In these slides from our webinar, we highlight the importance of including UX as part of a website redesign process.

1. REGRET
Don’t
your website redesign

2. COAST DIGITAL
FULL SERVICE
12 YEARS
FANATICAL ABOUT DATA
INSPIRED BY USER INSIGHT

3. MICHAEL DRAVNIEKS
EMPATHY!
DESIGN!
INNOVATION!
STRATEGY

4. DEFINING UX!FINDING THE RIGHT APPROACH!TECHNIQUES!THE RESULTS!
!
!
Let’s talk about

5. UX
Defining

6. Goals
Emotion
USER NEEDS
Business needs
Intuitive
INFORM
Delight

7. GOOD UX converts

8. It’s no use having a website that
people love if it doesn’t help your
business achieve its goals.

9. Finding the
RIGHT APPROACH

11. COMPETITOR CHANGE
PANIC OPINION
Cherished notions
KNEEJERK REACTIONS
EGO

12. GUESSING

13. WHAT ?

14. WHAT WHY

19. Get to know your users
They already know you

20. The voice of your customers
Surveys TESTING
Behavioural data
CONTEXTUAL INTERVIEWS
Feedback

21. “UX forms the foundation of
intuitive designs,
indispensable products, and
successful companies. So what
are you waiting for? Go listen
to your customers!
”- Braden Kowitz, Google

22. Get to know your business
There’s always more to learn

23. that deliver insight
TECHNIQUES

24. Research

25. Telephone Interviews
Surveys Workshops
Testing labs
Talk to support teams
Analytics

26. Visualisation

27. Customer journey maps
Personas Wireframes
Requirements
Responsive prototypes
Sitemaps

28. Testing

29. Testing labs
Workshops
Contextual
Remote testing
Guerilla testing
Feedback

30. of good UX
RESULTS

31. ROI

33. HAPPY CUSTOMERS

34. Peoplewillforgetwhatyousaid,
peoplewillforgetwhatyoudid,
butpeoplewillneverforgethow
youmadethemfeel.
“
”- Maya Angelou

35. A great digital experience is no longer a
nice-to-have; it’s a make-or-break point for
your business as we more fully enter the
digital age.
“
”
Forrester: Top Technology Trends For 2014 And Beyond

36. COAST DIGITAL
www.coastdigital.co.uk
info@coastdigital.co.uk
0845 450 2086
www.coastdigital.co.uk/guides