Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
The drive towards digital transformation begins with the customer and extends far into the company, impacting every area of the organization from vision and strategy to architecture, technology, operations, and culture. While not insurmountable, these changes can be challenging.
Guest speaker Nigel Fenwick, an analyst with Forrester, and Michael Porter, Perficient’s principal strategic advisor, discussed the top 5 barriers to a successful digital transformation, and how some real-world companies have overcome them.
We covered five barriers to digital mastery and how to:
-Overcome functional silos and resource scarcity
-Deal with segregated customer data
-Address technical budgets that are in a downward spiral
-Move from a product-centered to a customer-centered approach to business
-Break down the IT and business barrier
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
The drive towards digital transformation begins with the customer and extends far into the company, impacting every area of the organization from vision and strategy to architecture, technology, operations, and culture. While not insurmountable, these changes can be challenging.
Guest speaker Nigel Fenwick, an analyst with Forrester, and Michael Porter, Perficient’s principal strategic advisor, discussed the top 5 barriers to a successful digital transformation, and how some real-world companies have overcome them.
We covered five barriers to digital mastery and how to:
-Overcome functional silos and resource scarcity
-Deal with segregated customer data
-Address technical budgets that are in a downward spiral
-Move from a product-centered to a customer-centered approach to business
-Break down the IT and business barrier
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Commun...Duy, Vo Hoang
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Communications
The Action Plan is a collaborative, living document that you’ll create with your Gartner team. Each plan is customized to reflect your specific objectives.
Our analysts work with you to focus on the areas with the greatest potential impact on your business. You’ll then use the Action Plan as a touchstone to measure progress against goals and course-correct if necessary
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Customer-centricity is the new imperative, but most organizations are not prepared to transform the way they work to deliver a relevant, personalized customer experience at scale. Designed for those who have been exposed to Journey Mapping, this interactive workshop will share Accenture’s Customer Journey Management framework for guiding the omni-channel customer experience with agility and at scale. During the session you will assess your organization’s design, governance and operating model dimensions to identify capability gaps in delivering on your vision of customer-centricity.
In a working session you will prioritize the gaps in your organization’s capabilities to implement the Customer Journey Management framework. The workshop will help you visualize how to manage the dramatic increase in data, segments, content, collaboration, and compliance that come with high-fidelity journey mapping and omni-channel marketing. We will discuss your specific challenges, as well as real world examples of operating model innovations from companies across industries and levels of maturity. This session will help you prepare your company to identify and respond to customer experience opportunities with new levels of agility and scale.
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Arjan Kramer
Presentation for the Business Circle Event Strategie Forum CRM & Vertrieb 2014
A presentation of the overarching Digital Customer Experience strategy setup for Philips and specific case study on rolling out Marketing Automation with Oracle Eloqua (Oracle Marketing Cloud)
http://www.businesscircle.at/marketing-pr-vertrieb/konferenz/crm-forum
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Commun...Duy, Vo Hoang
[Gartner for Marketers] Sample Action Plan: Multichannel Marketing and Communications
The Action Plan is a collaborative, living document that you’ll create with your Gartner team. Each plan is customized to reflect your specific objectives.
Our analysts work with you to focus on the areas with the greatest potential impact on your business. You’ll then use the Action Plan as a touchstone to measure progress against goals and course-correct if necessary
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Customer-centricity is the new imperative, but most organizations are not prepared to transform the way they work to deliver a relevant, personalized customer experience at scale. Designed for those who have been exposed to Journey Mapping, this interactive workshop will share Accenture’s Customer Journey Management framework for guiding the omni-channel customer experience with agility and at scale. During the session you will assess your organization’s design, governance and operating model dimensions to identify capability gaps in delivering on your vision of customer-centricity.
In a working session you will prioritize the gaps in your organization’s capabilities to implement the Customer Journey Management framework. The workshop will help you visualize how to manage the dramatic increase in data, segments, content, collaboration, and compliance that come with high-fidelity journey mapping and omni-channel marketing. We will discuss your specific challenges, as well as real world examples of operating model innovations from companies across industries and levels of maturity. This session will help you prepare your company to identify and respond to customer experience opportunities with new levels of agility and scale.
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Arjan Kramer
Presentation for the Business Circle Event Strategie Forum CRM & Vertrieb 2014
A presentation of the overarching Digital Customer Experience strategy setup for Philips and specific case study on rolling out Marketing Automation with Oracle Eloqua (Oracle Marketing Cloud)
http://www.businesscircle.at/marketing-pr-vertrieb/konferenz/crm-forum
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Introduction to Indigenous Digital ExcellenceIDX Initiative
Grant Young (IDX Director) and April Long (General Manager Enterprises & Programs) attended the Broadband for the Bush Forum IV, presenting a short presentation outlining the Indigenous Digital Excellence (IDX) concept and an overview of the activities of the IDX Initiative—a partnership between the NCIE and Telstra Foundation.
Anhand unseres Vorgehensmodells „Digital Excellence“ für Finanzdienstleister kann ganzheitlich von der Vision, über eine digitale Standortbestimmung sowie Geschäftsmodell-Check die Transformation und Umsetzung definiert, ausgerollt und bewertet werden. Dabei spielen die beiden Felder Digitale Strategie sowie die digitale Transformation nahtlos zusammen.
Gerne diskutieren wir unser Vorgehensmodell auch mit Ihnen
Digital Excellence Program -- Success, Challenges, and The Future -- Business...robinphua
My slides presented at Digital Directions 2016 (10 November 2016, Canberra, NFSA) covering heritage and cultural collection digitisation business models, challenges, and innovation through the Digital Excellence Program (DEP) at the State Library of New South Wales.
You can receive our editable Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Personal Mission Statement and Vision Statement | By ex-Deloitte Consultants
We Are Social's comprehensive new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP15
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
Do you speak digital marketing with Kentico CMS?Thomas Robbins
How do you talk with customers about their channel engagement? Customers engage with through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at how to talk with you customers about this Kentico EMS 7.
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
As consumers demand better and more personalized shopping experiences, retailers have an opportunity to drive sales and loyalty by delivering a seamless omnichannel experience. The best strategies and solutions will balance a targeted marketing approach with shoppers’ willingness to share personal information and access promotional messaging. This session will provide insights into the psyche of the new omnichannel consumer and strategies to implement throughout the enterprise.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
A seminar providing an overview of multichannel customer engagement and its relevance to organisations.
Also contains some research from two seminars answering the questions 'do you have a multichannel strategy', 'what would be the benefits of multichannel', 'what are the barriers to adopting multichannel'
Contact:
@mfenna
http://about.me/markfenna
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Similar to B2B Webinar: Creating Your Digital Roadmap. Why Now? (20)
In this presentation you will learn about:
• The New Aurora B2B Starter Store
• Search and Marketing Enhancements
• Merchandising, Marketing and Utilities enhancements
For questions or additional information please contact marketing@crossview.com
CrossView's "Working Together to Drive Optimization: Google's Universal Analy...CrossView
Enhanced eCommerce from Google brought a whole suite of new reports and data visualizations to help retailers better analyze how easily visitors find, view and purchase products on their sales. But great data leads to a very important question - what do you do with all this information?
This webinar took a deep dive into Enhanced eCommerce from Google Analytics. Throughout this presentation, you will learn not just how to uncover opportunities, but also how to use this data to drive site optimization through an A/B testing tool like Optimizely.
If you have any questions, visit http://goo.gl/kCOEfH
Time, talent and technology are required to create and maintain a responsive commerce environment. Tap into these assets through CrossView Hosting and Managed Services to increase your agility, lower costs, engage customers more deeply and, ultimately, create competitive advantage.
To learn more visit: http://www.crossview.com
An online catalog and transactional e-Commerce are foundational to selling online, but they are no longer enough. More than 75% of e-Commerce professionals, who participated in a recent survey conducted by CoreMedia, indicated that they are exploring Experiential Commerce. In fact 11% have already implemented this as their strategy to increase engagement, revenue and customer lifetime value.
Commerce industry partners CoreMedia and CrossView shared the results of this survey, provided recommendations on achieving "transactional commerce with a heart" and answered your questions during this 20-minute Coffee Break Webinar on December 8 at 1:30pm (EST).
Digital Analytics Checkup: How to evaluate the impact of your web analytics dataCrossView
In our world of “Big Data” and “Omni-Channel Marketing”, how does a successful enterprise evaluate its website analytics data? Traffic may be up, but if it’s not converting, is there something amiss in the traffic, or is it your data integrity? And with the explosion of mobile and social as marketing channels, are your analytics properly integrated?
It could be time for a digital analytics check-up.
In this webcast, Jim Sterne, Founder of eMetrics Summit and Digital Analytics Association and Jenny Elliott of CrossView, explore which marketing metrics are essential, and how marketers can understand and use this data to maximize return. Find out what you need to measure to better attract, convert, and retain valuable customers.
Digital Analytics: Opening the gates to customer engagementCrossView
Discover how to give your customers a delightful shopping experience that has them coming back for more. In this webcast, Gord Hotchkiss of SearchEngineLand and Brian Hess of CrossView, discussed how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We show you how to convert more of those shoppers using digital analytics to identify and remove barriers the shoppers face when purchasing.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
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PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
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DevOps and Testing slides at DASA ConnectKari Kakkonen
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Assuring Contact Center Experiences for Your Customers With ThousandEyes
B2B Webinar: Creating Your Digital Roadmap. Why Now?
1. www.crossview.com 1
B2B Webinar Series:
Creating Your Digital
Roadmap. Why Now?
Tue, May 19th 2pm-2:45pm EST
John Klein
Vice President of Commerce Strategy
jklein@crossview.com
May 2015 | CrossView Intellectual Property
2. www.crossview.com 2
What are some of the key factors driving digital enablement for B2B?
What is a Digital Roadmap and how can it help?
3. www.crossview.com 3
B2B Digital Enablement Model
Product
Research
Sales
Post
Purchase
Support
Not Enabled
• PDF links or Brochures
only
• Field sales
• Phone and Fax
• Simple FAQ
• Phone and Fax
Partially Enabled
• Structured product specifications
• Some support materials
• Some but not all information
searchable
• Online sales for simple products
• Limited or no account specific
pricing
• Knowledge Base
• Some self service support
• Limited community support
Fully Enabled
• Fully structured product information
• All product related materials
• Fully searchable
• All products available online
• Contract Pricing
• Full order history
• Fully searchable knowledge base
• Full self service support, ticketing,
ability to monitor status, etc.
• Full community support
5. www.crossview.com 5
Looking for consumer-like
purchasing tools that make it easier
to conduct research, manage the
buying process, and obtain post-
purchase service and support
Purchasing workflows and roles are
becoming more complex and varied
and buyers expect suppliers to
support that model of customer
touch-points in the research,
purchase, and post-purchase
lifecycle
Customer Drivers
6. www.crossview.com 6
Ideal Consumer Experience
❏ 24x7x365
Availability
❏ Simplified
Shopping
Experience
❏ Real time
order tracking
❏ Access across
all channels
❏ Recognition
across touch
points
7. www.crossview.com 7
❏ Full catalog, pricing,
promotions and
inventory
❏ Comprehensive and
up-to-date product
information
❏ Shopping tools they are
used to - Related
Products, Wish Lists,
Customers also like,
etc.
❏ Order Management
tools such as save-to
lists, order history, etc.
B2C Customer Experience
9. www.crossview.com 9
The purchasing
decision is being
distributed throughout
organizations.
Many day to day
purchases are more
often being done by
administrative roles,
office assistants, lab
technicians, etc.
These new buyers
often prefer to do their
own research,
purchase online, and
never interact with a
sales rep.
Changing Purchasing Workflow
10. www.crossview.com 10
Business and marketing teams need to
evolve to reach and support customers
effectively
The way in which customers want to
interact with companies is fundamentally
changing the role of sales and
opportunities for cost savings
There is no well-defined approach or model
yet in many industries so first movers will
have an advantage
Business Drivers
11. www.crossview.com 11
In order to meet the
changing needs of
B2B buyers,
businesses must
evolve their
organizational
structure.
New departments,
new functions, and
new responsibilities
have to be defined
- many of the same
roles that B2C
organizations had
to add.
Organizational Change
12. www.crossview.com 12
The impact of the
changing buyer
behavior is being felt
across all industry
verticals.
Forrester recently
estimated that 1
million US B2B
sales roles will be
replaced by 2020.
Roles that primarily
provide information
or take orders will be
the most heavily
impacted - and the
biggest opportunity
for savings.
Reducing Costs
13. www.crossview.com 13
Organizations can also reduce cost by maximizing self service offerings post-sale and
reducing call center and support costs.
❏ Enhanced Support Tools
❏ Automated renewals and Replenishment
Reducing Costs
14. www.crossview.com 14
Unlike B2C where most of the customer interaction models for various consumer
industries has been well defined - B2B is still relatively uncharted and varies
dramatically by industry:
❏ Healthcare
❏ Biotech
❏ Construction
❏ Manufacturing
❏ Etc.
Opportunity and Competition
15. www.crossview.com 15
Systems must be enabled to provide
transparency and consistency of
information across all customer touch-
points in the research, purchase, and
post-purchase lifecycle
New tools that fundamentally change
“How” business and customer needs can
be met are coming to market every day
Tech Drivers
17. www.crossview.com 17
Complex Landscape
The tools that a
business or
marketing
organization can
use to reach,
interact with, and
support
customers is
massively
complex.
Determining the
right combination
of core platforms,
3rd party tools,
reporting, etc. has
never been more
difficult.
18. www.crossview.com 18
Technology - Changing Landscape
The landscape is also
not standing still -
rather it gets more
complicated every day.
New, innovative tools
provide new
opportunities.
Existing tools are
acquired and
consolidated into suites
of products
21. www.crossview.com 21
Customer Business Technology
❏ Who are they?
❏ Where do they interact?
❏ How do they purchase?
❏ What is their process?
❏ Where are the opportunities?
❏ How well do you support the
buyer?
❏ What needs to change?
❏ Where can you reduce costs?
❏ What is the competition doing?
❏ What is the current state?
❏ How available is critical
information?
❏ What needs to change?
❏ What is the long term
vision?
Digital Roadmap
23. www.crossview.com 23
Business
❏ Current Organizational Model
❏ Competitive Assessment
❏ Identify Opportunities for Cost Savings
❏ ROI and Cost Justification Models
25. www.crossview.com 25
Organizational Structure
VP Cross Channel & Strategy
Digital
Marketing
eCommerce
Operations
Digital
Analytics/Reporting
Fulfillment
Customer Service /
Call Center
Payment /Fraud
eCommerce
Technology
Web
Development
QA
Site Admin
/Security
Strategic
Partnerships
Strategic
Partnership
Management
eCreative/
Art Direction
Web Design
Web Production
Site
Management
Corporate
Marketing
Cross
Channel
Strategy
Digital
Analytics
Site Admin /
Security
Site QA
Merchandising
Mobile
SEO Analytics
Digital
Marketing
Social
M-Commerce
Mobile Marketing
Social
Commerce
SEM /Affiliate /
Email
Social Media Marketing
Corporate
Merchandising
Catalog
Management
Content / Asset
Management
eCommerce
Merchandising
27. www.crossview.com 27
Technology
❏ Current State Assessment
❏ Identify Technology and System Gaps
❏ Platform Selection and Evaluation
❏ Initiative Planning
❏ Prioritized Technology Roadmap
28. www.crossview.com 28
Platform Features and Strengths
CMS Platforms
• Authoring Tools
• Workflow &
Approval
• Rich Media
Management
• Social & Communities
eCommerce Platforms
• Cart & Checkout
• Catalog &
PIM Pricing
• Payments/Tax/Fraud
• Promotions/Coupons
• Loyalty
• Inventory
• OMS
3rd Party
Tools
• Analytics
• Search Marketing
Automation
• Mobile
29. www.crossview.com 29
eCommerce Driven
• Good for retailers with many products
and categories
• Supports Omni-channel experience more
directly
• Stronger marketing automation
capabilities
• Better support for complex pricing and
catalog for B2B business models
• Templates can be more rigid and
keeping features and platform up to date
can be challenging
• Less robust CMS features and asset
management
• Integrated marketing automation tools
can be quickly outdated
Hybrid
• Maximizes strengths of both systems
• Marketing and sales work with tools that
better support their objectives
CMS Driven
• Good for manufacturers with lots of rich
product content, visual assets, etc.
• Supports campaign style publishing and
promotions well
• Supports complex buying processes with
lots of information that are handled best by
call center or field sales reps
• Supports unique or innovative web
experiences more easily
• Typically leads to very simple checkout
process for limited skus only
• Limited payment and merchandising
options
• Full integration with backend systems
(OMS, Payment Gateways, Tax,
Inventory, etc.) more complex
• Less robust product catalog and
information capabilities
Digital Integration Models
• More complex Integration (Customer
data, Analytics, Page design, etc.)
• Maintaining customer view across
systems can be difficult
• Some duplicated work and many internal
debates as to where pages/content
should be managed
• Major changes become more difficult to
manage and implement with two systems
positivesnegatives
30. www.crossview.com 30
Description &
Key Features
Catalog
Product
Entry Level
• Shopping cart plugins
• Low volume/complexity
SAAS solutions
• Small catalogs
• Simple pricing
• Single country/currency
Small, single catalogs
Simple, no complex
pricing or configuration
Consumer, Simple CC
based B2B
Shopify, Volusion,
OpenCart WooCommerce
$
Middle Tier & Specialized
• Licensed open source systems
• Medium volume/complexity
SAAS Solutions
• More complex catalogs & pricing
• Some International &
Multi-Currency support (often
requiring additional development)
Larger catalogs, some multiple
support
Varied support for complex pricing
and configuration
Larger Consumer, Small B2B with
more complex business models
Magento, InsiteCommerce, ERP
Web Interfaces
$$
Industry Leaders
• Fully integrated platforms
• Robust commerce and back office
components
• International & Multi-Currency support
• Complex B2B support
Large complex catalogs, customer and
country specific
Complex pricing and product
configuration
International retailers, manufacturers,
distributors, etc
SAP Hybris, IBM Commerce, Oracle
ATG
$$$
Commerce Platform Landscape
Customer
Examples
Cost
31. www.crossview.com 31
Year 1 – Build the Foundation Year 2 – Personalization Year 3 – Operational Efficiency and Growth
Tools&
Enablers
Simplifythe
ShoppingProcess
Personalize
Your
Customer
Interactions
Extend
YourSales
Reach
Site X Re-Platform Content Management
System
Personalized Content Spots
Integration to Fraud Detection /
Payment and Tax System
Social Monitoring / BI
Tools
Closed-Loop Marketing Analytics and
Customer Segmentation
Product Comparison
Checkout
Enhancements
Landing Pages
Prop Configurator
Quickview
Advanced Personalized Marketing
Content / Messages (e.g. Promotions)
Store Events Online
User-Generated Content
SMS AlertsEnhanced SEO
Apparel-Specific
Capabilities
Distributed Order Management /
International Fulfillment
Enhancethe
Cross-Channel
Experience
Cross-Channel Returns /
Exchanges
Factory / Vendor Direct
Orders
Extended Sites (West Marine Outlet,
New Lifestyle-focused Concepts)
In-Store Mobile / TabletStore Inventory Online
Enhanced Store Locator
Click to Chat / Facetime
Buy Online, Pick Up In-Store
Mobile for Port Supply
Buy Online, Deliver to Marina
A/B Testing
Recommendations
& Associations
Tablet Catalogs
Mobile Apps
International
Expansion
Cross-Channel
Attribution
Community / Social Strategy
Enhanced Social Networking
Integration
My Account
Batch Picking from Hub Stores
Segmented & Personalized
Email
Shipping
Program
Delivery / Availability Insight
for B2B
Alternate Pay Types (PayPal, Bill
Me Later)
Personalized Search Results
Outfitting / Quote System
Best-In-Class Tooling to Manage Catalog, Promotions and
Marketing
Advanced Imaging
Solution
Site to Store
Alternate Menu
Structure
Endeca Multi-Select
Redesign Prod
Templates
Enhanced Order
Tracking
Staging Environment
Expanded Social Sharing
Answer Box
Store Pages
Local SEO
Improved On-Site Search
(unstructured content)
Site Y Re-Platform
Parts Configurator
Multi-Language, Multi-Currency
Self-Service for common call
center activities
Solution Selling
Cross-Channel View of
Customer
Consultation Appointments
Endless Aisle in Store Extend Web Content to Store
Social Signon
Suggestive Selling
(MyBuys)
Reputation Management
Perpetual Inventory
Multi-Year Digital Roadmap
33. www.crossview.com 33
John Klein
Vice President of Commerce Strategy
jklein@crossview.com
THANK YOU
● CLICK HERE to visit our resources page with the
webinar replay and an exclusive offer from CrossView.
Editor's Notes
Thank you Robyn - Good morning (afternoon) everyone and thank you for joining us today for our discussion on Digital Roadmaps and why Now is the right time for organizations to invest in the Digital Channel
Today we are going to cover two main topics:
The first is - Why Now - What are some of the key things that are driving B2B businesses to focus, invest, and enable their digital and omni-channel capabilities?
We’ll look at that from a couple of different perspectives and talk about what’s happening to drive some of the changes
From there we’ll look at What it means to build a Digital Roadmap - what questions it looks to answer and what kinds of activities it consists of
And along the way we’ll look at some examples of those activities and deliverables and
Before we start however - I’d like to do a quick survey.
What you see here is a very simple model for classifying where a company is from a digital enablement standpoint.
By looking at how the digital channel is supporting product research, sales, and post purchase support we can get a sense of where someone is starting from.
So Ill give everyone about 15-20 seconds to classify where you think you’re company fits in this model and the take a quick look at the results
Robyn can you go ahead and activate the poll?
Again - How would you classify the current state of your companies’ B2B Digital enablement is the question.
Fully enabled, Partially enabled, or Not really enabled at all?
When we look at what’s happening the B2B Market - there’s really three key trends that are driving companies to realy focus on their digital and omni-channel enablement
The Customer
The evolution of the B2B buyer and purchasing process
Your Business
That evolving B2B buyer is forcing an organizational change in order to meet those changing needs
Its also creating an opportunity for substantial cost savings in the sales and support structure of many companies
Technology
Older systems that simply don’t make it easy (or in some cases possible) to surface critical information to the evolving customer
Complexity and pace of change in the digital and omni-channel space
There have been a lot of articles lately about the idea that B2B buyers are looking for consumer-like experiences from the businesses they interact with - So, Why is that?
The obvious answer is that, quite simply, B2B buyers are also consumers who interacts with the kinds of digital touch-points and experiences every day that make up the more traditional consumer experience.
Those personal experiences influence their expectations for what they expect companies to provide, and as a result - the ideal customer experience is quite similar for both B2B and B2C
In order to stay relevant, B2B businesses need to stay aware of those trends and offer the same kinds of experiences to their buyers
Because the B2B buyer is also a consumer, it should be no surprise that some of the most important things that they identify as important from a customer experience standpoint are going to be the the same things that B2C companies are typically already providing
In terms of basic functionality that help make their jobs easier that includes things like
24x7x365 availability - the ability to research products, make purchases, and get support outside of normal business hours
Simplified shopping experience - Quick and easy purchasing, stored customer, payment, and shipping information, and other tools that have become standard in the digital channel
Real time order tracking - the ability to know the status of an order - in real time - without having ot interact with a person
Up to date information and recognition across touchpoints - so when they do need to speak with someone in a call center for instance, they have access to and are seeing the same information they are (shopping cart, order history, information, etc.)
Additional things like:
Access to the full catalog, accurate (and if appropriate personalized) pricing, promotional information, and up to date inventory
Up to date product information - new versions, upgrades, additional usage and support information for how products work, connect, and can be used by customers
Shopping tools like relaated
Technology
What is the current state of systems which provide critical information - product information, inventory, pricing?
How up to date and transparent is that information to the customer now?
What needs to change?
What is the architectural vision and core platforms and applications that make the most sense for your business?
What trends and innovations are relevant for your business - now and in the future?
We’ve looked at some of the challenges and opportunitites that are driving B2B firms to look more closely at their digital enablement
So what’s a digital roadmap and how does it help address those challenges and opprtunities?
A roadmap is simply a Strategy for Transforming your Business from where it is today to where it needs to be tomorrow…
We’ve looked at what’s driving B2B businesses to focus on the digital channel and think about how they are addressing some of these challenges and opportunities…
So how do you go about building your digital roadmap?
When we look at what’s happening the B2B Market - we tend to look at it from three specific lenses:
The Customer
Who are they?
What are their interaction models with you and your competitors and in general?
What is their research, purchasing, and support process?
What is their internal process for making purchases (small, medium, large and complex)
Most importantly - where are the opportunities all of those things easier?
Your Business
How well does the organization support the buyer - how well is it aligned to the task and activities required in today’s market?
How does it need to change?
Where are there opportunities to reduce costs?
What are your competitors doing? Where are their opportunities to provide unique services, information, and make their jobs easier?
Technology
What is the current state of systems which provide critical information - product information, inventory, pricing?
How up to date and transparent is that information to the customer now?
What needs to change?
What is the architectural vision and core platforms and applications that make the most sense for your business?
What trends and innovations are relevant for your business - now and in the future?
The Customer
Who are they?
What are their interaction models with you and your competitors and in general?
What is their research, purchasing, and support process?
What is their internal process for making purchases (small, medium, large and complex)
Most importantly - where are the opportunities all of those things easier?
Your Business
How well does the organization support the buyer - how well is it aligned to the task and activities required in today’s market?
How does it need to change?
Where are there opportunities to reduce costs?
What are your competitors doing? Where are their opportunities to provide unique services, information, and make their jobs easier?
Technology
What is the current state of systems which provide critical information - product information, inventory, pricing?
How up to date and transparent is that information to the customer now?
What needs to change?
What is the architectural vision and core platforms and applications that make the most sense for your business?
What trends and innovations are relevant for your business - now and in the future?