Cal Austin, Lead Instigator Worldwide Innovation for Pfizer discussed how to innovate, and to bring startup thinking to the healthcare IT process.

5. LET’S GET SMALL:
MOVING FASTER AND
HAVING MORE FUN

6. COMPETITION
“To be the premier innovative
biopharmaceutical company”

7. COMPETITION

8. Creativity involves
breaking out
of established patterns
in order
to look at things
in a different way.
- Edward de Bono

13. Knower Mindset Learner Mindset

14. “It ain’t what
you don’t know
that gets you
into trouble. It’s
what you know
for sure that
just ain’t so.”
- Mark Twain

15. TOOLS
BEHAVIORS
IDENTIFY INSIGHTS IDEAS IMPACT IMPLEMENT INFORM
Bravery
STAGES
OUTPUTS
A clearly
scoped and
aligned
challenge
Opportunity
areas for
focused
ideation
Prioritized
Ideas
Assumptions
& designed
experiments
Action plan
for testing and
learning;
Plan for
sharing
learnings
Windows of
Wisdom
Funnel of
Focus
Clue Wheel
Opportunity
Builder
Idea
Developer
Revolution
Stargazer
Value
Compass
Assumption
Screener
Experiment
Designer
Action Planner Story Shaper
Greenhousing Signaling Playfulness Freshness Realness Momentum
Adaptive
Roadmapping
INNOVATION EXPERIMENTATION
First Burst

16. SEE
THE
CHALLENGE

17. solve real challenges

18. solve real challenges
?
my real challenge

19. THINK
ABOUT
THE
SOLUTION

20. generate ideas

21. and build on them

22. PLAY
WITH
SOLUTIONS

26. SEE
THINK
PLAY

31. THANK
YOU!
cal.austin@pfizer.com