The document discusses color schemes used in a music video and promotional materials. Red and black were chosen for the performance shots in the video as they stand out and are aesthetically pleasing. Black and white were used for narrative shots to add emotion and atmosphere. A red and black color scheme was also applied to the digipack and magazine advertisements to maintain branding consistency across materials and make the artist easily recognizable to the target audience.

1. How effective is the
combination of your main
product and ancillary task
Question 2

2. Main task
As seen in the video our performance shots
are all in black and red. As these were the
colours that stand out and are astatically
pleasing for the audience. The narrative shots
are mostly in black and white this is to add
emotion and sets an atmosphere for the
audience.

3. Digi pack
I chose a red and black colour scheme
because the shots in the music video that
and out the most are red and black, these
lusty romantic colours fit in nicely with a
digipak as it stands out but is not childish
and fits in with our target audience. I chose
this screen shot due to the fact that it was
a nice portraited of the artist with her
name on it allowing the audience to get a
good first impression of the artist.

4. Magazine
I stuck with the red and black theme for the
magazine because matches my digipack making it
easily recognisable