Teresa Torres - An introduction to modern product discovery - Productized16

Teresa Torres
www.ProductTalk.org{
@ttorres
An Introduction to
Modern Product Discovery

@ttorres2
Product Discovery Product Delivery
Deciding what to build. Building it.

@ttorres3
Goal: Ship fast.

@ttorres4
Goal: Ship fast.
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration

@ttorres5
Goal: Ship fast.
Annual Releases
Quarterly Releases
Monthly Releases
Weekly Releases
Daily Releases
Continous Integration
?

@ttorres
Product discovery has had a similar
evolution.
6

@ttorres
It’s been a good couple of decades for
product discovery.
13

@ttorres14
Product Discovery
Deciding what to build.
Goal: Learn fast.

@ttorres15
Product Discovery
Goal: Learn fast.
Are we meeting stakeholder needs?

@ttorres16
Product Discovery
Goal: Learn fast.
Can customers use it?

@ttorres17
Product Discovery
Goal: Learn fast.
Do customers want our solution?

@ttorres18
Product Discovery
Goal: Learn fast.
Are we solving a problem customers care about?

@ttorres19
Product Discovery
Goal: Learn fast.
Are we driving toward a desired outcome?

@ttorres20
Product Discovery
Goal: Learn fast.
Are we driving a desired outcome?
Output
Outcomes

@ttorres21
The Opportunity Solution Tree
Deﬁne a Clear Desired
Outcome

@ttorres22
Outcome
Discover Opportunities to
Drive that Desired
Outcome

@ttorres23
Outcome
Discover Opportunities to
Drive that Desired
Outcome
Discover Solutions that
Deliver on Those
Opportunities

@ttorres24

@ttorres25
Continuous Product Discovery
• Smaller pieces of
research

• Conducted every
week

• Make product
decisions on sets of
signals

Teresa Torres
Product Discovery Coach{
ProductTalk.org

@ttorres
Let’s keep the
conversation going.

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