Online Reputation Management

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Bart De Waele

Presentation of concept about Online Reputation Management for BarCamp Brussels 3.

Technology

Titel tekst Beschrijving slide Online Reputation Management Barcamp – 5/5/2007

Disclaimer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR is changing ,[object Object],[object Object]

Reputation is online Your company’s reputation is decided online. And you can not control it.

Online reputation ,[object Object],[object Object],[object Object],[object Object]

Step 1 Build real estate Have a network of trusted, high authority sites ready.

Step 2 Monitor Follow what’s being said about you (live), and detect sentiment and trends.

Step 3 Cleanup Step into the conversation, and control what turns up in search engines.

Location, location, location ,[object Object],[object Object],[object Object]

Quality content ,[object Object],[object Object]

Linkbait ,[object Object],[object Object],[object Object]

Social media ,[object Object],[object Object]

Claim your ID ,[object Object],[object Object]

Go offline ,[object Object],[object Object]

People are talking ,[object Object],[object Object]

Influencers ,[object Object],[object Object],[object Object]

Track real-time ,[object Object],[object Object],[object Object],[object Object],[object Object]

Claim first page ,[object Object],[object Object],[object Object]

React ,[object Object],[object Object],[object Object]

Search & destroy ,[object Object],[object Object],[object Object]

Go black hat ,[object Object],[object Object],[object Object]

Sendin’ the Wolf ,[object Object],[object Object]

The Wolf Professional online reputation managers. They *know* how to control your online reputation.

Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Financial ,[object Object],[object Object]

Practical ,[object Object],[object Object]

Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be

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