The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Learn How to Create a Seamless Omni-Channel Retail ExperiencePerficient, Inc.
The smarter consumer is redefining the shopping experience. Are you prepared?
A personalized shopping experience includes the ability to deliver a seamless omni-channel experience where the consumer can interact with your brand via any combination of channels. It ensures that all back-end systems are integrated and able to share information about the customer’s brand interactions regardless of the channels involved.
Join us as Perficient’s industry experts share how they work with large retailers to deliver an end-to-end solution that streamlines operations and increases capabilities utilizing IBM’s Sterling Order Management software. We'll look at real customer implementation stories and hold an interactive Q&A to show how your organization can achieve a seamless omni-channel experience.
Move from Business Intelligence to Advanced Analytics by Integrating IBM SPSS...Perficient, Inc.
Standard business intelligence reports and dashboards are effective tools to describe the state of your organization or department. However, there are many questions that these tools cannot address, such as:
Why is this happening?
How will my organization be impacted if these trends continue?
What will happen next?
How can we change the outcome of this situation?
Advanced analytics tools are necessary to accurately and quickly address these questions through statistical analysis, forecasting, predictive modeling and intelligent optimization. By integrating advanced analytics solutions with existing business intelligence platforms, your organization will be better positioned to extract actionable insight from your data to gain a true competitive advantage.
Learn how your organization can extend its business intelligence investments in IBM Cognos TM1 by integrating with IBM's leading advanced analytics platform, SPSS. We'll discuss the capabilities of TM1 and SPSS, integration methodologies and strategies, and demo an integrated analytics environment.
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
Designed to make the shopping experience simpler, faster and more convenient for consumers
Helping retailers to overhaul the buying experience that they offer their customers
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Learn How to Create a Seamless Omni-Channel Retail ExperiencePerficient, Inc.
The smarter consumer is redefining the shopping experience. Are you prepared?
A personalized shopping experience includes the ability to deliver a seamless omni-channel experience where the consumer can interact with your brand via any combination of channels. It ensures that all back-end systems are integrated and able to share information about the customer’s brand interactions regardless of the channels involved.
Join us as Perficient’s industry experts share how they work with large retailers to deliver an end-to-end solution that streamlines operations and increases capabilities utilizing IBM’s Sterling Order Management software. We'll look at real customer implementation stories and hold an interactive Q&A to show how your organization can achieve a seamless omni-channel experience.
Move from Business Intelligence to Advanced Analytics by Integrating IBM SPSS...Perficient, Inc.
Standard business intelligence reports and dashboards are effective tools to describe the state of your organization or department. However, there are many questions that these tools cannot address, such as:
Why is this happening?
How will my organization be impacted if these trends continue?
What will happen next?
How can we change the outcome of this situation?
Advanced analytics tools are necessary to accurately and quickly address these questions through statistical analysis, forecasting, predictive modeling and intelligent optimization. By integrating advanced analytics solutions with existing business intelligence platforms, your organization will be better positioned to extract actionable insight from your data to gain a true competitive advantage.
Learn how your organization can extend its business intelligence investments in IBM Cognos TM1 by integrating with IBM's leading advanced analytics platform, SPSS. We'll discuss the capabilities of TM1 and SPSS, integration methodologies and strategies, and demo an integrated analytics environment.
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
Designed to make the shopping experience simpler, faster and more convenient for consumers
Helping retailers to overhaul the buying experience that they offer their customers
Traction Forge: Transformational Manufacturing StrategyBraden Ford
Today’s manufacturing organizations are facing a major transition; the pivot from “Cost per Unit” to “Customer Centric”. The focus is no longer on “faster and cheaper” but on “customer experience”. Learn how manufacturing companies are successfully transitioning to customer centric organizations.
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Purchasing Power: Scott Wheeler & Prakash MuthukrishnanGamePlanConference
Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
Traction Forge: Transformational Manufacturing StrategyBraden Ford
Today’s manufacturing organizations are facing a major transition; the pivot from “Cost per Unit” to “Customer Centric”. The focus is no longer on “faster and cheaper” but on “customer experience”. Learn how manufacturing companies are successfully transitioning to customer centric organizations.
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Purchasing Power: Scott Wheeler & Prakash MuthukrishnanGamePlanConference
Explore strategies for optimizing your digital business over time, to maximize revenue from both new and existing customers. Explore techniques and repeatable models to drive new customer acquisition and increase website visitor sales conversions.
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Code Red for CODE-P: What’s a Customer Omnichannel Digital Experience Platfor...Precisely
As customer communications management (CCM) continues to evolve to a more customer experience management (CXM) focus for companies at a rapid pace, we are seeing a new category emerge in the market. CODE-P’s, or Customer Omnichannel Digital Experience Platforms, enable organizations to offer a holistic approach to managing all customer communications – transactional, servicing and marketing – while simultaneously creating a more seamless and cohesive end-customer experience. The impact of this shift is significant – 63% of bank customers for example, say they would switch banks if communications don’t meet expectations. But if you’re trying to combine legacy systems it’s not an easy task, as fragmented systems were not designed to evolve together leaving you at risk for significant customer attrition.
With the recent announcement of the acquisition of CEDAR CX by Precisely, this new CODE-P category is taking shape, combining the expertise of hosted managed service platforms with legacy CCM service providers. And Aspire believes this cloud-based solution will help companies further fast-track changes and innovation in regulated communications. Join this Aspire-hosted webinar to hear from experts Kaspar Roos, founder & CEO of Aspire; Greg Van den Heuvel, EVP & GM of Precisely; and Richard Bishop, Sales EVP of Precisely, on the future of this space and the impact customer communications can make on the success of your CX.
Mage Titans USA 2016 - Brendan Falkowski Designing the B2B ExperienceStacey Whitney
I spent the last four years advocating for responsive design as a scalable strategy to beat consumer’s expectations in a multi-device world. The B2C world shifted dramatically from designing for a screen to designing for users, which put tremendous pressure on B2B businesses to keep pace.
My last two years were focused on the B2B space and extending the considerations of RWD to customers that behave differently than a consumer but have the same critical eye.
This presentation details my thought process designing the user experience and services for the B2B customer and what it really takes to beat the curve.
How to deliver digital-age customer experiences that set you apart from the competition?
Learn how to realize your organization's CRM potential, to acquire more customers and build customer loyalty.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Best Practices For Taking Your B2B Company OnlineOro Inc.
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
A PRACTICAL APPROACH TO CUSTOMER CENTRIC INTERACTIONSayodahunsi
The digital environment has dramatically changed the way customers expect and demand to engage with brands. It’s a change or die situation for businesses that need to transform quickly to integrate online and offline activities to serve customers 24x7 service in their channels of choice. At the same time, businesses need to balance their own needs for revenue uplift and cost containment within this new digital model. This session provides insight into the current customer service landscape, showcases best practices for customer engagement and provides real-life examples and results from transformative, customer-centric strategies.
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year.
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they are preparing for it. The results are fascinating, and we’ve distilled them into clear actions you can take right now to adapt and prepare for a very different 2020 holiday season.
In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discussed:
How marketers have already adapted and where they see the most opportunity moving forward
What will be different this holiday season and how to adjust your strategy accordingly
Ways to identify and meet changing customer expectations, wants, and needs
How to determine if your priorities or investments should change
What actions you can take right now to be successful
Transforming Pharmacovigilance Workflows with AI & Automation Perficient, Inc.
Medical information call centers have an opportunity to transform the way they capture, code, and analyze adverse events (AEs) and product quality complaints (PQCs) with artificial intelligence (AI) and automation.
The use of such innovative technology improves data quality and consistency, compliance, and operational efficiency. It helps reduce the frequency of your pharmacovigilance (PV) operations resources going home, saying, “I have more to do at the end of the day than I did when I started."
Our one-hour, on-demand webinar shows you how you can use AI and automation to turbo-charge your end-to-end PV system. Use cases and demonstrations will include:
Analyzing safety data
Auto-coding verbatim terms to official medical dictionary terms
Auto-creating an AE case in your database
Converting speech to text
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
Data, when leveraged effectively, can help you segment and target customers, analyze spending habits, and can create a personalized experience that builds value and customer loyalty.
Without a 360-degree view of your customers, you can’t properly target them with real-time personalized offers, advice, and other services. In addition, lack of customer intelligence creates lost opportunities for banks and insurers to cross-sell and upsell new products and services.
Our one-hour webinar covered how customer intelligence platforms can help you engage, acquire, and retain customers.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.Perficient, Inc.
The only thing certain about forecasting in a volatile economy is that the future is unpredictable. Historically, organizations have effectively utilized statistical techniques for short-term business planning, but leveraging actuals no longer allows us to predict the future. The ability to be prepared, responsive, and agile under these conditions is becoming a crucial success factor. Oracle Strategic Modeling can help you better navigate change to cope with uncertainty.
If your CFO’s questions regarding earnings, liquidity, and cash flow are unceasing and far-reaching, watch our on-demand webinar for a deep dive into strategic modeling. We modeled real-world scenarios to show how you can:
Quickly and easily develop a hierarchical model of your business
Leverage multiple pre-built functions to forecast key performance drivers
Provide transparency on forecasted financials via audit trail
Utilize goal seek to set financial targets and estimate the financials drivers necessary to achieve it
Perform sophisticated “what-if” analysis via simulations to improve the accuracy of your forecast
Use built-in dashboard functionality to deliver powerful reporting capabilities
While many stay-at-home orders have been lifted, consumers’ new digital buying behaviors and habits are here to stay. Watch our panel discussion on the accelerated need for commerce and learn how commerce and content can transform our digital economy.
Topics include:
-What is the “experience economy” and how do you leverage it? -If you move beyond product and price, what’s next?
-How business models have shifted and what you can do to break down silos and leverage new processes to capture the digital dollar.
-How organizations have built agile teams to address the ever-changing needs of customers, including responsive approaches that address the omnichannel consumer.
-Technologies that are best suited to enable your business and customers – and how headless commerce has changed the game.
-How the future of commerce is changing, and what you should do now to prepare.
Our panel features Jordan Jewell, IDC Research analyst known for his insight into the commerce industry. Joining him from Perficient is general manager Brian Beckham, who brings deep expertise in content management and empowering organizations in their digital transformations. Rounding out the panel is Episerver’s Joey Moore, who has spent the last decade helping organizations across the globe advance their digital maturity.
Centene's Financial Transformation Journey: A OneStream Success StoryPerficient, Inc.
Centene, a large multi-line managed care organization, was looking to modernize and streamline its corporate performance management (CPM) applications.
Centene had to move data between platforms multiple times during the close process so that close data could be fully consolidated and made available for reporting. This process had numerous challenges and inefficiencies that Centene wished to improve upon so that they could provide a more streamlined and more transparent process to the functional teams that leverage consolidated financials in their systems for reporting and analysis.
Centene chose OneStream XF for global and US consolidations, currency conversion, eliminations, and ownership percentage.
Michael Vannoni, director, financial systems solutions discussed the migration to OneStream XF including:
-Factors leading to the selection of OneStream XF
-Details of the solution design
-Benefits realized with global consolidation implementation
-Future planned enhancements
WHODrug Koda, developed by Uppsala Monitoring Centre (UMC), is an automated coding service, which uses artificial intelligence (AI) to automate the coding of drug names and ATC selections, improving consistency and operational efficiency. It can also be used to accelerate dictionary upgrades, including the transition from WHODrug B2 format to B3.
Through API (Application Programming Interface) web services, the coding engine can be integrated with custom or off-the-shelf drug safety, medical coding, or data management systems.
In this webinar, Perficient and UMC discussed WHODrug Koda and how you can integrate it into your medical coding activities.
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration ProjectPerficient, Inc.
There are multiple reasons why companies migrate to a new clinical trial management system (CTMS). Still, the two most common are mergers and acquisitions (i.e., CTMS consolidation) and the desire to switch CTMS vendors. Regardless of the reason, many of the best practices, processes, and tools are the same.
In this webinar, we looked at the migration approaches taken across several case studies. You’ll come away with an understanding of:
Pros and cons of each CTMS migration method
Types of migration tools, including APIs, ETL tools, and adapters
Approximate timelines and costs associated with each migration method
The topics discussed in this webinar can be applied to any CTMS migration project, whether you’re moving to or from Oracle’s Siebel CTMS, Medidata’s Rave CTMS, and Veeva’s Vault CTMS.
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19Perficient, Inc.
The pandemic has ushered in a new normal for manufacturers, and the impact of digital communication is more important than ever.
View our on-demand webinar with Tony Kratovil, Regional Vice President of Manufacturing at Salesforce, and Eric Dukart, National Sales Executive at Perficient. They covered why the right digital strategies are critical for manufacturers in the wake of COVID-19.
Our webinar covered:
Current challenges with forecasting, collaboration, and disruptions to distribution networks.
Insights for stabilizing operations, accelerating partner management, and developing a digital strategy that differentiates your business.
Candid Q&A with real-world examples.
New Work.com resources to help manufacturers restart safely and rebuild.
Tools and resources to move forward – fast.
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinPerficient, Inc.
Things move quickly in marketing. How do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) discussed this topic live on May 7, 2020. Watch to hear tactics for gaining a better understanding of your customers, how to use audience intelligence to optimize your marketing now, and more.
Cardtronics, the global leader in ATM deployment and management, decided to retire its on-premises Hyperion solution to gain the operational efficiencies, features, and functionality provided by a best-in-class cloud solution.
Cardtronics chose Oracle EPM Cloud including Financial Consolidation and Close, Planning, Management Reporting, Account Reconciliation, Enterprise Data Management, as well as Oracle Analytics Cloud.
In this video, project owner Richard Ng, director, financial systems, Cardtronics, discusses the migration to Oracle EPM Cloud including:
Multi-release 18-month deployment schedule across multiple countries
Benefits of a global Chart of Accounts for ERP and EPM
Seamless integration across ERP Cloud, HCM Cloud, and EPM Cloud
Preparing for Project Cortex and the Future of Knowledge ManagementPerficient, Inc.
Microsoft has turned traditional enterprise content management on its head with its recent announcement of Project Cortex.
Project Cortex uses advanced artificial intelligence to harness collective knowledge from across the enterprise and automatically organize it into shared topics like projects, products, processes, and customers. Using AI, Cortex creates a knowledge network based on relationships among topics, content, and people and delivers it in the apps you use every day – Office, Outlook, and Teams.
This webinar examined Project Cortex in more detail, including:
• What is Project Cortex?
• Why is Project Cortex different than other knowledge network projects previously introduced?
• How does incorporating AI and automation change the game?
• What is possible with Project Cortex?
• What can you do to prepare?
Utilizing Microsoft 365 Security for Remote Work Perficient, Inc.
With an increasingly mobile workforce, and the spread of shadow IT, the rapid rise of cybercrime - companies must find unique ways to effectively manage their sprawling SaaS portfolio.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
3. Perficient Digital
What to Expect
• Identify where you are in your digital journey
• Apply “fast follower” principles and a proven framework
to accelerate change
• Hear best practices and lessons learned by B2B
organizations that have successfully achieved a higher
level of digital maturity
3
6. 300 companies control 63.4% of the $900 billion B2B online market1
94% of B2B customers conduct online research before making a purchase2
60% of B2B customers prefer not to interact with a sales rep3
66Perficient Digital
1 B2BecNews, 2 Brafton, 3 Forrester Research
7. B2B buyers can check pricing for the same item on 3+ websites in less than 20 minutes4
89% of consumers began doing business with a competitor following a poor customer experience5
“Amazon Business now has over 1,000,000 customers.
What would happen if they decided to enter our category this year?”
77Perficient Digital
4 Perficient, 5 New Voice Media
9. A great UX with competitive pricing and in-stock status is a tipping point for many B2B buyers6
Modern B2B commerce tech platforms have similar functionality to the strong B2C sites7
Tech is enabling B2B sales reps to spend more time selling complex, higher margin products8
99Perficient Digital
6 Perficient, 7 Gartner, 8 B2BecNews
10. We’ve worked with 10+ of the B2B Top 300 and we’ve completed 250+ B2B commerce engagements.
We’ve learned:
Your competitor’s disgruntled customers can switch to you as fast as you can onboard them
A great online experience drives customer satisfaction and builds loyalty
Smart B2B companies can apply best practices and proven frameworks to
accelerate their transformation faster than their competition
1010Perficient Digital
11. Perficient Digital
58 of the B2B Top 300 Have
Online Sales Under $10M
Highly Fragmented B2B
Online Marketplace
B2B Online Market: 2017
Source: B2BecNews, Forrester Research Inc.
B2B Manufacturers with Commerce Sites
40%
Have a Commerce Site
39%
No Commerce Site
21%
Launching in Next 6 Months
Proof of Disruption…and Opportunity
11
$563.7B$325.3B
Top 300All Others
$563.7B$325.3B
Top 300Under $10M
12. Perficient Digital
44%
Uncommitted
44%
Engaged
11%
Dynamic
1%
Differentiated
9Perficient CX IQ Study
Current CX Maturity Levels
12
Realize that digital needs to
become part of their overall
strategy but don’t know
how to get started. They
are struggling to get
internal buy-in.
Have taken steps to
enable a digital vision, and
are seeing a steady
increase in customer
adoption of the digital
channel.
The digital channel is giving
the company a competitive
advantage, and are now
building a strong internal
team with the capabilities to
support and optimize it.
Are focused on driving
industry-leading,
omnichannel customer
engagement, and are able
to anticipate customer
needs by leveraging data.
A powerful competitive advantage is achieved at the Differentiated level.
13. Perficient Digital
Comp. Product Sets
Multi-Language
Maturity Model Stages
13
CAPABILITIES UNCOMMITTED ENGAGED DYNAMIC DIFFERENTIATED
WEB SITE NON-TRANSACTIONAL , PRODUCT ORIENTED TRANSACTIONAL, REQUIRES REGISTRATION PORTAL CAPABILITIES, MULTIPLE SITES
MARKET SEGMENT CARVE OUTS, DIRECT
TO CONSUMER SITES
MOBILE MOBILE OPTIMIZED MOBILE RESPONSIVE TEMPLATES MOBILE APPS BEACONS
SELF-SERVICE
DOWNLOADABLE CONTENT, CONTACT
FORMS
CUSTOMER SELF SIGNUP, ORDERING ACCESS TO VIEW/PAY INVOICES NON-TRANSACTIONAL INTERACTIONS
CUSTOMER
ACCOUNTS
LIMITED OR NONE
MULTIPLE USERS/SINGLE ACCOUNT, ORDER
HISTORY, BILL TO/SHIP TO
WORK FLOW APPROVALS - ORDERS/QUOTES SINGLE-STEP ORDERING
PRODUCTS WEBSITE NAVIGATION
USER SPECIFIC PRODUCT CATALOG, SIMPLE
PRODUCTS, DESCRIPTIONS, ATTRIBUTES
COMPLEX PRODUCTS REQUIRING
CONFIGURATION
COMPLIMENTARY PRODUCT SETS
CONTENT SINGLE IMAGE, PRODUCT DESCRIPTIONS
OPTIMIZED CONTENT FOR SITE SEARCH,
ADDITIONAL PRODUCT IMAGERY
VIDEO, EDUCATIONAL CONTENT MULTI-LANGUAGE
PERSONALIZATION NONE PRICE LISTS USER SPECIFIC CONTENT AUTO ORDER CREATION FOR APPROVAL
SEARCH SEARCH BOX FACETED SEARCH, PRODUCTS AND CONTENT AUTO SUGGEST - TYPE AHEAD
MACHINE LEARNING (PREDICTIVE),
VOICE ENABLED
ORDERING/BUYING PHONE/EMAIL WEB BASED, PHONE/EMAIL CPQ, MINIMUM QUANTITY, PUNCH-OUT AUTOSHIP/SUBSCRIPTION
PAYMENT OPTIONS PO TERMS/CREDIT CARD PO/TERMS CREDIT CARD - WEB FINANCING CRYPTO/BLOCKCHAIN
NOTIFICATIONS SALES REP/EMAIL ORDER, SHIPPING CONFIRMATIONS - EMAIL EMAIL, SMS, MOBILE APPS LOCATION BASED NOTIFICATIONS
INTEGRATIONS NONE PAYMENT PROCESSING INVENTORY LEVELS, LEAD TIME, CRM IoT
DIGITAL MARKETING ORGANIC SEO, EMAIL CAMPAIGNS PROMOTIONS/DISCOUNTS - PRODUCT LEVEL
CUSTOMER SPECIFIC/REGIONAL
PROMOTIONS
LOCATION BASED PROMOTIONS
ANALYTICS BASIC GOOGLE GOOGLE ECOMMERCE ECOMMERCE, SITE SEARCH PREDICTIVE ANALYTICS
RESOURCES/
OPERATIONS
INTERNAL DESIGNER AND CONTENT
CREATOR
OUTSOURCED USER EXPERIENCE AND
TECHNOLOGY IMPLEMENTATION & SUPPORT
STARTING TO HIRE FOR STRATEGIC DIGITAL
RESOURCES
DEVELOPMENT OF A CENTER OF
EXCELLENCE
TECHNOLOGY
STACK
NON-COMMERCE ENABLED SOLUTION,
EMAIL CAMPAIGN MGMT
ADVANCED COMMERCE CAPABILITIES IN A
SINGLE PLATFORM
BEST OF BREED - COMMERCE, CMS, OMS,
WEB APPS
BEST OF BREED - COMMERCE, CMS, OMS,
WEB APPS, AI, MACHINE LEARNING
15. Perficient Digital
Uncommitted Phase
The company realizes that digital needs
to be a more important component of its
overall strategy, but they don’t know
how to get started. Management team is
struggling to get internal buy-in
and focus on this issue.
15
CX Maturity Phase: Uncommitted
Core Business Competencies
Mature processes have been developed in
the areas of sales, distribution and supply
chain rooted in strong customer
relationships and high touch sales and
service support.
Primary Channel
• Face-to-Face
• Phone
• Fax
• Email
• Sales Rep
• Web Presence (underutilized)
16. Perficient Digital 16
CX Maturity Phase: Uncommitted
Customer Experience
Strengths
Deep personal relationships with customers have been
created through years of working together. Proven track
record of troubleshooting and problem solving has fostered
trust. Daily surprises are minimal.
Weaknesses
Customer expectations are being affected by how they use digital
channels and tools at home, and the company is struggling to add
value to the relationship without the use of technology.
Major Customer
Expectation Gaps
Product Research & Price
Lack of comprehensive and customer
specific product content and ways to
interact with that content. Pricing is often
not provided.
Buying
Web-based quoting/buying capabilities
are not offered or are referred to other
channels such as sales rep or phone.
Expected notifications on the life cycle of
an order are lacking.
Customer Service
Access to key decision support data such as
order, shipping or returns status, order
history and account balances are only
available through offline channels. Self-
service expected but lacking.
Key Business
Challenges
External
• Competitive pressure from those that may have more
advanced digital capabilities.
• Existing customers looking for alternative suppliers if
their digital expectations are not being met.
Internal
• Dedicating resources to digital strategy and its execution.
• Adapting traditional high touch interactions to self-service.
• Getting sales teams to view digital as an enabler.
17. Perficient Digital
Customer Insight
• Understand customer satisfaction
levels.
• Identify unmet customer needs.
• Confirm customer-facing employee
needs.
17
CX Maturity Phase: Uncommitted
Strategy
• Evaluate competitive digital initiatives.
• Establish a digital innovation vision.
• Gain internal alignment to move toward
that vision.
Technology
• Explore technology solutions to
enable the vision.
• Evaluate technical options through
demos and industry research and
reviews.
Highest Priorities
18. 18Perficient Digital
Challenge
A leading global manufacturer of healthcare devices was looking to serve a segment of emerging
customers that wanted easier self-service options to order a specific set of frequently ordered products..
How They Advanced
Identified internal gaps in skills and roles that would be necessary to support a digital commerce channel
and managed risk by defining a MVP that allowed speed-to-market with a limited number of SKUs.
Summary
Moved a high touch, highly technical product into a self-service commerce channel supported by
guided selling capabilities.
20. Perficient Digital
Engaged Phase
The company has taken steps to enable
a digital vision and has introduced
ordering and self-service capabilities
through the digital channel.
20
CX Maturity Phase: Engaged
Core Business Competencies
Success has been demonstrated by
implementing ordering and promotional
capabilities (low complexity) in a self-
service digital channel.
Primary Channel
• Face-to-Face
• Phone
• Fax
• Email
• Sales Rep (Web enabled)
• Web Commerce (emerging)
21. Perficient Digital 21
CX Maturity Phase: Engaged
Customer Experience
Strengths
By opening up some self-service capabilities, customers now
have interaction choices on their terms. Customer accounts
have been introduced to start providing self-service
experiences as well as low level personalization across
products and pricing.
Weaknesses
Difficulty synthesizing analytics data around customer experiences to
drive more meaningful, value-added capabilities.
Major Customer
Expectation Gaps
Product Research & Price
Availability of marketing resources and
more supporting and educational content
around products.
Buying
Inability to support customers wanting to
conduct more complex interactions
through self-service such as product
configurations and quoting workflow
approval in a personalized way.
Customer Service
Expecting faster response/resolution to
questions during the self-service journey in
the form of content (FAQs), live chat, SMS or
click-to-call to get sales help.
Key Business
Challenges
• Existing customers looking for alternative suppliers if their digital expectations are not being met. Immature processes and
resources required to take the next digital step in marketing, technology or both.
• Still learning how to use digital as a competitive differentiator vs. another method of placing an order.
22. Perficient Digital
Strategy
• Focus on customer adoption.
• Begin building out new roles and
responsibilities that will support the
digital channel.
22
CX Maturity Phase: Engaged
Technology
• Develop content and product data to
support better search.
• Begin integration process into key
systems to support visibility an
automated digital order-to-cash.
Operations
• Ensure customer communications are
occurring during the ordering
experience.
• Identify internal and external
resources required to develop, launch
and grow a digital channel.
Highest Priorities
23. 23
.
Perficient Digital
Challenge
A manufacturer of towing products and vehicle accessories with an established web
commerce presence had grown its business through a series of complementary brand
acquisitions. The acquisitions need to be consolidated into a common digital platform.
How They Advanced
Provided more robust commerce capabilities and full product catalog visibility to independent
dealers as well as large retailers.
Summary
Moved from basic to more advanced commerce capabilities with an investment in technology
and a strategic internal hire.
25. Perficient Digital
Dynamic Phase
The company is now viewing the digital
channel as a competitive advantage and
is becoming firmly entrenched in the
organizational strategy and business
model. Core competencies needing to
support digital start to move from being
outsourced to insourced.
25
CX Maturity Phase: Dynamic
Core Business Competencies
Have gone beyond the order to offer
simplified experiences to complex
interactions such as product
configurations, quotes and workflow.
Strong commerce and content, robust
portal, using data to drive personalization,
effective omni-channel business with
mobile-enabled sales team.
Primary Channel
• Web Commerce (growing)
• Sales Rep (digitally enabled)
• Phone (shrinking)
• Fax (occasional)
• Email
• Face-to-Face (complex
quotes/orders)
26. Perficient Digital 26
CX Maturity Phase: Dynamic
Customer Experience
Strengths
Portal like capabilities are now introduced to allow customers
to have more non-transactional interactions.
Weaknesses
Analysis of cross channel data to drive customer insights, experiences
and engagement through the digital channel.
Major Customer
Expectation Gaps
Accessibility to more real-time data that would drive conversions and options for receiving product.
• Inventory availability
• Lead times
• In-store pick-up
• Job site delivery
Key Business
Challenges
• Availability and accessibility of data from legacy systems and processes needed to support the high customers expectations.
27. Perficient Digital
Strategy
Empower customers to do what they
need to do through their channel of
choice in a consistent experience.
27
CX Maturity Phase: Dynamic
Technology
Introduction and integration of more
capabilities through best-of-breed
technologies such as Product Information
Management (PIM), CRM , CMS and
marketing automation.
Operations
• Adjusting business processes and
model to provide more scale and
cross functional collaboration as order
volumes increase.
• Start establishing dedicated internal
resources to the digital channel to
support operations.
Highest Priorities
28. 28
Challenge
A leading manufacturer of Aerospace products with over 70K SKUs was looking to lower their cost to
serve and reduce call center volume by allowing more complex, highly configured products to be
purchased through commerce.
How They Advanced
Spent 6 months evaluating and selecting best of breed technologies in commerce, CMS and CPQ.
Summary
Integrated into their existing investment in CAD to associate CAD drawings to the new configured
product capabilities. 80& of all downloaded CAD drawings resulted in an order of configured product.
Perficient Digital
30. Perficient Digital
Differentiated Phase
The company focus shifts on driving
more industry leading cross-channel
customer engagement and experiences
through digital as the main part of its
strategy.
30
CX Maturity Phase: Differentiated
Core Business Competencies
Have integrated the digital channel into
sales, customer service, distribution and
supply chain with real-time CPQ
capabilities, AI-enabled service, product
assortments start to broaden into more
endless aisle offerings and inventory
expands into B2B marketplaces, Uber-
oriented delivery tracking capabilities.
Primary Channel
• Web Commerce (measurable
percentage of revenue and growing)
• Sales Rep (digitally enabled)
• Face-to-Face (complex
quotes/orders)
• Phone (shrinking)
• Fax (occasional)
• Email
31. Perficient Digital 31
CX Maturity Phase: Differentiated
Customer Experience
• Data and analytics can be utilized to develop predictive models in support of customer ordering preferences.
• Technology and operations have been methodically built out to support the customer digital experience setting the stage for omni-
channel integration.
Major Customer
Expectation Gaps
Product Research & Price
Limited or no availability of adjacent
product assortments that customers
expect in a single vendor experience.
Buying
Automatic notifications of customer
inventory being low/depleted supported by
auto-replenishment.
Customer Service
Like ordering, customer support is expected
through the customers channel of choice.
Key Business
Challenges Getting out ahead of customer expectations and driving solutions back to the customer rather than being customer lead.
32. Perficient Digital
Strategy
Define what the next generation of the
digital channel looks like within the
industry.
32
CX Maturity Phase: Differentiated
Technology
• Gain internal alignment to move toward
that vision. Look to the next generation
of capabilities that can drive customer
insights and engagement.
• More sophisticated analytics and
business intelligence offering 360
views of the customer.
• More supply chain capabilities to
support things like distributed order
management, pricing and forecasting.
Operations
Develop a Center of Excellence (COE)
around digital charged with aligning
corporate digital strategy with industry
trends and customer expectations.
Differentiated innovation with the
investments in people process and
technology is a central theme.
Highest Priorities
33. 33
Challenge
Large distributor of HVAC equipment and parts needed to continue refining its model to be a leader in
their space - getting out ahead of customers and developing innovative capabilities.
How They Advanced
Invested in best-of-breed technologies and integrated online and offline channels to deliver an
omni-channel experience.
Summary
Incorporated highly sophisticated site search, implemented a product configurator and created
beacons within the physical and mobile supply chains for auto replenishment.
Perficient Digital
34. Perficient Digital
Fast Follower Principles: 5 Key Steps
Identify the capabilities
that will help you
advance to the next
stage of maturity.
Develop a project plan to
guide the scope, resources,
requirements,
dependencies, ROI and
other success metrics.
Execute faster than your
competition, and then
repeat steps 1-4.+ + +
34
Evaluate your customer /
end user’s level of
interest in these new
capabilities.
+
The goal of fast followers is to identify the established capabilities of competitors and/or influencers
and operationalize them faster than their peers. Keys to success include the use of short cycles,
assignment of highly concentrated teams, and constant interaction with the end users throughout the
development cycle.
Evaluate your customer
experience (CX)
strengths/weaknesses,
and confirm your current
level of digital maturity.
35. CX IQ Self-Assessment
CX IQ Score: ACME
1.75
Maximum Score: 3.0
CX Maturity Level
Engaged
.01 above the
Uncommitted Level
CX IQ Score: Average
1.86
Maximum Score: 3.0
Confirm your current state with the CX IQ
online survey. It evaluates the seven core
competencies and 57 attributes that are
embraced by CX leaders.
bit.ly/B2BCXIQ
CX Core Competency Ranking
Comparison with US Average
Capability Assessment: Strategy Dimension
Functional Team Alignment
36. Perficient Digital
Fast Follower Principles: 5 Key Steps
Identify the capabilities
that will help you
advance to the next
stage of maturity.
Develop a project plan to
guide the scope, resources,
requirements,
dependencies, ROI and
other success metrics.
Execute faster than your
competition, and then
repeat steps 1-4.+ + +
36
Evaluate your customer /
end user’s level of
interest in these new
capabilities.
+
The goal of fast followers is to identify the established capabilities of competitors and/or influencers
and operationalize them faster than their peers. Keys to success include the use of short cycles,
assignment of highly concentrated teams, and constant interaction with the end users throughout the
development cycle.
Evaluate your customer
experience (CX)
strengths/weaknesses,
and confirm your current
level of digital maturity.
37. Perficient Digital
Comp. Product Sets
Multi-Language
Maturity Model Stages
37
CAPABILITIES UNCOMMITTED ENGAGED DYNAMIC DIFFERENTIATED
WEB SITE NON-TRANSACTIONAL , PRODUCT ORIENTED TRANSACTIONAL, REQUIRES REGISTRATION PORTAL CAPABILITIES, MULTIPLE SITES
MARKET SEGMENT CARVE OUTS, DIRECT
TO CONSUMER SITES
MOBILE MOBILE OPTIMIZED MOBILE RESPONSIVE TEMPLATES MOBILE APPS BEACONS
SELF-SERVICE
DOWNLOADABLE CONTENT, CONTACT
FORMS
CUSTOMER SELF SIGNUP, ORDERING ACCESS TO VIEW/PAY INVOICES NON-TRANSACTIONAL INTERACTIONS
CUSTOMER
ACCOUNTS
LIMITED OR NONE
MULTIPLE USERS/SINGLE ACCOUNT, ORDER
HISTORY, BILL TO/SHIP TO
WORK FLOW APPROVALS - ORDERS/QUOTES SINGLE-STEP ORDERING
PRODUCTS WEBSITE NAVIGATION
USER SPECIFIC PRODUCT CATALOG, SIMPLE
PRODUCTS, DESCRIPTIONS, ATTRIBUTES
COMPLEX PRODUCTS REQUIRING
CONFIGURATION
COMPLIMENTARY PRODUCT SETS
CONTENT SINGLE IMAGE, PRODUCT DESCRIPTIONS
OPTIMIZED CONTENT FOR SITE SEARCH,
ADDITIONAL PRODUCT IMAGERY
VIDEO, EDUCATIONAL CONTENT MULTI-LANGUAGE
PERSONALIZATION NONE PRICE LISTS USER SPECIFIC CONTENT AUTO ORDER CREATION FOR APPROVAL
SEARCH SEARCH BOX FACETED SEARCH, PRODUCTS AND CONTENT AUTO SUGGEST - TYPE AHEAD
MACHINE LEARNING (PREDICTIVE),
VOICE ENABLED
ORDERING/BUYING PHONE/EMAIL WEB BASED, PHONE/EMAIL CPQ, MINIMUM QUANTITY, PUNCH-OUT AUTOSHIP/SUBSCRIPTION
PAYMENT OPTIONS PO TERMS/CREDIT CARD PO/TERMS CREDIT CARD - WEB FINANCING CRYPTO/BLOCKCHAIN
NOTIFICATIONS SALES REP/EMAIL ORDER, SHIPPING CONFIRMATIONS - EMAIL EMAIL, SMS, MOBILE APPS LOCATION BASED NOTIFICATIONS
INTEGRATIONS NONE PAYMENT PROCESSING INVENTORY LEVELS, LEAD TIME, CRM IoT
DIGITAL MARKETING ORGANIC SEO, EMAIL CAMPAIGNS PROMOTIONS/DISCOUNTS - PRODUCT LEVEL
CUSTOMER SPECIFIC/REGIONAL
PROMOTIONS
LOCATION BASED PROMOTIONS
ANALYTICS BASIC GOOGLE GOOGLE ECOMMERCE ECOMMERCE, SITE SEARCH PREDICTIVE ANALYTICS
RESOURCES/
OPERATIONS
INTERNAL DESIGNER AND CONTENT
CREATOR
OUTSOURCED USER EXPERIENCE AND
TECHNOLOGY IMPLEMENTATION & SUPPORT
STARTING TO HIRE FOR STRATEGIC DIGITAL
RESOURCES
DEVELOPMENT OF A CENTER OF
EXCELLENCE
TECHNOLOGY
STACK
NON-COMMERCE ENABLED SOLUTION,
EMAIL CAMPAIGN MGMT
ADVANCED COMMERCE CAPABILITIES IN A
SINGLE PLATFORM
BEST OF BREED - COMMERCE, CMS, OMS,
WEB APPS
BEST OF BREED - COMMERCE, CMS, OMS,
WEB APPS, AI, MACHINE LEARNING
38. Perficient Digital
Capabilities Mapping
Workshop
An intensive three-day workshop brings B2B
specialists together with your management
team to rapidly create an action-based plan.
• Accelerate your digital journey by applying the framework,
exercises and tools that have been successfully used on 250+
B2B projects.
• Onsite facilitation provided by B2B experts: customer experience,
commerce, technology, change management, and data/analytics.
• Defined deliverables, including a project plan that will guide the
next 180 days of progress.
38
Your brand is our most valuable business asset—but it’s not an asset that we ever completely own. It’s formed by internal and customer interactions (every touchpoint) and reputation: Our job is to curate this identity.
In 2017, the top 100 companies generated $563 billion in B2B online sales - a 7.1% YOY increase ($___).
Source: B2BecNews
B2B customer expectations are indistinguishable between their personal and professional lives.
Source: TBD
The number of B2B sales rep jobs will decline by __% by 2020.
Source: Forrester Research
XX% of B2B customers prefer to research and buy products without talking to a human.
Source: TBD
In 2017, the top 100 companies generated $563 billion in B2B online sales - a 7.1% YOY increase ($___).
Source: B2BecNews
B2B customer expectations are indistinguishable between their personal and professional lives.
Source: TBD
The number of B2B sales rep jobs will decline by __% by 2020.
Source: Forrester Research
XX% of B2B customers prefer to research and buy products without talking to a human.
Source: TBD
Your brand is our most valuable business asset—but it’s not an asset that we ever completely own. It’s formed by internal and customer interactions (every touchpoint) and reputation: Our job is to curate this identity.
In 2017, the 250th ranked company in the Top 300 list generated >$10 million in B2B online sales.
Source: B2BecNews
Modern B2B commerce tech platforms have similar functionality as the strong B2C sites.
Source: TBD
B2B sales reps are spending more time on solving problems and selling complex, higher margin products.
Source: Forrester Research
A great online experience drives customer satisfaction and builds loyalty.
Source: TBD
In 2017, the 250th ranked company in the Top 300 list generated >$10 million in B2B online sales.
Source: B2BecNews
Modern B2B commerce tech platforms have similar functionality as the strong B2C sites.
Source: TBD
B2B sales reps are spending more time on solving problems and selling complex, higher margin products.
Source: Forrester Research
A great online experience drives customer satisfaction and builds loyalty.
Source: TBD
A B2B buyer can check pricing for the same item on five websites in less than 15 minutes.
Source: TBD
XX% of B2B customers will switch suppliers after having a bad customer experience.
Source: TBD
“Amazon Business now has 1,000,000 customers. What would happen if they decided to enter our category this year?”
Source: Every CEO in North America
A B2B buyer can check pricing for the same item on five websites in less than 15 minutes.
Source: TBD
XX% of B2B customers will switch suppliers after having a bad customer experience.
Source: TBD
“Amazon Business now has 1,000,000 customers. What would happen if they decided to enter our category this year?”
Source: Every CEO in North America
A B2B buyer can check pricing for the same item on five websites in less than 15 minutes.
Source: TBD
XX% of B2B customers will switch suppliers after having a bad customer experience.
Source: TBD
“Amazon Business now has 1,000,000 customers. What would happen if they decided to enter our category this year?”
Source: Every CEO in North America