Digital marketing Simplified
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A lecture that I recently delivered for one of the students groups. it says - "The Future Belongs to the Awesome"
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Digital marketing Simplified
- 4. So what exactly is Digital Marketing… … Rocket Science!
- 5. DIGITAL MARKETING In the new age of technology, Digital Marketing is a paradigm shift; a change in way the Marketers used to think.
- 6. We live in a world that is changing so rapidly the consumers are now in love with change itself. “If an idea doesn’t work online, it’s not a good idea.” Using an innovative technology doesn’t make an idea innovative.
- 8. Digital marketing encompasses a variety of internet marketing and online media strategies to promote brands and products, besides generating awareness. Increasingly, this is the medium which is providing powerful marketing tools that will improve branding efforts and boost direct response e.g., integrating mobile with digital marketing can create personal, long-term relationships between brands and consumers using electronic marketing channels.
- 9. DIGITAL MARKETING ELEMENTS • SEO – Keyword Strategy – On-site Optimization Strategy – Off-page or Link building Strategy • Viral Marketing • Social Media Marketing • Paid Marketing • Email Marketing • Mobile/SMS Marketing • Website Metrics
- 10. Search Leveraging E-Mail Engine Social Marketing Optimization Media Online Ad Affiliate Social WOM / Viral PPC Reputation Blogging Networks Marketing Bookmarking Marketing Management
- 11. TRADATIONAL vs Search Marketing - Paid Search PPC DIGITAL MARKETING - Contextual PPC - Organic search - Shopping Comparison Offline Email Marketing Print Publication - Bi-monthly newsletter Advertising - Promotion Offers -Magazines -Newspapers -Other Display Ad & Rich Media Advertising • Banner ad Marketing placement Collateral - Video Advertising -Brochures & Posters Social Marketing Offline Online - Blogging TV/Radio Marketing Marketing - Podcasting • Reputation -30 Second Spots Management - WOMM, SMM, SMO Direct Mail -Postcards Affiliate -Direct mail pieces Marketing - In-house - Affiliate Networks Trade Shows - Regional and national Trade show appearances
- 12. What can Digital Marketing do for you? Google, MSN SEO Long Term Effect Best Traffic Source Text , Image, Banner ads Targeted Traffic PPC Immediate Results Performance Tracking Brand Awareness Banners Boost Link Popularity Text Links Additional Traffic Source Builds reputation Articles / Boost Link popularity PR News Additional Traffic source
- 13. Brand Social Media Management, Engagem ent, Create Buzz, WOM, Viral Marketing Track Marketing Web Campaigns Performance Analytics Optimize Results Establish Community List Building Maintain Loyalty Newsletters Repetitive Sales Boost Link popularity Web Additional Traffic source Directories
- 14. Social News Web Sites Blog Search Engines - Digg - Technorati - Mashable - Blogspot - Reddit - wordpress - Newsvine Shared Bookmarks Collaborative Content Aggregators - Del.icio.us - Wikipedia (text) - Furl - Flickr (photos) - Shadow - YouTube (video) - Ping - PodcastAlley (podcasts) - iPodder.org (podcasts)
- 15. BLOGGING 101
- 16. There is no such thing as a ‘VIRAL CAMPAIGN’!! AMAZINGLY OVERWHELMINGLY AWESOME IS VIRAL
- 17. VIRAL Digital can only push the idea forward since its more easy to share on digital mediums. It is also measurable and track able. The idea has to be powerful enough itself to go the distance. During the financial crisis, there was a campaign by Hyundai that gave people the guarantee that if they lose their job the following year, Hyundai would buy their car back. It was an idea that spread virally without solely living online.
- 18. QR Codes – Quick Response Codes The key to success is to offer value to the consumer - codes need to take you to something of value - product information, how-to-use video, coupons, etc. Mobile optimization is also key. The user will be getting your message on a 3-5" screen, so video or easily readable text are ideal.
- 19. QR codes are a great way to give people a ton of info digitally. Here's a scenario...a restaurant has a QR code at every table. When you scan it, it takes you to a page you can sign up for their email list. Here is the beauty of this process...a person is most likely not going to take a piece of paper home to their PC and sign up for your email list when they could be doing something else. However, if they are sitting at the table waiting for their food, there is no better time to scan the code and sign up on their phone.
- 20. QR Codes can be a great way to link traditional advertising to digital, increase POS conversion and generally engage consumers. Nissan USA has figured out a good use for QR codes by providing them on new cars. They essentially act as a "silent sales person" for on-the-lot consumers Be careful though in blocking yourself into QR codes, QR codes are a specific type of code. You may also want to look at SnapTags which provide more branding opportunities.
- 21. Which do you think is more powerful: A company website or its Facebook page?
- 22. • Digital is not a job for specialists anymore. • Lose the New Media Phobia and embrace it. • Live the digital media, make a Techy friend. • Every campaign can be a global campaign.
- 23. • Focus on individuals. User behaviors measurement. • Crowdsourcing. • Focus on content: it will always be the king! • The power of status messages
- 24. Integrate but don’t interrupt A brand should insert itself meaningfully into people’s lives by enabling and enriching their existing behaviors, not by requiring new ones. The real beauty of Digital marketing – the ability to test before you invest. Beta version, pilot testing etc.
- 25. Brand corporations individuals People are starting to realize that there’s not much of a line between your personal and professional lives anymore. Digital lifestyle is taking over 121 million searches are conducted in Google every hour, but only 25% of users scroll past the first page of search results.
- 27. Every corporation is shifting towards a more digital oriented workforce. Almost every job description has a digital element to it now. The people in your social circles — including LinkedIn, Facebook and Google+ — are also the people who will help you network to a new job or career.
- 28. Applying interactive technologies to Contribute to marketing activities Through Developing a planned approach to improve customer knowledge to Deliver communication & services that matches Individual’s needs.
Editor's Notes
- End note:
- What’s important is that you try things out for yourself and don’t ask someone else to do them for you. By making your own experiences and mistakes, and having your very own little success stories, you will develop a better understanding and gain more self-confidence when talking to a professional or a techie, since you will really know what you’re talking about.