An highly iterative lecture/workshop to demonstrate the value of user-centred design and learn how to apply it without investing too much energy or time - recommended for start-ups (iHub, Nairobi 2015)
Visual Frameworks to Drive Innovation ProcessesRoberta Tassi
Designing complex services involving a large number of actors and many different channels (like healthcare services) can benefit from the use of visual frameworks to help drive and accelerate design processes.
The Backpack Plus project (frog + UNICEF) is a tangible example of how a visual framework can help designing a comprehensive systemic solution, and evolve across the different stages of the design process.
Information Design Matters, London 2014
How can we rethink the experience of museums to harness emotions in a sensible way that activates visitors?
Developed by the UX for Good team in 2014, the Inzovu Curve is a model that inherits the best practices established by the Kigali Genocide Memorial, Rwandan community and Aegis Trust, the organisation which developed the memorial. The model has helped evolving the experience of the Kigali Genocide Memorial to produce better outcomes looking both at foreigner visitors and local population. The model has been used to map other similar museums across the world and foster the importance of designing memorial experiences that are able to generate positive behaviour changes.
Museum Next, Geneva 2015
System Thinking: Design Tools to Drive Innovation Processes Roberta Tassi
The increasing complexity of the world around us raises new challenges for designers, who are called to build cohesive experiences across broad ecosystems of products and services. Dealing with innovation and highly complex services, involving a large number of actors and many different channels, requires the adoption of new skills and techniques, that enable a more effective collaboration with all the stakeholders involved and support the dialogue around articulated systems and large amount of information.
Looking at the theory, Service Design Tools (www.servicedesigntools.org) is a first comprehensive repository of methods and examples that could orientate a designer - or any other professional - approaching the challenges of designing services, to help identifying the right method according to the step of the process, the type of participants and the kind of information that need to be discussed. Jumping to the practice, the power of adopting a systemic approach and shaping tools and frameworks that can re-order and re-distribute knowledge within multifaceted teams to drive innovation processes has changed the way in which highly complex services are conceived and developed across segments - from healthcare to financial -.
The ambition now is to see this evolving more and more into the way societal problems with large scale impact are addressed - bringing the benefit of system thinking into social innovation processes and organisation changes.
Euclid Annual Symposium, Brno 2015
The digital health solutions that will make a real difference to individuals and populations will be those that support person-centred care pathways, allowing seamless transitions between formal and informal contexts of care. This is the way to move beyond just digitising a flawed system, and start building the healthcare system we actually want. Slides from my talk at Frontiers Health 2016 in Berlin.
Visual Frameworks to Drive Innovation ProcessesRoberta Tassi
Designing complex services involving a large number of actors and many different channels (like healthcare services) can benefit from the use of visual frameworks to help drive and accelerate design processes.
The Backpack Plus project (frog + UNICEF) is a tangible example of how a visual framework can help designing a comprehensive systemic solution, and evolve across the different stages of the design process.
Information Design Matters, London 2014
How can we rethink the experience of museums to harness emotions in a sensible way that activates visitors?
Developed by the UX for Good team in 2014, the Inzovu Curve is a model that inherits the best practices established by the Kigali Genocide Memorial, Rwandan community and Aegis Trust, the organisation which developed the memorial. The model has helped evolving the experience of the Kigali Genocide Memorial to produce better outcomes looking both at foreigner visitors and local population. The model has been used to map other similar museums across the world and foster the importance of designing memorial experiences that are able to generate positive behaviour changes.
Museum Next, Geneva 2015
System Thinking: Design Tools to Drive Innovation Processes Roberta Tassi
The increasing complexity of the world around us raises new challenges for designers, who are called to build cohesive experiences across broad ecosystems of products and services. Dealing with innovation and highly complex services, involving a large number of actors and many different channels, requires the adoption of new skills and techniques, that enable a more effective collaboration with all the stakeholders involved and support the dialogue around articulated systems and large amount of information.
Looking at the theory, Service Design Tools (www.servicedesigntools.org) is a first comprehensive repository of methods and examples that could orientate a designer - or any other professional - approaching the challenges of designing services, to help identifying the right method according to the step of the process, the type of participants and the kind of information that need to be discussed. Jumping to the practice, the power of adopting a systemic approach and shaping tools and frameworks that can re-order and re-distribute knowledge within multifaceted teams to drive innovation processes has changed the way in which highly complex services are conceived and developed across segments - from healthcare to financial -.
The ambition now is to see this evolving more and more into the way societal problems with large scale impact are addressed - bringing the benefit of system thinking into social innovation processes and organisation changes.
Euclid Annual Symposium, Brno 2015
The digital health solutions that will make a real difference to individuals and populations will be those that support person-centred care pathways, allowing seamless transitions between formal and informal contexts of care. This is the way to move beyond just digitising a flawed system, and start building the healthcare system we actually want. Slides from my talk at Frontiers Health 2016 in Berlin.
Enabling Innovation: A Designers PerspectiveThomas Sutton
How can large organisations create an enabling environment for innovation? Using the "3 horizons of growth" model as a reference framework, we suggest organisational strategies to achieve a flourishing innovation portfolio.
Multiple-channel business model
Bridging service innovation in China
Abstract:
Since the 1960s, design has shifted from manufacturing, market, and now to a customer-focused era. We have undergone the Industrial Age and the Information Age, and now are at the “Smart Age”. In western worlds, these three ages were iterated one after another. However in China, this evolution
was accelerated by “joint innovation”. In this intersected age, neither just having online nor offline model can fix the issues that we have in user experience and service. With this, we witness service design with multiple-channel business model emerging in front of people’s eyesight.
Innovation:
At this great SDN event, Cathy and Xue will provide a glimpse of the unique characteristics of service innovation process in china for guests from all parts of the world through interaction and co-creation. With their 13 years of abundant project experience, they hold a deep interpretation and sharp sense of connections and challenges among industries. Additionally, they have gained a wealth of insight on trends and road paths in China while rubbing shoulders with many industry leaders. No doubt their sharing will amaze the audience and ignite a round of heated discussion.
Wanderlust: durf jij als leider nieuwe paden ontdekken?Pieter Baert
Veerle De Vos en Pieter Baert geloven dat ondernemers vanuit persoonlijkheid, visie en leiderschap het verschil kunnen maken.
Wanderlust is een unieke ontdekkingsreis voor 10 ondernemers en leiders die het lef hebben om nieuwe paden te ontdekken.
At the HealthTech Summit 2016 in Lausanne, I shared a framework for evaluating investments based on design criteria, applied to the opportunity, product, and company.
Mini-Workshop: Responsive Web Design with Visualforce and BootstrapKeir Bowden
Slide deck from my Dreamforce 14 mini-workshop, providing an introduction to responsive web design by building a non-responsive Visualforce page using the standard components, then a responsive version using Bootstrap.
La validación del desempeño de un dispositivo médico es importante desde el punto de vista del mercado, puesto que un producto validado está cumpliendo con las especificaciones de seguridad propuestas por normativas internacionales y nacionales, atendiendo simultáneamente los requerimientos de las diferentes regulaciones nacionales para su comercialización. Cumplir con estos requerimientos, implica que el producto puede ser comercializado generando ganancias a diseñadores, productores y transformadores de dispositivos médicos. Desde la ingeniería biomédica se pretende asociar el término validación con conceptos entendibles y que permitan dar una definición del mismo desde la investigación aplicada en ingeniería.
Designing on the Ground: Transformative Uses of Design during Social Crises, ...De Andrea Nichols
Presentation for the "From Logos to Protests: Using Design to Start a Movement" session at the AIGA national design conference. Designed and presented by De Andrea Nichols, Founder of Civic Creatives.
How to get Twitter followers analytics?Jimmy Finch
Going through all of your followers and doing a manual review is too time consuming and inefficient. Instead, use a tool that’ll allow you to analyze Twitter followers.
Use FollowerAudit - https://www.followeraudit.com/analyze-twitter-followers
Social Media For Businesses | GA BostonSteph Parker
This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
Enabling Innovation: A Designers PerspectiveThomas Sutton
How can large organisations create an enabling environment for innovation? Using the "3 horizons of growth" model as a reference framework, we suggest organisational strategies to achieve a flourishing innovation portfolio.
Multiple-channel business model
Bridging service innovation in China
Abstract:
Since the 1960s, design has shifted from manufacturing, market, and now to a customer-focused era. We have undergone the Industrial Age and the Information Age, and now are at the “Smart Age”. In western worlds, these three ages were iterated one after another. However in China, this evolution
was accelerated by “joint innovation”. In this intersected age, neither just having online nor offline model can fix the issues that we have in user experience and service. With this, we witness service design with multiple-channel business model emerging in front of people’s eyesight.
Innovation:
At this great SDN event, Cathy and Xue will provide a glimpse of the unique characteristics of service innovation process in china for guests from all parts of the world through interaction and co-creation. With their 13 years of abundant project experience, they hold a deep interpretation and sharp sense of connections and challenges among industries. Additionally, they have gained a wealth of insight on trends and road paths in China while rubbing shoulders with many industry leaders. No doubt their sharing will amaze the audience and ignite a round of heated discussion.
Wanderlust: durf jij als leider nieuwe paden ontdekken?Pieter Baert
Veerle De Vos en Pieter Baert geloven dat ondernemers vanuit persoonlijkheid, visie en leiderschap het verschil kunnen maken.
Wanderlust is een unieke ontdekkingsreis voor 10 ondernemers en leiders die het lef hebben om nieuwe paden te ontdekken.
At the HealthTech Summit 2016 in Lausanne, I shared a framework for evaluating investments based on design criteria, applied to the opportunity, product, and company.
Mini-Workshop: Responsive Web Design with Visualforce and BootstrapKeir Bowden
Slide deck from my Dreamforce 14 mini-workshop, providing an introduction to responsive web design by building a non-responsive Visualforce page using the standard components, then a responsive version using Bootstrap.
La validación del desempeño de un dispositivo médico es importante desde el punto de vista del mercado, puesto que un producto validado está cumpliendo con las especificaciones de seguridad propuestas por normativas internacionales y nacionales, atendiendo simultáneamente los requerimientos de las diferentes regulaciones nacionales para su comercialización. Cumplir con estos requerimientos, implica que el producto puede ser comercializado generando ganancias a diseñadores, productores y transformadores de dispositivos médicos. Desde la ingeniería biomédica se pretende asociar el término validación con conceptos entendibles y que permitan dar una definición del mismo desde la investigación aplicada en ingeniería.
Designing on the Ground: Transformative Uses of Design during Social Crises, ...De Andrea Nichols
Presentation for the "From Logos to Protests: Using Design to Start a Movement" session at the AIGA national design conference. Designed and presented by De Andrea Nichols, Founder of Civic Creatives.
How to get Twitter followers analytics?Jimmy Finch
Going through all of your followers and doing a manual review is too time consuming and inefficient. Instead, use a tool that’ll allow you to analyze Twitter followers.
Use FollowerAudit - https://www.followeraudit.com/analyze-twitter-followers
Social Media For Businesses | GA BostonSteph Parker
This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
How do you know if your target audience is having a good or bad experience? How do you gather their input and engage audiences effectively? Learn to put yourself in your users’ shoes in order to better understand their motivations, so that you can create welcoming experiences and make something that is useful, easy to use, and enjoyable. Exhibit designers and developers, curators, content developers, museum technologists, and marketers can all benefit from this workshop on Community Engagement through User Experience. You don’t need to be an expert to attend—we’ll cover the fundamentals of user experience, why it matters, and ways to convince others in your organization to invest. We’ll detail a typical UX journey and common methodologies that are useful for museum professionals, emphasizing ways to engage new and existing communities along the way.
The workshop was led by Michael Tedeschi, Creative Director of Interactive Mechanics, an award-winning interactive design firm that builds digital projects and leads workshops for arts, culture, and educational institutions including Eastern State Penitentiary, Ford’s Theatre, and Smithsonian Institution. Mike has over a decade of industry experience in design, development, and user experience, having worked on over 125 digital projects throughout his career.
We have analysed the Twitter activity of these UK singers: One Direction, Adele, Coldplay, Jessie J, Ed Sheeran, Lily Allen, Olly Murs, Cheryl Cole, Cher Lloyd
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
How Nigerians Consume and Pay for ContentDavid Adeleke
This lecture was presented on February 1, 2020, at The Business of Content workshop. It explores how content creators can build financially successful content careers/businesses.
Here's a link to the lecture notes: http://bit.ly/2SfxHyG
Creating great original content consistently ranks as one of the top priorities for marketers. But how do you know what content and campaign elements struck a cord with your consumers? Watch this webinar to learn how to use social media to create powerful content, track consumer responses, and evaluate content performance, specifically:
Discover brand values and experiences that resonate with consumers
Identify best-performing content for your brand
Measure campaign performance over time
During the webinar, we’ll discuss examples from the automobile industry and the Pepsi Superbowl Halftime campaign.
Going social: why patient organizations cannot ignore social media Len Starnes
Presentation goven at the 7th Annual International Experience Exchange for Patient Organizations, Munich, 3 - 4 March 2015; #IEEPO2015. The event was sponsored by Roche.
Some 300 participants attended representing over 40 patient organizations worldwide. The final day of the meeting was dedicated to social media and how they can help patient organizations achieve their goals
Similar to Drive Successful Innovation with User-Friendly User-Centred Design (20)
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
5. 5
We bring together a unique combination of creativity, collaboration
and business planning to deliver breakthrough products and services
to the market. We are more than 600 strategists, researchers,
designers, and technologists who consult and partner with clients
across industries and geographies.
We help organizations increase their value and expand their offerings
through a user-centered design process
FROG IS A GLOBAL
PRODUCT STRATEGY
AND DESIGN FIRM
W E A R E F R O G
August 2015 | iHUB
10. August 2015 | iHUB
W H Y I S I T R E L E VA N T ?
PUT THE PEOPLE YOU
SERVE AT THE CENTER
OF YOUR DESIGN
PROCESS TO COME UP
WITH NEW ANSWERS TO
DIFFICULT PROBLEMS
11. “Developing a deep, empathic
understanding of users’
unarticulated needs can challenge
industry assumptions and push
innovation beyond producing the
same thing, only better.”
— HARVARD BUSINESS REVIEW, 1997
11
August 2015 | iHUB
W H Y I S I T R E L E VA N T ?
13. UNDERSTAND
the user SYNTHESIZE
research insights
ENGAGE
multiple stakeholders
GENERATE
and evaluate ideas
PRIORITISE
ideas & decisions
VISUALIZE
opportunities
PROTOTYPE
stimuli & solutions
August 2015 | iHUB
H O W T O D O I T ?
14. U N I C E F B A C K PA C K P L U S C A S E S T U DY
August 2015 | iHUB
16. August 2015 | iHUB
A SYSTEMIC SOLUTION
TO ACTIVATE AND EMPOWER
COMMUNITY
HEALTH WORKERS
TO SAVE MORE LIVES.
C H A L L E N G E
17. August 2015 | iHUB
USER CENTERED DESIGN
IMMERSIVE RESEARCH
P R O C E S S
18. CONTEXTUAL IMMERSION
visit villages and healthcare providers
PARTICIPATORY DESIGN
building the ideal toolkit and container
SHADOWING
community health workers daily activities
Before CHWs, having
medicines to treat
malaria available right
in the village was a
daydream.
CHW SUPERVISOR
The main challenge is
sensitising people to look
for health services to
timely treat their
illnesses.
CHW
August 2015 | iHUB
19. August 2015 | iHUB
IMMERSIVE RESEARCH
MULTI-PARTNER COLLABORATION
AND PARTICIPATORY DESIGN
August 2015 | iHUB
P R O C E S S
20. SIGNATURE EXPERIENCES
envision the key service features
CUSTOMER JOURNEY MAPPING
understand pain points and opportunities
ROUGH PROTOTYPING
imagine how the solution could be
ROLE PLAYING
simulate future scenarios
A DAY IN THE FIELD
immersion
NEW YORK
Alignment WS
KAMPALA
Ideation WS
NEW YORK
Strategy WS
August 2015 | iHUB
21. INDIVIDUALCOMMUNITY
ASSESS
& TREAT
EDUCATE
RESPECT
TRUST
SUPERVISOR HEALTH CENTER DISTRICT
SUPPLIES
REPORT
COACH
SUPPORT
REPORT
REPORT
INSTRUCT
SUPPLIER
TRAINING SERVICE DELIVERY REVIEWING RESUPPLY REWARDINGRECRUITING UPGRADING
CHW
DIAGNOSTICS TOOLS ENABLERSCOMMODITIES
ASSESS TREAT EDUCATE REPORT
R E S U LT S
August 2015 | iHUB
24. T O D AY ’ S C H A L L E N G E
August 2015 | iHUB
WHAT IS USER FRIENDLY
USER CENTERED DESIGN?
August 2015 | iHUB
25. 25
FA C I L I TAT O R S
Robi Venetia
August 2015 | iHUB
Abigael Sharon Ariel
26. T O D AY ’ S C H A L L E N G E
August 2015 | iHUB
27. T O D AY ’ S C H A L L E N G E
August 2015 | iHUB
28. T O D AY ’ S C H A L L E N G E
WHAT MIGHT
BE THE BEST
SOLUTION FOR
YOUR LAPTOP TO
SURVIVE MUGGING
IN KILIMANI?
August 2015 | iHUB
29. S T E P O 1
UNDERSTAND
THE USER
August 2015 | iHUB
30. S T E P O 1 / U N D E R S TA N D T H E U S E R
August 2015 | iHUB
OUR SOFT SKILLS
CURIOSITY
PATTERN IDENTIFICATION
AFFINITY FOR COLLABORATION
LISTENING
TENACITY
FLEXIBILITY
QUICK DECISION MAKING
EMPATHY
DISCRETION
METICULOUSNESS
BEING A BIT OF A HUSTLER
WE RELY ON USER
RESEARCH TO
UNDERSTAND
USERS’ MET AND
UNMET NEEDS,
MOTIVATIONS
AND BEHAVIOURS.
31. S T E P O 1 / U N D E R S TA N D T H E U S E R
August 2015 | iHUB
TIPS
BE IN THE NATURAL CONTEXT
ALWAYS LISTEN MORE THAN YOU SPEAK
AVOID LEADING AND YES/NO QUESTIONS
SAY “CAN YOU PLEASE SHOW ME?” OR
“TELL ME ABOUT THE TIME WHEN…”
ASK WHY! (FIVE TIMES)
RULES
BUILD A RELATIONSHIP
REMAIN OPEN MINDED
CONSIDER BODY LANGUAGE
SHAPE THE DIALOGUE
LISTEN. OBSERVE.
32. S T E P O 1 / U N D E R S TA N D T H E U S E R
August 2015 | iHUB
DISCUSSION GUIDE
FARMER
INTERVIEWER
NOTEs+PHOTOS TAKER
33. S T E P O 1 / U N D E R S TA N D T H E U S E R
August 2015 | iHUB
INTERVIEW THE
PERSON SEATED
NEXT TO YOU
T H I N K O F W H AT Q U E S T I O N S T O A S K F I R S T,
W R I T E T H E M D O W N O N YO U R N O T E B O O K .
T H E N S TA R T T H E I N T E R V I E W !
10 + 10 MINUTES
34. S T E P O 2
August 2015 | iHUB
SYNTHESIZE
RESEARCH INSIGHTS
35. S T E P O 2 / S Y N T H E S I Z E R E S E A R C H I N S I G H T S
August 2015 | iHUB
WE USE DESIGN
FRAMEWORKS TO
SYNTHESISE
INFORMATION AND
IDENTIFY THE RIGHT
OPPORTUNITIES IN A
LANDSCAPE OF DATA.
VISUAL TOOLS
USER ARCHETYPES
ECOSYSTEM MAP
CUSTOMER JOURNEY
OPPORTUNITY MAP
DAY IN THE LIFE
EXPERIENCE BLUEPRINT
August 2015 | iHUB
36. S T E P O 2 / S Y N T H E S I Z E R E S E A R C H I N S I G H T S
August 2015 | iHUB
RULES
ORGANIZE NOTES
ANALYZE THE ‘WHYS’
LOOK FOR PATTERNS
MAKE MEANING
CREATE A FRAMEWORK
TIPS
COMBINE ‘OBSERVATION’ WITH ‘THE
WHYS’ TO FIND INSIGHTS
TRANSLATE CHAOS INTO SIMPLICITY
KEEP IT ACCURATE AND AUTHENTIC
TELL A MEANINGFUL STORY
37. S T E P O 2 / S Y N T H E S I Z E R E S E A R C H I N S I G H T S
August 2015 | iHUB
DISCUSSION GUIDE
FARMER
INTERVIEWER
NOTEs+PHOTOS TAKERDISCUSSION GUIDE
INTERVIEWER
DISCUSSION GUIDE
INTERVIEWER
DISCUSSION GUIDE
INTERVIEWER
NOTEs+PHOTOS TAKER
NEEDS
EXPERIENCE
QUOTE
DAY-IN-THE-LIFE
38. S T E P O 2 / S Y N T H E S I Z E R E S E A R C H I N S I G H T S
August 2015 | iHUB
DESCRIBE
USER’S NEEDS,
BEHAVIOUR &
OPPORTUNITIES
10 MINUTES
G I V E A T I T L E T O YO U R U S E R ;
W R I T E D O W N T H E M O S T R E P R E S E N TAT I V E Q U O T E ;
D E S C R I B E W H AT H E / S H E D O E S ;
L I S T H I S / H E R N E E D S ;
N O T E D O W N T H E K E Y I N S I G H T YO U C O L L E C T E D !
WHO?
DAY IN THE LIFE
Add a sketch Add a title
Add a quote
01
KEY ACTIVITIES KEY NEEDS02
03
Morning Night
KEY INSIGHTKEY OPPORTUNITY
TITLE
USER ARCHETYPE
QUOTE
39. S T E P O 3
August 2015 | iHUB
IDEATE &
PROTOTYPE
40. S T E P O 3 / I D E AT E A N D P R O T O T Y P E
August 2015 | iHUB
WE CREATE
PROTOTYPES TO
MAKE OUR IDEAS
TANGIBLE AND
EASIER TO
COMMUNICATE AND
EVOLVE.
41. S T E P O 3 / I D E AT E A N D P R O T O T Y P E
August 2015 | iHUB
RULES
VISUALIZE THE SOLUTION
TRACE THE SOLUTION BACK
TO RESEARCH INSIGHTS
FAIL FAST, BREAK THINGS
PLAY
TIPS
FOCUS ON A KEY OPPORTUNITY
CONSIDER HOW THE USER WILL ENGAGE
LEVERAGE TRENDS OUTSIDE THE
INDUSTRY FOR INSPIRATION
CONSIDER THE FIDELITY
FOR LOW FIDELITY, USE EVERYDAY MATERIALS. FOR
HIGHER FIDELITY, CONSIDER 3D PRINTING (PHYSICAL),
PROTO.IO, FLINTO, INVISION (UI), SKETCHUP
(ENVIRONMENTS), MICRO TRIALS (SERVICE)
42. S T E P O 3 / I D E AT E A N D P R O T O T Y P E
August 2015 | iHUB
43. S T E P O 3 / I D E AT E A N D P R O T O T Y P E
August 2015 | iHUB
10 MINUTES
SKETCH AND/OR
PROTOTYPE A
POSSIBLE SOLUTION
R E F L E C T O N T H E M A I N O P P O R T U N I T Y YO U H I G H L I G H T E D ;
I M A G I N E A S O L U T I O N T H AT C O U L D A D D R E S S T H AT O P P O R T U N I T Y;
Q U I C K LY S K E T C H YO U R I D E A ;
( I F YO U H AV E T I M E ) C R E AT E A P R O T O T Y P E
44. S T E P O 4
August 2015 | iHUB
TEST AND
REFINE
45. WE BRING
PROTOTYPES IN
THE FIELD TO
QUICKLY COLLECT
USER FEEDBACK
AND REFINE THE
DESIGN.
S T E P O 4 / T E S T A N D R E F I N E
August 2015 | iHUB
46. S T E P O 4 / T E S T A N D R E F I N E
August 2015 | iHUB
RULES
LET USERS REACT
OBSERVE
LISTEN
PROBE FOR THE WHYS
TIPS
AVOID JUSTIFYING YOUR SOLUTION
DO NOT BE PRESSURED TO INCORPORATE
ALL FEEDBACK
DO NOT IGNORE THE FEEDBACK
REFINE THE THINKING, NOT THE
SUPERFICIAL
KEEP ITERATING
47. August 2015 | iHUB
S T E P O 4 / T E S T A N D R E F I N E
48. S T E P O 4 / T E S T A N D R E F I N E
August 2015 | iHUB
5 + 5 MINUTES
COLLECT FEEDBACK
BY MAKING THE
USER PLAY WITH
YOUR CONCEPT
S H O W T H E P R O T O T Y P E T O T H E U S E R YO U D E S I G N E D F O R ;
C A R E F U L LY L I S T E N T O H I S C O M M E N T S ;
R E M E M B E R T O A S K W H Y T O D E E P E N T H E R E A S O N S B E H I N D ;
U P D AT E YO U R P R O T O T Y P E ( I F P O S S I B L E ) .
49. S H A R E
August 2015 | iHUB
SHOW US YOUR
PROTOTYPES
#frogsInNairobi
50. S H A R E
August 2015 | iHUB
#frogsInNairobi
WHAT IS USER FRIENDLY
USER CENTERED DESIGN?
51. W H AT I S U S E R F R I E N D LY U S E R C E N T E R E D D E S I G N ?
FREQUENT AND FAST ITERATIONS
WITH TARGET USERS
LOW-FIDELITY CONCEPTS THAT ALLOW
FOR HYPOTHESES VALIDATION
EASY WAYS TO INTEGRATE FEEDBACK
INTO THE SOLUTION
HIGHER VALUE FOR THE USER
August 2015 | iHUB
52. W H AT I S U S E R F R I E N D LY U S E R C E N T E R E D D E S I G N ?
August 2015 | iHUB
Q&A