?




    SOCIAL MEDIA
    Steven Everett, CLP
Who Is This Guy?
    Director of Marketing & Regional Director for


    Thies & Talle Management in Chanhassen
     Por...
Quick Survey
    Who here has a Facebook Page?


    Who here has a Twitter Account?


    Who here has a MySpace Page?
...
Social Media…why bother?
Is it really that important?
Traditional Pathway for
Marketing
                Print
               Guides
    Internet
                          Newsp...
Social Media - 3 Main Wheels
Social Media Pathway for
Marketing

               Blogs

     Social                User
     Media               Generat...
Today's Pathway for Marketing

                      Print Guides
                        Creating
                      S...
Social Media is Blow Horn




 Reach hundreds of people all at
                          once
Where is Everyone?
What is a “Social Media Site”?
WOM

    A Social Media Site is a website that provides


    users the ability to connect...
Growth of Social Media
    10% of all time spent online is using Social


    Media which is now more popular than
    se...
Social Media Site - Facebook
    www.facebook.com


    Facebook is a Social Networking site that


    helps connect pe...
Growth of Facebook
    Facebook has over 200,000,000 users as of


    April, 2009. Half use Facebook everyday
    Facebo...
Facebook Users by Age Group
250
                                  (in hundreds of thousands)
              201.8
200


   ...
What is a “Blog”?
    A Blog is where a person or company can post


    information that they feel is relevant to share....
Micro Blog - Twitter
    www.twitter.com


    Twitter is a micro-blog that people use to


    connect with friends and...
What is “User Generated
Content”
    User Generated Content sites include


    websites where anyone can post to create
...
User Generated Content
    People trust user generated reviews and


    content
Research Online, Buy Offline
ROBO

    According to Nielson Ratings


     92%  of internet users have researched online...
Musts to Social Media
    You need to manage your online brand and


    reputation.
    Viral marketing delivers very qu...
True Power of Social Media
Enough Already, I’m In
Now What?
Steps To Starting
            Who will be in charge of managing your
I.
            brand and communications.
            ...
What Not to Do with Social
Media
    Do not argue with your residents


    Do not just publish specials and availability...
What To Do with Social Media

    Read All the feedback and

    look for trends
    Leverage technology to help

    yo...
Goals of Social Media
    Know what people are saying

        Participate in conversations
    
    Create community an...
Goals of Social Media
    Find new renters


     Personal referrals are always your best leads
     What can you offer...
Keys to Successful Social
Media
    It does not replace your traditional advertising


    Create “conversations” not “bi...
Social Media Is Not A FAD
    It won’t go away no matter how much you


    don’t understand it
    People are talking wh...
STEVEN
                    EVERETT
          THIES & TALLE MANAGEMENT
          470 WEST 78TH STREET, SUITE
              ...
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Social Media

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Social Media for the Apartment Market

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Social Media

  1. 1. ? SOCIAL MEDIA Steven Everett, CLP
  2. 2. Who Is This Guy? Director of Marketing & Regional Director for  Thies & Talle Management in Chanhassen  Portfolio of 92 properties in 5 states with over 6,000 units  Size range from 11 units to 300 units  Affordable to Luxury In the Industry for 15+ years  Worked both Property Management and  Vendor sides THIES & TALLE MANAGEMENT
  3. 3. Quick Survey Who here has a Facebook Page?  Who here has a Twitter Account?  Who here has a MySpace Page?  Who Actively uses You Tube?  Who here monitors Yelp? 
  4. 4. Social Media…why bother? Is it really that important?
  5. 5. Traditional Pathway for Marketing Print Guides Internet Newspaper Listing Service Prospect
  6. 6. Social Media - 3 Main Wheels
  7. 7. Social Media Pathway for Marketing Blogs Social User Media Generated Sites Content Prospect
  8. 8. Today's Pathway for Marketing Print Guides Creating Social Media Internet Blogs & Micro Listings Creating Blogs Social Media User Social Media Generated Prospect Creating Content being Listings target specific
  9. 9. Social Media is Blow Horn Reach hundreds of people all at once
  10. 10. Where is Everyone?
  11. 11. What is a “Social Media Site”? WOM A Social Media Site is a website that provides  users the ability to connect and share with friends, family & businesses.
  12. 12. Growth of Social Media 10% of all time spent online is using Social  Media which is now more popular than sending e-mails
  13. 13. Social Media Site - Facebook www.facebook.com  Facebook is a Social Networking site that  helps connect people to people, businesses, organizations, fan clubs and events. Facebook is also a place where a person can  display their likes, dislikes, opinions, support and personality traits.
  14. 14. Growth of Facebook Facebook has over 200,000,000 users as of  April, 2009. Half use Facebook everyday Facebook Users Rent YOUR Apartments  Facebook users span ALL ages. Fastest  growing segments is 54+ Facebook is visiting monthly by 3 in every 10  people
  15. 15. Facebook Users by Age Group 250 (in hundreds of thousands) 201.8 200 139.9 150 104.6 100 62.2 50.6 50 31.4 9 0 13-17 18-25 25-34 35-44 45-54 55-65 65+
  16. 16. What is a “Blog”? A Blog is where a person or company can post  information that they feel is relevant to share. People then follow the Blog Postings by visiting the site or by automatic Updates
  17. 17. Micro Blog - Twitter www.twitter.com  Twitter is a micro-blog that people use to  connect with friends and family with Twitter is used as a research tool to find  information Twitter is used for professional  networking, career development and brainstorming Companies “tweet” for customer  service, reputation management and news distribution
  18. 18. What is “User Generated Content” User Generated Content sites include  websites where anyone can post to create content. These tend to be Review sites, Hub Spots and Information sites.
  19. 19. User Generated Content People trust user generated reviews and  content
  20. 20. Research Online, Buy Offline ROBO According to Nielson Ratings   92% of internet users have researched online before purchasing from a local business  61% of searchers find reviews and ratings to be important
  21. 21. Musts to Social Media You need to manage your online brand and  reputation. Viral marketing delivers very qualified traffic  that turns into leads at a CPL of $0.00. Loyal residents that connect with you and your  brand are the best sales people you have. Social Media is a powerful tool and not just  people playing on the internet. Major influences are being wheeled all the time.
  22. 22. True Power of Social Media
  23. 23. Enough Already, I’m In Now What?
  24. 24. Steps To Starting Who will be in charge of managing your I. brand and communications. Corporate, Site or 3rd Party I. Find out where your residents and prospects II. are. Listen on the web using tools and searches I. Google Search, Google Alerts I. Create pages, sites and profiles III. Make sure you message the same image I. across all platforms Monitor, Communicate and Participate IV.
  25. 25. What Not to Do with Social Media Do not argue with your residents  Do not just publish specials and availability  Don’t forget about. It needs to be worked. 
  26. 26. What To Do with Social Media Read All the feedback and  look for trends Leverage technology to help  you grow Don’t be afraid to be the  first Become a community hub  Encourage Reviews / Ask  for them Find a schedule and stick to  it Remember, it is really Word  Of Mouth Marketing WOM
  27. 27. Goals of Social Media Know what people are saying  Participate in conversations  Create community and buzz  Help your residents get to know each other and have  them talk about your apartments to their friends  Offer things that people find valuable Improve Resident Retention  People stay if they have a reason to   Respond to them and encourage them to talk about your brand
  28. 28. Goals of Social Media Find new renters   Personal referrals are always your best leads  What can you offer people that they will find valuable Reduce your cost per lead and cost per lease   Maximize your advertising to prevent having to ad more
  29. 29. Keys to Successful Social Media It does not replace your traditional advertising  Create “conversations” not “billboards:  Find a way to track success  “Engage” in constructive conversations with  your residents & prospects
  30. 30. Social Media Is Not A FAD It won’t go away no matter how much you  don’t understand it People are talking whether your listing or not 
  31. 31. STEVEN EVERETT THIES & TALLE MANAGEMENT 470 WEST 78TH STREET, SUITE 260 CHANHASSEN, MN 55318 952-906-7205 SEVERETT@THIESTALLE.COM Contact

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