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Service
Design
Berlin
K K L D / M A R C H 2 2 , 2 0 1 7
Circular
Economy
Katrin
Business
Analyst,

CSC
Who is inviting?
Olga
Business
Consultant,
Fuxblau
Mauro
CEO &
Designer,
Boana
Martin
Service
Designer,
UK Gov
Manuel
Service
Designer,
Fuxblau
Activities of Service Design Berlin
Service
Design
Drinks
Service
Experience
Camp
The
Service
Gazette
Who’s hosting?
What’s the agenda?
Input Exercise Mingling
Available globally
Who’s talking?
Christian Rudolph
Circular Economy expert
and owner of nextcycle

@nxtcycle
circular
economy
consulting
Afghanistan
Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Benin
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burkina Faso Cambodia Cameroon
Canada
Chad
Chile
China
Colombia
Congo (Brazzaville)
Congo (Kinshasa)
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
EcuadorEgypt
El Salvador
Estonia
Ethiopia
Finland
France
Gabon
Georgia
Germany
Ghana
Greece
Guatemala
Guinea
Haiti
Honduras
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Kyrgyzstan
Latvia
Lebanon
Lesotho
Liberia
Libya
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Mali
Mauritania
Mauritius
Mexico
Moldova
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
North Cyprus
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Romania
Russia
Rwanda
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
Somalia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Syria
Tajikistan
Tanzania
Thailand
Togo
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Venezuela
Vietnam
Yemen Zambia
Zimbabwe
0
2
4
6
8
10
12
3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000
EcologicalFootprint:GlobalHectaresperCapita(2012)
UN Happiness Index (2017)
ECOLOGICAL FOOTPRINT VS. UN HAPPINESS INDEX
Steve Howard, Head of Sustainability at IKEA
In the West
we have probably hit peak stuff.
We talk about peak oil.
I’d say we’ve hit peak sugar,
peak red meat, peak stuff,
peak furniture.
Quoted from: http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.html
Image Source: Jeff Pachoud/AFP/Getty Images
We see second-hand A380s
as an attractive opportunity.
Willie Walsh, CEO of IAG (British Airways & Iberia)
Quote & Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
Recycling & Circular Economy
Why Circular Economy is more
than just Recycling Reloaded
The Internet of Things could become the ‘soul’
that animates objects in the circular economy.
Kenneth Cukier, Data Editor at the Economist & Author of bestseller “Big Data”
Quote Source: Intelligent Assets: Unlocking the circular economy potential, Ellen Mac Arthur Foundation
Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
Our goal
is to embed
circular economy
into the fabric of Google.
Kate Brandt, Sustainability Lead at Google
Quoted from: http://www.bloomberg.com/news/articles/2016-01-18/iag-could-lease-used-a380s-as-walsh-says-new-aircraft-too-pricey
Image Source: http://aviationweek.com/site-files/aviationweek.com/files/uploads/2015/05/A380RC_2_Airbus.jpg
What’s a Circular Economy?
Definition
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User(s)
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Definition
A circular economy aims to be restorative
by design. At the core, the objective is to
move away from the “take, make, waste”
linear system by designing, using and
optimising product-service-systems and
business models for multiple cycles of
disassembly and reuse before
conventional recycling.
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Enabling
Technologies
Reverse
Logistics
Product
Design
Product as
a Service
Refurbish
Remanufacture
Share,
Repair, Reuse
Recycle
Building Blocks Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
VALUE
DESTRUCTION
parts
manufacturer
product
manufacturer
service
provider
usermaterial
manufacturing
landfill or
incineration
Value creation & destruction in linear economics
goods/product/material-dominant logic
MATERIAL ENERGY LABOUR
VALUE
CREATION
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
MATERIAL ENERGY LABOUR
parts
manufacturer
product
manufacturer
service
provider
user(s)material
manufacturing
landfill or
incineration
MATERIAL
VALUE
CREATION
Value creation & preservation in circular economics
service/performance/user-dominant logic
Value Preservation
UserValueCreation
USER VALUE
CREATION
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
MATERIAL ENERGY LABOUR
parts
manufacturer
product
manufacturer
service
provider
user(s)material
manufacturing
landfill or
incineration
Value creation & preservation in circular economics
service/performance/user-dominant logic
Value Preservation
UserValueCreation
CIRCULAR ECONOMY DOMAIN
optimised for use
LINEAR ECONOMY DOMAIN
optimised for selling stuff
CIRCULAR ECONOMY DOMAIN
optimised for use
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Enabling
Technologies
Reverse
Logistics
Product
Design
Product as
a Service
Refurbish
Remanufacture
Share,
Repair, Reuse
Recycle
Building Blocks Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Product Design
CE Building Blocks
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Materials
Suppliers
Product
Design
Splosh
Fairphone
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Enabling Technologies
CE Building Blocks
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Materials
Suppliers
Product
Enabling
Technologies
MyScio
Provenance Blockchain
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Reverse Logistics
CE Building Blocks
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Materials
Suppliers
Product
Reverse
Logistics
Rubicon Global
I:CO Take Back System
product
factory
service
provider
user
resource
facility
resource
waste
design
fo
r
longevity
design
for
ser
vice
designfor
re-use
designfor
material
r
ecovery
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Enabling
Technologies
Reverse
Logistics
Product
Design
Product as
a Service
Refurbish
Remanufacture
Share,
Repair, Reuse
Recycle
Building Blocks Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Share, Repair, Reuse
CE Business Models
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
iFixit Repair Manuals
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Share, Repair, Reuse
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Nudie Jeans
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Product as a Service
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Vigga
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Product as a Service
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Philips Light Leasing
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Refurbish, Remanufacture
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Caterpillar Reman
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Refurbish, Remanufacture
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Braiform
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Recycle
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Epson PaperLab
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
Recycle
User
Product Manufacturer
Service Provider
Waste
Raw Material
Suppliers
Product
Apple Liam
CE Business Models
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
MATERIAL ENERGY LABOUR
parts
manufacturer
product
manufacturer
service
provider
user(s)material
manufacturing
landfill or
incineration
Value creation & preservation in circular economics
service/performance/user-dominant logic
Value Preservation
UserValueCreation
CIRCULAR ECONOMY DOMAIN
optimised for use
LINEAR ECONOMY DOMAIN
optimised for selling stuff
CIRCULAR ECONOMY DOMAIN
optimised for use
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
CE Enabler User XUser 1OEM
Value
Proposition
Value
Creation
Value
Preservation
Material
Input
EoL
Waste
SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES
TAKES BACK APPLIES APPLIES
Circular product-service-systems
Systemic Flowchart
CIRCULARITY AS
DESIGN CONSTRAINT
optimising products for use
DIFFERENTIATING
USER 1 FROM USER X
REVERSE LOGISTICS
EXPERIENCE
finding the value (re)proposition designing reverse value chains
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
CE Enabler User XUser 1OEM
Value
Proposition
Value
Creation
Value
Preservation
Material
Input
EoL
Waste
SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES
TAKES BACK APPLIES APPLIES
Circular product-service-systems
Systemic Flowchart
CIRCULARITY AS
DESIGN CONSTRAINT
optimising products for use
DIFFERENTIATING
USER 1 FROM USER X
REVERSE LOGISTICS
EXPERIENCE
finding the value (re)proposition designing reverse value chains
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
CE Enabler User XUser 1OEM
Value
Proposition
Value
Creation
Value
Preservation
Material
Input
EoL
Waste
SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES
TAKES BACK APPLIES APPLIES
Circular product-service-systems
Systemic Flowchart
CIRCULARITY AS
DESIGN CONSTRAINT
optimising products for use
DIFFERENTIATING
USER 1 FROM USER X
REVERSE LOGISTICS
EXPERIENCE
finding the value (re)proposition designing reverse value chains
Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
CE Enabler User XUser 1OEM
Value
Proposition
Value
Creation
Value
Preservation
Material
Input
EoL
Waste
SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES
TAKES BACK APPLIES APPLIES
Circular product-service-systems
Systemic Flowchart
CIRCULARITY AS
DESIGN CONSTRAINT
optimising products for use
DIFFERENTIATING
USER 1 FROM USER X
REVERSE LOGISTICS
EXPERIENCE
finding the value (re)proposition designing reverse value chains
Thanks!
@nxtcycle
rudolph@nextcycle.de
www.nextcycle.de
What is your favorite circular product or service?
Try to deconstruct it with the following prototype of a pitch template for circular business models
Help me testing a Beta with this
Quick Exercise
Circular Elevator Pitch
For
who want
that
by
Instead of
we
is a
User
Profile
User
Need(s)
Market
Category
Circular
Strategy
Enabling Service/
Technology
Take-Make-
Waste Option
Concept
Name
.
.
,
repair, reuse,
remanufacture,
recycle
Value Creation/
Preservation
Circular Elevator Pitch
For
who want
that
by
Instead of
we
is a
User
Profile
User
Need(s)
Market
Category
Circular
Strategy
Enabling Service/
Technology
Take-Make-
Waste Option
Value Creation/
Preservation
Concept
Name
.
.
,
repair, reuse,
remanufacture,
recycle
prosuming tech-lovers
to have power over their mobile phone lifecycle
ifixit
let’s users repair their phones
giving access to curated repair manuals and providing repair tools
letting mobile phones go to waste when broken
enable users to prolong the lifecycle of their products
repair manual database
Backup
Next Drinks: 12 April with LEGO Serious Play
See you soon!
servicedesignberlin.de
@nxtcycle
@SD_Berlin
fb.com/servicedesignberlin

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  • 1. Service Design Berlin K K L D / M A R C H 2 2 , 2 0 1 7 Circular Economy
  • 2. Katrin Business Analyst,
 CSC Who is inviting? Olga Business Consultant, Fuxblau Mauro CEO & Designer, Boana Martin Service Designer, UK Gov Manuel Service Designer, Fuxblau
  • 3. Activities of Service Design Berlin Service Design Drinks Service Experience Camp The Service Gazette
  • 5. What’s the agenda? Input Exercise Mingling
  • 7. Who’s talking? Christian Rudolph Circular Economy expert and owner of nextcycle
 @nxtcycle
  • 9. Afghanistan Albania Algeria Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Bulgaria Burkina Faso Cambodia Cameroon Canada Chad Chile China Colombia Congo (Brazzaville) Congo (Kinshasa) Costa Rica Croatia Cyprus Czech Republic Denmark Dominican Republic EcuadorEgypt El Salvador Estonia Ethiopia Finland France Gabon Georgia Germany Ghana Greece Guatemala Guinea Haiti Honduras Hungary India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Libya Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Mali Mauritania Mauritius Mexico Moldova Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Cyprus Norway Pakistan Panama Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia Slovenia Somalia South Africa South Korea Spain Sri Lanka Sweden Switzerland Syria Tajikistan Tanzania Thailand Togo Trinidad and Tobago Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe 0 2 4 6 8 10 12 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 EcologicalFootprint:GlobalHectaresperCapita(2012) UN Happiness Index (2017) ECOLOGICAL FOOTPRINT VS. UN HAPPINESS INDEX
  • 10. Steve Howard, Head of Sustainability at IKEA In the West we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak sugar, peak red meat, peak stuff, peak furniture. Quoted from: http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.html Image Source: Jeff Pachoud/AFP/Getty Images
  • 11. We see second-hand A380s as an attractive opportunity. Willie Walsh, CEO of IAG (British Airways & Iberia) Quote & Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
  • 12. Recycling & Circular Economy Why Circular Economy is more than just Recycling Reloaded The Internet of Things could become the ‘soul’ that animates objects in the circular economy. Kenneth Cukier, Data Editor at the Economist & Author of bestseller “Big Data” Quote Source: Intelligent Assets: Unlocking the circular economy potential, Ellen Mac Arthur Foundation Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
  • 13. Our goal is to embed circular economy into the fabric of Google. Kate Brandt, Sustainability Lead at Google Quoted from: http://www.bloomberg.com/news/articles/2016-01-18/iag-could-lease-used-a380s-as-walsh-says-new-aircraft-too-pricey Image Source: http://aviationweek.com/site-files/aviationweek.com/files/uploads/2015/05/A380RC_2_Airbus.jpg
  • 14. What’s a Circular Economy? Definition product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User(s) Product Manufacturer Service Provider Waste Raw Material Suppliers Product Definition A circular economy aims to be restorative by design. At the core, the objective is to move away from the “take, make, waste” linear system by designing, using and optimising product-service-systems and business models for multiple cycles of disassembly and reuse before conventional recycling. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
  • 15. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
  • 16. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle VALUE DESTRUCTION parts manufacturer product manufacturer service provider usermaterial manufacturing landfill or incineration Value creation & destruction in linear economics goods/product/material-dominant logic MATERIAL ENERGY LABOUR VALUE CREATION
  • 17. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration MATERIAL VALUE CREATION Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation USER VALUE CREATION
  • 18. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation CIRCULAR ECONOMY DOMAIN optimised for use LINEAR ECONOMY DOMAIN optimised for selling stuff CIRCULAR ECONOMY DOMAIN optimised for use
  • 19. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
  • 20. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product Design CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Design Splosh Fairphone
  • 21. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Enabling Technologies CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Enabling Technologies MyScio Provenance Blockchain
  • 22. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Reverse Logistics CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Reverse Logistics Rubicon Global I:CO Take Back System
  • 23. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
  • 24. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Share, Repair, Reuse CE Business Models User Product Manufacturer Service Provider Waste Raw Material Suppliers Product iFixit Repair Manuals
  • 25. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Share, Repair, Reuse User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Nudie Jeans CE Business Models
  • 26. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product as a Service User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Vigga CE Business Models
  • 27. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product as a Service User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Philips Light Leasing CE Business Models
  • 28. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Refurbish, Remanufacture User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Caterpillar Reman CE Business Models
  • 29. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Refurbish, Remanufacture User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Braiform CE Business Models
  • 30. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Recycle User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Epson PaperLab CE Business Models
  • 31. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle Recycle User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Apple Liam CE Business Models
  • 32. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation CIRCULAR ECONOMY DOMAIN optimised for use LINEAR ECONOMY DOMAIN optimised for selling stuff CIRCULAR ECONOMY DOMAIN optimised for use
  • 33. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
  • 34. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
  • 35. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
  • 36. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
  • 38. What is your favorite circular product or service? Try to deconstruct it with the following prototype of a pitch template for circular business models Help me testing a Beta with this Quick Exercise
  • 39. Circular Elevator Pitch For who want that by Instead of we is a User Profile User Need(s) Market Category Circular Strategy Enabling Service/ Technology Take-Make- Waste Option Concept Name . . , repair, reuse, remanufacture, recycle Value Creation/ Preservation
  • 40. Circular Elevator Pitch For who want that by Instead of we is a User Profile User Need(s) Market Category Circular Strategy Enabling Service/ Technology Take-Make- Waste Option Value Creation/ Preservation Concept Name . . , repair, reuse, remanufacture, recycle prosuming tech-lovers to have power over their mobile phone lifecycle ifixit let’s users repair their phones giving access to curated repair manuals and providing repair tools letting mobile phones go to waste when broken enable users to prolong the lifecycle of their products repair manual database
  • 42.
  • 43. Next Drinks: 12 April with LEGO Serious Play