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Digital Transformation Trends and
Challenges for Traditional Businesses
Introduction
Digital transformation trends is a hot topic
Digital transformation trends is a hot topic
It’s the process of transforming an
organization’s business model,
infrastructure, and work culture to fully
exploit opportunities created by digital
technologies
It’s the process of transforming an
organization’s business model,
infrastructure, and work culture to fully
exploit opportunities created by digital
technologies
In this article, we shall explore the trends and
challenges of the digital transformation of
traditional businesses
In this article, we shall explore the trends and
challenges of the digital transformation of
traditional businesses
What is Digital
Transformation?
You might not have heard the term
“digital transformation” used very
often until recently
By 2017, 70% of organizations
thought their existing IT systems
were too complex for them to
achieve the desired business
outcomes with them
Digital transformation is the only
way traditional businesses can
maintain relevance in today’s
market
Trends in the
Digital
Transformation
of Business
Content
Delivery and
Management
Systems
5G networks, big data, AI, and digital twins will
fuel the connected customer Today’s enterprise
customers want more digital experiences and
offerings than ever before
This is putting huge pressure on legacy
companies and creating opportunities for
newcomers
To compete with the big data companies such as
Amazon and Google, enterprises will need to
combine massive data processing capabilities
with real-time data analysis capabilities
The Rise of
Mobile
Apps
Customer-
centricity tops
the digital
transformation
trends
They specialize in a narrow range
of products and services
The best customers will always
gravitate to an individual or a
small group of organizations
offering a comprehensive range
of services
When customers are treated as
individuals and not just as
customers, companies can
become more agile and
responsive to their needs
The Future
of
Traditional
Businesses
DIGITAL
TRANSFORMATION ISN’T
JUST FOR TECH-SAVVY
STARTUPS
SOME OF THE BIGGEST
ORGANIZATIONS IN THE
WORLD ARE ADOPTING
THE DIGITAL
TRANSFORMATION
THESE ORGANIZATIONS
WILL BE BETTER
POSITIONED TO ADAPT
TO NEW CHALLENGES,
INNOVATE, AND GROW
Challenges in
the
Transformation
Process
Because traditional businesses
have limited resources, the
transformation process may be
challenging for them
A hotel that loses its local staff
will lose the trust and the word
of mouth value of its property
In traditional businesses, like
financial institutions, the
transformation process can take
a lot of time and money
Lack of Change
Management Traditional businesses
struggle to keep pace
with a rapid transition to
the digital era
1
There’s a tension
between the human
side of change and the
digital side
2
But, on the other, the
digital transformation
represents an
unprecedented
business opportunity
for companies
3
Change
Management:
It’s more than
just a
buzzword
Change management isn’t just a
strategy for keeping employees
motivated in the face of disruptive
technology — it’s a business strategy
There’s a misunderstanding that
change management is simply
about telling your employees what
to do differently
Risk Factors
During the
Process
Businesses are well aware of the risks
of digital transformation
However, the challenges of
successfully navigating the
transformation often go unnoticed
The amount of profits that companies
earn from digital services can be far
lower than from the services that they
deliver today
The time it
takes for
transformation
to be
successful
Traditionally, digital transformation is a long
process
The idea of a complete digital transformation
of their business model is too uncomfortable
to stomach
Digital transformation requires big structural
changes, including the elimination of
workflows and organizational structures that
don’t support the digital mindset
How to
Address the
Challenges
DIGITAL
TRANSFORMATION STARTS
WITH A DEEP
UNDERSTANDING OF THE
CHALLENGES, WHICH ARE
OFTEN: EXPERIENCE: THE
BUSINESS MUST CREATE A
CLEAR AND CONSISTENT
EXPERIENCE FOR
CUSTOMERS, FROM
FRONT-END EXPERIENCE
AND MARKETING TO BACK-
END SERVICE AND
SUPPORT
AGILITY: BUSINESS MUST
BE ABLE TO RAPIDLY
RESPOND TO CHANGING
CUSTOMER NEEDS
TECHNOLOGY: BUSINESS
HAS TO KEEP UP WITH THE
SPEED OF INNOVATION
AND EMBRACE THE
CHANGING
TECHNOLOGICAL
LANDSCAPE
Digital
Transformation
Constraints
What You
Can Do Now
One of the first things you can do
now is to think about what
aspects of your business need to
be transformed
The first thing you can do is to
think about your offline business
model, which could have trouble
adapting to the digital era
A digital-first business will have
significantly different challenges
from a traditional business
Conclusion
Digital transformation is not just
about the hype and IT savvy
In the coming years, traditional
organizations will be competing with
startups and small business for a
global market share in the industry
Digital transformation has become
the name of the game
THANK YOU
WWW.ENTREPRENEURSHIPDRIVE.COM

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Digital transformation trends and challenges in traditional businesses

  • 1. Digital Transformation Trends and Challenges for Traditional Businesses
  • 2. Introduction Digital transformation trends is a hot topic Digital transformation trends is a hot topic It’s the process of transforming an organization’s business model, infrastructure, and work culture to fully exploit opportunities created by digital technologies It’s the process of transforming an organization’s business model, infrastructure, and work culture to fully exploit opportunities created by digital technologies In this article, we shall explore the trends and challenges of the digital transformation of traditional businesses In this article, we shall explore the trends and challenges of the digital transformation of traditional businesses
  • 3. What is Digital Transformation? You might not have heard the term “digital transformation” used very often until recently By 2017, 70% of organizations thought their existing IT systems were too complex for them to achieve the desired business outcomes with them Digital transformation is the only way traditional businesses can maintain relevance in today’s market
  • 5. Content Delivery and Management Systems 5G networks, big data, AI, and digital twins will fuel the connected customer Today’s enterprise customers want more digital experiences and offerings than ever before This is putting huge pressure on legacy companies and creating opportunities for newcomers To compete with the big data companies such as Amazon and Google, enterprises will need to combine massive data processing capabilities with real-time data analysis capabilities
  • 7. Customer- centricity tops the digital transformation trends They specialize in a narrow range of products and services The best customers will always gravitate to an individual or a small group of organizations offering a comprehensive range of services When customers are treated as individuals and not just as customers, companies can become more agile and responsive to their needs
  • 8. The Future of Traditional Businesses DIGITAL TRANSFORMATION ISN’T JUST FOR TECH-SAVVY STARTUPS SOME OF THE BIGGEST ORGANIZATIONS IN THE WORLD ARE ADOPTING THE DIGITAL TRANSFORMATION THESE ORGANIZATIONS WILL BE BETTER POSITIONED TO ADAPT TO NEW CHALLENGES, INNOVATE, AND GROW
  • 9. Challenges in the Transformation Process Because traditional businesses have limited resources, the transformation process may be challenging for them A hotel that loses its local staff will lose the trust and the word of mouth value of its property In traditional businesses, like financial institutions, the transformation process can take a lot of time and money
  • 10. Lack of Change Management Traditional businesses struggle to keep pace with a rapid transition to the digital era 1 There’s a tension between the human side of change and the digital side 2 But, on the other, the digital transformation represents an unprecedented business opportunity for companies 3
  • 11. Change Management: It’s more than just a buzzword Change management isn’t just a strategy for keeping employees motivated in the face of disruptive technology — it’s a business strategy There’s a misunderstanding that change management is simply about telling your employees what to do differently
  • 12. Risk Factors During the Process Businesses are well aware of the risks of digital transformation However, the challenges of successfully navigating the transformation often go unnoticed The amount of profits that companies earn from digital services can be far lower than from the services that they deliver today
  • 13. The time it takes for transformation to be successful Traditionally, digital transformation is a long process The idea of a complete digital transformation of their business model is too uncomfortable to stomach Digital transformation requires big structural changes, including the elimination of workflows and organizational structures that don’t support the digital mindset
  • 14. How to Address the Challenges DIGITAL TRANSFORMATION STARTS WITH A DEEP UNDERSTANDING OF THE CHALLENGES, WHICH ARE OFTEN: EXPERIENCE: THE BUSINESS MUST CREATE A CLEAR AND CONSISTENT EXPERIENCE FOR CUSTOMERS, FROM FRONT-END EXPERIENCE AND MARKETING TO BACK- END SERVICE AND SUPPORT AGILITY: BUSINESS MUST BE ABLE TO RAPIDLY RESPOND TO CHANGING CUSTOMER NEEDS TECHNOLOGY: BUSINESS HAS TO KEEP UP WITH THE SPEED OF INNOVATION AND EMBRACE THE CHANGING TECHNOLOGICAL LANDSCAPE
  • 16. What You Can Do Now One of the first things you can do now is to think about what aspects of your business need to be transformed The first thing you can do is to think about your offline business model, which could have trouble adapting to the digital era A digital-first business will have significantly different challenges from a traditional business
  • 17. Conclusion Digital transformation is not just about the hype and IT savvy In the coming years, traditional organizations will be competing with startups and small business for a global market share in the industry Digital transformation has become the name of the game