Analysis of student digipaks

1. Analysis of Student Digipaks
By Keshaa Thakrar

2. The entirety of the digipak follows the colour scheme of red black and white, these classic
colours easily compliment each other and create effect to consumers by standing out yet can
still appear subtle when softened. We see this here in the soft picture of the main artist,
contrasting to the linear gradient of red text fading into white. This pulls focus to the artist
with dark makeup displaying the edgy side to the artist, building up the branding ethos for
the singer.
The text used is a
simple yet
effective and bold
choice, putting
most of the focal
point to the image
rather than to the
text. Moreover the
gradual fade from
red to white makes
the cover look less
harsh than it
would if it were all
red and more eye
catching than if it
were all white
We can see that the
lighting is placed in
front of the model to
illuminate the face
and provide contrast
from the blacked out
background. This
gives and ‘infinite’
look which draws
readers into this
image and
subsequently the
digipak.

3. Here we can see that this follows the colour scheme again of white black and red, on the thank
you page, red is used as an accent colour to distinguish away from the rest of the white text and
remain consistency by pulling the digipak together. Also it indicates to audience members the
soul purpose of the music video, to promote the artist.
The text on the
CD and colour
formatting is
the same as the
front cover
which helps to
remain
professionalism
and house style
of the product.
The black and white image of the main artist provides an almost ghostly look to the digipak,
merging with the text beside it. The facial expression of a subtle pout creates a sad and sombre
feel to the digipak, perhaps hinting audience members to the type of music involved in the cd.
Moreover the eye glance to the side makes the artist appear as shy revoking any traits of anger
within her music as she is not looking directly into the camera. This may appeal to the target
audience of whom enjoy more sad tones in songs.

4. Again the colours distinguish from the dark background, the red dividers between each
song are in red tying the whole back cover together in a simple yet effective way, the
same font style is used again to remain consistent.
Advertising the
artists social
media platforms
helps to brand the
singer and
promote her
music further, as
well as giving fans
another base to
connect with the
artist. Displaying
this on the back of
a digipak makes it
easy for audience
members to be
aware and access
these websites.
There is no main
image on this page
which is effective as
in this case it may be
apparent that ‘less is
more’ as to have
another large image
on here may seem
too graphical and
over powering. The
simplistic text is bold
on its own accord. I
believe that the
linear gradient effect
is a great idea as it is
easy to create yet
looks appealing and
stands out upon
normal text