The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on interviews and survey data from UX practitioners, as well as our experiences in the field, we’ll address these questions:
Is it worth it to write a report?
Are there quicker, more engaging alternatives?
What makes a compelling report?
How do we make usability research usable?
We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
VIDEO OF THE TALK: https://youtu.be/oeSsyb-tzfo
Understanding your users' behaviours, needs and motivations is key to design a kickass web product.
Learn about quick, easy and efficient user research methods to build user-centered products and services.
This workshop will be led by Charlotte Breton Schreiner, Senior UX Architect.
Whether you are an entrepreneur building a prototype, a developer crafting a product during a hackathon or a designer who wants to test ideas with end users, this workshop is for you.
We will cover accessible user research methods that anyone can apply without any prior UX knowledge. During the workshop, you will have the opportunity to try some of these methods with the other participants and realize how powerful taking a user-centered approach can be.
Le Wagon Workshop, Tuesday 24th October 2017
Join us for our new webinar series Putting Users in UX.
Throughout the series we discuss research methods for involving your audiences in user experience design and development.
In episode 1, we start with methods for generating ideas and imagining the future of your app, website, or other digital product.
In subsequent episodes, we’ll examine methods for design collaboration and evaluation as well as some of the important mechanics of planning, conducting and analyzing your research.
UXPA 2022 Presenting Your UX Work Using Spontaneous Talks FrameworksUXPA International
We know that articulating our design decisions or presenting the value of our user research to stakeholders can sometimes be a challenge. Spontaneous Talks Frameworks have been around for years. They are often taught at universities and are used to help people think of answers or tell stories fast and smart. Jen is going to teach you a few Spontaneous Talks Frameworks so you can use them when presenting your work, answering tough questions or simply telling your stories. Applying these simple frameworks can help a person avoid anxiety by quickly organizing a thought, and moving forward to articulating that thought in a cohesive and eloquent manner.
Usability testing of market research surveys using EEG. Presentation at European Survey Research Association Conference, ESRA11, in Lausanne. Slides posted thanks to permission from Kantar Operations
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
VIDEO OF THE TALK: https://youtu.be/oeSsyb-tzfo
Understanding your users' behaviours, needs and motivations is key to design a kickass web product.
Learn about quick, easy and efficient user research methods to build user-centered products and services.
This workshop will be led by Charlotte Breton Schreiner, Senior UX Architect.
Whether you are an entrepreneur building a prototype, a developer crafting a product during a hackathon or a designer who wants to test ideas with end users, this workshop is for you.
We will cover accessible user research methods that anyone can apply without any prior UX knowledge. During the workshop, you will have the opportunity to try some of these methods with the other participants and realize how powerful taking a user-centered approach can be.
Le Wagon Workshop, Tuesday 24th October 2017
Join us for our new webinar series Putting Users in UX.
Throughout the series we discuss research methods for involving your audiences in user experience design and development.
In episode 1, we start with methods for generating ideas and imagining the future of your app, website, or other digital product.
In subsequent episodes, we’ll examine methods for design collaboration and evaluation as well as some of the important mechanics of planning, conducting and analyzing your research.
UXPA 2022 Presenting Your UX Work Using Spontaneous Talks FrameworksUXPA International
We know that articulating our design decisions or presenting the value of our user research to stakeholders can sometimes be a challenge. Spontaneous Talks Frameworks have been around for years. They are often taught at universities and are used to help people think of answers or tell stories fast and smart. Jen is going to teach you a few Spontaneous Talks Frameworks so you can use them when presenting your work, answering tough questions or simply telling your stories. Applying these simple frameworks can help a person avoid anxiety by quickly organizing a thought, and moving forward to articulating that thought in a cohesive and eloquent manner.
Usability testing of market research surveys using EEG. Presentation at European Survey Research Association Conference, ESRA11, in Lausanne. Slides posted thanks to permission from Kantar Operations
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
A deck from Bromford Lab looking at how to introduce a disciplined approach to creativity, testing and piloting services and products within a social innovation setting. Originally presented at Google UK.
inSided + Usabilla: Product Adoption Strategies for CSMs Danielle Juson
April 2019: The inSided and Usabilla Customer Success teams got together to deliver a great and inspiring presentation on how CSMs can stimulate product adoption within their B2B software customers. We're happy to share the slides with you here!
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
How to design platforms which are the user’s dream come true?
In order to foster successful communication, you have to get to know your client, or rather explore his business model.
The key to your company’s success is knowing a lot about your clients. Knowing what needs the end-users of your services have and how to fulfil them determines your business triumph.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
The presentation I used in the two sessions I did on introduction to UI/UX Engineering for undergraduate students in the Vavuniya Campus of the University of Jaffna and the Trincomalee Campus, Eastern University.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
In this presentation, you will know about the role and responsibilities of an Agile Business Analyst? What is the context and need for an Agile business Analyst
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2OKien Doan
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Thường khi nói về số hóa bán hàng hoặc kinh doanh chúng ta thường nghĩ đến e-commerce và mặc dù có nghe qua nhưng ít ai hiểu được nguyên tắc O2O (Online 2 Offline) cũng như mô hình Liên Kênh (Omnichannel) khi áp dụng số hóa trong kinh doanh (cả bán lẽ và bán sĩ). Và đa số các doanh nghiệp khi bắt đầu số hóa bán hàng đều nghĩ tới Digital Marketing và E-commerce, trên thực tế nhiều doanh nghiệp đã cố thực hiện hết lần này đến lần khác vẫn không thành công kể cả các đại gia ngành bán lẽ, lý do lớn nhất là do không đi sát nguyên tắc O2O. Nói ngắn gọn là tiếp cận khách hàng ngày càng chuyển dịch và phụ thuộc vào online còn chuyển đổi thành doanh số thì phần nhiều vẫn ở offline.
Một khảo sát cũng cho thấy khi áp dụng mô hình Liên Kênh (Omnichannel) các doanh nghiệp tăng được 2.5 lần tần suất mua sắm và tăng 13% giá trị đơn hàng. Tất cả là kết quả của việc áp dùng chính sách và mô hình Liên kênh (Omnichannel).
Doanh Số Offline Vẫn Luôn Áp Đảo Online
Việt Nam, năm 2020, tổng doanh thu bán lẽ trên e-commerce đạt 8 tỷ USD, nhưng chỉ chiếm 5.5% tổng doanh số bán lẽ trong năm theo số liệu của Cục Thương Mại Điện Tử và Kinh Tế Số Việt Nam.
Châu á, năm 2021, tổng doanh thu bán lẽ trên e-commerce đạt 74.36 tỷ USD, chỉ chiếm 7.4% tổng doanh thu bán lẽ theo số liệu của eMarketer.
Toàn cầu, năm 2020 tổng doanh thu bán lẽ trực tuyến chỉ chiếm 17.8% so với tổng doanh số bán lẽ và dự báo 2021 sẽ tăng lên 19.6% theo số liệu của Statista.
Các Đại Gia Ngành Thế Giới và Việt Nam Đều Đã Triển Khai O2O.
Amazon.com theo số công bố và tin truyền miệng từ thị trường Mỹ gần như không tạo ra lợi nhuận và phải nhờ vào các mảng dịch công nghệ mà nổi tiếng nhất là AWS. Walmart, ngày nay đã trở nên 1 doanh nghiệp rất sexy trong chuyển đổi số, từ năm 2000 đã sớm bắt đầu đi vào mảng online và ngày nay mô hình Walmart 80% các thương hiệu đều là online, đưa doanh số phát triển không ngừng và được đánh giá là hiệu quả hơn Amazon. Còn Amazon mãi đến năm 2015 mới bắt đầu đi xuống offline và chỉ 2 năm 2020 2021 do tác động của Covid mới có thể tạo ra doanh số cao hơn Walmart.
Tại Việt Nam, từ Vingroup, MM MegaMarket, Coopmart, Lotte, ... đều đã triển khai mô hình O2O.
Bỏ ra nhiều thời gian tư vấn và thực hiện chuyển đổi số cho các doanh nghiệp lớn và nhỏ, phát triển xong toàn bộ công cụ số hóa (cả tiếp thị bán hàng và vận hành) và đấu nối toàn bộ các bước của quy trình vận hành kinh doanh theo mô hình O2O Liên Kênh (O2O Omnichannel) từ Tiếp cận & Tạo Ấn Tượng, Nuôi Dưỡng, Chuyển Đổi, cho đến Chăm Sóc & Giữ Khách gần đây mình được mời tham gia nhiều sự kiện trong và ngoài nước trình bày kinh nghiệm thực tiễn cho cả các doanh nghiệp quy mô vừa và nhỏ phổ biến và quy mô lớn cũng như tham gia vào việc biên soạn bổ sung chương trình cho khoa Kinh Tế ở trường đại học với ứng dụng mô hình O2O Liên Kênh (O2O Omnichannel). Mình xin được chia sẽ bài trình bày về đề tài này.
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
In this presentation I introduce a tool for strategic planning; Impact Mapping (http://impactmapping.org).
This is one of the best tools I've used to help us produce great, well communicated and easily understood strategic plans, by involving everyone needed to execute the plan.
This presentation is a continuation of my presentations about Mission, Vision and Strategic plans, but this time it's much more hands-on and practical.
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
A deck from Bromford Lab looking at how to introduce a disciplined approach to creativity, testing and piloting services and products within a social innovation setting. Originally presented at Google UK.
inSided + Usabilla: Product Adoption Strategies for CSMs Danielle Juson
April 2019: The inSided and Usabilla Customer Success teams got together to deliver a great and inspiring presentation on how CSMs can stimulate product adoption within their B2B software customers. We're happy to share the slides with you here!
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
How to design platforms which are the user’s dream come true?
In order to foster successful communication, you have to get to know your client, or rather explore his business model.
The key to your company’s success is knowing a lot about your clients. Knowing what needs the end-users of your services have and how to fulfil them determines your business triumph.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
The presentation I used in the two sessions I did on introduction to UI/UX Engineering for undergraduate students in the Vavuniya Campus of the University of Jaffna and the Trincomalee Campus, Eastern University.
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
In this presentation, you will know about the role and responsibilities of an Agile Business Analyst? What is the context and need for an Agile business Analyst
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2OKien Doan
Tối Ưu Doanh Số & Trải Nghiệm Khách Hàng Với Mô Hình Bán Hàng Liên Kênh O2O
Thường khi nói về số hóa bán hàng hoặc kinh doanh chúng ta thường nghĩ đến e-commerce và mặc dù có nghe qua nhưng ít ai hiểu được nguyên tắc O2O (Online 2 Offline) cũng như mô hình Liên Kênh (Omnichannel) khi áp dụng số hóa trong kinh doanh (cả bán lẽ và bán sĩ). Và đa số các doanh nghiệp khi bắt đầu số hóa bán hàng đều nghĩ tới Digital Marketing và E-commerce, trên thực tế nhiều doanh nghiệp đã cố thực hiện hết lần này đến lần khác vẫn không thành công kể cả các đại gia ngành bán lẽ, lý do lớn nhất là do không đi sát nguyên tắc O2O. Nói ngắn gọn là tiếp cận khách hàng ngày càng chuyển dịch và phụ thuộc vào online còn chuyển đổi thành doanh số thì phần nhiều vẫn ở offline.
Một khảo sát cũng cho thấy khi áp dụng mô hình Liên Kênh (Omnichannel) các doanh nghiệp tăng được 2.5 lần tần suất mua sắm và tăng 13% giá trị đơn hàng. Tất cả là kết quả của việc áp dùng chính sách và mô hình Liên kênh (Omnichannel).
Doanh Số Offline Vẫn Luôn Áp Đảo Online
Việt Nam, năm 2020, tổng doanh thu bán lẽ trên e-commerce đạt 8 tỷ USD, nhưng chỉ chiếm 5.5% tổng doanh số bán lẽ trong năm theo số liệu của Cục Thương Mại Điện Tử và Kinh Tế Số Việt Nam.
Châu á, năm 2021, tổng doanh thu bán lẽ trên e-commerce đạt 74.36 tỷ USD, chỉ chiếm 7.4% tổng doanh thu bán lẽ theo số liệu của eMarketer.
Toàn cầu, năm 2020 tổng doanh thu bán lẽ trực tuyến chỉ chiếm 17.8% so với tổng doanh số bán lẽ và dự báo 2021 sẽ tăng lên 19.6% theo số liệu của Statista.
Các Đại Gia Ngành Thế Giới và Việt Nam Đều Đã Triển Khai O2O.
Amazon.com theo số công bố và tin truyền miệng từ thị trường Mỹ gần như không tạo ra lợi nhuận và phải nhờ vào các mảng dịch công nghệ mà nổi tiếng nhất là AWS. Walmart, ngày nay đã trở nên 1 doanh nghiệp rất sexy trong chuyển đổi số, từ năm 2000 đã sớm bắt đầu đi vào mảng online và ngày nay mô hình Walmart 80% các thương hiệu đều là online, đưa doanh số phát triển không ngừng và được đánh giá là hiệu quả hơn Amazon. Còn Amazon mãi đến năm 2015 mới bắt đầu đi xuống offline và chỉ 2 năm 2020 2021 do tác động của Covid mới có thể tạo ra doanh số cao hơn Walmart.
Tại Việt Nam, từ Vingroup, MM MegaMarket, Coopmart, Lotte, ... đều đã triển khai mô hình O2O.
Bỏ ra nhiều thời gian tư vấn và thực hiện chuyển đổi số cho các doanh nghiệp lớn và nhỏ, phát triển xong toàn bộ công cụ số hóa (cả tiếp thị bán hàng và vận hành) và đấu nối toàn bộ các bước của quy trình vận hành kinh doanh theo mô hình O2O Liên Kênh (O2O Omnichannel) từ Tiếp cận & Tạo Ấn Tượng, Nuôi Dưỡng, Chuyển Đổi, cho đến Chăm Sóc & Giữ Khách gần đây mình được mời tham gia nhiều sự kiện trong và ngoài nước trình bày kinh nghiệm thực tiễn cho cả các doanh nghiệp quy mô vừa và nhỏ phổ biến và quy mô lớn cũng như tham gia vào việc biên soạn bổ sung chương trình cho khoa Kinh Tế ở trường đại học với ứng dụng mô hình O2O Liên Kênh (O2O Omnichannel). Mình xin được chia sẽ bài trình bày về đề tài này.
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
In this presentation I introduce a tool for strategic planning; Impact Mapping (http://impactmapping.org).
This is one of the best tools I've used to help us produce great, well communicated and easily understood strategic plans, by involving everyone needed to execute the plan.
This presentation is a continuation of my presentations about Mission, Vision and Strategic plans, but this time it's much more hands-on and practical.
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
There's a rumor going around that user experience design (UXD) and Agile don't play well together. In this talk, I'll explain that they do -- most of the time! Learn about the historical reasons for why these two disciplines sometimes butt heads, as well as the good/bad/ugly of various approaches to integrating design and development.
This is a quick overview of my design process which I can hardly call my own, because most of it is based on the work done by various experts in the field. I have compiled this to make it easier for anyone to get a quick overview of an end to end research to development lifecycle.
My Agile 2013 session 'Rapid Product Design in the Wild'. In August 2012 Red Gate attended Kscope, a conference for Oracle developers. Instead of doing the usual product demonstrations, we turned our stand into a live lab and took Agile development processes out of the office and in front of our customers. Our stand included an area for customer research, a Kanban board and information radiators in the form of a whiteboard, blank wall and a large digital screen. Over 3 days we ran 9 sprints and conducted 25 customer interviews, using a paper prototype to get feedback. We collected invaluable information about our customers' development environments, how they work with their teams, their processes, tasks and pain points. By the end of the conference my colleague had developed an interactive HTML/CSS prototype which potential customers could evaluate. The team went through several rapid build-measure-learn cycles to improve our product concept and validate the market need.
This presentation explains the process we used and introduces the Live Design Lab Planner, a tool which helps teams to plan this type of rapid product design activity.
Usability testing (or user testing) involves measuring the ease with which users can complete common tasks on your website. The results of the analysis are a huge eye-opener and their implementation often leads to:
Increased sales and task completion and a high rate of return site visitors
A greatly improved understanding of your customers’ needs
A significant reduction in call centre enquiries
A much more user-focused in-house development team Source: http://www.wbcsoftwarelab.com/wbcblog/read-basics-of-usability-testing
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Advocating for your users is key to project success. Kirsten Burgard and I show how, even developers can accomplish this via our process and case studies.
Scaling Product Thinking with SAFe - The Secret Sauce for Meaningful Product ...Cprime
The Scaled Agile Framework (SAFe) is the agile methodology of choice for many large enterprises. It promises predictable and frequent delivery in complex environments.
Our experience with organizations that adopt SAFe shows that an organization’s willingness to blend product-thinking, technical agility and a culture of learning is the secret sauce for catapulting the organization from “process excellence” into meaningful product impacts.
In this webinar, we’ll share tried and tested ways of introducing product thinking and engineering practices into SAFe organizations, covering organizational, product, and technical ground.
You'll learn:
- How to establish products as value streams and gently reorganize ARTs over time without sacrificing product community or continuity.
- How to use product stories to engage your teams before and during PI planning in a way that invites collaboration on a healthy blend of continuous discovery and delivery.
- How customer, architectural, and operational learning pave the way for scaling to teams of teams from a DevOps perspective, including patterns and anti-patterns.
World Usability Day 2016 in Antwerp (Belgium), Thursday, November 10th - Jan Moons, UX expert and co-founder at UXprobe
"Hands on with Lean and Agile User Testing"
Jan Moons shows how to use the latest tools to easily integrate user testing into a lean process. Discover how user testing can be the answer for problems of conversion, usability, and UX quality. In the workshop you will explore all sides of user testing (be the user, be the moderator, be the client) and you will see how lean and agile user testing can be.
Jan is the co-founder of UXprobe, company that is focused on a mission of helping companies build great digital products that deliver a fantastic user experience. Jan has almost 20 years of experience as a software engineer and is a certified usability designer.
The goal of this presentation is to give attendees a deeper understanding of usability testing so they can leverage it in their own work. The material will shed light on what is important to the research buyer and will help the research provider to better understand how to plan, moderate, and report on a usability study. It will also provide information on where they can go to learn more about this very practical qualitative method.
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
On November 12, 2014, Elizabeth Quigley gave a talk titled "UX @ Harvard's IQSS."
Details of the talk appear below.
---------------------------------------------
When: November 12th @ 3:30-5:00pm
Title: UX @ IQSS
Who: Elizabeth Quigley, Usability Specialist, Data Science Team, Institute of Quantitative Social Science
Where: Harvard University, Lamont Library, Forum Room
Description: Over the past year and a half, the Institute for Quantitative Social Science (IQSS) has integrated multiple user experience methods into their product development cycle to enhance the user experience for multiple products and websites developed at IQSS.
Elizabeth Quigley, Usability Specialist at IQSS, will outline how to start a user experience program for your products and/or websites, demonstrate the UX methods she uses, and show examples of how the UX of IQSS products and websites has been enhanced through these methods. If you have ever wondered how to start a user experience program, this is the talk for you.
Bio: Elizabeth has an M.S. in Library and Information Science from the School of Library and Information Science at Simmons College. She has conducted user research on the collaborative processes and profiles of undergraduates interacting with a Microsoft surface table, academic portals, the use of a library website by faculty members as well as the products and websites developed at the Institute for Quantitative Social Science.
Designing user experience (ux) for digital productsVijay Morampudi
User experience design isn’t just moving pixels; it’s much bigger than solely the user interface (UI). You should start considering the entire customer experience: the full life-cycle of your customer’s experience across every channel, digital and non-digital. Evaluate every touch point, and redesign each one as necessary to meet your customer’s needs. The theme of this talk is how to define User Experience (UX) for digital products
Key takeaways
• Applying Design Thinking to UX
• From touch points to end-to-end experiences
• User research and Analytics to identify Personas and pain points
• Journey mapping
• Wireframing from lo-fi to hi-fi
• Usability and A/B testing
Similar to The Report is Dead, Long Live the Report! How to Communicate UX Research Findings for Maximum Impact (20)
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
The Report is Dead, Long Live the Report! How to Communicate UX Research Findings for Maximum Impact
1. The Report is Dead, Long Live the Report!
How to Communicate Usability Research Findings
for Maximum Impact
Kathi Kaiser
Centralis
@kathikaiser
www.linkedin.com/in/kathikaiser
2. • Co-founder of Centralis
• 20+ years making products easier, mostly
through user research
• Lots of training/mentoring of new UXers
along the way
• Observer and creator of various reporting
approaches
Hello!
Hi! I’m Kathi Kaiser.
3. Back in the day…
When I began in UX in the late 1990s, few people knew what UX research was.
5. And so…
Given our range of approaches, we should think critically about what we do, and why.
• How do we share research results?
• What seems to work best?
• What challenges are we facing?
• How should we adapt to different contexts?
• How can we get beyond “It depends…”?
7. The greater the distance between the
researcher and the stakeholders,
the more formal results sharing tends to be.
And we learned...
1. Distance demands
documentation.
8. Gaining buy-in for UX research results
is more about a collaborative process
than the artifacts produced.
And we learned...
2. Process
outperforms
artifacts.
9. The best way to package results depends
on the researcher’s available time and the
stakeholders’ available attention.
And we learned...
3. Optimize time
and attention.
13. Employee
Vendor
Not on the
Product Team
On the
Product Team
Distance Demands Documentation
Product
Team
Execs
Product
Owner
Designers
Devs
Where do UX researchers fit in?
14. Where do UX researchers fit in?
The Integrated Model (Employee)
Product
Team
Execs
Product
Owner
Designers
Devs
Product
Team
Execs
Product
Owner
Embedded UX
Researcher
Designers
Devs
Employee
Vendor
Not on the
Product Team
On the
Product Team
Distance Demands Documentation
15. Product Execs
Product
Owner
Designers
Devs
Employee
Vendor
Not on the
Product Team
On the
Product Team
Product
Execs
Product
Owner
Embedded
UX
Researcher
Designers
Devs
Distance Demands Documentation
The Integrated Model (Contractor)
Product
Team
Execs
Embedded UX
Researcher
Product
Owner
Designers
Devs
20. Distance Demands Documentation
Scope of Research Question
Range of Audience
Text vs. Visual
“I'll write up, here's what I think the
main findings were in basically a one-
page kind of thing.”
Time to Create
Shelf Life
“Everybody knows that producing
written documents in most
organizational cultures is not the
way to affect change.”
“Usually, we're bumping up at the
time when the product manager
has to hand [the product] over to
engineering for development.”
Sharing in the
Integrated Model
“It's mostly just the bare bones: what
did we observe, what did we learn
from it, what do we need to do now.”
21. Distance Demands Documentation
Scope of Research Question
Range of Audience
Text vs. Visual
“I sit within our Consumer Insights
Department, which is an overarching
research center of excellence – that
area supports the entire enterprise.”
Time to Create
Shelf Life
“There's like 15 years of
research…some of the insights,
drivers, motivations, those things
are still the same. And so they're
still relevant. And so it's helpful.”
Sharing in the
Service Model
“The way we write our reports is
having that executive summary up
front, because we are thinking
about the executives… tell me
what you're going to do. What
needs to be fixed and why?
22. Distance Demands Documentation
Scope of Research Question
Range of Audience
Text vs. Visual
A: “Maybe less than 20 hours for a
straightforward usability study…a
big user research project, like could
be like 40 or 50 or more hours.”
Time to Create
Shelf Life
“I always walk through the whole
report. So usually I book an hour,
which is not always enough.”
“I had a client reach out to me a
couple of months ago who was
like, we found your report from
three years ago and it's
incredible…we'd like you to do a
new project with us.”
Sharing in the
Outsourced Model
Q: “How long does it take you to write
a usability report?”
A: “Oh, forever. It takes forever.”
23. Distance Demands Documentation
Scope of Research Question
Range of Audience
Text vs. Visual
Time to Create
Shelf Life
Sharing in the
Outsourced Model
Scope of Research Question
Range of Audience
Text vs. Visual
Time to Create
Shelf Life
Sharing in the
Service Model
Scope of Research Question
Range of Audience
Text vs. Visual
Time to Create
Shelf Life
Sharing in the
Integrated Model
24. Distance Demands Documentation
“You want your stakeholders to DO something with your report; otherwise, your
report is useless. Why are you doing this work? It’s because you want change to
happen. The way to make change happen is to involve the stakeholders from
the beginning.”
26. “Making the results easy
to comprehend and
showing visual examples”
“Including an exec
summary of key insights/
recommendations so they
can quickly grasp the
"greatest hits".”
“Sharing participant
quotes/anecdotes from
testing”
“…video clips showing
participants failing (and
succeeding).”
Process Over Artifacts
Q: What have you found most effective for sharing usability findings?(2020)
Q: What have you found most effective for getting buy-in to the results of usability testing?(2023)
“Building relationships
and asking questions
about the plans and
roadmap”
“Require that
stakeholders observe
usability testing.”
“Collaboration on the
goals and planning of the
test”
“Review the test plan with
PM and UX and
Engineering key
stakeholders”
“Including responsible
stakeholders in planning
and analysis.”
“Having stakeholders
watch… take notes on a
shared sticky note space
and ‘affinitizing’ the
findings in a group
workshop.”
“Give stakeholders the
opportunity to
discuss/ask questions”
“Cross-functional,
collaborative analysis.”
“Socializing findings
ahead of the formal report
also helps, as do clear
recommendations.”
29. Process Over Artifacts
Level of Involvement: Integrated Model
R
Level
of
Involvement
R R R R
S S S S S
Integrated
Model
“I know the stakeholders I'm working
with and I know what problem we're
focused on at that time.”
30. Process Over Artifacts
Level of Involvement: Service Model
R
Level
of
Involvement
R R R R
S
S
S
S
S
“If we're going to do research for you,
you as a business owner need to
participate. You cannot just wait for
the report to be thrown over the wall.”
Service
Model
31. Process Over Artifacts
Level of Involvement: Outsourced Model
R
Level
of
Involvement
R R R R
S S
S
S
S
Outsourced
Model
“And then there's, you know, an analysis
phase…usually it's just me, where I try to
make sense of all the stuff that we saw in
the usability testing.”
32. Process Over Artifacts
Level of Involvement
R
Level
of
Involvement
R R R R
S S S S S
S
S
S
S
S
S S
S
S
S
Integrated
Model
Service
Model
Outsourced
Model
33. R
S
S
Process Over Artifacts
Boosting Stakeholder Involvement
Level
of
Involvement
R R R
S S S
S
S
S
S S
S
S
R
I S S
R
I S S
R
S
S
S
Integrated
Model
Service
Model
Outsourced
Model
34. R
S
S
Process Over Artifacts
Boosting Stakeholder Involvement
Level
of
Involvement
R R R
S S S
S
S
S
S S
S
S
R
I S S
R
I S S
R
S
S
S
Integrated
Model
Service
Model
Outsourced
Model
?
35. Process Over Artifacts
35
• The debrief session told us what
we need to know
• No one has time to write a report
• No one will read a report
• The design has already moved on
• The debrief is for the team;
the report is for the executives
• The report is our memory
• The report is our roadmap
• The report is our product
The Report is Dead! Long Live the Report!
Integrated
Model
Service
Model
Outsourced
Model
37. Optimizing for Time and Attention
A Taxonomy of Reports (Cooley & Barnum, 2019)
Cooley, D., Barnum, C. (2019). How Do Other People Do It? A Comparative Review of Usability Study Reports. User Experience Magazine, 19(1).
Retrieved from https://uxpamagazine.org/how-do-other-people-do-it-a-comparative-review-of-usability-study-reports/
Visuals from DialogDesign: https://www.dialogdesign.dk/cue-studies/
‘Traditional’ Reports ‘Visual’ Reports ‘Lean’ Reports
38. Optimizing for Time and Attention
Report Building Blocks
38
Key
Findings Product
Images
Quotes
Video
Clips
Data Viz
Detailed
Findings Severity
Ratings
Session
Metrics
Recos
Method
What we did How to illustrate it What to do about it
What we learned
39. Optimizing for Time and Attention
Report Building Blocks
39
Key
Findings
Detailed
Findings Severity
Ratings
Recos
Method
What we did How to illustrate it What to do about it
Traditional
Focus
What we learned
Product
Images
Quotes
Video
Clips
Data Viz
Session
Metrics
40. Optimizing for Time and Attention
Report Building Blocks
40
Key
Findings
Detailed
Findings Severity
Ratings
Recos
Method
What we did How to illustrate it What to do about it
Visual Focus
What we learned
Product
Images
Quotes
Video
Clips
Data Viz
Session
Metrics
41. Lean Focus
Optimizing for Time and Attention
Report Building Blocks
41
Key
Findings
Detailed
Findings Severity
Ratings
Recos
Method
What we did How to illustrate it What to do about it
Lean Focus
What we learned
Product
Images
Quotes
Video
Clips
Data Viz
Session
Metrics
42. Optimizing for Time and Attention
Report Building Blocks
Key
Findings
Product
Images
Quotes
Video
Clips
Data Viz
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
43. Optimizing for Time and Attention
The Attention Paradox: An Exercise
43
N P R F D R C I A P D Q B M W J F K
44. Optimizing for Time and Attention
The Attention Paradox: An Exercise
44
N P R F D R C I A P D Q B M W J F K
45. Optimizing for Time and Attention
The Attention Paradox: An Exercise
45
N P R F D R C I A P D Q B M W J F K
N P R F D R C IA P D Q B M W J F K
46. Optimizing for Time and Attention
The Attention Paradox
46
Our attention is limited.
The less attention needed to process something,
the more attention available for processing it.
We capture more attention by requiring less attention.
47. Optimizing for Time and Attention
Report Building Blocks
Key
Findings
Product
Images
Quotes
Video
Clips
Data Viz
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
48. Optimizing for Time and Attention
Report Building Blocks
Product
Images
Quotes
Video
Clips
Data Viz
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
Key
Findings
49. Optimizing for Time and Attention
The Elevator Pitch Game
Claire Slattery, https://claireslatterycoaching.com/
50. Optimizing for Time and Attention
Report Building Blocks
Quotes
Video
Clips
Data Viz
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
Key
Findings
Key
Findings
Product
Images
51. Optimizing for Time and Attention
Report Building Blocks
Video
Clips
Data Viz
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
Key
Findings
Key
Findings
Product
Images
Key
Findings
Product
Images
Quotes
55. Optimizing for Time and Attention
Report Building Blocks
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
Key
Findings
Key
Findings
Product
Images
Key
Findings
Product
Images
Quotes
Key
Findings
Product
Images
Quotes
Video
Clips
Key
Findings
Product
Images
Quotes
Video
Clips
Data Viz
56. Method
Method
Optimizing for Time and Attention
Report Building Blocks
Detailed
Findings
Severity
Ratings
Session
Metrics
Recos
Method
Stakeholder
Attention
Researcher Time
Key
Findings
Key
Findings
Product
Images
Key
Findings
Product
Images
Quotes
Key
Findings
Product
Images
Quotes
Video
Clips
Key
Findings
Product
Images
Quotes
Video
Clips
Data Viz
Severity
Ratings
Session
Metrics
Move to Appendix
Move to Debrief & Preview
Exclude
Severity
Ratings
57. Optimizing for Time and Attention
Report Building Blocks
Detailed
Findings
Recos
Stakeholder
Attention
Researcher Time
Key
Findings
Key
Findings
Product
Images
Key
Findings
Product
Images
Key
Findings
Product
Images
Key
Findings
Product
Images
Stakeholder
Attention
Researcher Time
Detailed
Findings
Detailed
Findings
Product
Images
Detailed
Findings
Product
Images
Quotes
Detailed
Findings
Product
Images
Quotes
Video
Clips
Detailed
Findings
Product
Images
Quotes
Video
Clips
Data Viz
Quotes Quotes
Video
Clips
Quotes
Video
Clips
Data Viz
Quotes Quotes
Video
Clips
Quotes
Video
Clips
Data Viz
58. Optimizing for Time and Attention
Report Building Blocks
58
Finding = Behavior Why did they do that?
How did they react?
What happened next?
+ Cause
+ Mindset
+ Impact
60. Optimizing for Time and Attention
Progressive Specificity
Navigation to Screen
Screen Layout
Individual Screen Elements
Call to Action
Next Screen >
61. Optimizing for Time and Attention
Should researchers make recommendations?
No Yes
Recos
62. Optimizing for Time and Attention
Should researchers make recommendations?
62
“That can create a silo effect and potentially, antagonism.
Research has come here to tell you all the things that are wrong
and all the things you should have done under the guise of
‘recommendations’.”
“You don't tell me what to do
and I won't tell you what to do
because obviously you're a
professional who has skills
and knowledge that I don’t.”
No Yes
63. Optimizing for Time and Attention
Should researchers make recommendations?
63
No Yes
“Some product managers were like, who do
you think you are, trying to drive these next
steps. That was when I was new. Now, I’m
like, hey, we're having next steps meeting
from the research and we're going to all
discuss together what we're doing next.”
64. Optimizing for Time and Attention
Should researchers make recommendations?
64
“Recommendations are a key part of what we do.
Why be the one who holds all of the knowledge on
the findings and not tell people what they should,
ideas for things they should do about that?”
No Yes
65. Optimizing for Time and Attention
Should researchers make recommendations?
65
“I usually just do it because I need it to
make the next steps in an iteration.”
No Yes
67. The greater the distance between the
researcher and the stakeholders,
the more formal results sharing tends to be.
Choose your reporting approach in part
based on whether you work in an
integrated, service, or outsourced model.
In Summary
1. Distance demands
documentation.
68. Gaining buy-in for UX research results
is more about a collaborative process
than the artifacts produced.
Loop in stakeholders early and often.
In Summary
2. Process
outperforms
artifacts.
69. The best way to package results depends
on the researcher’s available time and the
stakeholders’ available attention.
Choose your components wisely, and learn
how to lighten their load on everyone.
In Summary
3. Optimize time
and attention.