DX Forum 2017 - Murray Izenwasser

6 September 2018 Copyright © 2017 AAJ Technologies All rights reserved.AAJ Technologies Digital Transformation - Internal
Digital Transformation
Forum 2017
Murray Izenwasser • 561.452.2662 • murray.izenwasser@aajtech.com • @murrayiz • #DXFORUM17 6 September 2018 © AAJ Technologies All rights reserved.
1
DIGITALTRANSFORMATIONFORUM2017

Murray Izenwasser
Chief Marketing Officer
Vice President, Digital Transformation
AAJ Technologies
2

Some Thanks
Murray Izenwasser • 561.452.2662 • murray.izenwasser@aajtech.com • @murrayiz • #DXFORUM17 6 September 2018 © AAJ Technologies All rights reserved. 3

community

www.
thedigitaltransformationpodcast
Shameless Plug:
5
.com

Help us Stay
on time

Book forms,
Evaluations,
and post-its

Digital Transformation?
What Is
8

WHAT IS DIGITAL TRANSFORMATION?
At the base level, DigitalTransformationis the
necessary change to a piece ofbusiness (oran
entirebusiness) drivenbythe rapidadoptionof new
technologiesin society.
It’sabout businesses adaptingandtransformingto
compete andthriveinan ever increasinglydigital
economy that is changingat an ever faster rate.
It’s also about a Focus on theUser (Customer,
Employee, Partner, Vendor,…)andprovidingthem
the means of achievingtheir desiredoutcomes,
regardless ofwhat your current business is.
Murray Izenwasser | VP, Digital Transformation, AAJ Technologies
PEOPLE
MONITORING OPERATIONS
CULTURE
STRATEGY
TECHNOLOGY MANAGEMENT
0
20
40
60
80
100

DIGITAL TRANSFORMATION
IoT
Cloud
Mobility
Integration
Blockchain
AI
Big Data
DIGITAL MARKETING TECHNOLOGY
Websites
Social
Media
Marketing
eCommerce
SEO
SEM
Email
IS NOT

Murray Izenwasser • 561.452.2662 • murray.izenwasser@aajtech.com • @murrayiz • #DXFORUM17 6 September 2018 © AAJ Technologies All rights reserved.10

AND TO BE SUCCESSFUL …
THE FOCUS NEEDS TO BE ON
PEOPLE
NOT TECHNOLOGY
13
70
8
PIM

25 COMPANIES; 27,000 WORDS
What do DX Services Companies Say DX is?

Customer Digital Data Business
Technology Transform Company,
New Service Experience
Help User Innovate More, Need
Product, Create Solution,
Manage Strategy

Manage Strategy

Why
Now?

1 exabyte = 1 million terabytes
2.5 Million ofthese:
55,000 KingSize Beds
15,000 parking spaces
850 Tennis courts
650 Imax screens
200 Fort Knoxs
40 football fields
every day

CONNECTIVITY

CONVERGENCE
WHY NOW?
Hardware
Software
networks
Consumer
Technology
Knowledge
Digital
Transformation
Technology
democracy
Digitaltime
Adapted from: http://www.futureofwork.com/article/details/forces-driving-the-digital-transformation-era

WHY NOW?
Computers & Moore’s Law
Memory and datastorage
Massadoption ofPCs andlaptops
LocalNetworks
ERPs
The internet
Mobile networks andmobile phones
GPS
Massglobaladoptionof wireless devices
(laptops,mobile phones, tablets,
smartphones, wearables,sensors)
Proliferation of websites andonline activity
Rapidadoptionandexpansion of online and
mobile databasesandsearch
Rapidadoptionandexpansion of online
marketplacesandreviews
Rapidexpansion of embedded computers
Move from paper documents to digitAL
Rapidadoptionof online andnow mobile
payments
The transformationfrom physicaltodigital
(think retail stores to e-commerce, and
now m-commerce)
Rapidadoptionandproliferation of mobile
appsandthe mobile web
Online gaming
Rapidtransformationfrom traditional
marketing todigitalandmobile
marketing
Rapidadditionof smartphoneenabled
sensors
Rapidevolution andadoptionof online social
networks, socialmedia sites and content
sharing
Online classified sites (e.g. Craig’sList)
Wearables
Cloud computing
Rapidemergence of the sharingeconomy (e.g.
Airbnb,Uber, etc.)
Rapidadoptionof online education services
Rapidadoptionandexpansion of online
entertainment movies, TV programsand
streaming music
Rapidemergence of cloud based platforms
for everything
Internet of Things
IndustrialInternet (telematics, smartgrids)
Proliferation of analyticsandreporting
Mobile wallets
Development of advancedalgorithms
Artificialintelligence andmachine learning
Augmented reality
Robotic process automation
Source: http://www.futureofwork.com/article/details/forces-driving-the-digital-transformation-era

SHOP PLAY CONSUME MEDIA FIND INFORMATIONKEEP IN TOUCH
Think about how we

WORK

COMMUNICATE

DRIVE AND TRAVEL

TAKE PICTURES


BANK

BASICALLY, WE …
are different consumers,
employers and employees
want personalized and
contextually relevant
experiences
want to share our lives
instantly and globally
EXPECT More – are impatientand
mobileand global
wantdigital experiences that
are beautiful,simple and
elegant
want to find things, buythings,
move money and complete
transactions from anywhere at
anytime
demand immediate, accurate and
real-time responses
want instant access to all
products, services, news,
information and friends’ status
CHANGED
Adapted from: http://www.futureofwork.com/article/details/forces-driving-the-digital-transformation-era

Engage
customers
Empower
employees
Optimize
operations
Transform
PRODUCTs
Digitaltransformation
Unleash
data

AAJ TECHNOLOGIES

AAJ TECHNOLOGIES
Engage
customers
Empower
employees
Optimize
operations
Transform
PRODUCTs
Digitaltransformation
Unleash
data

FOCUS ON USER

DIGITAL STRATEGY VS. TRANSFORMATION
DX IS ABOUT THE PROCESS. NOT THE DESTINATION.
DIGITAL TRANSFORMATION CONTINUUM
INCREMENTAL
FOCUSED ON A
SPECIFIC FUNCTION,
APPLICATION, USER
DEPARTMENTAL
FOCUSED ON A
SPECIFIC
DEPARTMENT,
EMPLOYEE / USER
GROUPING
LINE OF BUSINESS
DIVISIONALLY
FOCUSED, POSSIBLY
NEW LINE OF
BUSINESS
NEW BUSINESS
FUNDAMENTALLY
CHANGING A MAJOR
ASPECT OR
APPROACH OF THE
ORGANIZATION
REVOLUTIONARY
THE ENTIRE
ORGANIZATION IS
REPLACED WITH
SOMETHING NEW
1 2 3 4 5

WHERE ARE YOU NOW?
Source: IDC MaturityScape: Digital Transformation Maturity Distribution Across Stages (Graphic: Business Wire)

IT’S
ABOUT
THE
PROCESS
https://www.cognizant.com/whitepapers/the-six-
stages-of-digital-transformation-maturity.pdf

DxISABOUTLOOKINGFOR
ARBITRAGE
ar·bi·trage ˈärbəˌträZH/
noun
The simultaneous buying and selling
of … commodities in different markets
… in order to take advantage of
differing prices for the same asset.

User arbitrage
Users Want Something Different Than What The Company Sells

data arbitrage
Users Want Different Data or Data In A Different Way

data arbitrage

process arbitrage
Users Want A Different Process Or Level of Service

Process arbitrage

experience arbitrage
Users Want A Different Experience

And It Isn’tOver
THISIS JUSTTHEEND OFTHEBEGINNING

In
Conclusion …
IS NOT ABOUTTECHNOLOGY.
IT’S ABOUT BUSINESS.
AND USERS.
AND OPPORTUNITY.
AND GETTING STARTEDBEFORE YOU ARE
FORCEDTO.
OR HAVE TO WATCH FROM THE SIDELINES.

Digital
transformation
is all About
asking the right
Questions

To give the
users the
experience
they want

Murray Izenwasser
Chief Marketingofficer
VP, Digital Transformation
AAJ Technologies
Murray.Izenwasser@aajtech.com
561.452.2662

Jake morgan
NorthAmerica SouthSolutions
ConsultingManagerand Office of
the CTO
Mulesoft
“ConsumerizationPressures onIT”

Randy rosenthal
FoundingPartner, Tricycle Studios
“AlternativeStorytellingTo Drive
Revenue”

Break

David rogers
Authorof “TheDigital
TransformationPlaybook”
“Rethink YourBusiness for the Digital
Age”

Stefan Tornquist
VP Research, Econsultancy
“FearKills Transformation–
Overcomingthe HumanResistance to
Change”

Break

Bunny ellerin
Director ofHealthcare&
PharmaceuticalMgmt. Program,
Columbia Business School
“MovingBeyondthe Digital Health
Hype and into Real-WorldPractice”

Cal austin
Lead InstigatorWorldwideInnovation,
Pfizer
“Power tothe People: The Role of
Humans in CorporateInnovation”

Speakers panel

Happy hour!

DIGITAL TRANSFORMATIONFORUM 2017
#DXForum17

In some ways, incumbentshavea lotof benefitsover
newplayers,overstart-ups.Theyhavecustomers,
theyhavegreatdata,theyoften havea brand.They
havefinancial resources,whicha start-upmay not
have.Thequestionis, can all of thosecapabilitiesand
assetsbedeployed ina way thatallowsyou to defend
againstnewattackersas digitaldisruptsyour
industry?
Paul Willmott | Director at McKinsey
5
8

The biggest impediment to a company’s
future success is its past success.
Dan Schulman | CEO of PayPal
5
9

In today’s world of exponential change,
organizations that get too comfortable with
the status quo are at major risk of disruption.
If you’re not experimenting and … plugging
into disruption, forming new ecosystems, and
tapping into open markets, then your
organisation is at risk.
Andrew Vaz | Global Chief Innovation Officer at Deloitte
6
0

Mostof the executives I talk to are still very
much focused ondigital largelyas a wayto do
“moreof the same,”just moreefficiently, quickly,
cost effectively. But I don’tsee a lotof evidence
of fundamentallystepping back and rethinking,
at a basic level, “Whatbusiness are we really
in?”
John Hagel III | Co-Chairman at Deloitte LLP Center
for the Edge leaders
6
1

At least 40% of all businesses will
die in the next10 years… if theydon’t
figure out how to change their entire
companyto accommodatenew
technologies
John Chambers | Executive Chairman, Cisco System
6
2

Silicon Valley is comingand if banks don’t
up their game, then tech companies will
take over the industry’s business. There
are hundreds of startups with a lot of
brains and money working on various
alternatives to traditionalbanking
Jamie Dimon | Chairman, President and CEO of JPMorgan
Chase
6
3

In today’s era of volatility,there is no
other way but to re-invent. The only
sustainableadvantageyou can have
over others is agility,that’s it. Because
nothing else is sustainable,everything
else you create, somebody else will
replicate.
Jeff Bezos | Founder, Amazon
6
4

Standing Still is not an option. You can
either transform now or wait until a
competitor forces you to do so, or even
worse, watch from the sidelines.
Murray Izenwasser | VP Digital Transformation,
AAJ Technologies
6
5

Concepts
Puttingthe userat the
center
Rapidprototyping
Breaking down the silos
Big data
Failure and
experimentation
Designthinking

Process arbitrage

DX Forum 2017 - Murray Izenwasser

More Related Content

What's hot

Similar to DX Forum 2017 - Murray Izenwasser

More from OZ Digital Consulting

Recently uploaded

DX Forum 2017 - Murray Izenwasser