According to TheNielson Company90% of consumers trust peerrecommendations
Realtors have alwaysunderstood the importance of a referral
Pat Williams / cletch• Own a multi-VA marketing company for 10 years which has focused on internet support for small businesses and real estate agents.• Built a local sphere of inﬂuence from nothing to signiﬁcant in 2 years using social media.
Set a Proﬁle User Name:http://www.facebook.com/username/
Consider Before Communicating• Your target market (will what you are about to say/post enhance or repel the relationship?)• Your business goals (will what you are about to say/post help or hinder achieving your goals?)
Be Warned• Before clicking on any links via messages or on your walls...• Before adding an application...• Ask yourself if it looks legitimate. If it doesn’t seem like something that would have typically come from the sender... it probably didn’t and may be a “Phishing scam”
Samples• You can see who looked at your proﬁle! Click here!• I can’t believe she really behaved that way last night, see pictures here!• See Bin Laden kill pictures here• Email requesting you click a link to update your facebook account
Boosting Visibility• Upload images/video & tag people respectfully• Tag people in status updates/comments• Comment on friends status updates, images, videos• Check for people you know via Find Friends
Boosting Visibility• Tag people in status updates/comments• Like your own Business Page• Post Business Blog articles• Share useful information• RESPOND!
Applications• See My Listings: http://apps.facebook.com/seemylistings• Blog Networks: http://apps.facebook.com/blognetworks/• Banner Maker: http://www.facebook.com/apps/application.php? id=186442871397357• Static HTML - iFrames: http://www.facebook.com/apps/application.php? api_key=190322544333196