SlideShare a Scribd company logo
1 of 31
Download to read offline
Design Thinking Process
(Re)define the problem
Design never ends
Needfinding
& Synthesis
Understand the
users & the design
space
Ideate
Brainstorm
Prototype
Build
Test
Learn
Design space
exploration
Final
prototype
Critical
function
prototype
Dark
horse
prototype
D I V E R G I N G C O N V E R G I N G
Funky
prototype Functional
prototype
X-is
finished
prototype
Design Thinking Phases
(Re)Define
(Re)defining the problem asks you to simplify the visionary
challenge into a more differentiated problem statement. By (re)
defining the problem statement from the users perspective,
you are able to focus on unanswered and specific areas during
the needfinding phase. Framing what your team seeks to ‘un-
derstand’ enables you to generate interview questions and to
come up with places for observations that seem promising to
understand the problem statement. Through constant and crit-
ical reflection, the problem statement needs to be redefined
as insights that provide new directions.
Design Space Map
»» Establish a common understanding of your challenge
»» Formulate key questions and discuss important aspects
»» Keep modifying and expanding your map throughout your project
»» Treat your map as a visual record of how your project evolves
»» Revisit this map from time to time, so your team stays aligned
Challenge
(RE)D
EFIN
E
Stakeholder Map
THINK OF
Experts | Skeptics | Fans | Extreme Users | Lead Users | Non-Users |
Mis-Users | Early Adopters | Innovators | Followers | Laggards |
Customers | Partner Organizations | Competitors | Suppliers
Who should we talk to?
Who can we learn from?
Where can we find them?
(RE)D
EFIN
E/
N
EED
FIN
D
IN
G
Needfinding
Ask, listen, observe and engage! Understanding the people
you are designing for is the foundation of human-centered
innovation. By observing and directly engaging with users, your
team learns about the way people think and the values they
hold. Gaining empathy enables you to discover the emotions
that guide peoples’ behavior and helps to capture physical
manifestations of experiences. This allows to sense intangible
meanings of user experiences and define latent needs. These
insights evoke user-centered inspiration for ideation and
prototyping.
»» Do desk research to get a first deep dive into your
challenge (read articles, blogs, forums regarding your
topic and look at your company’s website, …)
»» Identify sources of inspiration
»» Explore emerging trends and market opportunities
»» Constantly share your research with the team (Diigo.com)
»» Print out important numbers, quotes, and findings to
share your desk research within the team
»» Update your Design Space Map accordingly
How To Become An
Expert Instantly
IN
STAN
T
EXPERTISIN
G
How To Interview
Shortly introduce yourself. Tell the interviewee that you are interested in
their experiences regarding your topic.
What do you like about coffee (example topic)?
Have you had coffee today? How was your experience? How did you buy
it? How was the provided service?
Can you describe your most memorable coffee experience? What
happened?
If you would design the ultimate coffee experience, what would that be
like?
INTRO
KICK-OFF
BUILD
RAPPORT
GRAND TOUR
REFLECTION
N
EED
FIN
D
IN
G
Intro
Kick-Off
Build rapport
Grand tour
Explore emotions
Reflections
Wrap up
Choose one who is leading the interview while the other is documenting
Encourage storytelling: use open-ended questions like “Tell me about…”
Always ask why! (“5 Whys”)
Do not skip to a new topic before you’ve exhausted the current one
Capture memorable quotes to illustrate your findings
Look for inconsistencies and non-verbal clues (body-language, tone)
Expand your notes as soon as possible after each interview
Keep in mind: there might be a gap between what people say and what they
do!
1.
2.
3.
4.
5.
6.
7.
8.
Interview Tips
N
EED
FIN
D
IN
G
How To Engage
Self Test and Self Documentation
»» make first-hand experiences and walk in the
shoes of your customers
»» engage in things and activities that people
normally do
»» do typical activities of your stakeholders
»» use empathy tools
Tips Don’t lose the balance between objectivity and subjectivity. You
are still the design team and not the target group
Empathize without judgment!
1.
2.
N
EED
FIN
D
IN
G
What To
Observe I
What do
people do?
What are the
specific activ-
ities they go
through?
Activities Environment Interactions Objects User
What is the
character and
function of the
space?
What is the
nature of inter-
actions be-
tween people,
objects, and
across distanc-
es?
What are the
objects and
devices people
have in their
environments?
Who is there?
What is their
role and
behavior?
N
EED
FIN
D
IN
G
A E I O U
Distinguish interpretation from observation
Don’t let your expectations affect your observations
Look for anything that surprises you, that you may find irrational,
that makes you question your assumptions, that prompts shifts in
(routine) behaviors
Take field notes, photos, videos, audio recordings
Try to picture the scene from different perspectives
Capture everything (notes) you experience, see, hear, feel, and taste
After the observation - print pictures and put quotes on post-its
Share the observations with your team
1.
2.
3.
4.
5.
6.
7.
8.
Observation Tips
N
EED
FIN
D
IN
G
What To Observe II
CONFUSION. Watch the users’ facial expressions. A confused look
signals an opportunity to make the experience more intuitive.
EXHAUSTION. Notice moments when people must work too hard
(even if they don’t realize it) as they seek to solve their problem.
PAIN POINTS. Look for moments that are actualy unpleasant or
annoying. You will see it in the users’ facial expressions and body
language.
APPROPRIATION + WORKAROUNDS. Pay attention to adaptations
and the use of a product for a new/different purpose.
SKIPPED STEPS. If users skip a step, it might signal that they
don’t need, want, or understand the value of that step.
1.
2.
4.
5.
6.
N
EED
FIN
D
IN
G
What to lookfor duringobservations
Synthesize
Synthesis is orientation and is therefore giving direction. After
engaging with users it’s time to transform your data into in-
sights. This is a difficult mental task to work out what connects
to what, which ideas are more outliers on their own, and which
concepts tie to the core of the design challenge. By looking at
your findings, try to link similarities, contradictions, exceptions
or patterns. Common themes provide inspiration for new,
improved prototypes which solve uncovered user needs. The
process of focusing your needfinding and testing data enables
you to create a shared understanding and team knowledge.
Pattern Recognition
Share your findings with your team!
Share them while they are fresh. Which
stories/behaviors are most intruiging?
Listen actively! This helps to identify first
patterns and repeating themes.
Look for patterns, repetitions, exceptions.
Group notes together that form a theme.
Find titles for each cluster and phrase
insights. Insights extrapolate individual
stories into overall “truths”.
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
Storytelling
Themes
Generating Insights
interviews,
observations,
articles
life experience,
intuition values,
morals
learning about your
user that you wouldn’t
have assumed before
your observations
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
I saw I know Insight+ =
Frameworks
cheap
expensive
organic conventional
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
Venn Diagram 2x2 Matrix
Coffee Sugar
Cream Heaven
THINK & FEEL
What really counts, major preoccupations,
worries and aspirations
SAY & DO
Attitude in public, appearance, behavior towards others
HEAR
What friends, boss, or
influencers say
SEE
Environment, friends, what the
market offers
PAIN
Fears, frustrations, obstacles
GAIN
Wants/needs, measures of success
Empathy Map
Who‘s
your user...
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
Need Classification
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
I need to...
Common needs …feel respected
Context needs …confirm the validity of my work
Activity needs …get feedback at the end of a project
Qualifier needs …talk to my project supervisor
How?
Why?
Persona
demographics like age, education
needs and tasks
goals and aspirations
behavior, bugs and likes
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
Name & Picture
typical statements
Generating a
Point of View (POV)
N
EED
FIN
D
IN
G
/
SYN
TH
ESIS
User + Need + insight = Persona
Problem POV
Ideate
Ideation is the mode of generating a large quantity of diverse
ideas. Mentally, it represents the process of “going wide” which
enables to explore a broad solution space. Brainstorming is a
renowned method to come up with a lot of ideas. It leverages
collective thinking of your team by engaging with each other,
listening, and building on each others ideas. Generating ideas
based on specific user needs and insights provides the fuel
and source material for building rapid prototypes in order to
get relevant innovations into the hands of your users.
Brainstorming Tips
ID
EATE
DEFINE GOALS & STATE THE PROBLEM. Start by defining a clear,
concise statement that explains the purpose of the session. Make sure
the problem statement isn’t too specific as this can limit creativity.
IDEATE INDIVIDUALLY. Instead of immediately shouting out ideas in a
group setting, allow to generate ideas individually for a fixed amount of
time. Then come together, share and build on each others ideas.
CATEGORIZE AND SYNTHESIZE. It’s crucial to move forward with the
ideas that you generate. Categorize common themes and decide on
evaluation criteria that allow you to identify the most promising ideas
for prototyping and testing.
Go for quantity
Defer judgement
Encourage wild ideas
Be visual
Build on the ideas of others (Yes, AND...)
Stay focused on topic
1.
2.
3.
4.
5.
6.
Brainstorming Rules
ID
EATE
Prototype
Build to think! Prototypes are tools to have a conversation
around. Prototyping gets ideas and explorations out of your
head into the physical world. A prototype can be anything that
takes an experienceable form – a role play activity, a paper
wireframe or even a sketch or storyboard. Creating quick,
low-resolution prototypes allows your team to test assump-
tions early and learn without investing a lot of time and money.
Rapid prototypes also enable to refine ideas together with the
user and gain deeper empathy, by allowing people to interact
with a tangible version of your vision.
Prototypes
Prototyping is a tool to deepen your understanding of the design space and your
user, even at a pre-solution phase of your project. Identifying a variable to explore
encourages you to break a large problem down into smaller, testable pieces.
»» Paper prototypes
»» Customer Journey
»» Storyboards
»» Graphics and interface mock-ups
»» Role Play
»» Videos
»» And many more
PRO
TO
TYPE
Prototypes
PRO
TO
TYPE
»» RIGHT. Think about the goal that is to be
reached with the respective prototype.
Consider which aspect the prototype is
to represent and what is an appropriate
method for creating this prototype.
»» RAPID. Turn your ideas quickly into low
cost and effort prototypes.
»» ROUGH. Get things built fast and cheap,
a scribble or artefact not looking pretty,
to see what people think by testing your
idea.
Principles Versions
»» FORM - “looks like”. This relates to size,
proportions, aesthetics or ergonomics of
a product or service.
»» ACTION - “works like”. This relates to the
functionality or interplay of components.
BEHAVIOR - “behaves like”. This
embodies the interactivity with the user.
»» CONTEXT - “has a relationship to”.
This relates to the situation-dependent
use (action + behavior).
Prototyping Tips
PRO
TO
TYPE
One question, one prototype
Build fast, before overthinking your idea
Stop before it’s perfect
Cannibalize as much ideas as possible
Don’t fall in love with your prototype
Always build and share more than one prototype
Create to provoke and persuade
Break rules, laws and facts
1.
2.
3.
4.
5.
6.
7.
8.
Test
Testing is the chance to refine solutions together with the user.
It is another opportunity to gain empathy through observa-
tion and engagement and often yields unexpected insights.
Testing is the mode in which the low-resolution artifacts are
put into practice by placing the prototype in the appropriate
user context. Handing over a prototype into the users’ hands,
observing how they interact with it and listening to what they
say, allows your team to discover new insights and gain deeper
understanding of hidden user needs.
Testing Tips
TEST
SHOW, DON’T TELL. Communicate your vision in an impactful and
meaningful way by creating experiences, using illustrative visuals, and
telling good stories.
COLLABORATE TO INNOVATE. Bring together innovators with various
backgrounds and viewpoints. Enable breakthrough testing insights in
order to allow solutions that emerge from the diversity.
EMBRACE FEEDBACK. Testing is not simply a way to validate your
idea. We test to learn. Not only do we not get the solution right, but we
sometimes also fail to frame the problem correctly. Testing inspires to
reframe and focus your point of view.
Arrange your feedback and draw a mini-synthesis in order to decide what to
take further into your next iteration.
USER WONDERS
USER CRITICIZES
USER IDEATES
Feedback Capture Grid
TEST
USER LIKES

More Related Content

What's hot

Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
Digital Surgeons
 

What's hot (20)

Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking explained
Design Thinking explainedDesign Thinking explained
Design Thinking explained
 
Design Thinking 101 Workshop
Design Thinking 101 WorkshopDesign Thinking 101 Workshop
Design Thinking 101 Workshop
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
Design thinking workshop
Design thinking  workshopDesign thinking  workshop
Design thinking workshop
 
Comparative Design thinking
Comparative Design thinking Comparative Design thinking
Comparative Design thinking
 
"Design Thinking for Business Growth!"
"Design Thinking for Business Growth!" "Design Thinking for Business Growth!"
"Design Thinking for Business Growth!"
 
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 ThinkingDesign Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for DevelopersDesign Thinking 101 - An Introduction to Design Thinking for Developers
Design Thinking 101 - An Introduction to Design Thinking for Developers
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design thinking: an overview
Design thinking: an overviewDesign thinking: an overview
Design thinking: an overview
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 
Design thinking
Design thinkingDesign thinking
Design thinking
 

Viewers also liked (7)

Tokyo-Tech 2017 EDP-A #1 Team Building
Tokyo-Tech 2017 EDP-A #1 Team BuildingTokyo-Tech 2017 EDP-A #1 Team Building
Tokyo-Tech 2017 EDP-A #1 Team Building
 
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & PrototypeTokyo-Tech 2017 EDP-A #2 Ideate & Prototype
Tokyo-Tech 2017 EDP-A #2 Ideate & Prototype
 
Startup camp berlin 2012
Startup camp berlin 2012Startup camp berlin 2012
Startup camp berlin 2012
 
Dt cardgame cards
Dt cardgame cardsDt cardgame cards
Dt cardgame cards
 
Tokyo-Tech 2017 EDP-A #3 Prototype and Test
Tokyo-Tech 2017 EDP-A #3 Prototype and TestTokyo-Tech 2017 EDP-A #3 Prototype and Test
Tokyo-Tech 2017 EDP-A #3 Prototype and Test
 
2017-07-19 エンタープライズアジャイル勉強会「リーンエンタープライズ」
2017-07-19 エンタープライズアジャイル勉強会「リーンエンタープライズ」2017-07-19 エンタープライズアジャイル勉強会「リーンエンタープライズ」
2017-07-19 エンタープライズアジャイル勉強会「リーンエンタープライズ」
 
Design Thinking Method Cards
Design Thinking Method CardsDesign Thinking Method Cards
Design Thinking Method Cards
 

Similar to Design Thinking Method Sticker 2014

D.school's design thinking process mode guide
D.school's design thinking process mode guideD.school's design thinking process mode guide
D.school's design thinking process mode guide
Geoffrey Dorne
 
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docxAn Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
galerussel59292
 
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docxAn Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
daniahendric
 
Introduction-to-design-thinking.pdf
Introduction-to-design-thinking.pdfIntroduction-to-design-thinking.pdf
Introduction-to-design-thinking.pdf
Dharam Mentor
 
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
Jennifer Briselli
 
D school bootcamp bootleg
D school bootcamp bootlegD school bootcamp bootleg
D school bootcamp bootleg
Cecelia Shao
 
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdfdeloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
Dharam Mentor
 
dmedia Project 2 Interaction Design - Field Work
dmedia Project 2 Interaction Design - Field Workdmedia Project 2 Interaction Design - Field Work
dmedia Project 2 Interaction Design - Field Work
Stanford dmedia
 

Similar to Design Thinking Method Sticker 2014 (20)

D.school's design thinking process mode guide
D.school's design thinking process mode guideD.school's design thinking process mode guide
D.school's design thinking process mode guide
 
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docxAn Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docx
 
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docxAn Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docx
 
Introduction-to-design-thinking.pdf
Introduction-to-design-thinking.pdfIntroduction-to-design-thinking.pdf
Introduction-to-design-thinking.pdf
 
Methodcards v3-slim (1)
Methodcards v3-slim (1)Methodcards v3-slim (1)
Methodcards v3-slim (1)
 
Design thinking and Role Playing
Design thinking and Role PlayingDesign thinking and Role Playing
Design thinking and Role Playing
 
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
 
A Primer For Design Thinking For Business
A Primer For Design Thinking For BusinessA Primer For Design Thinking For Business
A Primer For Design Thinking For Business
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design process
Design processDesign process
Design process
 
d.school Bootcamp Bootleg
d.school Bootcamp Bootlegd.school Bootcamp Bootleg
d.school Bootcamp Bootleg
 
D school bootcamp bootleg
D school bootcamp bootlegD school bootcamp bootleg
D school bootcamp bootleg
 
Melbourne Service Jam Toolkit
Melbourne Service Jam ToolkitMelbourne Service Jam Toolkit
Melbourne Service Jam Toolkit
 
Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1
 
Designerly ways of knowing small
Designerly ways of knowing smallDesignerly ways of knowing small
Designerly ways of knowing small
 
dschool_toolkit
dschool_toolkitdschool_toolkit
dschool_toolkit
 
Bootcamp_bootleg
Bootcamp_bootlegBootcamp_bootleg
Bootcamp_bootleg
 
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdfdeloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
deloitte-cn-mmp-pre-reading-design-thinking-participant-fy19-en-181106.pdf
 
Design Thinking Simplified -The Entrepreneur's Toolkit Series
Design Thinking Simplified  -The Entrepreneur's Toolkit SeriesDesign Thinking Simplified  -The Entrepreneur's Toolkit Series
Design Thinking Simplified -The Entrepreneur's Toolkit Series
 
dmedia Project 2 Interaction Design - Field Work
dmedia Project 2 Interaction Design - Field Workdmedia Project 2 Interaction Design - Field Work
dmedia Project 2 Interaction Design - Field Work
 

Recently uploaded

Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement
210303105569
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
yhavx
 
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
awasv46j
 
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
挂科办理天主教大学毕业证成绩单一模一样品质
挂科办理天主教大学毕业证成绩单一模一样品质挂科办理天主教大学毕业证成绩单一模一样品质
挂科办理天主教大学毕业证成绩单一模一样品质
yzeoq
 
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
drmarathore
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in RiyadhIn Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
ahmedjiabur940
 
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdfECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
Sarbjit Bahga
 
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
ugzga
 

Recently uploaded (20)

Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
 
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Semarang ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UW毕业证书)华盛顿大学毕业证成绩单本科硕士学位证留信学历认证
 
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
一比一原版(WLU毕业证)罗瑞尔大学毕业证成绩单留信学历认证原版一模一样
 
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UB毕业证书)纽约州立大学水牛城分校毕业证成绩单本科硕士学位证留信学历认证
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
 
挂科办理天主教大学毕业证成绩单一模一样品质
挂科办理天主教大学毕业证成绩单一模一样品质挂科办理天主教大学毕业证成绩单一模一样品质
挂科办理天主教大学毕业证成绩单一模一样品质
 
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia College毕业证书)纽约市哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
 
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
Abortion pills in Kuwait 🚚+966505195917 but home delivery available in Kuwait...
 
18+ Young ℂall Girls Vadodara Book Esha 7427069034 Top Class ℂall Girl Serviℂ...
18+ Young ℂall Girls Vadodara Book Esha 7427069034 Top Class ℂall Girl Serviℂ...18+ Young ℂall Girls Vadodara Book Esha 7427069034 Top Class ℂall Girl Serviℂ...
18+ Young ℂall Girls Vadodara Book Esha 7427069034 Top Class ℂall Girl Serviℂ...
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
 
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in RiyadhIn Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
In Saudi Arabia Jeddah (+918761049707)) Buy Abortion Pills For Sale in Riyadh
 
Academic Portfolio (2017-2021) .pdf
Academic Portfolio (2017-2021)      .pdfAcademic Portfolio (2017-2021)      .pdf
Academic Portfolio (2017-2021) .pdf
 
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdfECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
ECHOES OF GENIUS - A Tribute to Nari Gandhi's Architectural Legacy. .pdf
 
Branding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdfBranding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdf
 
Spring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers ParisSpring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers Paris
 
Essential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive GuideEssential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive Guide
 
Spring Summer 26 Colors Trend Book Peclers Paris
Spring Summer 26 Colors Trend Book Peclers ParisSpring Summer 26 Colors Trend Book Peclers Paris
Spring Summer 26 Colors Trend Book Peclers Paris
 
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
 

Design Thinking Method Sticker 2014

  • 1. Design Thinking Process (Re)define the problem Design never ends Needfinding & Synthesis Understand the users & the design space Ideate Brainstorm Prototype Build Test Learn
  • 2. Design space exploration Final prototype Critical function prototype Dark horse prototype D I V E R G I N G C O N V E R G I N G Funky prototype Functional prototype X-is finished prototype Design Thinking Phases
  • 3. (Re)Define (Re)defining the problem asks you to simplify the visionary challenge into a more differentiated problem statement. By (re) defining the problem statement from the users perspective, you are able to focus on unanswered and specific areas during the needfinding phase. Framing what your team seeks to ‘un- derstand’ enables you to generate interview questions and to come up with places for observations that seem promising to understand the problem statement. Through constant and crit- ical reflection, the problem statement needs to be redefined as insights that provide new directions.
  • 4. Design Space Map »» Establish a common understanding of your challenge »» Formulate key questions and discuss important aspects »» Keep modifying and expanding your map throughout your project »» Treat your map as a visual record of how your project evolves »» Revisit this map from time to time, so your team stays aligned Challenge (RE)D EFIN E
  • 5. Stakeholder Map THINK OF Experts | Skeptics | Fans | Extreme Users | Lead Users | Non-Users | Mis-Users | Early Adopters | Innovators | Followers | Laggards | Customers | Partner Organizations | Competitors | Suppliers Who should we talk to? Who can we learn from? Where can we find them? (RE)D EFIN E/ N EED FIN D IN G
  • 6. Needfinding Ask, listen, observe and engage! Understanding the people you are designing for is the foundation of human-centered innovation. By observing and directly engaging with users, your team learns about the way people think and the values they hold. Gaining empathy enables you to discover the emotions that guide peoples’ behavior and helps to capture physical manifestations of experiences. This allows to sense intangible meanings of user experiences and define latent needs. These insights evoke user-centered inspiration for ideation and prototyping.
  • 7. »» Do desk research to get a first deep dive into your challenge (read articles, blogs, forums regarding your topic and look at your company’s website, …) »» Identify sources of inspiration »» Explore emerging trends and market opportunities »» Constantly share your research with the team (Diigo.com) »» Print out important numbers, quotes, and findings to share your desk research within the team »» Update your Design Space Map accordingly How To Become An Expert Instantly IN STAN T EXPERTISIN G
  • 8. How To Interview Shortly introduce yourself. Tell the interviewee that you are interested in their experiences regarding your topic. What do you like about coffee (example topic)? Have you had coffee today? How was your experience? How did you buy it? How was the provided service? Can you describe your most memorable coffee experience? What happened? If you would design the ultimate coffee experience, what would that be like? INTRO KICK-OFF BUILD RAPPORT GRAND TOUR REFLECTION N EED FIN D IN G Intro Kick-Off Build rapport Grand tour Explore emotions Reflections Wrap up
  • 9. Choose one who is leading the interview while the other is documenting Encourage storytelling: use open-ended questions like “Tell me about…” Always ask why! (“5 Whys”) Do not skip to a new topic before you’ve exhausted the current one Capture memorable quotes to illustrate your findings Look for inconsistencies and non-verbal clues (body-language, tone) Expand your notes as soon as possible after each interview Keep in mind: there might be a gap between what people say and what they do! 1. 2. 3. 4. 5. 6. 7. 8. Interview Tips N EED FIN D IN G
  • 10. How To Engage Self Test and Self Documentation »» make first-hand experiences and walk in the shoes of your customers »» engage in things and activities that people normally do »» do typical activities of your stakeholders »» use empathy tools Tips Don’t lose the balance between objectivity and subjectivity. You are still the design team and not the target group Empathize without judgment! 1. 2. N EED FIN D IN G
  • 11. What To Observe I What do people do? What are the specific activ- ities they go through? Activities Environment Interactions Objects User What is the character and function of the space? What is the nature of inter- actions be- tween people, objects, and across distanc- es? What are the objects and devices people have in their environments? Who is there? What is their role and behavior? N EED FIN D IN G A E I O U
  • 12. Distinguish interpretation from observation Don’t let your expectations affect your observations Look for anything that surprises you, that you may find irrational, that makes you question your assumptions, that prompts shifts in (routine) behaviors Take field notes, photos, videos, audio recordings Try to picture the scene from different perspectives Capture everything (notes) you experience, see, hear, feel, and taste After the observation - print pictures and put quotes on post-its Share the observations with your team 1. 2. 3. 4. 5. 6. 7. 8. Observation Tips N EED FIN D IN G
  • 13. What To Observe II CONFUSION. Watch the users’ facial expressions. A confused look signals an opportunity to make the experience more intuitive. EXHAUSTION. Notice moments when people must work too hard (even if they don’t realize it) as they seek to solve their problem. PAIN POINTS. Look for moments that are actualy unpleasant or annoying. You will see it in the users’ facial expressions and body language. APPROPRIATION + WORKAROUNDS. Pay attention to adaptations and the use of a product for a new/different purpose. SKIPPED STEPS. If users skip a step, it might signal that they don’t need, want, or understand the value of that step. 1. 2. 4. 5. 6. N EED FIN D IN G What to lookfor duringobservations
  • 14. Synthesize Synthesis is orientation and is therefore giving direction. After engaging with users it’s time to transform your data into in- sights. This is a difficult mental task to work out what connects to what, which ideas are more outliers on their own, and which concepts tie to the core of the design challenge. By looking at your findings, try to link similarities, contradictions, exceptions or patterns. Common themes provide inspiration for new, improved prototypes which solve uncovered user needs. The process of focusing your needfinding and testing data enables you to create a shared understanding and team knowledge.
  • 15. Pattern Recognition Share your findings with your team! Share them while they are fresh. Which stories/behaviors are most intruiging? Listen actively! This helps to identify first patterns and repeating themes. Look for patterns, repetitions, exceptions. Group notes together that form a theme. Find titles for each cluster and phrase insights. Insights extrapolate individual stories into overall “truths”. N EED FIN D IN G / SYN TH ESIS Storytelling Themes
  • 16. Generating Insights interviews, observations, articles life experience, intuition values, morals learning about your user that you wouldn’t have assumed before your observations N EED FIN D IN G / SYN TH ESIS I saw I know Insight+ =
  • 18. THINK & FEEL What really counts, major preoccupations, worries and aspirations SAY & DO Attitude in public, appearance, behavior towards others HEAR What friends, boss, or influencers say SEE Environment, friends, what the market offers PAIN Fears, frustrations, obstacles GAIN Wants/needs, measures of success Empathy Map Who‘s your user... N EED FIN D IN G / SYN TH ESIS
  • 19. Need Classification N EED FIN D IN G / SYN TH ESIS I need to... Common needs …feel respected Context needs …confirm the validity of my work Activity needs …get feedback at the end of a project Qualifier needs …talk to my project supervisor How? Why?
  • 20. Persona demographics like age, education needs and tasks goals and aspirations behavior, bugs and likes N EED FIN D IN G / SYN TH ESIS Name & Picture typical statements
  • 21. Generating a Point of View (POV) N EED FIN D IN G / SYN TH ESIS User + Need + insight = Persona Problem POV
  • 22. Ideate Ideation is the mode of generating a large quantity of diverse ideas. Mentally, it represents the process of “going wide” which enables to explore a broad solution space. Brainstorming is a renowned method to come up with a lot of ideas. It leverages collective thinking of your team by engaging with each other, listening, and building on each others ideas. Generating ideas based on specific user needs and insights provides the fuel and source material for building rapid prototypes in order to get relevant innovations into the hands of your users.
  • 23. Brainstorming Tips ID EATE DEFINE GOALS & STATE THE PROBLEM. Start by defining a clear, concise statement that explains the purpose of the session. Make sure the problem statement isn’t too specific as this can limit creativity. IDEATE INDIVIDUALLY. Instead of immediately shouting out ideas in a group setting, allow to generate ideas individually for a fixed amount of time. Then come together, share and build on each others ideas. CATEGORIZE AND SYNTHESIZE. It’s crucial to move forward with the ideas that you generate. Categorize common themes and decide on evaluation criteria that allow you to identify the most promising ideas for prototyping and testing.
  • 24. Go for quantity Defer judgement Encourage wild ideas Be visual Build on the ideas of others (Yes, AND...) Stay focused on topic 1. 2. 3. 4. 5. 6. Brainstorming Rules ID EATE
  • 25. Prototype Build to think! Prototypes are tools to have a conversation around. Prototyping gets ideas and explorations out of your head into the physical world. A prototype can be anything that takes an experienceable form – a role play activity, a paper wireframe or even a sketch or storyboard. Creating quick, low-resolution prototypes allows your team to test assump- tions early and learn without investing a lot of time and money. Rapid prototypes also enable to refine ideas together with the user and gain deeper empathy, by allowing people to interact with a tangible version of your vision.
  • 26. Prototypes Prototyping is a tool to deepen your understanding of the design space and your user, even at a pre-solution phase of your project. Identifying a variable to explore encourages you to break a large problem down into smaller, testable pieces. »» Paper prototypes »» Customer Journey »» Storyboards »» Graphics and interface mock-ups »» Role Play »» Videos »» And many more PRO TO TYPE
  • 27. Prototypes PRO TO TYPE »» RIGHT. Think about the goal that is to be reached with the respective prototype. Consider which aspect the prototype is to represent and what is an appropriate method for creating this prototype. »» RAPID. Turn your ideas quickly into low cost and effort prototypes. »» ROUGH. Get things built fast and cheap, a scribble or artefact not looking pretty, to see what people think by testing your idea. Principles Versions »» FORM - “looks like”. This relates to size, proportions, aesthetics or ergonomics of a product or service. »» ACTION - “works like”. This relates to the functionality or interplay of components. BEHAVIOR - “behaves like”. This embodies the interactivity with the user. »» CONTEXT - “has a relationship to”. This relates to the situation-dependent use (action + behavior).
  • 28. Prototyping Tips PRO TO TYPE One question, one prototype Build fast, before overthinking your idea Stop before it’s perfect Cannibalize as much ideas as possible Don’t fall in love with your prototype Always build and share more than one prototype Create to provoke and persuade Break rules, laws and facts 1. 2. 3. 4. 5. 6. 7. 8.
  • 29. Test Testing is the chance to refine solutions together with the user. It is another opportunity to gain empathy through observa- tion and engagement and often yields unexpected insights. Testing is the mode in which the low-resolution artifacts are put into practice by placing the prototype in the appropriate user context. Handing over a prototype into the users’ hands, observing how they interact with it and listening to what they say, allows your team to discover new insights and gain deeper understanding of hidden user needs.
  • 30. Testing Tips TEST SHOW, DON’T TELL. Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, and telling good stories. COLLABORATE TO INNOVATE. Bring together innovators with various backgrounds and viewpoints. Enable breakthrough testing insights in order to allow solutions that emerge from the diversity. EMBRACE FEEDBACK. Testing is not simply a way to validate your idea. We test to learn. Not only do we not get the solution right, but we sometimes also fail to frame the problem correctly. Testing inspires to reframe and focus your point of view.
  • 31. Arrange your feedback and draw a mini-synthesis in order to decide what to take further into your next iteration. USER WONDERS USER CRITICIZES USER IDEATES Feedback Capture Grid TEST USER LIKES