Success in a mobile-driven world depends on a sound mobile strategy. But establishing and implementing a winning strategy is a challenging task that can be costly if mismanaged. Your mobile strategy should be much more than just building an app because it feels like the thing to do – it should outline how mobile will transform your enterprise. In our webinar, we discussed how to craft a mobile strategy that takes you beyond a singular app and into a mobile-mindset for the business. We covered: -Managing and executing a mobile strategy -Finding and defining the people, roles, and skills that are necessary for mobile success -Navigating the mobile lifecycle -Critical mobile technology considerations, beyond just the development tools

1. CREATING A
MOBILE STRATEGY
THAT TRANSFORMS
YOUR ENTERPRISE

2. PERFICIENT DIGITAL 2
500+ Million in revenue*
1997 Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees
2800+
N. America locations23
Global US, EU, China + India
*2016 year projection

3. PERFICIENT DIGITAL
IDEATION & CONCEPT DEVELOPMENT
VISUAL & INTERACTION DESIGN
RAPID PROTOTYPING
UX & JOURNEY MAPPING
USER EXPERIENCE STRATEGY
WIREFRAMES, PROTOTYPES, & SITE ARCHITECTURE
DIGITAL EXPERIENCE PLATFORMS
MOBILE & TABLET APPLICATIONS
CONNECTED DEVICES
DIGITAL ENVIRONMENTS
CMS IMPLEMENTATIONS
SEM & SEO
DISPLAY MEDIA
SOCIAL MEDIA ANALYTICS
MARKETING INTELLIGENCE
LEAD SCORING & CAPTURE
DIGITAL MARKETING
& ANALYTICS
TECHNOLOGY &
PLATFORMS
UX & DESIGN
CONTENT
STUDIO
BRAND MESSAGING
CAMPAIGN DEVELOPMENT
SOCIAL CONTENT
VIDEO & PHOTOGRAPHY
ART BUYING
We’ve built on our legacy of digital transformation and
business optimization with a new layer of expertise focused on
customer experience innovation. And with our deeply
integrated technology roots and platform partnerships, you
can be sure that our execution never fails the vision.
STRATEGY &
PLANNING
QUANT & QUAL RESEARCH
ROADMAP DEVELOPMENT
INSIGHTS WORKSHOPS
CUSTOMER DEFINITION
CONTENT STRATEGY
ECOSYSTEM PLANNING
REQUIREMENTS GATHERING
DATA & KPI ANALYSIS
INPUTS OUTPUTS

4. PERFICIENT DIGITAL 4

5. PERFICIENT DIGITAL
Speaker Introductions
Grant Davies
General Manager,
Perficient Digital Enterprise Mobile
Mobile Strategy
Dave Kellogg
Director,
Perficient Digital Enterprise Mobile
Client Engagement
11

6. PERFICIENT DIGITAL
What is Enterprise Mobile?
6

7. PERFICIENT DIGITAL
The Enterprise Mobile Ecosystem
The broad ecosystem encompasses more than just phones
Devices
• Tablets
• Phones
• Laptops
Wearables
• Watches
• Fitness
Tracking
• Medical
Devices
Location Tracking
• Beacons
• GPS
• WiFi Triangulation
• Geofencing
• Near-field
Communication
Logistics
• Automotive
• Fleet
• Trains
• Planes
• Trucking
• Construction
Home Automation
• Appliance Connectivity
+ Control
• Vacuuming Robots
• Microwaves
• Washing Machines
• Alarms
• Lighting
• Entertainment Systems
Connected Machines
• Robotics
• Industrial Machines
• Heavy Industry
• Medical Equipment
11

8. PERFICIENT DIGITAL
Scaling your
Strategy +
Becoming
an Appified
Business
8

9. PERFICIENT DIGITAL
Challenges Executing on Mobile
9

10. PERFICIENT DIGITAL
What is a Mobile Strategy?
10

11. PERFICIENT DIGITAL
Mobile Strategy
11
If you’re making decisions
based on an app, you don’t
have a mobile strategy.
If you don’t define a mobile
strategy, it will be defined
ad-hoc by apps being built
by groups in your organization.
Executing on mobile requires
experience, if you don’t have
it, partner with someone
who does.

12. PERFICIENT DIGITAL
The Components of a Mobile Strategy
12

13. PERFICIENT DIGITAL
3 Keys to a Successful Mobile Strategy
13
PROCESS PEOPLE TECHNOLOGY

14. PERFICIENT DIGITAL

15. PERFICIENT DIGITAL
Mobile Strategy
15
• Build a roadmap
• Document the business
justification for applications
• Conduct user research
• Understand mobile
development best practices
• Adopt a DevOps strategy
• Plan for ongoing support
and maintenance
• Establish trusted partners
• Assess team skills
• Define project roles
Early Considerations

16. PERFICIENT DIGITAL
The Process
16PERFICIENT DIGITAL

17. PERFICIENT DIGITAL
Process
17
Strategy and planning
• Define goals and KPIs
• Set business requirements
• Provision APIs
User experience design
and research
• Conduct user research
• Execute persona mapping
• Design the user experience
Development, testing
and maintenance
• Establish security
governance protocols
• Assess software development
and continuous integration tools
• Plan for device testing
• Implement analytics and
crash logging tools
• Monitor the need for
updates and enhancements

18. PERFICIENT DIGITAL
The People
18PERFICIENT DIGITAL

19. PERFICIENT DIGITAL
People
19
Hiring
• Full or part time
• Internal staff or strategic
partner
Skillsets
• Mobile-centric
• Holistic view of the enterprise
• Depth of knowledge
Experience
• Completed multiple, successful
mobile projects
• Experience level influences cost and
time-to-market

20. The Technology
20PERFICIENT DIGITAL

21. PERFICIENT DIGITAL
Technology
21
Software development considerations
Indigenous languages
vs. cross-platform tools
Team skillset/retraining Fragmentation Cost

22. PERFICIENT DIGITAL
Technology
22
Device Testing
Poor results on a users
device affect adoption
and app ratings
Very few organizations
can afford to have what
is considered the top
75% of devices in use
by the public.
19,000
Over 19,000 permutations of
mobile devices, operating
systems and carriers

23. PERFICIENT DIGITAL
Technology
23
Benefits of continuous integration include:
Approved
development
code
Automatic
deployment
to beta testing
devices
Automated
Tests
Results
Measurement

24. PERFICIENT DIGITAL
Technology
24
Analytics and crash testing
Measure
• User Installs
• User Sessions
• Which screens users
are accessing and
what they are selecting
Determine
• Areas where app
is crashing so you
can reproduce
• Device, memory,
processor at crash

25. PERFICIENT DIGITAL
Technology
25
Mobile security should encompass:
Encryption of
data in flight
and at rest
App protection /
disablement for
rooted/jailbroken
devices
Remote data/
app wipe
App level
VPN for highly
sensitive data
Audit of local
storage of data

26. PERFICIENT DIGITAL
Technology
26
Application deployment and management
Mobile App
Management
Beta Application
Deployment
Mobile Device
Management

27. PERFICIENT DIGITAL
Typical Mobile Strategy Engagement
27
Time Frame
• Typically a 3-5 week effort
Current State
• Assessment of current
strategy if exists
• Assessment of mobile
application, verticals
• Strategic and technical
debt assessment
• Gap Analysis of process,
people and tech
Future State
• Setup of Mobile Center
of Excellence
• Process customization
and education
• Tool recommendations
and roadmap

28. PERFICIENT DIGITAL
Questions?
28

29. PERFICIENT DIGITAL
Connect With Us
29
@PRFTDIGITAL
• Facebook.com/PerficientDigital
• Blogs.Perficient.com/PerficientDigital