Are you looking to reach young adults? If you're a community leader realizing the community is aging, check out the 6 Things to Realize about Generation Y. For more information www.pickshovelmarketing.com

1. Attract Reach Communicate with Generation Y
For
Community
Leaders
Prepared by
Lynette Hawkins
Beyond Marketing Group, Inc.
Greensboro, NC
www.pickshovelmarketing.com

2. Hi I’m Lynette Hawkins
www.pickshovelmarketing.com
2011 Copyright Lynette Hawkins

3. Is This
You?
2011 Copyright Lynette Hawkins

4. “Our Community is Aging. More
Young People are Leaving Home &
Moving Away. Young Adults Don’t
Seem to Be Attracted to Our Town.”
It’s time to reach out to the next generation!
2011 Copyright Lynette Hawkins

5. Among Rural Communities…
Increasing Number of Deaths versus
Births
“36% of all rural U.S. counties
had more people to die than
be born.”
Natural Decrease in America
Spring 2011
The Carsey Institute of University of New Hampshire
2011 Copyright Lynette Hawkins

6. Who Are They?
Generation Y Millennials Gen Y-ers
Born 1982-2000
2011 Copyright Lynette Hawkins

7. 6 Things We Need to Realize to…
Attract Reach Communicate
with
Generation Y
2011 Copyright Lynette Hawkins

8. #1
Realize…
Gen Y-ers are looking for
Communities that Welcome Them.
2011 Copyright Lynette Hawkins

9. #2
Realize…
It’s Time They Be Taken
Seriously.
2011 Copyright Lynette Hawkins

10. #3
Realize…
Investing in Their
Entrepreneurial Spirit
can Pay Off.
2011 Copyright Lynette Hawkins

11. #4
Realize…
Multimedia Communications Matters.
“They’re Connected!”
2011 Copyright Lynette Hawkins

12. #5
Realize…
Generation Y Desires to
Make a Difference.
2011 Copyright Lynette Hawkins

13. #6
Realize…
They Can Help You Identify
the Solution
… Just Ask Them
2011 Copyright Lynette Hawkins

14. Ponder this… ?
1. If young adults are visiting websites or posting to community
pages on Facebook but your community does not have a Facebook
page or social network, what does that say about your
community?
2. If young adults can go to websites of communities in your area
and see current events planned for the weekend but not in your
community, what does that say about your community?
3. If young adults hear that the leaders are interested in making
changes, but they rarely see opportunity for young adults to have
input… what does that say about your community?
2011 Copyright Lynette Hawkins

15. It’s Time to Lift the Barriers to
Communications.
2011 Copyright Lynette Hawkins

16. Sign Up for Free Insights in
e-Newsletter
Lynette Hawkins
Beyond Marketing Group, Inc.
www.pickshovelmarketing.com
(336)854-4196
2011 Copyright Lynette Hawkins