The document discusses the significance of fashion marketplaces in the digital fashion marketing sector, highlighting their impact on global e-commerce and consumer behavior. It emphasizes the convenience of online shopping for the latest fashion trends and the benefits for retailers and designers in terms of brand exposure and customer reach. Additionally, it outlines essential components for establishing a fashion marketplace, including digital asset management and image optimization techniques.

1. Importance of Fashion Marketplace
● Digital Fashion Marketing is a central and leading segment of E-Commerce Industry.
● It offers fashion availability in every corner of the world and so it adds on to the global economy.
● Online Fashion Industry has the intensity to cast a tough competition for other sectors of E-commerce.

2. A Brief Insight..
● Online Fashion industry is in its leaps and bounds and has become the essential
aspect in the digital industry.
● The reason being, customers nowadays, are more inclined to latest fashion trends.
● Online fashion marketing is likely fulfil the fashion needs of the customers all
around the globe.
● Moreover, customers get to buy latest fashion online in a discounted price as well
from single store.
● Fashion Marketplace has become so popular as it keeps up with the customers
expectations and requirements by assessing what actually customers are looking for.

3. Features Listing
● Fashion retailers get to reach out to the customers and reckon their purchase stats in a better way,
which is even beneficial for improvising their brand image.
● Most of all, any seller or retailer, owning a big or small fashion venture benefits equally, i.e. both
have equal fortunes in selling their fashion through Fashion Marketplaces.
● It provides a platform for the budding designers around the globe to exhibit their designs and sell
them out to the fashion fiends.
● Not forgetting, the major goal of any Fashion Marketplace is making fashion easily accessible to the
consumers, while they sit back and relax in their homes.

4. Use Case Scenario
● It is very essential to make a mark in the e-commerce
industry and Fashion Marketplace is one such
example.
● Let us see why is that!
● We have seen customers, even we, like to keep pace
with and acquire latest fashion trends, isn’t it?

5. Use Case Scenario (cont.)
● However, owing to the strenuous lifestyles, customers do not get time to
visit the brick and mortar store and make purchases
● In such cases, customers prefer online shopping and most of all, they
get the choices of latest fashion.
● The good news is, they can even get additional discounts on their
purchases.
● All they need to do is switch to the website or app, visit their
favourite online fashion stores and go forth and make a purchases.
● Most of all, the package is delivered at their homes while they sit and
relax.

6. Requirements for Setting up a Fashion Marketplace
● Pick a Right Platform to set up the
Fashion Marketplace.
● Web Hosting
----Dedicated Hosting, or
----Shared Hosting

7. Imperative elements of a Fashion Marketplace.
1) DAM or Digital Asset Management
● Digital assets such as videos, photos, brochures, newsletters, documents, logos, etc. are the elementary
elements of any business that are known to be effective marketing tools.
● Digital Asset Management is a software solution for storing, creating, deploying and tracking digital
assets.
● It offers a centralized location for storing the digital assets so that they are easily accessible.

8. Imperative elements of a Fashion Marketplace (cont.)
2) Image Management
● Image Management, is an image optimization technique that implements the ML or Machine
Learning features for optimizing the images.
● The best example is the 3D Try-on feature of the Lenskart, that is a leading eyewear online store.
● The customers actually upload their facial videos and try on the eyewear virtually online and view
every angle before buying the product.

9. Beneficiary Factors
● Provides exposure to the brands.
● Acquires a large customers traffic as one store fulfills a
customers fashion requirements.
● Builds customers trust and loyalty.
● Even budding designers or fashion enthusiasts can sell their
fashion online.
● Enhance a brands value and set up a competitive edge in the
digital market.

10. Contact Us
● Blog Link - https://webkul.com/blog/fashion-marketplace/
● For further queries or customization requirements, please send an email to
support@webkul.com.
● You can also create a support ticket at- https://webkul.uvdesk.com/en/customer/create-ticket/
● Or reach out via Voice at - India - (+91)-9870284067 USA - (+1)-9143531684

11. THANK YOU