Demographics and psychographics
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Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
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Prada is an Italian luxury fashion house founded in 1913 known for leather goods, fashion accessories, shoes, luggage, perfumes, watches and phones. It has manufacturing concentrated in 11 plants and distribution through 461 directly operated stores in over 70 countries. Prada targets a modern, sophisticated customer seeking high quality craftsmanship. It segments markets based on demographics like age and gender, geography, psychographics like lifestyle and behavior or benefits sought. As a defender, Prada focuses on improving efficiency in its narrow luxury goods domain rather than searching widely for new opportunities.
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Similar to Demographics and psychographics
Target audience
Our target audience for the film opening is ages 15-30 of all ethnicities, with a mainly male gender split due to the violence in the opening. We chose this target audience because the violence in the opening would not be suitable for young children or appealing to elderly audiences. There is nothing in the opening that would particularly interest or appeal more to one ethnicity over others. Social class is also not a major factor, although the urban setting and violence may appeal slightly more to lower social classes.
The media consumption of our target audience would primarily be online streaming services, social media platforms, and TV channels that appeal to younger audiences such as E4, BBC Three and MTV as our film opening would interest this 15-25 age
Audience research
This document discusses audience research for the film "Inferno" including demographics, psychographics, and target audiences. Demographics classify audiences by age, gender, race and other attributes while psychographics divides the market into groups based on social class, lifestyle and personality. The UK poster for Inferno targets audiences aged 12 and older but also more knowledgeable people as the poster is intricate. It would appeal to psychographic groups labeled as "Succeeders" and "Explorers" who enjoy challenges. The poster also targets demographic groups A and B. Social media pages on Facebook, Twitter and Instagram are used to promote the film in the UK as well.
Q4: Who would be the audience for your media product?
The target audience for the media product is young adults and adults who can relate to the events in the sequence. The film aims to portray that people, especially women, should not do anything for a man's approval and could get involved in unwanted situations. It also wants to present different views to entertain and inform audiences. The content is suitable for a 15 rating and does not include discrimination, drug use, or violence. The main characters, an ex-detective and femme fatale, could appeal to various demographic and psychographic groups, especially those struggling or seeking security. The film aims to suit those facing difficulties and feeling alone.
Audience theory research
This document discusses audience theory research, including demographics and psychographics. It defines demographics as categories used to classify audiences by age, gender, race, job, etc. People are divided into bands like higher management or unemployed. Psychographics categorize people based on lifestyle and personality. Categories include mainstreamers who seek security, strugglers who seek escape, and explorers who seek discovery. The document applies these theories to gangster films, arguing they aim for a wide 15+ demographic but particularly men interested in action/violence. However, not all demographic bands or psychographic types would find gangster films appealing.
Target audiendce
This document discusses target audiences for a thriller film project. It begins by defining demographics and psychographics as tools for segmenting target markets. Demographically, the primary target audience is identified as students (code E) as the creators can relate to them. The secondary target is more creative/media people and teachers (code B). Psychographically, the targets are "strugglers that seek escape and alienation" along with "explorers who seek discovery," mainly students. The overall target is identified as students and teenagers specifically. Other thriller films are examined for their target audiences, mainly teenage to adult ranges.
Question 2 media
The document discusses how a media product represents different social groups. It represents gender through portraying the main character as a young female going for a run alone in the forest, which both challenges stereotypes of females always being with friends and follows the stereotype of wearing makeup. It also represents age through showing the young female focusing on fitness, challenging the stereotype of always being with friends. The male detective represents gender through being a stereotypical male detective role, and also represents social class through his smart suit and higher income, as well as race through being Asian. Overall, the media product represents the social groups of age and gender the most through its main characters.
Target audiendce
This document discusses target audiences for a thriller film project. It identifies students as the primary target based on the authors' own demographic as students. It believes students will best understand the ideas. The secondary target is described as more creative/media people and teachers using demographic code B. Psychographics are discussed as aiming for "strugglers that seek escape and alienation" and "explorers who seek discovery", focusing on students. The target audience is specifically identified as students and teenagers that the authors can relate to as being in that age range.
Evaluation question 4
This document discusses the target audience for a horror film opening title sequence (OTS). It analyzes the demographics, psychographics, and appropriate BBFC rating. The main demographic is identified as young white males aged 15-35, as they are most drawn to the violence and blood shown. Three key psychographic groups targeted are "Explorers" interested in narrative mysteries, "Succeeders" seeking higher quality productions, and "Mainstreamers" attracted to popular concepts. The document concludes the OTS is best suited to a 15 BBFC rating due to disturbing dead body scenes, violence, and bad language.
Evaluation question 4
This document discusses demographics and psychographics in relation to the film "The Witness". It notes that the film appeals to all social classes and features both male and female characters of various ethnicities. The intended age rating is 12 years old due to some violence but no nudity or substance use. Psychographics of the audience include those who enjoy crime thrillers and being drawn in by cliffhangers. The filmmakers aimed to attract teenagers by casting young actors their age and making the title bold to grab attention.
Social Groups
The document discusses how media represents social groups. It defines social groups as collectives of people who share characteristics and interests, separating them into primary groups of close friends and family, and secondary groups of more distant shared-interest connections. Regarding its own representation, the document's film features only two people, but represents aspects of society through its male protagonist and antagonist, suggesting males are more likely to encounter the situations portrayed. It also notes the protagonist is aged 20-30 to convey inexperience, and made male to avoid stereotypes while aligning with typical thriller genres.
Targetttt
Our target audience for the thriller trailer is younger people aged 16-25. Specifically, we aim to attract those categorized as C2, D, or E in socioeconomic class as they will identify with younger characters. According to ITV sales categories, our audience includes males aged 16-34 (AD, A3, ME, M3) and females in similar age groups and categories (WO, W3). Lifestyle categories like traditionalists, trendies, groupies, and egoists would be drawn to the thriller genre. We aim to promote on social media which this audience regularly uses.
Target Audience
The document discusses target audiences for marketing. It defines target audience as a specific demographic group a product is aimed at, such as by age, gender, class. Psychographics segment audiences by personality, values, interests, lifestyle. Lifestyle factors like activities and attitudes influence what media people consume, such as TV, radio, magazines. The document then provides an example target audience for a crime thriller film. It would target 15-24 year olds, primarily men, and higher social classes who enjoy escape. It would also target psychographic groups like mainstreamers seeking entertainment and reformers who can relate to criminal protagonists.
Psychographics and demographics
This document discusses demographics and psychographics in marketing. Demographics classify audiences by attributes like age, gender, income, etc. Psychographics focus on values, interests, and behaviors. The document then discusses typical target audiences for crime thrillers, noting they appeal most to teens/young adults, both men and women, and lower income groups. Examples are given of specific crime thrillers and their target audiences in terms of demographics and psychographics. The document concludes by outlining the target audience for a hypothetical crime thriller.
Target audiendce
This document discusses the target audiences for a thriller film. It examines demographics, focusing on students aged 18-25, and psychographics, with a focus on "strugglers" and "explorers" seeking escape or adventure. The main target audiences are identified as students and teenagers due to being able to relate to them, with a secondary audience of middle-aged adults who may also enjoy thrillers. Other thriller films examined are targeted at audiences aged teenager to adult.
Audience investigation
The document discusses several theories related to how audiences interact with and interpret media texts. It describes theories such as uses and gratifications, which examines why people seek out specific media to satisfy needs like entertainment or information. It also outlines the hypodermic syringe theory, two-step flow theory, and reception theory, which look at how direct or indirect media's influence is on audiences and how people interpret messages differently. Demographics and psychographics are presented as ways to categorize audience characteristics. The document also discusses how these theories relate to audiences of the horror genre.
Audience investigation
Media producers aim their products at target audiences that can be mass or niche. Demographics and psychographics are used to segment audiences based on factors like age, gender, social class and lifestyle. Theories like uses and gratifications, hypodermic syringe, two-step flow and reception theory explain how audiences interact with and interpret media texts, which can vary between individuals. Horror genres in particular have been associated with theories like hypodermic syringe and male gaze due to concerns about influencing violence or objectifying women.
Demographics and Psychographics
This document discusses how demographics and psychographics are used in media marketing. Demographics classify audiences by factors like age, gender, location and income to target specific groups. Media companies adjust their products and advertising to hit demographic targets. Psychographics examines personality, values, attitudes and lifestyles to understand audiences' interests, spending habits and aspirations beyond basic demographic data. Both are analysis tools but psychographics allows for more varied audience groupings while demographics uses simpler distinct categories.
Eval question 4
The target audience for the media product is males and females aged 18-50. Psychological thrillers appeal most to those aged 15-30, with 70% of viewers falling in that age range. While the film has violent themes that require a 15 rating, it also contains elements of related genres like horror and drama that could attract a wider 18-50 audience. The media product does not target a particular group defined by factors like gender, interests, or ethnicity.
Audience Profiling
Demographics and psychographics are used to profile audiences for media and marketing. Demographics consider factors like age, gender, race, and socioeconomic class to segment audiences into bands like A (higher professionals), B (middle management), and C and D (clerical/manual workers). Psychographics examine personality, lifestyle, and values to categorize people into groups such as mainstreamers, aspirers, strugglers, and explorers. The document discusses how gangster films target psychographic groups like strugglers and explorers, mainly marketing to men ages 15-25 from the lower demographic bands who seek the escape and adventure provided by gritty, lowbrow gangster narratives and action scenes.
Question 4 AS Media Evaluation
The target audience for the media product is young adults aged 18-25. It aims to portray the realistic struggles of this life stage, such as depression and relationship pressures, but also show character transformation from purposeless to motivated. This inspires the audience to find purpose in their own lives. It will include mature themes of film noir but be entertaining and thought-provoking by following an intense murder mystery that comments on society.
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Q4: Who would be the audience for your media product?
Q4: Who would be the audience for your media product?
Demographics and psychographics
- 2. Demographics Definition: Demographic information is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken into bands depending on peoples jobs or status. This is shown in this table.
- 4. How Thrillers use Demographics Thriller Movies could be aimed at any off the letter codes. This is because it has such a wide audience. However some Thrillers do not appeal to all audiences such as a psychological thriller may not appeal to the E code as they could be less educated if they are unemployed so would not see the appeal in a psychological thriller.
- 5. Psychographics Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
- 7. Thrillers in Psychographics Thrillers are also a film that could appeal to every type off Psychographics as they are not specified as much as a ‘Rom Com’ is.