E-commerce refers to the buying and selling of goods and services over the internet. It began in the 1970s with businesses using technologies like EDI to facilitate electronic transactions. It grew in the 1980s-90s with the commercialization of the internet and rise of dot-com companies. Traditional commerce involves selling products and services within an industry or geographical area through direct interaction. While traditional commerce allows for face-to-face interaction, e-commerce provides lower costs, a global reach, and instant delivery for consumers. Both methods have benefits and challenges related to areas like fraud, communication, payment options, and marketing.

1. E-Commerce and Traditional Commerce
PRESENTED BY: SANA BALOCH

2. What is ecommerce?
 E-Commerce (Electronic commerce) is the buying and
selling of goods and services or the transmitting of funds
or data, over an electronic network, primarily internet
These business tractions occur either
 B2B
 B2C
 C2C

3. The consumer browses
the catalog of products
featured on the site and
selects items to purchase.
The selected items are
placed in electronic
equivalent of a shopping
cart & provides a bill and
ship to address for
purchase and delivery.
Process of ecommerce

4. History of Ecommerce
 1970
E-Commerce meant the facilitation of commercial
transactions electronically, using technology such as EDI
electronic data interchange and electronic funds transfer
allowing businesses to send commercial documents like
purchase orders or invoices electronically.

5. In 1980,s
 Growth and acceptance of credit cards
 ATM
 Telephone banking
 Airline reservation system
 In 1990s,
 Internet commercialized and users flocked to participate
in the form of dot-com or internet start-ups

6. In 2000s,
 Many European and American business companies
offered their services through the world wide web

7. What is traditional commerce
 Traditional commerce refers to practice of selling
products and services within a single industry and in
some case, within a specific geographical area.

8. Benefits to organizations
 Global reach
 Cost reduction
 Supply chain improvement
 customization

9. Benefits to consumers
 More product and services
 Cheaper products and services
 Instant delivery
 Information availability
 Participation in auctions

10. Difference Between E-commerce and
Traditional Commerce
Traditional Commerce
 Direct interaction
Traditional commerce is often based
around face to face interaction
o Lower cost
Traditional commerce is not cheaper
than E-Commerce.
 Reach
In traditional commerce only you are
restricted to people who actually come
to your shop.
E-Commerce
 Direct interaction
Ecommerce des not offer this
benefit
 Lower cost
Ecommerce is more cheaper than
maintaining a physical store in an
equall popular location.
 Reach
Wide rang of customers we an
reach as compare to traditional
commerce.

11. Traditional Commerce
 Credit card fraud
The remote nature of Ecommerce
makes much more difficult to
detect fraud, which means stores
can lose money due to fraud
 Telephone communication
 Ads: printed,radio, t.v
 Payment cash,check
 customer takes product home
E-Commerce
 Credit card fraud
While there are chance of fraud
but can be minimized by physically
presence of buyer by checking of
ID Cards etc.
 E-mail communication
 Ads: online, radio, t.v
 Payment direct, fund transfer
 Delivery home 2-5 days

12. Traditional Commerce
 Research& development high
cost
 Internet connection is not
required
 Marketing high cost outlets,
wholesalers
E-Commerce
 R&D lower cost
 Internet connection is
required
 Good content, trust