The document discusses how the author ensured effective synergy between their main media product and ancillary texts such as a magazine advertisement and CD digipak. Some techniques used included featuring the same actresses across products with consistent costumes and makeup to represent different character types. Imagery, colors, and screenshots were also consistently featured to create continuity. Audience feedback confirmed the synergy was generally good, though some felt the font and colors could better reflect the fun nature of the video, so changes were made.
Media Eval
The document discusses how the author ensured effective synergy between their main media product and ancillary texts such as a magazine advertisement and CD digipak. Some techniques used included featuring the same actresses across products with consistent costumes and makeup to represent different character types. Imagery, colors, and screenshots were also consistently featured to create continuity. Audience feedback confirmed the synergy was generally good, though some felt the font and colors could better reflect the fun nature of the video, so changes were made.
Question 2
The document discusses the layout, color scheme, and stylistic elements used across a movie poster, movie trailer, and movie magazine article to promote an upcoming horror film. Blue, red, black and white were prominent colors. The same font was used across all pieces to create coherence. The trailer, poster, and magazine work together as a complete promotional package, with the trailer teasing the audience, the poster providing more details, and the magazine targeting a wider audience. Styling of the actor was kept consistent across pieces to appeal to the target youth audience.
Evaluation 2 Improved
The document discusses the effectiveness of combining the main and ancillary texts for a music project. The video, album advert, and digipack all feature images of mannequins to create a consistent branding identity. Bright colors and themes of love and manipulation are also carried through each product. While the link between colors in the video and print products could be stronger, the combination of the ancillary products is highly effective as they use identical color schemes and visual elements to clearly connect the artist's brand across formats.
Question 2 - Evaluation
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video, magazine ad, and digipak. It finds the combination effective because it uses continuity between the products with things like matching color schemes, similar shots, and inclusion of a puppet narrative element. This allows audiences to easily connect the different pieces and understand they are part of the same work. Feedback from audiences affirmed that the clear links between products were appreciated.
Evaluation question two
The document discusses how synergy, or connecting different marketing products for a film, makes for a more effective campaign. It describes how the poster, magazine cover, and trailer for a horror film called "The Forgotten Ones" use the same font for the title, color scheme of red, black and grey, and in one case share the same tagline, in order to associate the products and advertise the film through multiple touchpoints that viewers may encounter. Images from the trailer are also used on the poster and magazine cover to further tie the products together through visual similarities recognized by audiences.
Evaluation question two
The document discusses how synergy, or connecting different marketing products for a film, makes for a more effective campaign. It describes how the poster, magazine cover, and trailer for a horror film called "The Forgotten Ones" use the same font for the title, color scheme of red, black and grey, and in one case share the same tagline, in order to associate the products and advertise the film through multiple touchpoints that viewers may encounter. Images from the trailer are also used on the poster and magazine cover to further tie the pieces together through visual similarities.
How effective is the combination of your main product and ancillary texts?
The document discusses three media products - a digipack, magazine advertisement, and music video - created to promote an artist and album. It explains that all three products were designed to have a cohesive visual style using a black and white/film effect theme. Key locations and images were also consistently featured across products to reinforce their connection. While some conventions were broken, such as the artist not being the protagonist in the music video, efforts were made to prominently feature the artist in all three to ensure the products worked together to successfully promote them. Audience feedback confirmed the products successfully represented the artist in a way that tied them all together.
Question 2
The document discusses the effectiveness of combining a main product and ancillary texts by maintaining consistency across products. Specifically, it maintains:
- A consistent color scheme, font, and camera shots to create continuity.
- A logo featured on all products to easily identify the artist and increase recognition.
- Medium and close-up shots on the artist to engage the target audience and reflect the artist's personality.
- Some props are deliberately excluded to intrigue audiences and encourage viewing the music video.
Overall, maintaining these consistent elements across the three products creates an interrelationship that effectively promotes the artist.
Evaluation Q2
The document discusses how the author ensured consistency across their main product and ancillary texts to appeal to their target audience. Key features like genre, style, title, color scheme, and actors were kept the same to create a cohesive experience. While the poster and magazine differed visually through pictures used and design, they presented the same key information about the film's setting, characters, and themes to engage the audience. Maintaining uniformity and complementarity across the products helps make them more professionally appealing and easily identifiable to the audience.
Media evaluation 2
The combination of main and ancillary products is effective because a consistent image branding using the two central characters is used across all three products. Audience feedback indicated they were engaged by the "enigma code" aspect, so this was featured prominently. Dark colors and themes of identity ambiguity from the video were also reflected in all products. Close-ups were used to establish emotion and allow audiences to relate to characters, as research of indie genres indicated. Continuity across products was provided through consistent use of clothing, locations, themes and cinematography.
Evaluation Question 2
The document discusses the design and purpose of a digipak and magazine advertisement for a band's new album. The digipak uses a pink and blue color scheme inspired by other albums in the same genre. It features photos related to the band's music video, including images of a pylon, to create branding and links between the products. The ad in the magazine also uses the front cover photo for consistency. Together, the digipak, ad, and music video employ genre-related codes and imagery of a pylon to promote the band and form connections that will increase audience recognition and satisfaction.
How effective is the combination of your main product and ancillary texts?
The document discusses how the combination of ancillary texts (a magazine advertisement and digipak) effectively promote the main product, a music video. It notes that the magazine ad and digipak use similar fonts, color schemes, and images to clearly link the products, while the music video only shares minimal similarities since its purpose is to promote the single rather than the other products. Synergies between the products provide multiple "entry points" for audiences to engage with the band and their music.
Evaluation Question 2 - FINAL
The document discusses the effectiveness of combining the main music video product with ancillary texts like a magazine and digipak. Key points:
- The same image, fonts, and locations were used across all products to maintain consistency and branding.
- Minimal and simple styles were chosen to make the products cohesive, recognizable, and appealing to the target country music audience.
- Locations, clothing, and aesthetic choices in the products were meant to represent both American and British culture to integrate genres.
- Centering, close-ups, and following conventions like the rule of thirds aimed to make the video and ancillary products visually pleasing.
Evaluation Question 2
The document discusses the effectiveness of combining the main product (a music album) with ancillary texts (additional promotional materials).
To ensure continuity across products, the author established a consistent color scheme, font, camera shots, and logo. This unified branding allows the target audience to easily recognize and associate all of the artist's products.
Specific design elements like costumes, camera angles, and rule of thirds composition techniques were used intentionally to portray the artist as confident, glamorous, and independent in a way that would appeal to the target demographic.
Some props from the music video were deliberately excluded from other materials to generate intrigue and encourage audiences to watch the full video. Overall, the interlinking iconic elements
Artist magazine adverts analysis
1) The document discusses three magazine advert designs created by the author to promote an electronic dance music album. Each design utilizes different colors and layouts to portray nighttime and match the genre.
2) Fonts and colors were carefully chosen to stand out against backgrounds while also relating to electronic dance music. Blue tones were used to represent night skies and sunsets.
3) The author's final design uses shades of blue and pink colors, with the album title standing out against a fading pink background. It incorporates music platform logos and was chosen for being the most professional, eye-catching design that clearly relates to the genre.
Similar to Evaluation Question 2 (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
More from Kamil Burczyk
Evaluation Question
The document discusses how the magazine cover, contents page, and double page spread were designed to attract the intended country music audience.
The cover features a model holding a guitar in warm colors associated with country to represent the genre. Phrases like "exclusive interview" and "insight" promise exclusive content to satisfy readers' curiosity.
The contents page uses a direct gaze from the editor and youthful musician to engage readers. A large central image in warm tones further connects to country themes.
The double page spread utilizes the full space for an image of a musician in a natural setting to represent country aspirations. A brief profile allows readers to connect with the musician and fulfill their personal identity through the genre.
Evaluation Questions
The document discusses how the magazine attracts its country music audience. On the front cover, the image of a man holding a guitar conveys country connotations to draw in readers interested in the genre. Warm colors and descriptions of exclusive interviews and insider insights also attract readers. On the contents page, directly addressing the reader and using a youthful model photographed against a natural backdrop appeals to the target demographic. For the double-page spread, a full-page image allows the country props, clothing, and natural setting to appeal to readers' aspirations of becoming country musicians.
Evaluation Question 1
This document discusses how the media product, a magazine, uses and develops conventions of real magazines. It describes using mastheads, cover lines, main images and fonts in conventional ways. While some elements initially aimed to challenge conventions, like cover line placement, they had to conform to conventions after photos were taken. Layouts follow conventions like interviews and a "from the editor" section. A two-page main image also conforms to conventions seen in reference magazines. Text placement makes it readable around photos, respecting conventions of leaving images prominent. Overall, the magazine respects many real magazine conventions while a few elements had to alter plans to better conform.
Kerrang analysis
The document analyzes the design elements of Kerrang! magazine including colors, images, and layout on the front cover, contents page, and double page spread (DPS). On the front cover, black is used as the main background color with contrasting orange highlights to represent the rock/metal genre. The contents page features a black background image relating to the main story with yellow headings for easy navigation. The DPS image and text work together around the large band photograph to tell the story of the band's origins. Throughout, the design choices effectively target the rock/metal audience and promote stories.
Country people analysis
The document analyzes the design elements of Country Music People magazine, including colors, layout, and images. For the front cover, white text is used to suggest the magazine is best for the country genre. The contents page uses red and black colors that are simple like the genre. The double page spread uses warm colors to set a friendly tone and convey the southern origins of country music. Images on the cover and contents page feature famous country stars to attract readers. The double page spread layout effectively incorporates the image with minimal text obstruction.
Country people analysis
The document analyzes the design elements of Country Music People magazine, including colors, layout, and images. For the front cover, white text is used to suggest the magazine is best for the country genre. The contents page uses red and black colors that are simple like the genre. The double page spread uses warm colors to set a friendly tone and convey the southern origins of country music. Images on the cover and contents page feature famous country stars to attract readers. The double page spread layout effectively incorporates the image with minimal text obstruction.
Country people analysis
The document analyzes the design elements of Country Music People magazine, including colors, layout, and images. For the front cover, white text is used to suggest the magazine is best for the country genre. The contents page uses red and black colors that are simple like the genre. The double page spread uses warm colors to set a friendly tone and convey the southern origins of country music. Images on the cover and contents page feature famous country stars to attract readers. The double page spread layout effectively incorporates the image with minimal text obstruction.
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Evaluation Question 2
- 1. How effective is the combination of your main product and ancillary texts?
- 2. During the design process of my three products, I made certain there was at least one recurring motif to establish a brand style for my promotional package. I chose the London Eye, as featured in my music video, to be this recurring motif. Whilst I have used the same object in the different products, I have altered the shot types and angles to make it more interesting than just reusing the same image. For my digipak, the photograph is also edited but the recurring motif is still easily recognisable. This helps link the three products visually. The aim for this is that someone who sees the poster, then sees the digital on a shelf, this recurring motif will link the two together. This will also go on to the music video. In YouTube’s search function one can set a custom ‘thumbnail image’. I would use this recurring motif so that my audience can link the music video to the rest of my promotional package.
- 3. Another recurring motif is the use of the same font throughout my promotional package. This recurring motif further suggests that the products have an element of unity to them and links the products as a package rather than entirely separate products. I feel this is a crucial part to making the three products effective as a promotional package.
- 4. Overall, I think the package is rather effective at promoting the artist. It contains recurring motifs which have set a house style. Whilst the indie genre has few conventional colours, the colour choice I have made is quite appealing to fans as it is rather neutral and open to my audience drawing their own connotations. This colour scheme is continued throughout the three products thus further linking them together as a package.