Product teams these days need to be moving quickly and iteratively in delivering great products. At times though, teams can get stuck on how to move the designs forward. Sometimes it’s because of unexpected complexity and other times there are multiple paths to explore.
In this workshop, participants will experience a variety of methods that help teams gain a shared understanding through collaboration with clients, product owners, and key stakeholders. Each of the methods covered are light-weight and can be adopted by teams at any stage in the product design and development. Learn how to:
+ get started with user research,
+ define personas,
+ generate and turn ideas into solid solutions,
+ create low-fidelity mockups that can be tested with users immediately,
+ conduct a usability test,
+ synthesize your findings,
+ and gain focus for the product through games and structured discussion.
Every method covered will focus on designing a mobile app so that participants get the full experience of how each method fits into designing a product.
Don't worry if you don't have any UX background, this workshop will guide you through exercises. And if you're a UX rockstar, come flex your usability prowess with other professionals. Come learn and share tips & tricks! Everyone on a product team can benefit from this hands-on practice.
No matter what we make, we have to understand people. Whether you create reports, tools, services, or software, a person is ultimately going to use your product. In this workshop you will learn how to find out what your users truly need, what motivates them, what jobs they need your product for, and how to leverage what you learn from them so you can deliver something that is useful, desired and possibly even delightful. You will get hands-on practice in crafting interview questions that help uncover valuable insights, conducting successful interviews, and forming solid personas to guide your product development. At the end, you will be armed with knowledge and methods that you can use immediately to improve your work.
There was once a time in product development where waterfalls ruled but today smart teams and companies are shifting their approaches to be more nimble and iterative. As they adopt approaches like Agile and Lean Startup many are also realizing that design matters. It’s not just what a product looks like but rather the entire experience that differentiates between good and great products. And they’re all looking for a UX unicorn to help them.
With some real-world examples, I’ll share with you:
+ how to become a UX unicorn
+ how the industry works & how it’s changing
+ how to work in Agile as a designer
+ leverage light-weight methods to work quickly
+ what I've learned along the way
Practicing Design Studio Method: a hands-on workshopNicole Capuana
An overview of Design Studio Method, why and how you facilitate a session, and a real-world problem from a Cleveland start-up to practice on. Additional resources to understand Design Studio Method.
Design Studio method is a collaborative thinking and design exercise that is used to quickly generate many ideas to solving particular design challenges. It involves sketching, critique and refinements to surface a diverse set of possibilities.
This will be a hands-on workshop to solve a design challenge for one of Cleveland’s growing startups. We will break into teams and you will learn how, when and why to use the Design Studio method.
If you can draw a square, a circle, and a triangle you can do it!
Studio Design Method by Benji Haselhurst of Parisleaf: A Branding & Digital S...FPRAGNV
Benji Haselhurst helps PR & communications professionals realize they're designers too. Through the workshop, Benji shares his thoughts and what he's learned practicing the studio design method.
Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs
Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language.
Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.
No matter what we make, we have to understand people. Whether you create reports, tools, services, or software, a person is ultimately going to use your product. In this workshop you will learn how to find out what your users truly need, what motivates them, what jobs they need your product for, and how to leverage what you learn from them so you can deliver something that is useful, desired and possibly even delightful. You will get hands-on practice in crafting interview questions that help uncover valuable insights, conducting successful interviews, and forming solid personas to guide your product development. At the end, you will be armed with knowledge and methods that you can use immediately to improve your work.
There was once a time in product development where waterfalls ruled but today smart teams and companies are shifting their approaches to be more nimble and iterative. As they adopt approaches like Agile and Lean Startup many are also realizing that design matters. It’s not just what a product looks like but rather the entire experience that differentiates between good and great products. And they’re all looking for a UX unicorn to help them.
With some real-world examples, I’ll share with you:
+ how to become a UX unicorn
+ how the industry works & how it’s changing
+ how to work in Agile as a designer
+ leverage light-weight methods to work quickly
+ what I've learned along the way
Practicing Design Studio Method: a hands-on workshopNicole Capuana
An overview of Design Studio Method, why and how you facilitate a session, and a real-world problem from a Cleveland start-up to practice on. Additional resources to understand Design Studio Method.
Design Studio method is a collaborative thinking and design exercise that is used to quickly generate many ideas to solving particular design challenges. It involves sketching, critique and refinements to surface a diverse set of possibilities.
This will be a hands-on workshop to solve a design challenge for one of Cleveland’s growing startups. We will break into teams and you will learn how, when and why to use the Design Studio method.
If you can draw a square, a circle, and a triangle you can do it!
Studio Design Method by Benji Haselhurst of Parisleaf: A Branding & Digital S...FPRAGNV
Benji Haselhurst helps PR & communications professionals realize they're designers too. Through the workshop, Benji shares his thoughts and what he's learned practicing the studio design method.
Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs
Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language.
Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.
Design Studio Methodology: A quick why and howDaniel Naumann
A quick description of the Design Studio methodology and why you'd use it. Details on how I implement the details. This was a 10 minute talk at UX Australia 2012.
MURAL Webinar: Empowering Remote Teams To Collaborate VisuallyMURAL
In this webinar, Maura Hoven (Sr. Product Designer, UserTesting) will share the methods she applies to her mostly-remote team of designers, engineers and researchers so they can regularly flex their design muscles - getting everyone involved, on board, and making design a habit that fits alongside their day-to-day obligations.
Design Thinking to Co-Design Solutions: Presented at ACMP 2018Enterprise Knowledge
This presentation from EK's Rebecca Wyatt and Claire Brawdy details how the Design Thinking process can be applied to facilitate sessions and engage end users in the design process. Originally presented at the ACMP Change Management 2018 Conference in Las Vegas.
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
So you've ready the Sprint book (or heard about Google Design Sprints) but you're trying to figure out how to actually do that? We'll give you a quick overview along with our tips (note this is much better in person, so reach out if you'd like us to come give a talk).
On this presentation contains some insight from google design sprint. Try to do some design sprint for your projects or products, it's cool really. You can share this presentation to anyone you like.
This slide was presented in Google Business Group Meet up at Dicoding Space, Bandung.
MURAL Webinar: Special Touches That Make Your Sprints KickassMURAL
In this webinar, Dee Scarano (Lead Design Sprint Trainer at AJ&Smart) shared insights from running hundreds of design sprints and training people from some of the biggest and best companies in the world.
Enthusiastic about the diversity of recent design thinking approaches, but frustrated that an opportunity to truly establish design thinking as a discipline might be missed, the What Could Be team developed the Design Thinking Canvas as a common first step in planning your design and innovation projects.
In this webinar, David Townson introduces the logic behind the Canvas, acknowledges key influences, explains its structure and gives a quick-start guide on a number of ways to use it.
Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.
Using a Google Design Sprint as a product superpowerAaron Kovalcsik
At the beginning of the year, our senior leadership team was going product by product and deciding which ones were worth funding and which ones should have their talent re-assigned.
The product I work on from within the Indeed Tokyo tech office rivaled some of the biggest competitors in the market and leveraged a team smaller than most start-ups. Obviously we thought our product was safe from such a massive culling and thought the value of our team was well known within the company.
Unfortunately, that was not the case - and our product was now on the chopping block. The senior leadership team asked us to answer 3 questions: prove that there was a user need for this, prove there was a business need, and prove that there is a roadmap and vision worth investing in.
With our jobs on the line and a product we believed in, we decided to prove that our product was worth continued investment. There were many tools that we could have chosen to do this, but we decided to use a Google Design Sprint as the cornerstone to our strategy for answering these core questions.
Our team undertook coordinating 2 back-to-back sprints that incorporated remote and local participants from marketing, product, customer service, sales, engineering, QA, and UX teams in a truly global effort. In true Indeed fashion, we modified the Google Design Sprint script slightly to fit Indeed's work culture and accommodate local and remote experts.
With this session I will identify where we differed from the sprint book, the effort we undertook to coordinate a global sprint, and the lessons we learned about proving value in a product and defining a long-term vision.
The session itself follows a dramatic story arc detailing how our jobs were on the line, the challenges our team faced coordinating 2 back-to-back global sprints, and the eventual outcome that paves the way for continued investment in our product and a vision.
However, the core concept is that regardless of the outcome of the sprint, we were building a cohesive and cross-functional team that could carry out a product launch from across the org chart successfully. We weren’t just building a product in 5 days - we were building a global team capable of working together to drive a successful product launch.
I was talking at a GDG event on Design Sprint about how we can reduce the lead time on developing new ideas and products and build prototypes, test and validate.
Designing with Empathy can be used in formal and informal learning environments by combining Scratch and MaKey MaKey to build a game controller for a person with a physical impairment.
A Design sprint is a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market.
This 3 Day Design Sprint was delivered to teenagers between the ages of 13 -18 to teach them how to quickly test ideas without writing a line of code. It has been adapted from Tom Lombardo's course from Fresh Tiled Soil.
Design thinking as divergent and convergent thinking.
Design thinking : The 5 stage process.
Empathy
Define
Ideate
Prototype
Test
Common design thinking problem.
Design Studio Methodology: A quick why and howDaniel Naumann
A quick description of the Design Studio methodology and why you'd use it. Details on how I implement the details. This was a 10 minute talk at UX Australia 2012.
MURAL Webinar: Empowering Remote Teams To Collaborate VisuallyMURAL
In this webinar, Maura Hoven (Sr. Product Designer, UserTesting) will share the methods she applies to her mostly-remote team of designers, engineers and researchers so they can regularly flex their design muscles - getting everyone involved, on board, and making design a habit that fits alongside their day-to-day obligations.
Design Thinking to Co-Design Solutions: Presented at ACMP 2018Enterprise Knowledge
This presentation from EK's Rebecca Wyatt and Claire Brawdy details how the Design Thinking process can be applied to facilitate sessions and engage end users in the design process. Originally presented at the ACMP Change Management 2018 Conference in Las Vegas.
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
So you've ready the Sprint book (or heard about Google Design Sprints) but you're trying to figure out how to actually do that? We'll give you a quick overview along with our tips (note this is much better in person, so reach out if you'd like us to come give a talk).
On this presentation contains some insight from google design sprint. Try to do some design sprint for your projects or products, it's cool really. You can share this presentation to anyone you like.
This slide was presented in Google Business Group Meet up at Dicoding Space, Bandung.
MURAL Webinar: Special Touches That Make Your Sprints KickassMURAL
In this webinar, Dee Scarano (Lead Design Sprint Trainer at AJ&Smart) shared insights from running hundreds of design sprints and training people from some of the biggest and best companies in the world.
Enthusiastic about the diversity of recent design thinking approaches, but frustrated that an opportunity to truly establish design thinking as a discipline might be missed, the What Could Be team developed the Design Thinking Canvas as a common first step in planning your design and innovation projects.
In this webinar, David Townson introduces the logic behind the Canvas, acknowledges key influences, explains its structure and gives a quick-start guide on a number of ways to use it.
Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.
Using a Google Design Sprint as a product superpowerAaron Kovalcsik
At the beginning of the year, our senior leadership team was going product by product and deciding which ones were worth funding and which ones should have their talent re-assigned.
The product I work on from within the Indeed Tokyo tech office rivaled some of the biggest competitors in the market and leveraged a team smaller than most start-ups. Obviously we thought our product was safe from such a massive culling and thought the value of our team was well known within the company.
Unfortunately, that was not the case - and our product was now on the chopping block. The senior leadership team asked us to answer 3 questions: prove that there was a user need for this, prove there was a business need, and prove that there is a roadmap and vision worth investing in.
With our jobs on the line and a product we believed in, we decided to prove that our product was worth continued investment. There were many tools that we could have chosen to do this, but we decided to use a Google Design Sprint as the cornerstone to our strategy for answering these core questions.
Our team undertook coordinating 2 back-to-back sprints that incorporated remote and local participants from marketing, product, customer service, sales, engineering, QA, and UX teams in a truly global effort. In true Indeed fashion, we modified the Google Design Sprint script slightly to fit Indeed's work culture and accommodate local and remote experts.
With this session I will identify where we differed from the sprint book, the effort we undertook to coordinate a global sprint, and the lessons we learned about proving value in a product and defining a long-term vision.
The session itself follows a dramatic story arc detailing how our jobs were on the line, the challenges our team faced coordinating 2 back-to-back global sprints, and the eventual outcome that paves the way for continued investment in our product and a vision.
However, the core concept is that regardless of the outcome of the sprint, we were building a cohesive and cross-functional team that could carry out a product launch from across the org chart successfully. We weren’t just building a product in 5 days - we were building a global team capable of working together to drive a successful product launch.
I was talking at a GDG event on Design Sprint about how we can reduce the lead time on developing new ideas and products and build prototypes, test and validate.
Designing with Empathy can be used in formal and informal learning environments by combining Scratch and MaKey MaKey to build a game controller for a person with a physical impairment.
A Design sprint is a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market.
This 3 Day Design Sprint was delivered to teenagers between the ages of 13 -18 to teach them how to quickly test ideas without writing a line of code. It has been adapted from Tom Lombardo's course from Fresh Tiled Soil.
Design thinking as divergent and convergent thinking.
Design thinking : The 5 stage process.
Empathy
Define
Ideate
Prototype
Test
Common design thinking problem.
UXSA - Preparing for the Interview - 3-12-20Cherri Pitts
UX Researcher Cherri Pitts offers lots of information about prepping for user interviews followed by an engaging and active question and answer section.
Design for Covid-19 Challenge Webinar 2: Ideation Phase Aqeela A. Somani
This is our second webinar from Design for Covid-19 Challenge. Our focus for this webinar is on the Ideation Phase. It provides participants with frame works and tools on how to create a solution.
Getting Started in Project Management for Librarians - Metropolitan New York ...Lisa Chow
Whether you’re organizing an event, renovating or rearranging a space, creating a program, or implementing a grant, you’re managing a project. Project management can help you manage projects more effectively and efficiently. Learn tools and techniques for successfully planning, organizing, and administering projects. To best respond to the constantly changing library world we will be sharing principles and concepts from design thinking and agile project management.
By the end of this workshop, participants will:
Receive a basic overview of iterative and agile-like project management from a design thinking perspective
Gain knowledge to successfully manage a project cycle from start to finish through hands-on activities and exercises
Receive a project management toolkit
Learn about tools, strategies, and techniques to manage projects and teams better
Slides Dan Mason recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: In this talk, Vikas will share his thoughts on what is Product Strategy and how Product Managers can develop it, He will also share some concepts in Strategy and how Product Managers can apply them to make their products more successful.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
Topic: How to Effectively Lead Focus Groups
Tremis Skeete, NexTier Innovations
Talking to users can be a challenge and running a focus group is one of those tasks which most Product Managers would say is essential in getting real insights. Whether you want to test your user group's response to a new product or changes to features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions. In this presentation, Tremis will discuss how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.
How to Work with Teams as a Product Manager by fmr NY Magazine PMProduct School
One of the most important parts of product management is how you work with other people - whether it is communicating with stakeholders or managing a cross-functional team.
In this talk Morgan Cohn talked about experiences driving the product cycle in various work environments and the challenges that you can encounter during the process - from disagreements to scope creep to burn out. He explored how her role and approach as a Product Manager has changed in this respect and hopefully empower others with tools to successfully drive cross-functional teams and build great products.
Slides from a session at the American Alliance of Museums 2014 annual meeting, "Tech Tutorial: User Testing on a Shoestring (Beginners)."
Session presenters:
Christina DePaolo
Dana Mitroff Silvers
Charlotte Sexton
http://www.aam-us.org/events/annual-meeting/program/sessions-and-events?ID=2353
Slides from session 1 of my User Experience class at School of Visual Concepts: Introduction to UX core principles and process, and introduction to interviewing. Learn more at http://svc-ux1.leannagingras.com/
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
Presenters: Ashley Hoffman, Amy Gratz Barker.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/03/2018.
Designing from the student perspective requires data, but design research methods can be intimidating and time-consuming. This interactive session covers two design research
techniques, card sorting and task-based usability testing, that can be used for Libguides redesign.
An introductory hands-on workshop to learn HTML and CSS. Explore HTML elements, write your own code, add some style with CSS to make a simple page about you.
Joyful Error Messages & Other Musings on Eliciting Emotion in Our Digital LifeNicole Capuana
Do people really want or expect information to make them happy? As designers and architects, can we actually architect happiness or is it something else? With the tidal wave of the Internet of Things and sensors monitoring our every move, it’s never been more important to connect information and experiences. It’s about empowering people to do whatever they need to do and move on. In this talk, I’ll show you how we need to aim for confidence over happiness but the devil (& delight) is in the details.
Most businesses fail within the first year or two. How do you improve your odds of success? We’ll review the magic in learning loops, how to understand your users and customer development, and what you need in team dynamics to drive your startup forward and point you in a more successful direction.
By Nick Barendt & Nicole Capuana
Iterate quickly with a prototype you can testNicole Capuana
A hands-on workshop where you will pair up and sketch a design for a mobile app. You will turn those sketches into a clickable prototype and draft a usability test. Don’t worry, you don’t have to be a designer to do this. If you can draw a square, circle, line, and a triangle, you’ll do fine.
We’ll review prototype tools, how to structure a test, and why this approach can help you validate, experiment and learn fast.
While collecting customer feedback is a key element to building great products, knowing what to do with that feedback is the differentiating piece. In this session, we’ll cover methods for getting feedback, testing your product, and prioritizing changes or features so you can bring to market a product or service people will use (and love).
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Light Weight Methods to Drive Your Designs Forward
1. Using Light Weight Methods to
Drive Your Designs Forward
A hands-on workshop by Nicole Capuana
2. Get the tools we will use today
Prototype on Paper
● Download & create an
account at popapp.in
InvisionApp
● Create an account online
at invisionapp.com
Usability testing scorecard
● Download/make a copy of scorecard http://bit.ly/1IYbRXC
3. Hello!
● Director of User Experience at LeanDog
● Founding member of HER Ideas in Motion, a
non-profit teaching girls how to code,
design games, & build robots
● Organizer of Cleveland Lean Startup Circle
● Over 15 years in UX covering the whole
spectrum - HTML/CSS. interaction design,
visual design, information architecture, user
research, usability & content strategy
5. About our day together
● We will work in teams of 4
● You’ll mostly work in pairs and as a group
● Each group has a kit of materials you will need
● You can’t know anyone in the group
● Introduce yourself to your team
● The rules are simple: be open and respect each other
Find/Form a Team
6. Today, you will learn:
● How to do a variety of methods that will propel your teams
towards making products that people love
● How easy these methods are and how you can start using
them immediately
7. The Challenge
CodeMash attendees could need help:
● connecting with other attendees
● finding their way around
● deciding which talks to go to
● something else?
Create a mobile app that makes CodeMash the most interesting,
engaging, and inclusive conference experience.
16. What is it?
It’s a research method that where you observe and interview users in context to:
● Understand how the user actually uses the product or accomplishes their tasks
in the real-world
● Have people talk about what they are doing and why they do what they do
● See the environment and context of use
17. How to do it?
● One on One with user
● Set an objective of what you want to learn
● Introduce yourself
● Tell them a little bit about what you’re doing and what the session is like
● Make sure to let them know you’re here to see how they work or use the product
and you are NOT evaluating them or their work
● Watch, listen, pay attention
● Take notes
● Ask questions, don’t assume anything - probe to find out why (not judgemental)
● Thank them
● Summarize your notes
19. What is it?
● Another research method used to gain insight and empathy into users’
motivations, mental models, pain points, challenges, processes, and stories
● It is asking questions to hear from target users what they think, feel, and how
they go about getting their task done
● It uses open-ended questions to drive out stories
● It’s done one person at a time
● It is not a focus group
● It will give you some clarity but will also generate more questions you need to
answer
20. How to do it?
● Create a script to guide you and give you some consistency
● Go where your users are and ask them open-ended questions
● It is conversational but the user should be doing most of the talking - you need
to ask and really listen
● Get their stories out
● Ask follow-up questions, probe, find out why, dig deeper
● Avoid “do you like”, “yes/no”, and the “woulds”
● Don’t ask what they want
● Don’t pitch or sell a solution
● Be open
21. 3 Questions to Ask
● What are you trying to get done? Why?
● Can you show me how you currently do this?
● Can you show me what’s frustrating about
your current process?
Charles Liu at KISSmetrics
22. Let’s practice!
As a team draft the following:
● What questions do you want to find out about your users (5 minutes)
● Outline what to look out for in contextual inquiry (5 minutes)
● Create a script/guide for interviewing users (5 minutes)
● Break into pairs - make sure each pair has the script/guide
● Decide who will start as the interviewer and who will take notes (you will switch
so everyone has a chance to play that role)
● Find a pair on another team to interview and observe using the CodeMash app
or website (20 minutes total - each interview is 5 minutes)
● Find another pair to interview (20 minutes total)
25. What is it?
● It is a tool to create an artifact that quickly
paints a holistic picture of a target persona
● Based on what you’ve learned through your
interviews and observations
● Some data you will need to infer
● It surfaces behaviors, motivations, and
actions
● Consists of 6 sections - hears, thinks, sees,
feels, does, and says
● Serves as an initial persona to guide
development (refine as you learn more)
26. How to do it?
● Get a large poster or wall space
● Draw out the sections around a large circle at the center
● From all of your interviews and observations, write one finding per sticky note
and place on the section it relates to
● The more interviews you have, multiple personas will emerge (it’s a bit magical)
● As a group, identify patterns and themes that emerge, discuss the insights and
decide who the persona is
● Draw a picture of the persona in the middle and give them a name
● Draft a key scenario for this persona that meets their needs when using your
product
● Identify features that would help this persona
27. Let’s practice!
We’ll use the Paul Boag adaptation today
● Discuss as a team findings
from all your interviews
● Write one finding per sticky
note and place on the map
● What does the map tell
you? Who is this person?
● After all findings on map,
draw a picture of the
persona that emerges in
the middle
30. What is it?
● A regularly scheduled checkpoint where a team reflects upon their recent
activity to celebrate successes, identify opportunities for improvement, and
recognize innovation possibilities
31. How to do it?
● There’s lot’s a ways to structure it
● The simplest is what did we do well, what can we improve on, and what did we
learn
● Set on a regular cadence, held in safe environment
● Short
● Not a bitch session
● Generate 1-2 key action items for the group to work on
● At the next retro, report on action item progress
32. Reflecting on this morning:
What did you
learn?
What did you
do well with?
What did you
want more
help with?
33. After lunch, come back to:
● Play the whole product game,
● Quickly generate design ideas
● Create a clickable prototype
● Write, run and assess a usability test
35. Part 2
● Envision the whole
● Generate ideas & designs
● Build a prototype
● Test with users
● Assess usabilityAfternoon
36. Welcome back
● Who is new?
● Did anyone interview people over lunch?
● Get back together with your teams
● If your team lost someone, please raise your hand and a new person can join
you
● Review your personas goals
37. The Challenge
CodeMash attendees could need help:
● connecting with other attendees
● finding their way around
● deciding which talks to go to
● something else?
Create a mobile app that makes CodeMash the most interesting,
engaging, and inclusive conference experience.
39. What is it?
● Created by Innovation Games
● Typically, use at the start of a project
● The psychology of game play and physical activity instantly engages the players
● Brings the different perspectives and ideas out
● Generates discussions for what goes into making a great product
● Helps the team reach a shared understanding of the product
40. Let’s play
For the app you will design to meet
our challenge - think of what goes
into it
● Write one idea per sticky note
● Write as many ideas as you have
● Place the notes in the ring you
feel it belongs in
● After you’ve all put your ideas on
the board, review and discuss
42. What is a Design Studio?
● A way to rapidly generate and explore many ideas and solutions to a problem
through sketching, iteration, and critique
● It won’t generate the final solution
● The evangelists: Will Evans and Todd Zaki Warfel
● Use when starting a project, you’re stuck, or you’re tackling a new feature
● It’s a sketching exercise
● It’s not meant to be perfect just enough to convey the concept
43. Why use Design Studio?
● Ideas come from everyone and anywhere
● Allows for divergence and then convergence of ideas
● Builds upon great ideas
● Brings the whole team together (differing perspectives, collaboration,
investment in the problem by contributing)
● Speeds design
● Creates a shared understanding & ownership
● And everyone loves it!
44. How to do it?
● Get your supplies - markers, plain sheets of paper
● You’ll need a timer
● Explain that if you can draw a circle, square, triangle and line, your participants
can do it
● Cycle through as many rounds of sketch, pitch, critique as time for (you could
spend a whole day doing this)
● Remember 5-3-2
55. Paper prototyping
● Fast & iterative
● Easy to change
● Test key concepts
before you invest
in the details
● Test physicality
56. Tools
Excellent review of tools
by Cooper - http://www.cooper.
com/prototyping-tools
Some tools:
● are free, some cost a bit but not much
● most have a trial or free version for 1
project
● are for mobile design only, others cover
complex interactions & animations
● have extensive UI libraries or building
kits to get you started quickly
● allow on device testing
● allow for real-time collaboration and
annotations
57.
58. Let’s practice!
● Take the concepts you honed in Design Studio and re-sketch a more detailed
version on the long post-its
● You want to create a flow within the app (we will be testing this concept with
users to see how the design works for the user)
● Take photos of the screens
● Upload the photos to either POP or InvisionApp
● Create hotspots to link together and animate your mockups
● Get the prototype on the team’s phones
59. If your photos aren’t in the right orientation
There is a bit of a bug in InvisionApp - sometimes your photos will come in oriented
wrong. You can do 2 things:
1. Open the photos in an editor and edit them
2. or download the InvisonApp (iOS only)
○ Login to app
○ Then from your photo stream, go to share photos and more (...)
○ Then choose Invision as the option to share
○ Bring up the window and name the screen
○ Select the prototype to send it to
61. What is it?
● A moderated test with target users to uncover usability issues with the product
● Participants have to complete key actions and tasks
● It can be formal or informal
● At minimum there is a facilitator and an observer
● You will always learn something
62. How to do it?
Logistics for setting up your test
● Find your target users (get out of the building or recruit)
● Set objectives of what you need to answer or learn overall and at scenario levels
● Create 2 scripts - one for the participant and one for the moderator
○ The participant guide is task based and provides the scenario for context and then the tasks they
have to complete
○ The moderator guide has the questions for each task or scenario - put the test objectives on this
script
● Determine who will moderate and who will be record notes, videos
● Determine where you will run the test
● Print a copy of the moderator script for each observer
● Print a participant script
63. Sample script
Objective: User can set and use a cue timer
Scenario: You need to set up a cue timer for your upcoming gig. You’ll have the stage for 5 minutes.
Your tasks:
● Launch the Stage Timer app and set up your timer. You want to know when you hit the 4 minute and 4:
30 marks.
● Answer the facilitator’s questions.
For the facilitator:
1. How do you create a new timer?
2. How do you play/activate a timer?
3. What do the colors mean?
64. How to do it?
Getting ready to start the test
● Introduce yourself to the participant
● Tell them that they are helping to assess the product and it is NOT a test of
them or their abilities
● Ask them to think out loud as they go through their tasks
● Tell them that you will be asking them some questions and the observer will be
taking notes
● Tell them that it’s natural that they might have questions and you may respond
with a question like “what do you think it does”
● Record the session if you can because you won’t remember everything
65. How to do it?
Scoring & assessing the test
After each participant:
● Collectively assess what you observed - what worked, what didn’t, where the
participant struggled
● Use a scorecard to quickly surface the components that need further attention
● Use affinity mapping to identify themes across participants
66. Using the scorecard
Get it at http://bit.ly/1IYbRXC
● Break your scenario into key actions
● Using 0-1, score each participant for
each key action
● You may have to add more rows and
slightly adjust the formulas - the main
tab is the one named scorecard
● The scorecard will calculate a score for
each action and an overall score of the
scenario
○ 50% or lower is highlighted red
○ 51%-70% is highlighted yellow
The scorecard is a means to help
teams get consensus and direction
on what to focus on
67. Let’s practice!
● Create scripts for a task within your app (5 minutes)
● Set up a scorecard for your test (10 minutes)
● Determine who will moderate and who will take notes
● Find another team, run a test with a person from that team
● Switch and repeat (15 minutes)
71. Resources
Rocket Surgery Made Easy: The
Do-It-Yourself Guide to Finding
and Fixing Usability Problems
by Steve Krug
Universal Methods of Design: 100 Ways
to Research Complex Problems, Develop
Innovative Ideas, and Design Effective
Solutions
by Bella Martin, Bruce Hanington
Articles, videos, templates
● How Reframing a Problem Unlocks Innovation
● 8-up template
● Todd Zaki Warfel (video)
● Design Studio: A Method for Concepting,
● Critique & Iteration
● Speed Design Studio -
● Design Studio for context-aware products
● Introduction to Design Studio Methodology
● Design of Design Studio
● Design Studio and Agile UX Process and Pitfalls
● How Prototyping is Replacing Documentation
● Vive le Prototype
● Building Clickthrough Prototypes To Support
Participatory Design
● State of the Prototyping Union – A Review of the
Top 5 Mobile Prototyping Tools