The document discusses an introduction to design thinking through a one-hour workshop. It outlines the design thinking process which includes empathizing with users to understand their needs, defining the problem statement, ideating potential solutions, prototyping ideas, and testing prototypes with users. Participants work through a design challenge to redesign the gift giving experience, applying each step of the process by interviewing their partner, developing prototypes to test, and reflecting on their experience at the end.

1. Ester Barbuto
WE14, SWE

2. WHAT IS DESIGN THINKING?
ONE HOUR DESIGN
• You’ll soon find out!
• What I need you to do:
• Show up as a student
• Pay attention to yourself
• Grow capacity to work in a more human way, iterative, collaborative,
prototype
• Use this experience to gain an understanding of Design Thinking
Ready? Let’s Go….

3. MATERIALS
1. You need the printout
2. Partner
3. Something to write with
4. Prototyping materials
1. Aluminum foil
2. Popsicle stick
3. Markers
4. Tape
5. Paper
FOUR SIMPLE INNOVATION INGRIDIENTS

4. PROCESS
• Empathy: Getting out and talking to customers
• Define: Coming up with a problem statement
• Ideate: Think about ways to address the problem statement
• Prototype: Make something!
• Test: Try it out with the user
Empathize
Define
Ideate
Prototype
Test
ENGINEERS <3 PROCESS

5. HOUR LONG ACTIVITY
RE-DESIGN THE GIFT GIVING EXPERIENCE
YOUR MISSION, IF YOU CHOOSE TO

6. INTERVIEW YOUR PARTNER
DIG DEEP!
ASK QUESTIONS!
TRY TO UNDERSTAND MOTIVATIONS
ASK WHY??
Each Partner has 3 minutes
STEP 1:
Empathize

7. DIG DEEPER!
FIND OUT WHAT IS IMPORTANT TO YOUR PARTNER
KEEP ASKING WHY??
Each Partner has 3 minutes
STEP 2:
Empathize

8. CAPTURE THE FINDINGS
• Make a list of the insight you gathered.
• Circle the verbs
 These are needs
• Circle things that are emotional
 These are insights
3 minutes
STEP 3:
Empathize

9. ARTICUATE THE PROBLEM STATMENT
• Use empathy to craft a concise problem statement
• This is your point of view
• It should feel like a problem worth tackling
• Make sure it’s juicy and actionable
3 minutes
STEP 4:
Define

10. SKETCH TO IDEATE
Short, Specific, and Sexy
 More than one breath it may not be short enough
DRAW!
 Abandon the urge to use words and letters
 Going for quantity/not quality
 Explore the solutions
 Get outside of the box and have fun.
5 minutes
STEP 5:
Ideate

11. TAKE A POLL OF IDEAS
At least 3, 4,5, 6, ….
Now everyone stand up and switch seats with your partner.
Partner A- share your sketches with partner B
 Be direct- you can say all bad things.
 The reason to show them to your user is to get feedback!
 These are probes. Figure out which direction to move forward.
 Learning, not validating. This is an artifact to facilitate a deeper understanding.
You want to know why…
3 minutes each
STEP 6:
Ideate

12. REFLECT AND GENERATE A NEW SOLUTION
3 minutes
STEP 7:
Ideate

13. NOW HERE’S THE FUN
• Take the concept in step 7 and BUILD IT.
• Build a physical/tangible representative that your user can engage with.
• Partner A: Test your prototype with your user, put it in their hands and
get the feedback.
• Jot down anything you find useful in the feedback grid in step 9
5 minutes
STEP 8/9:
Prototype
Test

14. CONGRATULATIONS
YOU COMPLETED YOUR FIRST DESIGN CHALLENGE
Innovation requires a slightly different way of working
 Be more human centered in the way you work
 Have empathy and reveal insights
 Prototype Everything
 Take ideas out of your head
 Test to see what is working
 Be more collaborative
 Innovation is a team sport
 Bias Towards ACTION
 If you are talking too much- get out there and do something
DEBRIEF

15. QUESTIONS IN DEBRIEF
• How did engaging with a real person change the direction your
prototype took?
• What was it like showing unfinished work to another human being?
• How did the pace feel?
• DT is an iterative self directed process on which area you need to
explore more.
• Based on where you are- would you go back and redefine the problem?
Create more solutions?
• What is something that you want to explore next week back at work?
DEBRIEF

16. MY CHALLENGE TO YOU
• Put what you’ve learned to work as soon as possible-
• Have a heart to nurture the creative capacity of others
• Consider yourself a student of innovation and nurture yourself
GO FORTH AND INNOVATE!!

17. RESOURCES FOR YOU TO APPLY DT @ WORK
• Stanford’s dSchool Materials (used during this presentation)
• http://dschool.stanford.edu/use-our-methods/
• IDEO Human Centered Design Tool Kit (free to download)
• http://www.hcdconnect.org/toolkit/en
• Recent Online Course: https://novoed.com/hcd-acumen
• Massive Open Online Courses (MOOC)
• Coursera.org
• Novoed.com
• EdX.org
DESIGN THINKING