This document analyzes the codes and conventions used in double page magazine spreads. It examines spreads featuring Rita Ora and Florence Welch. Some techniques discussed include using large eye-catching images, bold colors, columnar text layouts, introductory paragraphs before the full article, and featuring famous artists to draw readers in with their star power. The goal is to attract readers while flicking through the magazine and entice them to read the full article.

1. Double Page Spread Magazine
Analysis
By Keshaa Thakrar

2. The main image follows the codes and conventions of double page spreads as the image takes up most of the page,
moreover it is very eye-catching which means that when a reader is flicking through the magazine they will be drawn to the
page as it includes very bold colours such as black and red. The mise-en-scene of this double page spread puts the main
focus onto the image of Rita Ora and there isn't that much text which appeals to the magazines primary target audience as
because this is a music magazine, the majority of readers may prefer more aspects of media instead of mostly text.
The layout
presents text in
the form of
columns making
the double page
spread look neat
and attractive,
this follows the
codes and
conventions of
double page
spreads as it
clearly displays
the text in
columns, also the
text is places
around the image
of Rita Ora so
that readers can
see both the text
and image easily.
The white
text boxes
stand out
from the
photograph
with a
black floor,
these two
contrasting
colours
draws the
reader
towards
the text
and image
at the same
time.
The large title of the artist that the article is about is boldly represented in red font, following the colour scheme of the
photograph. Also, because the title is so large and is the name of the artist, this enables star power which causes attraction
for readers, this will entice magazine producers to make this the unique selling point of the magazine as it will attract many
fans of the well known singer, causing them to gain a larger profit.

3. The main and only image on the double page spread fills up the whole left page; putting the main focus on Florence,
therefore informing readers that this is what the article is about before they even read any of the text, this uses her star
power and causes more people to read the magazine from her fan base.
The text columns on the
right are very neat and
aligned from the left,
following the codes and
conventions of double page
spreads as most magazines
represent their text in the
form of articles. Also, most
of the colours on this
double page spread are
shades of black, white and
grey apart from the red
ribbon over the white table
cloth and Florence Welch’s
red hair. Causing a daring
feel to the magazine which
goes alongside the
branding of the magazine.
The feature headline is made up of two different font one being a translucent, large, bold font. The second is a smaller,
opaque, italic script type font. The second part of the heading draws more attention to itself, making the reader familiar
with her song “you've got the love” this goes alongside the article as it talks about Florence's’ career. Moreover, the short
introductory paragraph is slightly larger than the main text, this causes readers to know more information about the article
before actually reading it, this paragraph may interest readers and cause them to read the article as they will want to know
more about the story. furthermore this follows the codes and conventions of double page spreads as it entices and
persuades the audience to read the article.

4. The main image takes up the entirety of the left page on this double page spread, along side the large translucent red ‘J’ on
the right hand page behind the main text, the ‘J’ links to the picture of Jay-Z, informing readers that the article is about him.
Moreover as the ‘J’ is red it follows the same colour scheme of the photograph with the red tones and text in the picture.
The text is presented in
a two column format,
following the codes and
conventions of double
page spreads, having
the text in column form
sets it aside from the
picture as it is very neat
and simple, adding
further impact to the
main image which is
quite complex with its
differing colours and
tones. Therefore when
readers are flicking
through the magazine
they will be drawn to
the main image and
will instantly recognise
what the article is
about.
On top of the picture there is a short introductory paragraph with a quote from the article, this will cause readers to be
more interested in reading the whole article as they will want to know what the quote is referring to. moreover, as this
short paragraph is red, it stands out from Jay-Z’s black shirt making it very visible and eye catching to the reader. This short
paragraph follows the codes and conventions of double page spreads as they are used to advertise their unique selling point
of the magazine to the reader, this article uses star power to gain readers.