The document discusses the state of Twitter in 2016 and provides an overview of how Twitter can be used throughout the customer lifecycle, from initial marketing and advertising to customer support. It also includes tips for using Twitter search, analytics, and advertising as well as links to other relevant tools and resources.

1. The State of Twitter 2016

2. @philoakley
@beinspiredsu

4. The reports of my death are
greatly exaggerated
Larry the Twitter bird - 2016

6. Customer Lifecycle Twitter
1. Twitter 10 Years
2. Campaign
3. Listen
4. Market research
5. Advertising
6. CRM
7. Customer onboarding
8. Periscope/Drones

8. In the beginning...

13. Twitter Sales

24. Twitter Polls

27. Twitter Ads

34. Twitter CRM

37. Customer Onboarding

39. Customer Support

40. @RoyalMail
@ASOS_HeretoHelp
@BTcare

48. Twitter Content

59. Estate Agents/Property
Construction
Hotels and Leisure
Events and Weddings

60. Twitter Analytics

63. Get them on the way out

66. What are your actions?

67. http://www.outserveweb.co.uk/xero-weekly

68. Tips
Twitter Search - https://twitter.com/search-advanced
Twitter Analytics - https://analytics.twitter.com/
Pin a Tweet to top
Twitter ads - https://ads.twitter.com/

69. Other Links
Trello - https://trello.com/philipoakley/recommend
Capsule CRM - http://capsulecrm.com/?referrer=WVKGRB