Final Presentation_UX Website Responsive Design

1. Website Redesign (ABT.ORG)
Website Redesign
Luke & Melanie
Friday, October 21

2. CURRENT SITE INSIGHTS REDESIGN GOALS
INDEX
REDESIGN PROPOSAL NEXT STEPS

3. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

4. Beautiful Images
Lot’s of information
available
Users were able to
navigate the site with
ease
Site not optimized for
mobile
Not taking advantage
of all the available
space
Duplicates of
information
Information spread out
with too many links
Social content not
highlighted
+ -
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

5. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

6. Create a site that’s fully optimized for the web
and mobile, that’s easy to use and utilizes
current content to reflect the modern beauty of
the American Ballet dancers and
performances.
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

7. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

8. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

9. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

10. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

11. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

12. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

13. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

14. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

15. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

16. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

17. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

18. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

19. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
SERVICES PRICE
Planning $5,000
UX/UI $5,000
Content Support $3,000
Testing/Launching $5,000
Development $10,000
Programming $6,000
Support $3,000
Post Launch Design
Services
$3,000
SUBTOTAL $40,000*
OUR TEAM
*Non-Profit Discount Applied

20. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
● Sign-off on proposal
● Kick-off relaunch planning
● Conduct additional user testing
● Develop proposal for on-site ticketing

21. THANK YOU!

22. APPENDIX

23. STYLE TILE

24. MOBILE
SKETCHES

25. MOBILE
SKETCHES

26. MOBILE
SKETCHES

27. MOBILE
SKETCHES

28. DESKTOP
SKETCHES

29. DESKTOP
SKETCHES

30. WIRE FRAMES

31. SITE MAP

32. ● SEE WHAT’S ON / VIEW THE SEASON CALENDAR
○ BUY TICKETS
● VIEW DANCERS
● SEE PROGRAMS / CLASSES
○ SIGN UP
○ AUDITION
● JOIN - BECOME A MEMBER / DONOR
● CONTACT
● GENERAL SEARCH
● SHOP GIFT SHOP
● VIEW GALLERY OF PAST PERFORMANCES / VIEW ARCHIVE
● AUDITION FOR THE COMPANY
● WORK FOR ABT
● FIND OUT ABOUT ABT
○ STAFF
○ BOARD
○ NEWS
USER TASKS

33. HEURISTIC -
MATCH BETWEEN SYSTEM & THE REAL WORLD

34. HEURISTIC - CONSISTENCY & STANDARDS
The bottom nav bar is not on
every page, disappears for the
user.

35. Users have to scroll down the page in order to view the
next image in the gallery, or previous.
Add in navigation arrows at
the top of the image, so that
the user doesn’t have to scroll
to the bottom.

36. Inefficient use of screen space - pages are treated as ‘paragraphs’

37. Doubling up on clickable buttons

38. Login page hidden within Membership & Support

39. Mobile vs. Desktop