Digital transformation is a comprehensive change to a business's fundamental aspects, driven by factors like outdated products, market competition, and new regulations. It involves applying digital technologies to improve efficiency, enhance customer value, and create new monetization opportunities, ultimately leading to better business processes and employee experiences. Companies that undergo digital transformation are positioned to innovate faster and claim greater market share, making it essential for long-term success.

1. What is Digital
Transformation?

2. Just a ‘buzz’ phrase?
Overused business jargon ?
Too difficult to explain?

4. Lets define what it
means…

5. “If you don’t know where
you’re going, you’ll end up
someplace else.”
Yogi Berra

6. Define Transformation

7. Transformation is a full-
scale change to the
fundamental aspects of a
business.

8. From its operating
model…

9. To its
infrastructure…

10. The need for transformation may be caused by…
• Products or services being out of date
• Funding or income streams being changed
• New regulations coming into the business
• Market competition becoming more intense.
• Business Process Reengineering

11. Human resources
Purchasing
Technology
Operations
Finance
Sales
Transformation
programmes
can occur in
every function
of a business

12. And can be achieved in a few different ways…
• Changing workforce processes
• Changes to organisational structure
• Changing a core product or service portfolio in the
business
• The way a technology is used

13. Business Transformation can lead
to developing new competencies
or making better use of existing
competencies

14. Define Digital

15. Technology that connects people
and machines with each other or
with information

16. “As mobile, social, cloud, and big data come together
we see the emergence of digital business strategy: the
ability to leverage digital technologies to transform the
customer value equation and drive competitive
advantage.”
Nigel Fenwick, Forrester

17. Together
Digital Transformation is the application of digital
capabilities to processes, products, and assets to
improve efficiency, enhance customer value, manage
risk, and uncover new monetization opportunities.

18. Quite simply…
Digitizing processes makes businesses better and more
equipped to take on the future of work.

19. So why do we
need Digital
Transformation?

20. “Businesses that digitally transform will be able to
connect more closely with customers, speed up the
pace of innovation, as a result, claim a greater share
of profit in their sectors.”
Innovation Enterprise, 2017

21. Transform employee experience
Improve employee understanding: with Analytics – customer
behaviour, segmentation
Enhance Top-Line Growth: with digital products like smart
Phone, iPads, real time predictive marketing
Digitized Customer Touch Points – Self service via Apps,
increased multi-channel usage

22. Digitize Operational Processes
Process Digitization: Automation, adding processes and
features
Staff enablement: With a virtualization of work space,
working anytime, anywhere
Performance management: Decision making based on
data with deeper insights into customers, products and
regions

23. Transform business models
Digitally Modified Businesses: Augment physical with digital
offerings, share contents across organization
Digital Globalization: Use of global shared services from multi
national to global presence

24. “Today, digitally transformed
companies have an edge, tomorrow
only Digital Businesses will
succeed.”
Howard King

25. THE ADOPT PLATFORM CAN HELP SUPPORT
YOUR DIGITAL TRANSFORMATION
INITIATIVES
What is Digital Transformation AppLearn January 2018
Tel: (0)8455 20 20 80
AppLearn, The Sharp Project, Thorp Road, Manchester, M40 5BJ

26. CONTACT US
What is Digital Transformation AppLearn January 2018
Tel: (0)8455 20 20 80
AppLearn, The Sharp Project, Thorp Road, Manchester, M40 5BJ