SummitUp Delicious Breakout 10 20 09


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Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros

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SummitUp Delicious Breakout 10 20 09

  1. 1. TOP 10 COOL THINGS ABOUT DELICIOUS SummitUp 10/20/09 … plus some more ideas for PR2.0 pros
  2. 2. 1. Lose the annoying dots <ul><li>Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005 </li></ul><ul><li>Known as until upgrade in 7/08 </li></ul><ul><li>Delicious 2.0 is faster, sleeker and has some new search functions </li></ul>
  3. 3. 2. Work in the cloud <ul><li>Save, tag, manage and share links in one centralized place </li></ul><ul><li>Improve how you discover, recall and share online </li></ul>
  4. 4. 3. Tap into community <ul><li>Find other, similar sites based on your interests, key words and network </li></ul><ul><li>Use tags to help you find and share things easily </li></ul>
  5. 5. 4. Dive into the deep Web <ul><li>Uncover hidden resources using the power of social search </li></ul><ul><li>Find untold treasures based on your interests, key words and network </li></ul>
  6. 6. 5. Get the buttons
  7. 7. 6. Preface each saved link
  8. 8. 7. See what’s hot
  9. 9. 8. Promote yourself <ul><li>Save each blog post to Delicious </li></ul><ul><li>Bookmark all accolades or other positive web mentions about you </li></ul><ul><li>Ask your blog readers to save your posts to Delicious </li></ul>
  10. 10. 9. Track trends <ul><li>Subscribe to specific tags </li></ul><ul><li>See what’s hot right now </li></ul><ul><ul><li>( http:// /recent ) </li></ul></ul><ul><li>Check out what’s most popular over time </li></ul><ul><ul><li>( http:// /popular/ ) </li></ul></ul>
  11. 11. The importance of tags
  12. 12. 10. Make friends <ul><li>Go to your bookmarks and see who else has saved them </li></ul><ul><li>See who else is saving links related to your favorite tags or keywords </li></ul><ul><li>Find like-minded people to add to your network </li></ul><ul><li>Send relevant links to their inbox </li></ul>
  13. 13. PR is Delicious <ul><li>Spot trends and hot issues </li></ul><ul><li>Pitch media or reach out to bloggers </li></ul><ul><li>Compile online clips for sharing and merchandising </li></ul><ul><li>Compile lists of target bloggers </li></ul><ul><li>Use it as rudimentary RSS </li></ul><ul><li>Measure results of online marketing campaigns </li></ul><ul><li>Direct to consumer (DTC) “edgework” </li></ul>
  14. 14. Sample Delicious pitch page
  15. 15. Pitching via Delicious <ul><li>Topic-specific research page related to your area of expertise </li></ul><ul><li>List of important links, articles or resources with third-party credibility </li></ul><ul><li>Point to targeted, focused areas of a Web site or online news room </li></ul><ul><li>Each link is prefaced with your description/ intro designed to highlight key messages </li></ul>
  16. 16. Sample Delicious pitch pages <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. Sharing Delicious clip reports <ul><li> </li></ul>
  18. 18. Creating blogger lists
  19. 19. DTC edgework <ul><li>See who is saving links using your top tags or keywords </li></ul><ul><li>Reach out to those people directly </li></ul><ul><li>Similar to pitching bloggers via Twitter </li></ul><ul><li>How to tag pitch: “for:larak” </li></ul><ul><li>Explain why in the Notes field </li></ul>
  20. 20. Delicious has competition
  21. 21. <ul><li>Start a Delicious page for your favorite places online </li></ul><ul><li>Use a Delicious page to collect online accolades </li></ul><ul><li>Save relevant blog posts and articles to a topic-specific Delicious page </li></ul><ul><li>Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach </li></ul>Four things to take away
  22. 22. <ul><li>150 Delicious hacks: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Absolutely Delicious tools collection: </li></ul><ul><ul><li> </li></ul></ul><ul><li>My aggregated Delicious links: </li></ul><ul><ul><li> </li></ul></ul>Useful Delicious resources
  23. 23. QUESTIONS?
  24. 24. CONNECT Lara Kretler @LaraK on Twitter LaraK on Delicious [email_address] 614-383-1618 or 937-271-9151