The document discusses various ways that businesses can leverage technology for growth. It provides over 40 tips across areas like operational efficiency, smart sourcing, optimum operations, marketing, selling, and communication. Specific technologies and tools recommended include Google apps, Amazon S3, checklists, ERP software, GPS trackers, CRM software, social media, and communication tools like Buffer and Hootsuite. The document emphasizes using technology to reduce costs, optimize resources, source cheaper, engage customers, and improve marketing, selling and communication efforts.

1. Leveraging Technology
for
Business Growth
Arun Agrawal
Ebizindia Consulting Pvt. Ltd.
www.ebizindia.com
@ebizindia

2. I am just a common man.
Don’t …………..of a common man. 
2© EbizindiaeFugen 2.0

3. Challenge
• Note the takeaways.
• Post on the Facebook page
(facebook/yi_siliguri).
• Person with the best takeaways wins a prize.
• Use the takeaways in your business and
win a bigger prize. 
3© EbizindiaeFugen 2.0

4. Quiz Time
How many computers in this room?
4© EbizindiaeFugen 2.0

5. Interesting Idea
Where do you read your email first?
5© EbizindiaeFugen 2.0

6. Ways to Connect
• Facebook
• WhatsApp
• Twitter
• Pinterest
• Instagram
• Forums
6© EbizindiaeFugen 2.0

7. Buyology
Let’s play a game.
7© EbizindiaeFugen 2.0

8. Teaching Sells
People buy on emotion.
And Justify with logic.
Lead with emotion. Provide facts also.
8© EbizindiaeFugen 2.0

9. Know Your Audience
Which industries do *you* belong to?
9© EbizindiaeFugen 2.0

10. Be a Problem Collector
• Collect problems.
• Solve them.
• Gain trust.
Pluck the low hanging fruits first.
10© EbizindiaeFugen 2.0

11. Myth: Digital is cheap (even FREE).
Fact
Digital is
• Efficient (think NEFT, online shopping, email).
• Reusable.
• Trackable ( Clear ROI).
• Even FREE (in some ways).
11© EbizindiaeFugen 2.0

12. Backup Your Digital Assets.
• Office data (Accounts, MIS)
• Emails (business).
• Memories (photos, videos).
Offsite/onsite backups.
12© EbizindiaeFugen 2.0

13. Offsite Backups
Resources
• USB Hard disks
• Amazon S3
• iPhoto
• Google drive
• www.cloudberrylab.com
13© EbizindiaeFugen 2.0

14. Operational Efficiency-1
Google Mail & Calendar
(multiple devices in sync)
Reduces cost by better resource utilisation.
14© EbizindiaeFugen 2.0

15. Operational Efficiency-2
Make checklists.
Reduces cost by better resource utilisation.
15© EbizindiaeFugen 2.0

16. Operational Efficiency-3
Develop processes for everything.
• Best way to do, step by step.
• Resource options
• Gotchas
• Track progress and update plan.
Reduces cost by better resource utilisation.
16© EbizindiaeFugen 2.0

17. Operational Efficiency-4
HR Management Software
• Payroll
• Skill-set
• Future goals
• Areas we can deploy
Reduces cost by better resource utilisation.
17© EbizindiaeFugen 2.0

18. Operational Efficiency-5
Document Management Software
• E-copy of important documents
• Ready access
Reduces cost by better resource utilisation.
18© EbizindiaeFugen 2.0

19. Operational Efficiency Resources
• www.gmail.com
• aws.amazon.com/s3
• www.checklist.com
• www.ProcessStreet.com
• Task Management Software
• Project Management Software
19© EbizindiaeFugen 2.0

20. Smart Sourcing
You can’t sell at very high prices.
So you need to procure/produce cheaper.
• Create comparisons.
• Track purchase history.
• Negotiate.
20© EbizindiaeFugen 2.0

21. Smart Sourcing Resources
• Excel sheets.
• Accounts or ERP software.
• Metal Junction.
• Amazon.
• FlipKart.
• Which ones do you use?
21© EbizindiaeFugen 2.0

22. Optimum Operations-1
• ERP Software (vs. fragmented software)
• Reduce redundancy of data
• Reduce duplicate data-entry
22© EbizindiaeFugen 2.0

23. Optimum Operations-2
Truck & Vehicle tracking - GPS.
(Great for transport operators).
23© EbizindiaeFugen 2.0

24. Optimum Operations-3
Field Force Optimisation
(sales & service organisations).
24© EbizindiaeFugen 2.0

25. Optimum Operations-4
Remote support using IT.
25© EbizindiaeFugen 2.0

26. Optimum Operations Resources
• ERP software.
• Fieldsense.in
• GPS trackers.
• WhatsApp, Skype, Google Hangout
26© EbizindiaeFugen 2.0

27. Mastering Marketing-1
Go hyper local. Rule a small geo area.
• Intimate knowledge of the area & people.
• Highly personalised service.
• Laser focus advertising, flyers, hoardings, JV
• Rainy day offers.
27© EbizindiaeFugen 2.0

28. Mastering Marketing-2
Make it super easy to do business with you.
• Phone, online or mobile based ordering.
• Home delivery.
• Scheduled pickup.
• Ordering reminders (use technology).
• Door to door collection (dry cleaners).
28© EbizindiaeFugen 2.0

29. Mastering Marketing-3
Build and reward loyalty.
• Offer a mobile app for loyalty.
• Buying preferences.
• Buying schedule.
• Monthly payment.
• Bonus on n orders or x turnover.
29© EbizindiaeFugen 2.0

30. Mastering Marketing-4
Advertising & Promotion
• Local papers – ads and inserts.
• Local SEO
• Targeted Google ads – be very specific.
• Social media advertising – where are your
prospects
Be specific in ads. Highlight value.
30© EbizindiaeFugen 2.0

31. Mastering Marketing-5
Most Valuable Asset: customer list.
• Excel sheet.
• CRM Software
• Good old diaries/ledgers.
• Buying preferences (qty, brands)
31© EbizindiaeFugen 2.0

32. Super Selling-1
• Building good offers is an art.
• Clarity beats persuasion.
• Which is better? BOGOF or 50% off?
32© EbizindiaeFugen 2.0

33. Super Selling - 2
• SMS marketing
• Rainy Day Offers
• Build customer lists
• Segment (prospects, one-off, regular, high
value)
33© EbizindiaeFugen 2.0

34. Super Selling - 3
• Human angle
• Empathy for customers
34© EbizindiaeFugen 2.0

35. Super Selling - 4
• Referrals are very valuable.
• Word of mouth, social media
• Build a process (incentive?)
35© EbizindiaeFugen 2.0

36. Communication - 1
Most Valuable Skill (in my opinion)
• Communicate clearly. Emails, offers, payment
requests.
• Marketing - Make promises & keep them.
Don’t bait & switch.
36© EbizindiaeFugen 2.0

37. Communication - 2
Collect feedback and reviews. Use the same
words in sales pitch.
Example:
If people say they have fun at your resort, don’t
promise them enjoyment and nice time.
Promise fun.
Same for elegance, grandeur, luxury.
37© EbizindiaeFugen 2.0

38. Communication - 3
Social media
• Use to build brand.
• Monitor conversations.
• Join conversations.
• What are their biggest challenges? Can you
solve them?
38© EbizindiaeFugen 2.0

39. Communication Resources
• Buffer App
• Hootsuite
• Grammarly
• Skype
• Ringo
• Sabsebolo
39© EbizindiaeFugen 2.0

40. Non Technology Ideas-1
Forgiveness
40© EbizindiaeFugen 2.0

41. Non Technology Ideas-2
Gratitude
41© EbizindiaeFugen 2.0

42. Non Technology Ideas-3
Unconditional Love
42© EbizindiaeFugen 2.0

43. Questions?
43© EbizindiaeFugen 2.0

44. Thank You!
Arun Agrawal
www.ebizindia.com
www.facebook.com/ebizindia
@ebizindia
098310-27107
44© EbizindiaEfugen 2.0