4.14.09 Chamber Social Media Presentation Clw Nb Rev2


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A practical presentation on how small businesses can put social media to work with an emphasis on blogging, Twitter, Facebook, and LinkedIn

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  • 4.14.09 Chamber Social Media Presentation Clw Nb Rev2

    1. 1. Good Morning Future Social Media Marketers!
    2. 2. Social Media What is it? Why should you care? How can you get started? Who the heck are Cyndee and Newt?
    3. 3. So what are YOU hoping to get out of today?
    4. 4. Agenda <ul><li>Why Social Media is So Important </li></ul><ul><li>Intro to 4 Key Social Media tools </li></ul><ul><li>Review common concerns & misunderstandings </li></ul><ul><li>Walk through setting up a Twitter & Facebook page </li></ul>
    5. 5. You Face Game-Changing Transformations <ul><li>Changed buyer behavior </li></ul><ul><li>Old methods not working </li></ul><ul><li>Interruption marketing out </li></ul><ul><li>Conversational marketing in </li></ul><ul><li>Media upheaval </li></ul><ul><li>Marketing transformed </li></ul>
    6. 6. Interruption Marketing: One Way Shouting to Buyers Way Too Many Seller Messages Buyers Suffer from Info Overload
    7. 7. Future Belongs to Inbound Marketing: Buyers Find You
    8. 8. “ Your Brand is What Google Says It Is,” -Author, David Meerman Scott
    9. 9. So, what is this Social Media thing? <ul><li>Social media integrates technology, telecommunications and social interaction. </li></ul><ul><li>-Online communities </li></ul><ul><li>-(UGC) User generated content </li></ul><ul><li>-(CGM) Consumer generated media </li></ul>
    10. 10. Social Media Tools We’ll Examine In-Depth Today
    11. 11. We’ll Focus on 4 Tools You Can Put to Work Easily and Inexpensively
    12. 12. What they have in common: <ul><li>Web-based </li></ul><ul><li>Available 24/7 </li></ul><ul><li>Provide information about you and your company </li></ul><ul><li>Share your knowledge and expertise </li></ul><ul><li>Offer help to prospects & customers </li></ul><ul><li>Enable 2-way communication </li></ul><ul><li>Create sense of community </li></ul>
    13. 13. How to Put Blogs to Work
    14. 14. &quot;If you want something decent about you in Google you MUST blog. This is NOT optional anymore.&quot; - Robert Scoble (@Scobleizer)
    15. 15. What is a Blog? <ul><li>A website that is organized like a newspaper w/ most recent articles first </li></ul><ul><li>An easy to manage, free website </li></ul><ul><li>A web presence that grows in importance over time </li></ul><ul><li>A potentially influential shaper of opinion and behavior </li></ul><ul><li>A revenue driver </li></ul>
    16. 16. Keys to Successful Blog <ul><li>Target info needs of well-understood set of ideal buyers </li></ul><ul><li>Frequent, timely updates </li></ul><ul><li>Delivers relevant & compelling content </li></ul><ul><li>Well-structured and categorized </li></ul><ul><li>Open to everyone on the web </li></ul><ul><li>Easily findable via Google, etc. </li></ul><ul><li>Comment on other blogs </li></ul>
    17. 17. Is Starbucks Instant Coffee a Loser?
    18. 18. Here’s Newt’s blog/website combo
    19. 19. As I Was Finishing FCGU PR Class Lecture, Email came from Starbucks
    20. 20. This Blog Helps its Readers Succeed
    21. 21. Let’s Bring Blogging Back Home with PBS & WordPress
    22. 22. How to Put Twitter to Work
    23. 23. What is Twitter <ul><li>Short-form-140 characters-real-time “Constant Conversation” </li></ul><ul><li>Open to everyone </li></ul><ul><li>Searchable by topic in real-time with #hashtags </li></ul><ul><li>You can choose people/org.s to follow </li></ul><ul><li>You can motivate people/org.s to follow you </li></ul><ul><li>You can listen to what’s said about you </li></ul>
    24. 24. Keys to Succeeding with Twitter <ul><li>Pick the right brand name </li></ul><ul><li>Define one or more info niches </li></ul><ul><li>Determine your target followers and people to follow </li></ul><ul><li>Share thoughts and info that intrigue, inform or educate followers </li></ul><ul><li>Add value to those you follow </li></ul><ul><li>Participate in the Conversation! </li></ul>
    25. 25. Extending Your Brand: Share with Kindred Spirits in Real-time
    26. 26. Demonstrate Thought Leadership
    27. 27. How to Put Facebook to Work:
    28. 28. What is FaceBook? <ul><li>A membership-focused resource for networking--personal and professional </li></ul><ul><li>Permission based – not an open platform </li></ul><ul><li>Post updates, news links, pictures </li></ul><ul><li>Create business page </li></ul><ul><li>Create common interest groups </li></ul><ul><li>Share great thoughts, links, pictures, events </li></ul><ul><li>You can pull in your blog/twitter posts </li></ul>
    29. 29. Keys to Succeeding with FaceBook: <ul><li>On the professional side, establish a communications goal to position yourself/company </li></ul><ul><li>Make it a point to ‘friend’ your friends and comment on their status </li></ul><ul><li>Integrate your blog & twitter </li></ul><ul><li>Share what’s relevant, valuable, intriguing or amusing to your target audience </li></ul>
    30. 30. Facebook Group vs. Page?
    31. 31. Photographer Drives Revenue from FaceBook <ul><li>Senior High School Photography </li></ul><ul><li>Word of mouse </li></ul><ul><li>Visual power </li></ul><ul><li>Go direct to students </li></ul><ul><li>50+% $$ from FB </li></ul>
    32. 32. Naples Chamber Gets Social with FaceBook <ul><li>Provides quick snapshot of Chamber </li></ul><ul><li>Easy communications </li></ul><ul><li>Highlights events </li></ul><ul><li>Creates invitations </li></ul><ul><li>Shares photos </li></ul>
    33. 33. Putting LinkedIn to Work
    34. 34. What is LinkedIn? <ul><li>A business networking site organized around layers of connections </li></ul><ul><li>You can create personal and business profiles and affinity groups </li></ul><ul><li>You must be a member and request a link to other members you know </li></ul><ul><li>You can integrate your other web components with you LI page </li></ul>
    35. 35. Keys to Succeeding with LinkedIn <ul><li>More complete public profile—acts as 3D resume with links and recommendations </li></ul><ul><li>Build meaningful personal and business connections </li></ul><ul><li>Stay current with your connections </li></ul><ul><li>Prove why you are a “MUST” hire </li></ul><ul><li>Use ‘Answers’ to demo your expertise </li></ul><ul><li>Tie in your blog and presentations to amplify your perceived knowledge </li></ul>
    36. 36. Share your professional accomplishments/status
    37. 37. Share Your Knowledge: LinkedIn Answers and Blog
    38. 38. So really… Why should you care?
    39. 39. Social Media: Vital Component of 21 st Century Marketing <ul><li>114.5 M. US TV households </li></ul><ul><li>220 M. US web users; 1 B. globally </li></ul><ul><li>120 M. blogs </li></ul><ul><li>200 M. FaceBook members </li></ul><ul><li>38 M. LinkedIn members; all Fortune 5oo co.s </li></ul><ul><li>10 M. Twitter users </li></ul>
    40. 40. Passionate word of mouth advertising from your best customers
    41. 41. Jump on or play catch up in a year But really…
    42. 42. Social Media: The Least Expensive Marketing Tool!
    43. 43. What should you consider? (Before you set up your 1 st account)
    44. 44. Your personal brand / handle
    45. 45. Will this account be personal, professional or a neutral blend?
    46. 46. Be Careful of WHAT you write! Digital footprints last forever
    47. 47. Are you committed to making this last?
    48. 48. Where do you Tweet from here? <ul><li>Pick 1 tool and learn it before you jump into everything and get overwhelmed </li></ul><ul><li>Start the conversation </li></ul><ul><li>www.Twitter.com </li></ul><ul><li>www.Facebook.com </li></ul><ul><li>www.Wordpress.com </li></ul><ul><li>www.LinkedIn.com </li></ul>
    49. 49. Questions?
    50. 50. Contact Us <ul><li>Cyndee Woolley, APR </li></ul><ul><li>Cell: (239)253-1217 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>http://twitter.com/cmwooll </li></ul><ul><li>Newt Barrett, VNG </li></ul><ul><li>Phone: (239)494-8597 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>http://twitter.com/newtbarrett </li></ul>
    51. 51. Local Facebook Friends & Tweeples <ul><li>Greater Naples Chamber of Commerce </li></ul><ul><li>Tammie Nemecek </li></ul><ul><li>Rep. Matt Hudson </li></ul><ul><li>Friends of Naples Originals </li></ul><ul><li>Brenda O’Connor  </li></ul><ul><li>@cmwooll </li></ul><ul><li>@newtbarrett </li></ul><ul><li>@kpkfusion </li></ul><ul><li>@marc_meyer </li></ul><ul><li>@twitterzilla </li></ul><ul><li>@ambercadabra </li></ul><ul><li>@jonmcleod </li></ul><ul><li>@tweethelp </li></ul>
    52. 52. Resources <ul><li>http:// search.twitter.com / </li></ul><ul><li>www.TweetDeck.com </li></ul><ul><li>www.TweetGrid.com </li></ul><ul><li>http://www.allfacebook.com/2009/02/facebook-privacy/ </li></ul>