The document explores digital transformation in marketing, emphasizing strategies that leverage technology to enhance efficiency and customer engagement. It highlights key drivers, examples of successful transformations, and the importance of data-driven decision-making, personalized customer experiences, and adopting new organizational structures. Ultimately, digital transformation redefines how businesses interact with customers and improves overall performance.

1. Digital Transformation In Marketing :
Strategies, Practices
With the help of cutting-edge technologies, individualised experiences, and data-
driven strategies, digital transformation empowers marketing.
The thing that’s transforming is not the technology — it’s the technology that
is transforming you.
JEANNE W. ROSS
Digital Transformation in Marketing: Strategies and Best
Practices
Digital Transformation is the implementation of digital technologies to assets, processes
& products to improve efficiency, amplify customer value, manage risk & discover new
monetization opportunities. This symbols a complete re-exploring of how an organization
uses technology, processes & people to change business performance.
Further, It modifies how an organization operates & how it involves customers & partners.
Any business must remain competitive. It’s also a cultural change that needs organizations
to consistently challenge the status quo, take risks & get comfortable with failure.
The amalgam of such technological advances as computing power, low-cost data sensors, AI,
mobility & robotics means that a huge number of business processes will be automated in
the next few years. Moreover, These very real technological possibilities are creating vast
amounts of business value & disruption today. Future Leaders of the company require a
new agenda.

2. As some questions pop up in our mind like: Is it just an appealing way to say moving to the
cloud? What are the particular steps we need to take? What parts of our business strategy
need to transform? Do we need to design new jobs to help us create a framework for digital
transformation? Is it worth it? So, This article aims to answer some of the common
questions around digital transformation and digital transformation strategy & give clarity.
Table of Contents:
• Digital Transformation in Marketing: Strategies and Best Practices
• Drivers of Digital Transformation
• Digital Transformation Examples
• Key Pillars of Digital Transformation
• Trends in Digital Transformation
• What Will Marketing Gain from Digital Transformation?
• How digital transformation might look like for your marketing department:
o Frequently Asked Questions
o Key Takeaways:
Drivers of Digital Transformation
A key element of digital transformation is, of course, technology. But often, it’s more about
dismissing outdated processes & technology than it is about adopting new tech. Mobile
technologies, cloud computing, artificial intelligence, social media platforms & other digital
innovations have excessively changed how swiftly customers can get information which
consequently changes the quality of products and services they expect from the businesses.
Similarly, this same group of digital tools has transformed what employees & other
stakeholders that means business partners & investors expect from organizations.
Customers also expect easy-to-use interfaces, and they generally prefer digital interactions
that can happen anytime from any device. Further, If businesses want to progress with the
speed of digital change. Then, they must operate to expand efficiency with technology
wherever possible.
Also Read: Digital Transformation Strategy, Framework And Tools
Digital Transformation Examples
With the fear of being outshined by more agile competitors, companies are seeking to
stimulate innovation & plotting digital transformation strategies.
1. Netflix, which began as a mail-based DVD rental company in 1997 is one example of
digital transformation. Today, it’s an online video streaming service that provides
personalized offerings depending on each customer’s preferences.
2. Domino’s Pizza is another example of a company that has successfully transformed
itself for the digital age. It launched innovative tech-driven services such as its Pizza
Tracker & mobile technologies that helped power notable growth throughout the
2010s.
3. Restaurant chains such as TGI Fridays and IHOP are turning to Google virtual
assistant software & other artificial intelligence and machine learning tools to
improve and personalize service for their customers.
4. Capital One Financial Corporation is another example of a financial services
organization. It has utilized digital technology to change how it served its customers.

3. The company started in 1994 when another financial institution outgrowth its credit
card division. Now, Capital One is among the top financial institutions in the US as
ranked by assets.
Also Read: 21 Best Digital Transformation Books
Key Pillars of Digital Transformation
1. Digitizing Customer Experience–
Rather than the number & size of product or service transactions, the number & quality of
customer relationships determine Value. Furthermore, The major building blocks with
which companies are digitizing customer experience are customer understanding, customer
touchpoints & top-line growth. Use the Digital Transformation process wisely while keeping
this point in mind.
• Customer Understanding– Companies are exploring social media to understand
what makes customers happy & what drives customer dissatisfaction. Additionally,
companies are learning to foster their brands more effectively through digital media.
Companies are also building new online communities to advise & develop loyalty
with clients in real estate, medical, or financial services products.
• Customer Touchpoints- Customer service can be enhanced notably by digital
initiatives. For example, a bank started a Twitter account to respond to client
complaints swiftly. This digital initiative also leveraged an expert community,
allowing crowdsourcing with various employees & other customers. So, To amplify
customer touchpoints, several companies are now giving customer apps. In one
hospitality company, smartphone apps are linked to the customer’s profile, enabling
unification across apps, SMS & social media efforts.
• Top-line Growth– Companies are using technology to amplify in-person sales
conversations. For instance, Insurance firms are initiating mobile tools to help
salespeople & customers involve in analytics-based planning.
2. Developing Digital Talent & Organization-
• Before developing digital talent and organization, thoroughly look into the digital
transformation articles to gain knowledge about it. The future organization will look
different & operate in different ways. Moreover, The role of talent within the
company of the future will include higher levels of interactivity with smart
technology. And organizational structure also will play a key role in reformulating
traditional roles.
• Gaining Digital Talent– Without talented employees who can use existing digital
technologies & adapt to developing methods and new approaches, companies will
struggle. Moreover, Companies require people with technical knowledge, counting
UX/UI experts, data scientists & data engineers. Hence, Employees that are supple,
able to learn & adapt, will be the priority To attract, develop, and keep the people
they need, leaders need to adapt their organizations in many areas. Also, teach your
new employees about various digital transformation strategies to make them aware
about its benefits.
• Attaining Digital Organization– The most essential key to exploring the value-
creating power of the future company is a new organizational model. It is based on
person-machine processes, centralized data & technology platforms. Human
capacity will progressively be required to be installed to designing, auditing &

4. innovate processes as opposed to operating them. Integrative “agile improvement
teams” will work with machines to improve the customer experiences & operating
processes of the business.
3. Exploiting Data & Advanced Technology–
• Machines offer the possibility for especially more fine decision making. Data &
advanced technology enable companies to automate operations, planning broad
experimentation as well as lead fast & continuous business improvement. Look at
various organization’s successful digital transformation examples and learn how
they benefited from it.
• Centralized Data– For future companies, data will become a great asset
& also, learning will become an essential ability. Data are quite literally the “senses”
of the company’s machines & AI. Companies will need to invest in collecting data
(through sensors, data partnerships & ecosystems, and by attaining customer
permissions). They will need to invest in the cloud—so it can be used while also
being appropriately protected (with necessary privacy policies & necessary
cybersecurity).
Also See- What is Lean Transformation and its features?
• Technology Platforms– This is a big challenge for companies with manifold sets of
legacy systems. Often, the first step for these clients is to adapt data & technology
stores to support key use cases. Further, The technology platforms are designed to
allow for quick innovation & enhancement of digital transformation processes.
• Learning Organization– Companies will need to discover the use cases where data
can generate huge value. They will need to evaluate the data with AI & advanced
analytics, turn it into business actions, track outcomes as well as produce learning
loops. Some use cases are advanced production flows or transportation in the supply
chain; next best offer or promotion or marketing message in commercial functions.
Companies that understand quick learning will drive better decisions & create value
as well as a competitive advantage.
4. Digitizing Operational Processes & Business Models-
• Now Companies are being aware of going onto digital transformation journey. And
they are also, realizing sound benefits from digitizing internal processes & Business
Models. Companies are not only transforming the way their functions work, but also
rethinking how functions interact.
• Digitizing the Process– Automation allows researchers to concentrate on
innovation & creativity instead of recurring efforts. One paint manufacturer has
created fully automated plants that notably decrease labor requirements, improve
product quality & enhance environmental, health, and safety performance.
• Digitally Modified Business- If we are not going to transform the way, we do
business then we’re going to die. It’s not about transforming the way we use
technology but changing the way we do business. Moreover, The company is seeking
ways to increase physical with digital offerings & to utilize digital to share content
across organizational silos. For Instance, A grocery company is holding its
traditional business but also using digital to transform a new growth business.

5. • New Digital Business- Companies are now producing digital products that suit
traditional products. For instance, a sports apparel manufacturer began selling GPS
& other digital devices that can track and report on a consumer’s workout.
Furthermore, Some companies are changing business models by reforming their
boundaries through digital. An airport authority is directing to become the holder of
a traveler’s end-to-end process by providing a combined multichannel experience,
including information on airplane traffic & reservations, duty-free shopping
promotions, and other benefits.
Leader’s Tip:
Embrace agility: To create successful digital marketing strategies, leaders
should be nimble in their adaptation, experiment with new digital tools and
platforms, and keep on top of industry trends.
Trends in Digital Transformation
Here are some key digital transformation trends that business & IT leaders should be aware
of incoming years:
1. Better use of AI & machine learning.
2. Quick adoption of digital operating models.
3. Carry on with merger & acquisition activity in the IT outsourcing industry.
4. Broadening public cloud adoption.
5. Investment in big data governance & analytics.
“We should no longer be talking about ‘digital marketing’ but marketing in a
digital world” by Keith Weed.
Check Out the Video –
Different Meanings of Digital Transformation
For people in professional industries, digital transformation meaning is how digital
technology is understood, and then applied & combined into our everyday work tasks,
whether that is a daily, individual employee level or the wider sense of entire business
operations.
In accounting, digital transformation spots the switch from paper-based contracts and
invoices to electronic contracts, data collection, and reporting.
On the industry level, by this time digital transformation in marketing has shown what it
can do for businesses like Uber & Amazon. Further, These businesses considered traditional
business concepts, like transit & retail sales. Furthermore, They applied ingenious digital
technologies which left the competition behind as they rushed forwards.
But a digital transformation, as it relates to marketing, competes with its own.
Learn Transformation’s Approach to Digital Marketing
At Learn Transformation our aim is to help leaders create Change that Matters through
meaningful growth transformations so that companies can deliver substantial value today

6. and tomorrow. Today, Digital marketing is no longer about merely adding online channels
to the media mix; it is about combining digital into all aspects of marketing.
• New digital channels give rise to dramatic changes in consumer behaviors and
expectations. Thus, Businesses must respond by digitally transforming their
marketing functions to better anticipate consumer needs.
• We see that a scientific approach, with thoughtful testing and close coordination
between advertiser and agency, is essential to elevating performance.
The capability of an effective digital marketer is the talent to convey the correct message to
the right person at an accurate time in the right place. By integrating data and digital
technologies can increase the significance of services, advertising & offers for a brand’s
customers for effective lean transformation. New technologies that apply the latest in
automation, machine learning (ML) & artificial intelligence promise to provide powerful
new capabilities—at least for those marketers who know how to take advantage of them.
Personalization is Possible
• In today’s digital world, we can personalize the content for individual customers.
This is the most powerful way by which digital transformation marketing strategy
has changed the way digital marketing works.
• By integrating metrics & interactivity, it’s now possible to track the actions and
behavior of consumers at an individual level and then take that data to provide a
personalized marketing response.
• You can keep track of a customer’s purchase, and then suggesting similar products
or in some cases, ‘refills’ for consumable items—is just the tip of the iceberg.
• Keeping Now, with the metrics from social media platforms like Facebook, it’s
possible to track the interests of single customers, give guidance, and also send
customized emails based on their customer behavior before they change.
Marketing experts no longer need to waste their time by thinking where consumer interest
may lie when consumer interest is being tracked on social media in digital marketing
transformation roadmap.
“Digital transformation” is a phrase that we usually listen to in keynote presentations
& conference rooms, still its meaning is fairly ambivalent.
What Will Marketing Gain from Digital Transformation?
Digital transformation in marketing refers to the switch from digital comforts to the
operative activity of digital brilliance through the proper usage and merger of your digital
channels. In more precise terms, it means to filter your digital channels to obtain sound
awareness that infuses your viewpoint & upgrades the customer journey.
The main goals of digital transformation are increasing organizational efficiency and
improving customer experience in VUCA. More accurately, these goals should be straight
connected: increasing efficiency to improve customer experience.

7. Digital in itself can be a transformation factor for global marketing. Materials can be
comfortably findable, quickly passed on & constantly delivered and with this customer
experience can be connected across systems & geographies.
How digital transformation might look like for your
marketing department:
1. Refining Your Digital Channels-
The first step is to estimate the value of your current marketing tools & channels. Now, take
a close look at your website, automation tools, social media, customer database & analytics
platforms. Are there healthier options for your needs? Could you be finer pulling these
platforms? An in-depth review of the channels & tools will secure you’re sufficiently
equipped to operate your company to success.
2. Breaking Silos-
In addition to optimizing your digital channels, you need to make sure all of these systems
are talking to each other and working together during the implementation of digital
marketing strategy. Signing in & out of 7 different accounts to stalk a customer’s journey is
not a well-organized way to handle it. The correct perspective to digital transformation can
remove silos without the need to scrape every single thing & begin from scrape.
3. Interactivity is Changing Marketing-
Social media allows people to interact with company accounts, asking questions and getting
responses back in return. Feedback can be given for content they read or view with heart,
favorite buttons, thumbs-up, or leave comments. The conversation that can take place on
social media & directly on ads, changes everything. With live ads, customers can be on social
media and watch an influencer talk about a product helping in effective digital
transformation.
4. Automation & Excellence in Action-
The combination of automation and a Center of excellence can ensure a company’s digital
assets are accessible to everybody, ready for use as needed. So, Digital transformation for
marketing means that when fixed actions or data are acknowledged then the software can
act upon those conditions to send emails or customized feedback rapidly, without requiring
to inform a human agent to act on a time-sensitive issue.
This kind of automation is now growing as chatbots take on the role of basic customer
service support for simple tasks, improving productivity & marketing response.
Leader’s Tip:
Focus on understanding consumer needs, providing individualised
experiences, and utilising data insights to forge lasting connections and foster
loyalty.
Final Thoughts
Finally, Digital transformation can likely affect a vast range of business marketing &
operational activities. So, The clue is to understand what’s involved, learn from digital
leaders across sectors, and make sure your company has the processes, technology & talent
in-house to progress and thrive.

8. Frequently Asked Questions
Why is digital transformation important in marketing?
Digital transformation enables marketers to leverage data-driven insights, engage with
customers across various digital channels, personalize marketing messages, automate
processes, and adapt to evolving consumer behaviors.
How can leaders drive successful digital transformation in marketing?
Leaders can drive successful digital transformation by fostering a culture of innovation,
providing resources for training and upskilling, aligning marketing goals with business
objectives, and championing collaboration and cross-functional teamwork.
Key Takeaways:
• Data is crucial: For better campaign outcomes, data analytics is used to
provide targeted marketing, personalisation, and ongoing
optimisation.
• Cohesive experiences across several touchpoints are made possible by
digital transformation, which improves consumer engagement and
happiness.
• Coordination is essential: Cross-functional teamwork, alignment, and
collaboration are essential for the success of digital transformation and
marketing because they foster innovation and integration.
Digital
this blog is originally taken from : https://learntransformation.com/digital-transformation-in-
marketing/