This document discusses search engine optimization (SEO) and its importance for websites. It notes that many low page rank sites can rank on the first page of search engines like Google for some key phrases, while some high page rank sites are buried in search results. It explains that SEO is important for driving traffic to websites, making sites visible on Google, and increasing sales and promotion. SEO is the only solution to address why some sites rank highly while others get lost in search results piles.