The document analyzes cinematography, editing, and mise-en-scene techniques used in Taylor Swift's "Bad Blood" music video. It notes the video uses out of focus shots that come back into focus, low angles, and wide shots to set the scene. Slow motion is used to highlight actions and graphics are added to enhance battle scenes. Text introduces characters and broken glass emphasizes the destruction in the video contrasting with the main office setting.

1. Analysis of real music video
By Keshaa Thakrar

2. Bad Blood – Taylor Swift

3. Camera
The shot goes from in
focus to out of focus
back into focus,
providing variety in
the types of shot, this
is a simple way to
make a shot look
appealing.
This is a low angle shot, showing the
action from different perspectives.
This wide birds eye view shot sets the
scene with the title ‘bad blood’
introducing the music video to the
audience.
Close ups grab the audiences attention
and draws them into the music video.

4. Editing
Slow motion can be used to highlight a
specific action and draw attention to it, for
example slow motion is used to emphasise
the flip that the character does.
Graphics are added of the fire to enhance
the battle scene, as well as keeping the
audience entertained and interested with
what is going on on screen.
Text is added on screen to introduce
the characters of the music video,
this is a nice effect which creates a
story like narrative and can make
audience members feel more
involved.

5. Mise en scene
Broken glass is used to emphasises the
destruction that is happening in the music
video and bring it to life.
The office like setting is the main setting for the music
video which contrasts to the battle scene at the end.
Effects such as snow can also add
attractiveness and cool features
to the video.
Interesting items are used such as a see
through car to reiterate the futuristic theme
of the video