The document discusses digital twins, which are dynamic digital representations of physical assets that allow companies to understand, predict, and optimize asset performance. Digital twins use asset data like sensor readings, events, and models to generate insights about an asset's current context, key performance indicators (KPIs), and future predictions. A digital twin platform is needed to manage digital twins at scale across edge, network and cloud environments and expose twin data and insights via APIs. This allows industrial applications to leverage digital twins without needing direct access to the underlying data and models.
Solution Architecture And (Robotic) Process Automation SolutionsAlan McSweeney
This document discusses solution architecture and robotic process automation solutions. It provides an overview of many approaches to automating business activities and processes, including tactical applications directly layered over existing systems. The document emphasizes that automation solutions should be subject to an architecture and design process. It also notes that the objective of all IT solutions is to automate manual business processes and activities to a certain extent. Finally, it states that confirming any process automation initiative happens within a sustainable long-term approach that maximizes value delivered.
Digitalization involves creating value through customer experiences, business processes, and foundational capabilities. To meet high customer expectations, companies must accelerate digitizing processes but go beyond just automating existing processes. Digitalization transforms companies by applying disruptive technologies, reducing costs and cycle times through automated data collection and analysis to better understand processes, performance, and risks.
This document provides a template for developing National Information Society Policies to assist UNESCO member states. It was developed by UNESCO's Information for All Programme and contains three modules. Module I discusses planning and implementing information policies, Module II provides a template for developing a National Information Society Policy, and Module III includes a glossary and references. The template aims to help countries formulate comprehensive, forward-looking policies as part of their national development strategies. It emphasizes the importance of stakeholder participation and outlines phases for policy formation, implementation, and evaluation.
A presentation on select international digital library initiatives by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, India.
Business Intelligence & Data Analytics– An Architected ApproachDATAVERSITY
Business intelligence (BI) and data analytics are increasing in popularity as more organizations are looking to become more data-driven. Many tools have powerful visualization techniques that can create dynamic displays of critical information. To ensure that the data displayed on these visualizations is accurate and timely, a strong Data Architecture is needed. Join this webinar to understand how to create a robust Data Architecture for BI and data analytics that takes both business and technology needs into consideration.
The Role of Data Governance in a Data StrategyDATAVERSITY
A Data Strategy is a plan for moving an organization towards a more data-driven culture. A Data Strategy is often viewed as a technical exercise. A modern and comprehensive Data Strategy addresses more than just the data; it is a roadmap that defines people, process, and technology. The people aspect includes governance, the execution and enforcement of authority, and formalization of accountability over the management of the data.
In this RWDG webinar, Bob Seiner will share where Data Governance fits into an effective Data Strategy. As part of the strategy, the program must focus on the governance of people, process, and technology fixated on treating and leveraging data as a valued asset. Join us to learn about the role of Data Governance in a Data Strategy.
Bob will address the following in this webinar:
- A structure for delivery of a Data Strategy
- How to address people, process, and technology in a Data Strategy
- Why Data Governance is an important piece of a Data Strategy
- How to include Data Governance in the structure of the policy
- Examples of how governance has been included in a Data Strategy
The document discusses digital twins, which are dynamic digital representations of physical assets that allow companies to understand, predict, and optimize asset performance. Digital twins use asset data like sensor readings, events, and models to generate insights about an asset's current context, key performance indicators (KPIs), and future predictions. A digital twin platform is needed to manage digital twins at scale across edge, network and cloud environments and expose twin data and insights via APIs. This allows industrial applications to leverage digital twins without needing direct access to the underlying data and models.
Solution Architecture And (Robotic) Process Automation SolutionsAlan McSweeney
This document discusses solution architecture and robotic process automation solutions. It provides an overview of many approaches to automating business activities and processes, including tactical applications directly layered over existing systems. The document emphasizes that automation solutions should be subject to an architecture and design process. It also notes that the objective of all IT solutions is to automate manual business processes and activities to a certain extent. Finally, it states that confirming any process automation initiative happens within a sustainable long-term approach that maximizes value delivered.
Digitalization involves creating value through customer experiences, business processes, and foundational capabilities. To meet high customer expectations, companies must accelerate digitizing processes but go beyond just automating existing processes. Digitalization transforms companies by applying disruptive technologies, reducing costs and cycle times through automated data collection and analysis to better understand processes, performance, and risks.
This document provides a template for developing National Information Society Policies to assist UNESCO member states. It was developed by UNESCO's Information for All Programme and contains three modules. Module I discusses planning and implementing information policies, Module II provides a template for developing a National Information Society Policy, and Module III includes a glossary and references. The template aims to help countries formulate comprehensive, forward-looking policies as part of their national development strategies. It emphasizes the importance of stakeholder participation and outlines phases for policy formation, implementation, and evaluation.
A presentation on select international digital library initiatives by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, India.
Business Intelligence & Data Analytics– An Architected ApproachDATAVERSITY
Business intelligence (BI) and data analytics are increasing in popularity as more organizations are looking to become more data-driven. Many tools have powerful visualization techniques that can create dynamic displays of critical information. To ensure that the data displayed on these visualizations is accurate and timely, a strong Data Architecture is needed. Join this webinar to understand how to create a robust Data Architecture for BI and data analytics that takes both business and technology needs into consideration.
The Role of Data Governance in a Data StrategyDATAVERSITY
A Data Strategy is a plan for moving an organization towards a more data-driven culture. A Data Strategy is often viewed as a technical exercise. A modern and comprehensive Data Strategy addresses more than just the data; it is a roadmap that defines people, process, and technology. The people aspect includes governance, the execution and enforcement of authority, and formalization of accountability over the management of the data.
In this RWDG webinar, Bob Seiner will share where Data Governance fits into an effective Data Strategy. As part of the strategy, the program must focus on the governance of people, process, and technology fixated on treating and leveraging data as a valued asset. Join us to learn about the role of Data Governance in a Data Strategy.
Bob will address the following in this webinar:
- A structure for delivery of a Data Strategy
- How to address people, process, and technology in a Data Strategy
- Why Data Governance is an important piece of a Data Strategy
- How to include Data Governance in the structure of the policy
- Examples of how governance has been included in a Data Strategy
A presentation on Digital Content Creation by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Tumakuru, Karnataka, India.
Metadata is hotter than ever, according to a number of recent DATAVERSITY surveys. More and more organizations are realizing that in order to drive business value from data, robust metadata is needed to gain the necessary context and lineage around key data assets. At the same time, industry regulations are driving the need for better transparency and understanding of information.
While metadata has been managed for decades, new strategies & approaches have been developed to support the ever-evolving data landscape, and provide more innovative ways to drive business value from metadata. This webinar will provide an overview of metadata strategies & technologies available to today’s organization, and provide insights into building successful business strategies for metadata adoption & use.
Data stewards are the implementation arm of Data Governance. They are also the first line of defense against bad data practices. Whether it’s data profiling or in-depth root cause analysis, data stewards ensure the organization’s shared data is reliably interconnected. Whether starting or restarting your Data Stewardship program, success comes from:
- Understanding the cadence/role of foundational data practices supporting organizational operations
- Proving value with tangible ROI
- Improving effectiveness/efficiencies using organization-wide insight
- Comprehending how stewards need to be multifunctional and dexterous, especially at first
- Integrating the role of data debt fighting
Data Governance Program Powerpoint Presentation SlidesSlideTeam
The document discusses the need for data governance programs in companies. It outlines why companies suffer without effective data governance, such as different groups being unable to communicate and coordinate. It then contrasts manual versus automated approaches to data governance. The rest of the document provides details on key aspects of establishing a successful data governance program, including defining a framework, roles and responsibilities, and developing a roadmap for continuous improvement.
Creating your Center of Excellence (CoE) for data driven use casesFrank Vullers
The document discusses creating a data-driven culture and organization. It provides advice on building a data-driven culture, developing the right team and skills, adopting an agile approach, efficiently operationalizing insights, and implementing proper data governance. Specific recommendations include establishing executive sponsorship, advocating for data use, developing data science, engineering, and analytics teams, prioritizing work using agile methodologies, and communicating a business roadmap to operationalize insights.
This document summarizes an application portfolio rationalization methodology based on a book by Prashant Halari, Sushil Paigankar, Hitesh Salla, and Rajaram Vengurlekar. The methodology aims to establish a quantitative baseline to make prudent management decisions regarding applications. It ensures proper business-IT alignment by prioritizing applications that need attention and determining management options. The methodology involves selecting participants, collecting data, analyzing applications, categorizing them, validating categorizations with stakeholders, and developing a roadmap. Lessons learned include treating it as a broader decision process and measuring applications over their lifecycles.
This document discusses various concepts related to business process modeling including:
- The main components of a business process model including activities, actors, events, flow, and gateways.
- Examples of a leave management process model with activities like completing an application, validating, and deciding.
- Purposes of process models including business process reengineering, quality management, and IT initiatives.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Document and Records Control - Records ManagementMelvin Limon
This document discusses objectives and benefits of records management. It defines key terms like records, documents, data and differences between them. It describes the records management process including creation, maintenance, use, and disposition of records. It provides examples of record codes, filing systems, retention periods, storage areas and disposal methods. It outlines roles and responsibilities in records management. It also describes documentation audits, records turnover procedures and data correction policies. The overall purpose is to explain how to properly manage organizational records through their entire lifecycle.
Digital Records Management & Preservationvictor Nduna
The document discusses digital records management and preservation. It begins with an introduction to records and archives for good governance and their importance for transparency, accountability and access to information. It then discusses challenges in managing digital information and outlines components needed for effective digital records management including legislation, policies, standards, procedures, staffing and infrastructure. The rest of the document covers international standards for digital records management, requirements for records management systems, digital preservation challenges and strategies.
Data Quality Management: Cleaner Data, Better Reportingaccenture
This document discusses Accenture's regulatory reporting framework and offerings around data quality management. It provides an overview of Accenture's high-performance financial reporting framework, which aims to consolidate frameworks, processes, and technology to create efficiencies across reporting functions. It also summarizes Accenture's regulatory reporting offerings, including data quality management, capability design, target operating models, and regulatory reporting vendor implementation support. Finally, it covers key aspects of data quality management, such as issue classification, management processes, governance structures, root cause analysis, and issue prioritization. The goal is to help financial institutions improve data quality, reporting accuracy and efficiency.
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...DATAVERSITY
The majority of successful organizations in today’s economy are data-driven, and innovative companies are looking at new ways to leverage data and information for strategic advantage. While the opportunities are vast, and the value has clearly been shown across a number of industries in using data to strategic advantage, the choices in technology can be overwhelming. From Big Data to Artificial Intelligence to Data Lakes and Warehouses, the industry is continually evolving to provide new and exciting technological solutions.
This webinar will help make sense of the various data architectures & technologies available, and how to leverage them for business value and success. A practical framework will be provided to generate “quick wins” for your organization, while at the same time building towards a longer-term sustainable architecture. Case studies will also be provided to show how successful organizations have successfully built a data strategies to support their business goals.
The document discusses six key questions organizations should ask about data governance: 1) Do we have a government structure in place to oversee data governance? 2) How can we assess our current data governance situation? 3) What is our data governance strategy? 4) What is the value of our data? 5) What are our data vulnerabilities? 6) How can we measure progress in data governance? It provides details on each question, highlighting the importance of leadership, benchmarks, strategic planning, risk assessment, and metrics in developing an effective data governance program.
Amidst an industry cloud of confusion about what “AIOps” is and what it can do, these slides--based on the webinar from EMA research--delineates a clear path to victory for business and IT stakeholders seeking to use machine learning to optimize the performance of critical business services.
This document discusses best practices for file and records management. It notes that many professionals waste significant time each day and year searching for documents. Proper paper and digital filing systems can help avoid this loss of time. The document provides tips for implementing effective paper and digital filing structures and procedures, including topics like file closing, retention, and destruction. Special concerns around client requests for files are also addressed. The overall goal highlighted is implementing sound office procedures enforced through technology with trained staff.
Big Data, Business Intelligence and Data AnalyticsSystems Limited
Business intelligence and data analytics involve analyzing data to extract useful information for making informed decisions. BI technologies provide historical, current, and predictive views of business operations through functions like reporting, OLAP, data mining, and benchmarking. BI architecture organizes data, information management, and technology components to build BI systems, while frameworks provide standards and best practices. Challenges include continuous availability, data security, cost, increasing user numbers, new data sources and areas like operational BI, and performance and scalability. Leading vendors provide solutions like Google, Microsoft, Oracle, SAS, SAP, IBM, EMC, HP, and Teradata.
Suresh Menon, Vice President, Product Management - Information Quality Solutions at Informatica, shares how to master your data and your business from the 2015 Informatica Government Summit.
An archive is a collection of historical records or documents kept to show the function of an individual or organization. A digital archive involves digitizing analog materials and preserving born-digital content so they remain accessible over time. Key aspects of digital archives include storage, retrieval, indexing, access controls, and ensuring longevity despite technological changes or vulnerabilities. Outsourcing document archiving to experts allows organizations to focus on their core work while benefitting from affordable, accurate archiving services.
Digitalization strategies involve three main components: computerization, electronization, and digitization. These are supported by networking and telecommunications to create convergence of information. Organizations can adopt digitalization through various stages including computerizing records, creating intranets, adopting e-banking and e-trading, and full digitization. Effective digitalization strategies involve reshaping markets, building new customer connections, and redefining business interiors. Digitalization transforms value chains and systems through deconstruction, disintermediation, re-intermediation, and industry morphing. Common patterns for e-business digitalization include e-channels, click-and-brick, e-portals, e-markets, and pure digital products
What have I learned about digitalization in 17 years. Personal journey to digitalization in different roles ranging from early adopter to solution provider. How I saw digitilization turn from a hype to an industry transformation. Enjoy!
A presentation on Digital Content Creation by Rupesh Kumar A, Assistant Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Tumakuru, Karnataka, India.
Metadata is hotter than ever, according to a number of recent DATAVERSITY surveys. More and more organizations are realizing that in order to drive business value from data, robust metadata is needed to gain the necessary context and lineage around key data assets. At the same time, industry regulations are driving the need for better transparency and understanding of information.
While metadata has been managed for decades, new strategies & approaches have been developed to support the ever-evolving data landscape, and provide more innovative ways to drive business value from metadata. This webinar will provide an overview of metadata strategies & technologies available to today’s organization, and provide insights into building successful business strategies for metadata adoption & use.
Data stewards are the implementation arm of Data Governance. They are also the first line of defense against bad data practices. Whether it’s data profiling or in-depth root cause analysis, data stewards ensure the organization’s shared data is reliably interconnected. Whether starting or restarting your Data Stewardship program, success comes from:
- Understanding the cadence/role of foundational data practices supporting organizational operations
- Proving value with tangible ROI
- Improving effectiveness/efficiencies using organization-wide insight
- Comprehending how stewards need to be multifunctional and dexterous, especially at first
- Integrating the role of data debt fighting
Data Governance Program Powerpoint Presentation SlidesSlideTeam
The document discusses the need for data governance programs in companies. It outlines why companies suffer without effective data governance, such as different groups being unable to communicate and coordinate. It then contrasts manual versus automated approaches to data governance. The rest of the document provides details on key aspects of establishing a successful data governance program, including defining a framework, roles and responsibilities, and developing a roadmap for continuous improvement.
Creating your Center of Excellence (CoE) for data driven use casesFrank Vullers
The document discusses creating a data-driven culture and organization. It provides advice on building a data-driven culture, developing the right team and skills, adopting an agile approach, efficiently operationalizing insights, and implementing proper data governance. Specific recommendations include establishing executive sponsorship, advocating for data use, developing data science, engineering, and analytics teams, prioritizing work using agile methodologies, and communicating a business roadmap to operationalize insights.
This document summarizes an application portfolio rationalization methodology based on a book by Prashant Halari, Sushil Paigankar, Hitesh Salla, and Rajaram Vengurlekar. The methodology aims to establish a quantitative baseline to make prudent management decisions regarding applications. It ensures proper business-IT alignment by prioritizing applications that need attention and determining management options. The methodology involves selecting participants, collecting data, analyzing applications, categorizing them, validating categorizations with stakeholders, and developing a roadmap. Lessons learned include treating it as a broader decision process and measuring applications over their lifecycles.
This document discusses various concepts related to business process modeling including:
- The main components of a business process model including activities, actors, events, flow, and gateways.
- Examples of a leave management process model with activities like completing an application, validating, and deciding.
- Purposes of process models including business process reengineering, quality management, and IT initiatives.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Document and Records Control - Records ManagementMelvin Limon
This document discusses objectives and benefits of records management. It defines key terms like records, documents, data and differences between them. It describes the records management process including creation, maintenance, use, and disposition of records. It provides examples of record codes, filing systems, retention periods, storage areas and disposal methods. It outlines roles and responsibilities in records management. It also describes documentation audits, records turnover procedures and data correction policies. The overall purpose is to explain how to properly manage organizational records through their entire lifecycle.
Digital Records Management & Preservationvictor Nduna
The document discusses digital records management and preservation. It begins with an introduction to records and archives for good governance and their importance for transparency, accountability and access to information. It then discusses challenges in managing digital information and outlines components needed for effective digital records management including legislation, policies, standards, procedures, staffing and infrastructure. The rest of the document covers international standards for digital records management, requirements for records management systems, digital preservation challenges and strategies.
Data Quality Management: Cleaner Data, Better Reportingaccenture
This document discusses Accenture's regulatory reporting framework and offerings around data quality management. It provides an overview of Accenture's high-performance financial reporting framework, which aims to consolidate frameworks, processes, and technology to create efficiencies across reporting functions. It also summarizes Accenture's regulatory reporting offerings, including data quality management, capability design, target operating models, and regulatory reporting vendor implementation support. Finally, it covers key aspects of data quality management, such as issue classification, management processes, governance structures, root cause analysis, and issue prioritization. The goal is to help financial institutions improve data quality, reporting accuracy and efficiency.
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...DATAVERSITY
The majority of successful organizations in today’s economy are data-driven, and innovative companies are looking at new ways to leverage data and information for strategic advantage. While the opportunities are vast, and the value has clearly been shown across a number of industries in using data to strategic advantage, the choices in technology can be overwhelming. From Big Data to Artificial Intelligence to Data Lakes and Warehouses, the industry is continually evolving to provide new and exciting technological solutions.
This webinar will help make sense of the various data architectures & technologies available, and how to leverage them for business value and success. A practical framework will be provided to generate “quick wins” for your organization, while at the same time building towards a longer-term sustainable architecture. Case studies will also be provided to show how successful organizations have successfully built a data strategies to support their business goals.
The document discusses six key questions organizations should ask about data governance: 1) Do we have a government structure in place to oversee data governance? 2) How can we assess our current data governance situation? 3) What is our data governance strategy? 4) What is the value of our data? 5) What are our data vulnerabilities? 6) How can we measure progress in data governance? It provides details on each question, highlighting the importance of leadership, benchmarks, strategic planning, risk assessment, and metrics in developing an effective data governance program.
Amidst an industry cloud of confusion about what “AIOps” is and what it can do, these slides--based on the webinar from EMA research--delineates a clear path to victory for business and IT stakeholders seeking to use machine learning to optimize the performance of critical business services.
This document discusses best practices for file and records management. It notes that many professionals waste significant time each day and year searching for documents. Proper paper and digital filing systems can help avoid this loss of time. The document provides tips for implementing effective paper and digital filing structures and procedures, including topics like file closing, retention, and destruction. Special concerns around client requests for files are also addressed. The overall goal highlighted is implementing sound office procedures enforced through technology with trained staff.
Big Data, Business Intelligence and Data AnalyticsSystems Limited
Business intelligence and data analytics involve analyzing data to extract useful information for making informed decisions. BI technologies provide historical, current, and predictive views of business operations through functions like reporting, OLAP, data mining, and benchmarking. BI architecture organizes data, information management, and technology components to build BI systems, while frameworks provide standards and best practices. Challenges include continuous availability, data security, cost, increasing user numbers, new data sources and areas like operational BI, and performance and scalability. Leading vendors provide solutions like Google, Microsoft, Oracle, SAS, SAP, IBM, EMC, HP, and Teradata.
Suresh Menon, Vice President, Product Management - Information Quality Solutions at Informatica, shares how to master your data and your business from the 2015 Informatica Government Summit.
An archive is a collection of historical records or documents kept to show the function of an individual or organization. A digital archive involves digitizing analog materials and preserving born-digital content so they remain accessible over time. Key aspects of digital archives include storage, retrieval, indexing, access controls, and ensuring longevity despite technological changes or vulnerabilities. Outsourcing document archiving to experts allows organizations to focus on their core work while benefitting from affordable, accurate archiving services.
Digitalization strategies involve three main components: computerization, electronization, and digitization. These are supported by networking and telecommunications to create convergence of information. Organizations can adopt digitalization through various stages including computerizing records, creating intranets, adopting e-banking and e-trading, and full digitization. Effective digitalization strategies involve reshaping markets, building new customer connections, and redefining business interiors. Digitalization transforms value chains and systems through deconstruction, disintermediation, re-intermediation, and industry morphing. Common patterns for e-business digitalization include e-channels, click-and-brick, e-portals, e-markets, and pure digital products
What have I learned about digitalization in 17 years. Personal journey to digitalization in different roles ranging from early adopter to solution provider. How I saw digitilization turn from a hype to an industry transformation. Enjoy!
This document provides a framework for understanding digitalization using the concept of "melt." It describes digitalization as the process of converting material objects and actions into intangible elements using computers. It presents a 5-step guide to digitalization: 1) Free up material elements by extracting intangibles, 2) Shape the material world by creating/eliminating elements, 3) Flow intangible elements by making them more concrete, 4) Amplify the immaterial world by sharing knowledge, and 5) Play with others by choosing an ecosystem role like host or epiphyte. The framework is intended to help users understand and apply digitalization concepts to their business or services.
What are the different levels of market segmentation_Rukmi SarmahSameer Mathur
There are different levels of market segmentation including mass marketing which targets many consumers through mass production and distribution, segmented marketing which targets specific groups like Maruti800 for the middle class and Swift for the upper middle class, niche marketing which targets exclusive products for small numbers of consumers, and micro marketing which targets very specific and exclusive products for even smaller groups like designer clothes by Manish Malhotra for Bollywood celebrities.
The document discusses an organization's effort to digitize its assets called "Project Godzilla". It outlines why digitization is important for preservation, accessibility and efficiency. The organization plans to establish a digitization team to develop a strategy and scope, purchase software to manage digital assets, and hire a specialist to oversee the project. The team's goals are to create an overall strategy, define the scope, prioritize work, and lay the foundation for workflow changes. Some initial progress includes purchasing storage and asset management software and beginning to digitize certain assets.
In this slide presentation, I talk about the different marketing philosophies that companies,firms,organizations or any business could use to reach their goals of customer satisfaction and strengthening of their respective reputation.
There are five marketing philosophies under which organizations may conduct their marketing activities and these include; production, product, selling, marketing and societal marketing concepts in their respective orders.
I trust this is a very educative presentation, ENJOY
The document discusses the marketing environment and identifies key factors that can influence a company's marketing efforts. It divides the marketing environment into micro and macro levels. The micro environment includes suppliers, competitors, marketing intermediaries, end users, and the company itself. The macro environment encompasses demographic, economic, political, technological, and socio-cultural forces from the broader environment.
Digitization connectivity and marketingShruti Dubey
The document discusses the need for high-speed data connections in large organizations for several reasons: to support an increasing number of bandwidth-intensive applications and BYOD usage; to enable enterprise-wide networks connecting multiple buildings; to allow for video conferencing and collaboration across locations; and to efficiently support practices like network storage, backups, and redundancy. High-speed connectivity maximizes productivity, efficiency, and real-time information sharing across an organization.
Marketing philosophy considers production, sales, customer satisfaction, and the organization's goals. It focuses on understanding customer needs and wants to guide business decisions. The five major concepts of marketing philosophy are the production concept, which focuses on efficiency; the product concept, which focuses on quality and innovation; the selling concept, which emphasizes promotional efforts; the marketing concept, which is determining and satisfying customer needs better than competitors; and the societal marketing concept, which maintains customer and societal well-being.
This document discusses several marketing management philosophies, including the production concept, product concept, selling concept, marketing concept, societal marketing concept, and holistic marketing concept. The production concept focuses on high production and wide distribution. The product concept emphasizes product quality, performance, and features. The selling concept is based on aggressive selling methods. The marketing concept focuses on understanding customer needs and satisfying them better than competitors. The societal marketing concept balances business, customer, and societal interests. The holistic marketing concept integrates all marketing activities and recognizes their interdependencies.
The document discusses how business and marketing practices are changing as a result of the new digital economy. Key drivers include digitalization, the internet, disintermediation and customization. Marketing practices are shifting from a product and transaction focus to prioritizing customers, relationships and lifetime value. E-business and e-commerce are changing how companies conduct business online through websites, e-purchasing and e-marketing. Effective marketing now requires customer relationship management through customized communications and individualized interactions using customer databases.
The document discusses the marketing environment and challenges faced by McDonald's. It describes McDonald's initiatives to address shifting consumer lifestyles by focusing on consistent products and reliable service while also offering upscale options like McCafe. McDonald's introduced healthier options by eliminating supersized items and adding active meal options for adults. The document provides an overview of the internal and external factors in a company's micro and macro marketing environment.
The document discusses the marketing environment, which includes forces outside of a company's direct control that influence its business capabilities. It describes the internal environment within a company and the external macro and micro environments. The macro environment encompasses broad societal forces, while the micro environment consists of suppliers, customers, competitors, and public groups in the immediate industry. Understanding how these environments shape opportunities and threats is essential for effective marketing planning and competition.
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
Market Segmentation, Targeting and PositioningDaniel Gibson
The document summarizes the key steps in market segmentation, targeting, and positioning. It discusses:
1) The benefits of segmentation including effective use of resources, focus, and value creation.
2) The main steps in segmentation, targeting, and positioning including identifying market segments, developing segment profiles, evaluating segment attractiveness, selecting target segments, and developing a positioning and marketing mix for each.
3) Common bases used for segmenting markets such as demographics, psychographics, behaviors, and geography. It also outlines strategies for market coverage and choosing positions that create competitive advantage.
Just digitise it by Daniel Wilksch of the Public Records Office Victoria. Presented at the 2016 Community Heritage Grants (CHG) Preservation and Collection Management Training Workshops.
The document provides an agenda and summaries of updates from Redmap's quarterly briefing, including:
1. ManagePoint 4.3.2 will include improved office integration, a new ManageAnywhere interface, updated image editing and viewing tools, and input queue functionality.
2. CaptureMail is an email archiving solution that will be available in June, with options for full archiving setup or importing existing emails.
3. The ManagePoint 4.3.2 release focuses on improved security, performance, and usability through changes to the application architecture. New features were also outlined for the image editor, viewer, and office integration.
This document outlines the agenda and topics that will be covered in a digitization workshop for community heritage organizations. The session will cover how to plan a digitization project by setting standards, assessing needed resources, and caring for original and digital materials. It will also discuss providing access online, including issues around rights, metadata, and sharing images. Key topics include setting an appropriate level of technical standards based on the project goals and constraints, ensuring backups and long-term preservation of digital files, and creating descriptive metadata to enable discovery and use of digitized collections.
Using and Developing with Open Source Digital Forensics Software in Digital A...Mark Matienzo
Using open source digital forensics software to support archival work:
- Open source software like The Sleuth Kit can extract metadata from disk images to support archival description and appraisal.
- Yale tested software for acquiring disk images and analyzed over 49,000 files from 619 images to identify file types.
- Metadata was extracted at the volume, file system, and file levels and can be represented in XML formats to support archival work.
- While open source tools require development, they provide a free alternative to process born-digital records and extract descriptive metadata.
Just Digitise It by Daniel Wilksch (Coordinator Digital Projects, Public Record Office Victoria). Presented at the 2015 Community Heritage Grants (CHG) Preservation and Collection Management Training Workshops.
The document outlines an agenda for a digitization workshop hosted by the Community Heritage Grants Program. The session will cover planning a digitization project, including setting standards, resources needed, and care of original materials and digital copies. It will include a tour of a digitization facility and discussions on negotiating rights, providing access online, and metadata. Notes are provided on the six key stages of a digitization project - planning, preparing, creating, describing, editing, and publishing digital assets. Factors to consider when setting standards like resolution, file format, and compression are also summarized.
cP DocRev is a simple and straightforward document review platform that allows users to cull, review, and produce documents on a single platform for one fee. It was developed by codeMantra, LLC to be a cost-effective alternative for document review that provides users control over their data without additional project management costs or hidden fees. The web-based platform offers enhanced file management, powerful search capabilities, and the ability to view over 400 file formats along with workflow management and analytics tools.
This document discusses document imaging and optical archiving solutions for finance. Key advantages of a paperless office include simultaneous access to documents from different locations, lower storage costs, and automatic adherence to retention policies. Typical configurations involve scanning documents and storing images and data on an archive server and content management system. Optical archiving allows storage of large quantities of data on write-once media like WORM disks. Scenarios described include late archiving using barcodes and early archiving with optical character recognition (OCR) to extract data for automatic processing in SAP.
CPA Australia is digitizing its corporate archives, which contain over 125 years of records. The project prioritizes materials for digitization based on criteria like rarity, condition, research value, and copyright issues. Materials are classified in a taxonomy with 12 top-level series. Issues include access, file formats, and metadata. The goal is to make the archives accessible online while preserving the original materials and intellectual property.
The document discusses the creation of an LSE Digital Library. It outlines why a digital library is needed to support the institution's collections and research mission. It describes conducting an audit of collections and risks, exploring options through research of other institutions, and developing a proposal. The proposal included an implementation plan with development of staff skills, technical infrastructure, and a phased approach starting with preservation and moving to management and access over time. Roles and responsibilities were defined for different teams to work collaboratively on the digital library's development.
Future-Proofing the Web: What We Can Do TodayJohn Kunze
The document discusses strategies for long-term digital preservation, specifically focusing on "desiccated" formats that remove dependencies on specific technologies. Some key points:
- Save original formats along with simple, low-tech derivatives like plain text to hedge against failures of original formats.
- Draw lessons from paper's longevity - it requires no technical intermediation. Similarly, simplest digital formats to understand and recreate are best for long-term preservation.
- In addition to text, consider raster images as another low-tech, desiccated format fallback.
- No current solutions proposed for preserving audio/video long-term due to greater technological dependencies.
Introduction to Digital Preservation - Digitising your collection kevin lon...dri_ireland
This presentation discusses preparing collections for digitization through the Digital Repository of Ireland (DRI). It covers why to digitize collections, questions to consider, digital imaging and audio conversion systems and formats, quality control, and whether to perform digitization in-house or hire a vendor. The key points are to digitize for access and preservation, capture files at the best quality possible, and follow best practices for file formats, metadata, and quality assurance.
Caro: What You Need to Know About Starting a Digitization ProjectALATechSource
This document provides an overview of digitization for beginners. It discusses why libraries and collections digitize materials, including increasing access, preservation, and meeting community expectations. The document defines digitization as creating electronic versions of tangible materials, which can include text, images, audio, or video in various formats and file types. It also covers equipment needs, file formats, metadata standards, copyright considerations, and partnering options for digitization projects.
Claudia Bauzer Medeiros Digital preservation – caring for our data to foster...Beniamino Murgante
This document discusses the importance of digital preservation. It notes that digital data is costly to produce and can contribute to scientific progress if preserved and shared. Preserving data ensures it can be found in the future as technologies and standards change over time. The document outlines reasons to preserve data, what types of data and associated materials should be preserved, methods for ensuring long-term access and retrieval such as metadata and standards, and challenges around curation and maintenance of preserved data collections.
The document discusses various challenges and considerations around documenting conservation treatments of objects. It notes that the amount of time spent documenting per object can vary significantly depending on the specialization of the conservator and complexity of the object. Effective documentation is important but current practices using analog, digital text documents, spreadsheets or databases all have limitations. There is a need for standards around what to document, best practices for documentation, and centralized repositories to make documentation more accessible and useful to conservators.
Changing workflows changing processes part 2NCLA2011
The library hired consultants to analyze workflows and recommend changes, including outsourcing processing, cataloging only to a basic level, and restructuring staff roles, which led to personnel reductions but increased efficiency and faster access to materials, though some expertise was lost.
2010 AIRI Petabyte Challenge - View From The TrenchesGeorge Ang
This document provides an overview of trends in science-driven storage from the perspective of an independent consulting firm. It discusses how the needs of life science researchers are driving huge increases in data production and storage needs. It also describes some common problems encountered, such as enterprise storage solutions that don't meet research needs, do-it-yourself cluster configurations that are not optimized, and unchecked user requirements. The document concludes with some practical advice, such as the importance of a single namespace, user expectation management, and trends towards larger petabyte-scale storage deployments.
fiwalk With Me: Building Emergent Pre-Ingest Workflows for Digital Archival R...Mark Matienzo
This document discusses using open source digital forensics software to develop pre-ingest workflows for processing born-digital archival records. It proposes applying the digital investigation process model to analyze volume and file system metadata during accessioning. Specific tools mentioned include dd, AFF, The Sleuth Kit, and related utilities for disk imaging, extracting metadata and files to mitigate risks and support long-term preservation of digital records.
E- library system also known as a digital library is concerned with that body of knowledge relating to the collection, organization, storage, distribution, retrieval, and utilization of digital information. Digital libraries basically store materials in electronic format and manipulate large collections of those materials effectively.
Format would be a combination of text, imaging, sound, video, audio and animation.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
2. You cannot teach a man anything;
you can only help him find it within himself
Galileo Galilei
3. Simplified definition of digitisation
Digitisation is the managed conversion
of analogue material to a digital format
for ongoing access by electronic
devices during the intended life cycle
of the digital object
5. The library needs to use technology effectively in
reaching out to users. In the academy, this
means bringing innovation to our thinking
http://www.llrx.com/node/2177/print
Stuart Basefsky, 16 June 2009
6. Following benchmarks and best practices that are not a
good fit for your [university] or its culture can be
counterproductive. The most effective way of using
benchmarks and best practices is as a creative
mechanism for raising questions about your own
[situation]. Following what others do is rarely a form of
good leadership.”
Leadership & The Role of Information:
Making The Creatively Informed Questioner
By Stuart Basefsky, Published on October 29, 2008
http://www.llrx.com/features/leadershipandroleofinformation.htm
7. Identify a project
• Know your collections
– what is valuable
– what others need to “see”
– core business of institution
– what is used often
– benefit of such a project (collection as well as
stakeholders)
8. Project planning
As part of a digitisation project planning, you’ll
have to decide on the scanning and format
specifications such as the:
• bit depth (bitonal, greyscale or 24-bit colour)
• scanning resolution (400 dpi, etc.)
• image manipulation options (deskewing,
etc.)
• file format (TIFF, etc.)
9. Cost
• Hard to provide a general price range, variation in
collections and requirements for digitisation
• Digitisation projects, services and costs can be
as unique as the collections selected for
digitisation
• Projects have fundamental similarities (dpi selection,
derivative file creation, source material format, etc.)
other characteristics can make apparently similar
projects completely different
10. Policy making
Institutions should be able to define and defend their
choices related to digitisation in terms of their institutional
mission of teaching and research, and to avoid the
distraction of commercialising their products
11. Think – don’t tumble
• Will digital assets increase access to information that
is hard to obtain otherwise?
• Will digital assets increase the information value of
the physical material?
12. Questions
• Does digitisation fit the organisation’s mission?
• Is there a known potential audience for the materials
that are planned to be digitised?
• Will digitisation increase access, functionality or
intellectual control?
13. Questions
• Will digitising these materials fill a need that is
currently unmet?
• Are the materials in the public domain or can proper
rights be secured?
• Is funding in place for the digitisation program?
14.
15. Workflow
• Identify a project
• Selection criteria
• Copyright
• Basic preservation on physical material
• Scanning
• Manipulation
• Web ready
• Submit or hand over
16. Selection criteria
• know the history and rationale behind selection of
sources
• start with collection items that are often used
• embrittled material
• published between a certain time-line
• materials have to be Africana
• language limitations
• forming part of a certain collection
• make sure no doubles are included
17. Copyright
• stay clear of copyright
• try to avoid material still in copyright
• where necessary start with copyright clearance
first – may take long to sort out
• note every step along the way – keep the evidence
18. Physical preservation
• Basic cleaning of material
– dust
– tears / broken corners
– mould
– remove selotype / glue / pritt
– remove staplers, gem clips, anything that can
cause rust marks
– store in acid free containers if possible
19. QA QA
Unique URI created for
Metadata Editor object
UPSpace I R
QA QA
Send to submitters via
• email
• external hard drive Reviewer
• DVD/CD/Flash drive
• baseline submission UPSpace I R
QA QA
•Copy from AS
•Quality Control
•Scan directly to
•Deskew/cleaning/
archival server
derivation/filter
Archival server
•Safe web ready
20. Selection criteria of material
Lecturer / Vet library
Preparation of material
Lecturer/Vet library personnel
Baseline metadata
Copyright clearance Service Unit Staff
Jacob
Access rights Scan material
Lecturer Digitization office/EI
Baseline metadata Conversion of image + OCR*
Service Unit Staff Digitization office
Webready process Store master image
Digitization office + VET library
Cataloguing on UPSpace
Amelia/Cataloguer
add
LCSH
subjects
Link images
Digitization office/Amelia
*OCR of books – only Preface/Contents/Index
UPSpace Administrator
Amelia Breytenbach (Vet)
13 Apr 2005
21. Scanning
• Start with the easy part
– photo collection
– black and white documents
• Phase it
• Reward yourself when finished
23. Imaging requirements
• Printed text
Resolution Bit depth Enhancements
allowed
400-600 dpi Bitonal Sharpening,
descreening,
cropping, deskewing,
and despeckling
24. Imaging requirements
• Rare/damaged printed text
Resolution Bit depth Enhancements
allowed
400-600 dpi 8-gray or Contrast stretching
24 colour Minimal adjustments
for tone and colour
25. Imaging requirements
• Book illustrations
Resolution Bit depth Enhancements
allowed
400 dpi - 8-gray or Contrast stretching
600 dpi with 24 colour Minimal adjustments
enhancement for tone and colour
26. Image manipulation
• Less is more
– don’t fiddle just do the necessary amendments
– get it ready for web display
– remember the technical metadata
– note everything
27. Redaction
• Identify material for redaction
– Once redactions have been identified and
agreed upon, decisions need to be recorded
– Do not remove a whole sentence or
paragraph if only one or two words are non-
disclosable
– be consistent throughout the collection
28. Storage
• Archival image
– each image need its own unique identifier
– keep apart – do not work on archival image make
a COPY
– save the copy apart from archival image
– note every step in database
29. Storage
• More is better
– archival image
– at least one TIFF original on DVD/ hard disk /
external hard disk
– at least one derivate copy on DVD/ hard disk/
external hard disk
– store apart, if possible keep a copy in another
building
30. Codex Sinaiticus is one of the world's outstanding manuscripts. Together with
Codex Vaticanus, it is one of the earliest extant Bibles, containing the oldest
complete New Testament. This treasured codex is indispensable for
understanding the earliest text of the Greek Bible, the transmission of its text, the
establishment of the Christian canon, and the history of the book. Over 400
leaves survive and are held across four institutions
http://www.codexsinaiticus.org/en/project/digitisation.aspx
31. Test image of a Codex Sinaiticus Test image of a Codex Sinaiticus
page on a white background page on a black background
Through testing, the decision was made to opt for a compromise colour. A light
brown background was chosen that was close enough to the colour of the
parchment to give a sense of its warmth, while reducing the show-through to a
point where it rarely makes reading the page difficult.
http://www.codexsinaiticus.org/en/project/digitisation.aspx
42. Optical Character Recognition
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48. Risk analysis for digital objects
• Hard drive failure
• URL error – linked broken
• Storage medium failure
• Loss of information/data
• Human error and memory
• Hackers
www.fotosearch.com
49. Preservation
• Preservation strategies should enable subsequent users
to work with digital resources in the same way that they
would be able to continue to work with older, analogue
materials.
• Can we afford to scan at a low resolution, or make other
compromises in the digitisation life-cycle
50. Digital preservation
• budget for a possible migration strategy
• consider digital formats carefully
• metadata standards (technical and preservation)
• the organisation must be committed to the program
• follow best practices and international standards
• IT must adapt to long-term needs of digital
preservation
• develop a technology infrastructure plan
51. PREMIS MODEL
Agent:
•The role of the person undertaking
the event (name/organization)
Intellectual entity (photo) •Software name and version no.
•OS type
Converted to digital object
Preserve for
interoperability,
access and readability
TIFF image file
Object: Rights:
Rights = Object -
•File size •License agreement
instructed user what
it represent •Date created
•Exact permissions
•File format
granted over
Transform to JPEG •Creating preservation of the
for web display application object