Here's an understatement: website redesigns are challenging. Completing a highly successful redesign can be a daunting process down an unpaved road filled with potholes. If you've been down that road you know the drill – they need to be strategic and tactical. This presentation was first given at the 2014 Ingeniux User Conference and covers the 9 stages of an effective site redesign. We cover the gamut from the design process (IA/UX) to establishing a strategic foundation, content strategy and content management, stakeholder engagement and leadership buy-in, governance and decision-making, technical considerations, analytics and measuring success, mobile and social waves upon us, and the next wave (accessibility) soon to come. http://www.theprimacy.com
The vast majority of today’s University websites still provide the same static experience to every visitor. Learn how personalized experiences can drive better experiences for users, and better outcomes for your institution.
Discussion points:
• The myth of personalization in higher education
• How to approach segmenting and prioritizing the many higher education audiences
• The opportunities and challenges unique to higher education
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
Backpacks design proposal for L'Avvento.
L'Avvento is a laptop bag brand within the 2B Computers. The L'Avvento products can be found on the Middle East and Asian Market.
The vast majority of today’s University websites still provide the same static experience to every visitor. Learn how personalized experiences can drive better experiences for users, and better outcomes for your institution.
Discussion points:
• The myth of personalization in higher education
• How to approach segmenting and prioritizing the many higher education audiences
• The opportunities and challenges unique to higher education
Compelling content needs a strategy, and content strategy needs governance in order for it to "stick." Learn about content governance and the opportunities and challenges it presents for organizations. Guest lecture for University of Washington content strategy course
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
Backpacks design proposal for L'Avvento.
L'Avvento is a laptop bag brand within the 2B Computers. The L'Avvento products can be found on the Middle East and Asian Market.
FAHEM Identity Proposal.
FAHEM is an alliance between several big computer specialized shops in Egypt. The alliance intents to counter balance the influence of the big retailers as Carrefour or Wallmart over the egyptian buying predispositions. The alliance announces a better deal for their customers in terms of quality, service, price and buying experience.
Doing a Website Redesign for Marketing ResultsHubSpot
The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.
Крауд-маркетинг: тонкости организации ручного линбилдингаWebline Promotion
Доклад на тему организации крауд-маркетинга внутри компании. Как организовать, что объяснить специалисту, на что обратить внимание. Если выхотите заказать услугу - обращайтесь к нам на страницу http://weblinepromo.ru/marketing/kraud-marketing
How to build the PERFECT ecommerce websiteFadi Shuman
Are you tasked with building the PERFECT ecommerce website? Panic over! 10 years of agency experience distilled into a short presentation...sort of.
This presentation will give you some insights into some of the more common mistakes people make when developing an ecommerce website and also some shortcuts for success! Good luck.
148909 Anexa 8 raportare lunara locatii implementare activitati mai 2015Adrian Dan Pop
Raportare privind locațiile unde se desfășoară activitățile/subactivitatile relevante din cadrul proiectului POSDRU "Pași spre incluziunea profesională prin dezvoltarea economiei sociale" pentru luna mai 2015
Version control for spreadsheets - Bjoern Stiel at Eusprig 2014eusprig
Version control and continuous integration have become de-facto standards in software engineering. Source control gives developers control over changes to their source code, removes the friction of team collaboration and is vitally important for locating and fixing bugs. For developers, it is unthinkable to work without revision control. Yet when it comes to spreadsheets, the best we seem to have come up with so far is file name timestamping and keeping long lists of file versions. This talk gives an overview of source control and collaboration concepts. We start off with a brief introduction to graph theory, cover basic version design concepts and move on to the question why spreadsheets are stubbornly tricky beasts to version control. We will cover practical examples and discuss how to integrate version control (and continuous integration) into our workflow.
Content and IA Strategy with Impact Using Topics and TaxonomyPrimacy
Presentation from Ingeniux User Conference (#igxuc13) by Jeff Johnson of Primacy.
Session Title: Content and IA Strategy with Impact: Maximizing the Content Experience Using Topics, Themes, and Taxonomy
Session Abstract:
Lost in the conversation of online and offline communications, Web governance, content management, and authorship is how to effectively create the “connective tissue” that brings it all together in the form of an effective content and information architecture (IA) strategy.
This session looks at the power of developing unique topics, themes and taxonomy to unify the overall content experience across online (and offline) channels for your key audiences, regardless of your organizational structure or content governance model.
Adding The UX String To Your SEO Bow | Luci Wood | Brighton Autumn 2021Lucinda Wood
We all know that search engines continuously evolve to serve their users. The current frenzy around Google’s Page Experience update is evidence enough of this. Though we might busy ourselves with striving for the elusive ‘page speed green’, there lies a deeper chasm that’s holding many of us back from achieving the golden standard of ‘user first’: nailing the balance between delivering an incredible user experience on our websites, and making them work for SEO.
In this talk, Luci provides actionable tips to use UX to your advantage to drive the implementation of SEO strategies.
Essentially, adding the UX string to your SEO bow to help you do your job a little bit better!
J boye14 workshop CEM Imperative - the right team tools and tacticsDigital Clarity Group
In the workshop, Digital Clarity Group's Cathy McKnight and Scott Liewehr explored the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization. In the second part, they analyzed the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).
FAHEM Identity Proposal.
FAHEM is an alliance between several big computer specialized shops in Egypt. The alliance intents to counter balance the influence of the big retailers as Carrefour or Wallmart over the egyptian buying predispositions. The alliance announces a better deal for their customers in terms of quality, service, price and buying experience.
Doing a Website Redesign for Marketing ResultsHubSpot
The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.
Крауд-маркетинг: тонкости организации ручного линбилдингаWebline Promotion
Доклад на тему организации крауд-маркетинга внутри компании. Как организовать, что объяснить специалисту, на что обратить внимание. Если выхотите заказать услугу - обращайтесь к нам на страницу http://weblinepromo.ru/marketing/kraud-marketing
How to build the PERFECT ecommerce websiteFadi Shuman
Are you tasked with building the PERFECT ecommerce website? Panic over! 10 years of agency experience distilled into a short presentation...sort of.
This presentation will give you some insights into some of the more common mistakes people make when developing an ecommerce website and also some shortcuts for success! Good luck.
148909 Anexa 8 raportare lunara locatii implementare activitati mai 2015Adrian Dan Pop
Raportare privind locațiile unde se desfășoară activitățile/subactivitatile relevante din cadrul proiectului POSDRU "Pași spre incluziunea profesională prin dezvoltarea economiei sociale" pentru luna mai 2015
Version control for spreadsheets - Bjoern Stiel at Eusprig 2014eusprig
Version control and continuous integration have become de-facto standards in software engineering. Source control gives developers control over changes to their source code, removes the friction of team collaboration and is vitally important for locating and fixing bugs. For developers, it is unthinkable to work without revision control. Yet when it comes to spreadsheets, the best we seem to have come up with so far is file name timestamping and keeping long lists of file versions. This talk gives an overview of source control and collaboration concepts. We start off with a brief introduction to graph theory, cover basic version design concepts and move on to the question why spreadsheets are stubbornly tricky beasts to version control. We will cover practical examples and discuss how to integrate version control (and continuous integration) into our workflow.
Content and IA Strategy with Impact Using Topics and TaxonomyPrimacy
Presentation from Ingeniux User Conference (#igxuc13) by Jeff Johnson of Primacy.
Session Title: Content and IA Strategy with Impact: Maximizing the Content Experience Using Topics, Themes, and Taxonomy
Session Abstract:
Lost in the conversation of online and offline communications, Web governance, content management, and authorship is how to effectively create the “connective tissue” that brings it all together in the form of an effective content and information architecture (IA) strategy.
This session looks at the power of developing unique topics, themes and taxonomy to unify the overall content experience across online (and offline) channels for your key audiences, regardless of your organizational structure or content governance model.
Adding The UX String To Your SEO Bow | Luci Wood | Brighton Autumn 2021Lucinda Wood
We all know that search engines continuously evolve to serve their users. The current frenzy around Google’s Page Experience update is evidence enough of this. Though we might busy ourselves with striving for the elusive ‘page speed green’, there lies a deeper chasm that’s holding many of us back from achieving the golden standard of ‘user first’: nailing the balance between delivering an incredible user experience on our websites, and making them work for SEO.
In this talk, Luci provides actionable tips to use UX to your advantage to drive the implementation of SEO strategies.
Essentially, adding the UX string to your SEO bow to help you do your job a little bit better!
J boye14 workshop CEM Imperative - the right team tools and tacticsDigital Clarity Group
In the workshop, Digital Clarity Group's Cathy McKnight and Scott Liewehr explored the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization. In the second part, they analyzed the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).
Some days we can feel like the Alice and the Red Queen in "Through the Looking Glass" — we have to run as fast as we can to stay in the same place, and of course, moving forward requires that we run twice as fast. And that's not possible!
Many of our frustrations are caused by the silos in our organizations. Silos that prevent us from getting the information we need and prevent us from creating the content that our customers want.
In this session, Charles Cooper talks about the pitfalls of working in silos -- but more importantly, shows you how to break free of those silos by finding natural allies in your organization. Improve your communication, and improve your content - everybody wins!
This presentation was given at Information Development World on October 2, 2015.
LavaCon 2017 - Reinventing a Traditional Content TeamJack Molisani
Reinventing a Traditional Content Team to Produce User-Centered Content in an Agile and SaaS Environment
We took a traditional Help documentation team from our customer support department and embedded them into our UX (User Experience) department to give them better access to the development teams that create the software they support. These changes required a complete rethinking of how to produce content and follow the build-measure-learn cycles embraced by our R&D organization. This session will describe the challenges faced in making these changes as well as training and new processes implemented to ensure success.
Presented at the SF Architect Summit in Pune on Oct 19, 2019 on how to prepare and kickstart your preparations for the Salesforce Certified Technical Architect certification.
Personalization in Higher Education: Start Small and Think BigConnective DX
Personalized digital experiences can drive more contextual and relevant experiences for all users in higher education—experiences that are both good for the user and the bottom line—yet the vast majority of today's University websites still provide the same static experience to every visitor. Presented at Eduweb 2014 in Baltimore, this presentation uncovers the opportunity for personalization in higher education and tips on how to find small wins while also thinking big.
Personalized digital experiences can drive more contextual and relevant experiences for all users in higher education—experiences that are both good for the user and the bottom line—yet the vast majority of today's University websites still provide the same static experience to every visitor. Presented at Eduweb 2014 in Baltimore, this presentation uncovers the opportunity for personalization in higher education and tips on how to find small wins while also thinking big.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.
These are the slides that I used during my day with the United Church of Christ Social Media Day, March 7, 2015 in Portland, OR.
This ever-evolving social media training includes info about why churches should embrace social media to concrete steps for what to do next:
Culture Shifts
All the Words
All the Apps
10 to start
Bonus Apps
What do do next.
And more . . .
Please liberate, use, steal as you see fit!
In the workshop, Digital Clarity Group's Scott Liewehr and Cathy McKnight explored the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization. They also analyzed the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).
Agile Turkey Summit 2017 - Agile Falls, so How to fix it?Fatma Ürek Uludağ
Guvenc Gurgor and myself gave a talk at Agile Turkey Summit 2017 about Agile Fluency, why Agile falls in some companies and the ways of fixing these issues.
Similar to Anatomy of an Effective Website Redesign (20)
Photography 101 - a introduction to photography and the basics of exposure. Learn techniques for shutter speed, aperture and ISO and how they relate to one another.
From bland to bold: redefining an entire marketing strategy. Overnight.Primacy
Enrollment marketing campaigns targeted at working adults seem to hammer home the same messages. Some combination of affordability, convenience, online, and accelerated.
If it sounds familiar, it's because it is. We've all come to rely on a similar set of messages. But, what happens when we're all telling the exact same story? What ever happened to differentiation?
As marketers, it's our responsibility to tell stories that resonate and are unique – stories that impact people on a deeper level.
When Regis University, a Jesuit school in Denver, was faced with declining enrollment in their professional studies program – hampered by outdated messaging that wasn’t resonating with their target audience – they decided to shift directions. Rather than falling back on the same messaging consistently used by others, Regis decided to lead with a bold platform that is empathy-based and customer-centric
Launched in the spring of 2014, in just the first 8 weeks its outperformed aspects of what the previous campaign had achieved in a year.
This presentation was first given at the UPCEA Marketing and Enrollment Management Seminar in November, 2014.
Enough Theory! Let's Put That Content Strategy into Action!Primacy
There’s always talk about creating a content strategy, but it’s putting that strategy to action that’s the challenge. Using the overhauled Emmanuel College (Boston) website as backdrop, this presentation - given at the 2014 eduWeb Conference in Baltimore - demonstrates how topics, themes, and taxonomy can be identified and implemented across online and offline channels to unify the overall content experience for your key audiences. Learn how to present content to bridge the divide between organizational and functional silo's in your institution, and in a manner that differentiates you from others.
From your home to the waiting room, today’s patient experience is rapidly evolving and will continue changing into the future. We have more control and insight into healthcare than ever before, largely due to emerging and readily accessible technologies. This is impacting both the experience at the provider’s office and how patients research and address their own healthcare at home. A look at the technologies that are changing healthcare and practical applications for consumers to take charge of their health today. This presentation was originally given at the 2013 Better Health: Everyone's Responsibility Conference.
Improving the Top Five High Value Pages of Your WebsitePrimacy
Presentation from 2013 EduWeb Conference by Jeff Johnson of Primacy.
Long-term web marketing strategies are important, but it often takes much time, discussion, and resources to impact meaningful changes to your digital marketing efforts. The effectiveness of your website can be improved significantly by identifying those pages that have the most impact on your target audience’s decision drivers. Originally presented at the 2013 eduWeb Conference, this presentation focuses on tactics that can immediately impact positive results directly around your school’s admission, advancement and academic reputation objectives. Learn strategies and tactics used by cross-industry digital marketers that you can apply today in driving meaningful outcomes on the web. Presented by: Jeff Johnson, SVP, Higher Education Practice Lead at Primacy. Jeff has worked with dozens of colleges and universities across the country to achieve meaningful results with their admission, advancement and academic reputation outcomes. Jeff is a creative catalyst intent on creating exceptional digital experiences. He serves as creative, design and digital strategist focusing on reaching target audiences effectively, with positive business outcomes as the primary objective.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
4. #IGXUC14
Embarking on website redesign journey
Daunting process
Strategic and tactical
Sprints, in context of marathon
Cross functional teams with competing
agendas
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 4
7. #IGXUC14
No other category of
website has a
greater range of
relevant target
audiences than a
college or university.
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 7
Feel free to tweet this.
9. #IGXUC14
See your life somewhere in here?
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 9
Website not
meeting
expectations
Plan for overhaul
Attempt to
accomplish
internally
Meet with groups
around campus
No one can
agree on
anything
Consider hiring
outside firm
Fight for budget RFP process
Put on hold to
wait for new
incoming VP of
Marketing
New VP hired
VP puts project
on hold to
assess overall
needs
Budget
reallocated to
pressing need
Admission and
Alumni teams
scream for help
with the website
New VP secures
the budget
RFP process
Outside firm
hired
10. #IGXUC14
See your life somewhere in here?
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 10
Website not
meeting
expectations
Plan for overhaul
Attempt to
accomplish
internally
Meet with groups
around campus
No one can
agree on
anything
Consider hiring
outside firm
Fight for budget RFP process
Put on hold to
wait for new
incoming VP of
Marketing
New VP hired
VP puts project
on hold to
assess overall
needs
Budget
reallocated to
pressing need
Admission and
Alumni teams
scream for help
with the website
New VP secures
the budget
RFP process
Outside firm
hired
And
suddenly a
year has
gone by!
12. #IGXUC14 #igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com
Foundation
for Website
Redesign
Where teams
should spend
MORE of their
time
Where
organizations
should spend
MORE of their
time
Where teams
spend MOST
of their time
Where
organizations
spend MOST
of their time
Communication
& Content
Strategy
Information
Architecture
Technology
Visual Design
12
20. #IGXUC14
Digital Roadmap
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 20
User Experience Quality and Focus
BrandCohesionandDifferentiation
Today
Phase I
Phase II
Phase III
26. #IGXUC14
Content and Context Drives Desire…
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 26
to spend more time figuring it outDesire
Time Willing to Spend
29. #IGXUC14 #igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 29
The problem is there are no simple “right”
answers for most Web design questions (at
least not for the important ones).
What works is good, integrated design that
fills a need—carefully thought out, well
executed, and tested.
― Steve Krug, Don't Make Me Think: A Common Sense
Approach to Web Usability
”
“
31. #IGXUC14
Often, the structural “bones” are there…
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 31
There’s only
so many ways
to name and
organize
these sections
32. #IGXUC14
We’ve forgotten
about the reason
“they” are here.
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 32
To consume, experience and
interact with… content!
33. #IGXUC14
…and every page works against itself
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 33
Navigation
Contextual
Links
Factoids
and
thematic
content
AKA: “I read
somewhere
about a 3-click
rule, so lets put
navigation
everywhere”
AKA: “We
have added
too many
things and now
the IA isn’t
intuitive”
AKA: “I know
you came
looking for
something
specific but
maybe click on
me instead”
42. #IGXUC14
Project Kick
Off
Client
Provided Data
Stakeholder
Interviews,
Research
Digital Plan
and Scorecard
IA & SEO
Strategy
Wireframe
Development
Functional
Requirements
Visual Design
(Look and
Feel)
Visual Design
(Tier Page
System)
HTML Build,
QA
CMS Build
Application
Development
QA/Testing
Content
Migration
Launch
Process & Context
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 42
43. #IGXUC14
High Level Timeline
43
Deliverable M 1 M 2 M 3 M 4 M 5 M 6 M 7 M 8 M 9 M 10 M 11 M 12
Project Planning
Technical
Requirements
wCMS
Recommendation
Research and
Discovery
Digital and Content
Strategy
Design
Content
Development
HTML Buildout
wCMS Buildout
Testing and Go-
Live
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com
44. #IGXUC14
And there’s this thing called: SEO
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 44
Page Element
Meta Titles
Meta Descriptions
Site Content
Navigation & URL Structure
Social Media
Sitemaps & Robot.txt
Headers (h1, h2,h3)
Images
51. #IGXUC14 #igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 51
Decentralized
No single owner
Organic technology and
procedures
Distributed content ownership
Often the Wild West
Federated
Single owner backed by a ‘central
services’ team
Centralized technology, templates
and policies
Combine Dept. SMEs with
Content and Visibility Specialists
Builds on what’s working in
current state
Centralized
Single owner or cross functional
team owner
Centralized technology, templates
and policies
Centralized content ownership
Too controlling and bureaucratic
to enable participation/usage
52. #IGXUC14
Move to a Modular Framework
52
Balance evergreen and fresh content.
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com
53. #IGXUC14
Shift to content “modules”
53
Utilize a balance of evergreen and fresh content to create
a modular site experience.
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com
55. #IGXUC14 #igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 55
Preserving the Home page from promotional
overload requires constant vigilance, since it
usually happens gradually, with the slow,
inexorable addition of just...one...more...thing.
― Steve Krug, Don‘t Make Me Think Revisited: A Common
Sense Approach to Web Usability (3rd Edition)
”
“
56. #IGXUC14
Avoid iterating back to the starting point
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 56
Starting
Point
Grand
Vision
9-12 months of
blood, sweat and tears
60. #IGXUC14
SME and Storyteller
60
Storyteller
“Service Line Editor”
Marketing Team
Subject Matter Expert
Service Line
SME Name
Subject Matter Expert
Service Line
SME Name
Organization
Marketing
Web Content
Syndication, SEO, Social
Content Direction
Content Standards & Support
Content Development
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com
72. #IGXUC14
Anticipating the
next wave
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 72
1
Social
2
Mobile
3
Accessibilityhttp://www.theprimacy.com/blog/changes-in-web-accessibility/
85. #IGXUC14 #igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 85
Activity-based Measures
Performance-
based
Activity-
based
86. #IGXUC14
It’s not a page.
It’s not a website.
It is a digital platform.
It is the hub for all
communications.
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 86
92. #IGXUC14
Business Objectives
1. Enrollment:
Increase conversion
and *qualified
enrollments
*%enrollments that fulfills financial
commitment
2. Awareness & Perception:
Enhance brand
awareness and
perception
3. Satisfaction:
Increase visitor
satisfaction
Success Definition
Increase in Task completion
rates by Audience (b)
Lift in Visitor Satisfaction
ratings by Audience (a)
Increase in Return Visit Share
Reduction in exit rates for key
content pages
Increase in Engagement rate (visit
depth and duration)
Increase in Enrollments (b)
Increase in %enrollments that
fulfill financial commitment (b)
Increase in Application submissions
online
Increase in Inquiries to main
recruiting number
Increase in visits to Prospective
Students content areas
Increase in Website Visits (b)
Increase in organic branded
search visits (b)
Increase in overall and
positive social mentions (b)
Increase in visits from target
geographies
Lift in NPS score
― (a) = attitudinal (e.g., social monitoring, consumer satisfaction/ visitor survey)
― (b) = behavioral (e.g., Google Analytics, Student database)
― (f) = financial (e.g., Organization)
Digital Scorecard
Data
Sources
‐ Google
Analytics
‐ Student
database
Current
Performance
xx,xxx
enroll
XX%
% app
Benchmark
xx,xxx
enroll
XX%
%app
2015 Target
+10%
+10%
‐ Google
Analytics
‐ Google
WMTs
‐ Social
Monitoring
4.4MM
monthly/ visits
xx,xxx
monthly/ organic
xx,xxx
monthly/ visits
xx,xxx
monthly/ organic
+15%
+10%
‐ Google
Analytics
‐ Visitor
Surveys
XX%
task rate
xx%
visitor sat
XX%
task rate
xx%
visitor sat
+10%
+10%
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 92
93. #IGXUC14
more inquiries – up 13%
more applications – up 7%
more campus visits – up 57%
more deposits – up 42%
great feedback from focus groups
great feedback from parents
great feedback from campus
great feedback from awards shows
#igxuc14 | @thePrimacy | @ZigZagJeff | thePrimacy.com 93