The document analyzes and summarizes key elements of the music videos "Bad Blood" by Taylor Swift and "Chandelier" by Sia. For "Bad Blood", it discusses the use of varied camera shots, slow motion editing to emphasize actions, added graphics and text to enhance the battle scene and introduce characters. It also notes the use of broken glass and futuristic settings and items. For "Chandelier", it summarizes the establishing wide shot, close ups to focus on aspects and the use of light and dark contrasts to tell the dance narrative story. It also discusses the minimalist costume and blonde wig used and a signature facial expression that helped with branding.

1. Analysis of real music video
By Keshaa Thakrar

2. Bad Blood – Taylor Swift

3. Camera
The shot goes from in
focus to out of focus
back into focus,
providing variety in
the types of shot, this
is a simple way to
make a shot look
appealing.
This is a low angle shot, showing the
action from different perspectives.
This wide birds eye view shot sets the
scene with the title ‘bad blood’
introducing the music video to the
audience.
Close ups grab the audiences attention
and draws them into the music video.

4. Editing
Slow motion can be used to highlight a
specific action and draw attention to it, for
example slow motion is used to emphasise
the flip that the character does.
Graphics are added of the fire to enhance
the battle scene, as well as keeping the
audience entertained and interested with
what is going on on screen.
Text is added on screen to introduce
the characters of the music video,
this is a nice effect which creates a
story like narrative and can make
audience members feel more
involved.

5. Mise en scene
Broken glass is used to emphasises the
destruction that is happening in the music
video and bring it to life.
The office like setting is the main setting for the music
video which contrasts to the battle scene at the end.
Effects such as snow can also add
attractiveness and cool features
to the video.
Interesting items are used such as a see
through car to reiterate the futuristic theme
of the video

6. Chandelier - Sia

7. Camera
Establishing wide shot sets the scene of
the dark and dingy flat
Close up helps to create focus upon
certain aspects of the music video,
to reiterate meaning and story line.
The contrasts between light and dark help to tell the story of the music video, making it a dance
narrative although there has been many different interpretations of what the meaning behind it
actually is.

8. Mise en scene
Costume used is very minimalist
with a blonde wig and nude
coloured leotard to reinforce the
nature theme surrounding the
video and the youth of the girl.
Facial expressions such as this unique
eye raise created a signature
expression which helped with the
branding and star power of the music
video, which helps to enhance
promotion and market size.