Stretch Your Ministry Communication Budget

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Discover how to stretch your ministry communications budget. An audio can be received at www.awesomeinsight.com

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Stretch Your Ministry Communication Budget

  1. 1. Your Ministry Communication Budget Presented by Lynette Hawkins beyond marketing group, inc. AWESOME INSIGHT STRETCH
  2. 2. <ul><li>What Should You Do If the Ministry Budget is Tight? </li></ul>
  3. 3. 1. Plan to Communicate! <ul><li>Who do you want to intentionally reach? </li></ul><ul><li>Where can you reach them? </li></ul><ul><li>Who else reaches them? </li></ul><ul><li>What are your options? </li></ul>
  4. 4. Plan Well in Advance <ul><li>Benefits of Planning </li></ul><ul><li>Advance notice to members </li></ul><ul><li>Possible discounts </li></ul><ul><li>Identify potential partners </li></ul><ul><li>Get your second invite ready </li></ul>
  5. 5. <ul><li>Be Ready with the Next Invitation! </li></ul>
  6. 6. <ul><li>Create a Year Long Communications Calendar </li></ul>
  7. 7. 2. Get Free Publicity <ul><li>How can we get the word out? </li></ul><ul><li>What is the news story? </li></ul><ul><li>Where does our target audience go for information? </li></ul><ul><li>How can we connect there? </li></ul>
  8. 8. Get to Know The Media <ul><li>Religious Reporter versus Editor </li></ul><ul><li>Interviews </li></ul><ul><li>Community Calendars </li></ul><ul><li>Deadlines </li></ul>
  9. 9. Prepare <ul><li>Write press release </li></ul><ul><li>Write articles </li></ul><ul><li>Call and introduce your ministry </li></ul>
  10. 10. Tip for Media Coverage <ul><li>Introduce your ministry to the local media well before you need to know them! </li></ul>
  11. 11. 3. Identify Partnerships <ul><li>Who shares your target audience? </li></ul><ul><li>What other churches can we partner? </li></ul><ul><li>Is there any where in the community we can spread the word? </li></ul><ul><li>How can we partner? </li></ul>
  12. 12. Benefits of Partnerships <ul><li>Stretches the budget </li></ul><ul><li>More resources </li></ul><ul><li>More ideas </li></ul><ul><li>Sometimes ready-made audience </li></ul><ul><li>New relationships </li></ul>
  13. 13. <ul><li>Who else is focusing on youth? </li></ul>
  14. 14. Ideas for Partnering <ul><li>Church Partnerships </li></ul><ul><li>Share ads </li></ul><ul><li>Share Ministry--- Vacation Bible School </li></ul><ul><li>Our Facility ● Their Teachers ● All Invite! </li></ul><ul><li>Community Partnerships </li></ul><ul><li>Outpost displays of ministry </li></ul><ul><li>Malls ● Non-Profit Groups ● Retailers </li></ul>
  15. 15. Who Makes Great Partners? <ul><li>What can your ministry offer the partnership? </li></ul>
  16. 16. 4. Look to Email, Website, Etc. <ul><li>How many friends are in your members’ email address book? </li></ul><ul><li>It’s FREE! </li></ul>
  17. 17. Equip Members to Invite electronically! <ul><li>Advance Planning </li></ul><ul><li>Church Website - Update </li></ul><ul><li>E-vites </li></ul><ul><li>Email ministry </li></ul><ul><li>Email Signature </li></ul><ul><li>Worship Guest emails </li></ul>
  18. 18. Web 2.0 – Free Reach Out <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Event Invitations to the Network </li></ul>
  19. 19. 5. Ask Yourself : How Can We Get Members to Invite? <ul><li>Again… </li></ul><ul><li>It’s Free! </li></ul>
  20. 20. Tips for Equipping Members <ul><li>Tell them in advance </li></ul><ul><li>Excite them about the ministry </li></ul><ul><li>Give enough information </li></ul><ul><ul><li>Who, What, Where, How </li></ul></ul><ul><li>Share Tools </li></ul><ul><ul><li>Flyers, Invite cards, evites </li></ul></ul>
  21. 21. 6. Look in Your Hand <ul><li>Bulletin </li></ul><ul><li>Marquee Sign </li></ul><ul><li>Bulletin Boards </li></ul><ul><li>Voicemail Message </li></ul><ul><li>Church Website </li></ul><ul><li>Church Mailings </li></ul><ul><li>Email </li></ul>
  22. 22. <ul><li>Stretch your ministry communications budget. </li></ul><ul><li>Use every opportunity to reach out and invite! </li></ul>
  23. 23. <ul><li>Plan to Communicate </li></ul><ul><li>Get Free Publicity </li></ul><ul><li>Identify Partnerships </li></ul><ul><li>Look to Email & the Internet </li></ul><ul><li>Ask Yourself : How Can We Get Members to Invite? </li></ul><ul><li>Look in Your Hand! </li></ul>STRETCH
  24. 24. Check Out Our Resource Store www.awesomeinsight.com <ul><li>E-Books & Ponderpaks </li></ul><ul><li>Prepare Your Ministry for the Press </li></ul><ul><li>How to Set Up Your Church Communications Team </li></ul><ul><li>Creating & Hosting Invite-Specific Events for Your Church </li></ul><ul><li>Email Ministry Reach Out! </li></ul>
  25. 25. To Speak to Lynette … <ul><li>BMG Awesome Insight </li></ul><ul><li>[email_address] </li></ul><ul><li>(336) 722-6270 </li></ul>

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