The document discusses e-commerce versus traditional marketing. E-commerce refers to buying and selling goods online without paper documents. Consumers can browse products online, add them to a shopping cart, and purchase them. Payment methods for e-commerce include credit cards, net banking, wire transfers, cash on delivery, and checks. Benefits of e-commerce include more product choices, cheaper prices through comparisons, direct contact with customers, ability to shop anywhere and anytime. Risks include not everyone having internet access and potential for credit card theft. Traditional marketing involves directly meeting customers through advertising, sales, distribution and other activities. Benefits are ability to see tangible products and try them before purchasing. Drawbacks include time spent finding parking
Electronic retailing (E-tailing) is the sale of goods and services through the Internet. ... E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.
Introduction to electronics customer relationship management (e crm)PROF.JITENDRA PATEL
This Module Introduce Electronics Customer Relationship Management (e-CRM) and discuss topic such as eCRM Definition, eCRM Features, Benefits of eCRM, Customer based application of eCRM, Sales Based application of eCRM and Various eCRM based components.
Electronic retailing (E-tailing) is the sale of goods and services through the Internet. ... E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.
Introduction to electronics customer relationship management (e crm)PROF.JITENDRA PATEL
This Module Introduce Electronics Customer Relationship Management (e-CRM) and discuss topic such as eCRM Definition, eCRM Features, Benefits of eCRM, Customer based application of eCRM, Sales Based application of eCRM and Various eCRM based components.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
In this slide, following topics have been covered in context to E-commerce.
- What is E-commerce?
- Why we need E-commerce?
- Impact of E-commerce
- E-commerce channels
- Top 10 biggest E-commerce companies
- Impact on Market and Retailers
- Advantages of E-commerce
- Disadvantages of E-commerce
- Types of E-commerce
- Future of E-commerce
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
What is Ecommerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.
Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
Global retail ecommerce sales are projected to reach $27 trillion by 2020.
Types of Ecommerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Examples of Ecommerce
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.
1. Retail:
The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale:
The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Dropshipping:
The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowdfunding:
The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription:
The automatic recurring purchase of a product or ser
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Amity International Business School
E-Commerce: Commonly known as Electronic Marketing Buying and
selling of goods or services through Internet. without using any paper
documents. A type of business model, or segment of a larger business
model, that enables a firm or individual to conduct business over an
electronic network, typically the internet.
3. Amity International Business School
There are no guarantees for purchased goods as online product
is intangible until the product is at hand.
4. Amity International Business School
The consumer browses the catalog
of products featured on the site and
selects items to purchase. The
selected items are placed in the
electronic equivalent of a shopping
cart & provides a bill and ship-to
address for purchase and delivery.
8. Amity International Business School
1) More products and services: EC provides with more choices; they
can select from many vendors and from more products.
2) Cheaper products: EC frequently provides consumers with less
expensive products and services by allowing them to shop in many
places and conduct quick comparisons.
3)No Middlemen- There is a direct contact with customers in e-commerce
through internet without any intermediation. Companies
can now focus more on specific customers by adopting different one-to-
one marketing strategy
4) You can shop anywhere in the world
5) Easy access 24 hours a day
9. Amity International Business School
Not everyone is connected to the Internet
There is the possibility of credit card number theft (There is an increase
amount of fraud on the Internet)
There are no guarantees for purchased goods as online shopping
(Because Product is intangible until the product is at hand)
10. Amity International Business School
Traditional Marketing: Traditional Commerce is the process of
buying, selling or exchanging products, services or information is
physical, Marketing is the process of communicating the value of a
product, Traditional marketing is the directly meet customers,
Traditional marketing activities typically involve advertising, publicity,
sales, merchandising and distribution.
11. Amity International Business School
• Micro Environment: Suppliers, Intermediaries, Competitors,
Customers, Publics
• Macro Environment: Demographic, Economic, Technological,
Political, Socio-Culture
DIRECT SELLING
COMPANY CUSTOMER
12. Amity International Business School
Easy to pick and choose whatever you
like and eliminate what you don’t like
Goods are tangible, therefore we can
see the exact appearance of the product
13. Amity International Business School
The 4 P’s involved with a
communications giant is very
important as they are directly linked
to the customer’s preference
14. Amity International Business School
Marketing Mix - A mixture of several ideas and plans
followed by a marketing representative to promote
a particular product or brand is called marketing
mix. Several concepts and ideas combined together to
formulate final strategies helpful in making a brand
popular amongst the masses form marketing mix.
1 Product
2 Price
3 Place
4 Promotion
15. Amity International Business School
Product
Goods manufactured by organizations for the end-users are called
products.
Products can be of two types - Tangible Product and Intangible Product
(Services)
An individual can see, touch and feel tangible products as compared to
intangible products.
A product in a market place is something which a seller sells to the buyers
in exchange of money.
Price
The money which a buyer pays for a product is called as price of the
product. The price of a product is indirectly proportional to its availability in
the market. Lesser its availability, more would be its price and vice a versa.
Retail stores which stock unique products (not available at any other store)
quote a higher price from the buyers.
16. Amity International Business School
Place
Place refers to the location where the products are available and can be
sold or purchased. Buyers can purchase products either from physical
markets or from virtual markets. In a physical market, buyers and sellers
can physically meet and interact with each other whereas in a virtual
market buyers and sellers meet through internet.
Promotion
Promotion refers to the various strategies and ideas implemented by the
marketers to make the end - users aware of their brand. Promotion
includes various techniques employed to promote and make a brand
popular amongst the masses.
17. Amity International Business School
• We can get the product on time.
• Many Choice.
• Free from shipping cost.
• Free from tax.
• It is tangible. We can see the exact appearance of the
product.
• We can make sure the size as we can try the product before
we purchase it.
18. Amity International Business School
•It may takes time for us to find parking.
• Some appliances need transportation cost to
send it to our home. Example, a refrigerator.
• We have to queue and wait for our turn to pay
at the counter.
19. Amity International Business School
Sunil Kr Ahirwar
Amity International Business School
Amity University, Noida- 125
Eamil- sunil.ahirwar@student.amity.edu
Mo- +91-9871836819