Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
What's New In Search for the B2B Marketing ExpoNeil Hannam
Digital Marketing Consultant, Neil Hannam, presents the latest developments in all things search marketing. Neil delves into the depths of Google and provides practical advice on how to increase the visibility of your website in the paid and the organic listings.
This masterclass is ideal for those looking to see some of the latest developments in search from changes to search results pages, to the changes in the way Google is working and the impact that may have on your SEO strategy and some of the most recent developments in PPC too.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
What's New In Search for the B2B Marketing ExpoNeil Hannam
Digital Marketing Consultant, Neil Hannam, presents the latest developments in all things search marketing. Neil delves into the depths of Google and provides practical advice on how to increase the visibility of your website in the paid and the organic listings.
This masterclass is ideal for those looking to see some of the latest developments in search from changes to search results pages, to the changes in the way Google is working and the impact that may have on your SEO strategy and some of the most recent developments in PPC too.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Strategy plan for launch of XERO software in IndiaMoses Gomes
This is a sample on how a B2B strategy plan can be created for launch of any products or solutions. This highlights how to research and use the buyer behavior to span an elaborate strategy which helps to drive awareness, engage with TG and finally drive sales. This process also helps to identify and differentiate in different types of TG and launch the campaign.
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Digital Prerequisites for Social Media StrategiesRandi Priluck
These slides cover the important factors that marketers must consider before planning and executing a social media marketing strategy. The slides accompany the text Social Media & Mobile Marketing Strategy from Oxford University Press. These social media teaching resources help faculty teach courses in digital marketing and media.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Nowadays search engines are no longer a simple index of websites, they are sophisticated answer engines.
Google, the leading search engine evolved to meet users’ needs (user behavior & local characteristics).
In this session you will learn the most up-to-date trends to increase your website visibility online, by using a user-focused approach.
Superfast Business Partner Preview Event - Peninsula Enterprise launched the Superfast Business service in Devon and Somerset May 2013. This presentation is for partners who attended either of the preview events in April. The presentation was given by Cosmic’s Business and Operations Director, Kate Doodson and gives an insight into the future of IT and use of digital technology inside businesses.
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Digital Prerequisites for Social Media StrategiesRandi Priluck
These slides cover the important factors that marketers must consider before planning and executing a social media marketing strategy. The slides accompany the text Social Media & Mobile Marketing Strategy from Oxford University Press. These social media teaching resources help faculty teach courses in digital marketing and media.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Nowadays search engines are no longer a simple index of websites, they are sophisticated answer engines.
Google, the leading search engine evolved to meet users’ needs (user behavior & local characteristics).
In this session you will learn the most up-to-date trends to increase your website visibility online, by using a user-focused approach.
Superfast Business Partner Preview Event - Peninsula Enterprise launched the Superfast Business service in Devon and Somerset May 2013. This presentation is for partners who attended either of the preview events in April. The presentation was given by Cosmic’s Business and Operations Director, Kate Doodson and gives an insight into the future of IT and use of digital technology inside businesses.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
The business model is changing: transformed by technological advancement and fuelled by global competition. As the capabilities of digital technology have increased their influence has extended to reach every facet of operations. Expectations have also shifted, driven by the consumerisation of IT and changing customer demand; people expect a simplistic and rewarding user journey, delivered as a seamless cross-platform experience.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - offers fully funded support to help ambitious businesses in the South West identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - Making the Most of Tablets for your BusinessSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business Getting the Most Out of iPads: Dorset Event SlidesSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - The future of business presentationSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Superfast Business - What are businesses looking for from suppliers?Superfast Business
Superfast Business Supplier Network Launch - Peninsula Enterprise launched the Superfast Business service in Devon and Somerset May 2013. As part of this service we are building a database of IT suppliers in the South West region. This presentation is for suppliers who attended either of the network launch events in April. The presentation was given by Cosmic’s Business and Operations Director, Kate Doodson and gives an insight into the future of IT and use of digital technology inside businesses and what they are looking for from their IT suppliers.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Auditing study material for b.com final year students
Superfast Business: Be successful at digital marketing
1. Serco Internal
Be successful at Digital Marketing Lizzie Whitchurch @Cosmic_lizzie
2. Serco Internal
What is superfast business programme?
•Superfast Business is a European Funded programme of fully funded business support for SMEs
•Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project
3. Serco Internal
•Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.
•Benefits for businesses can include:
Competitive advantage through take-up and exploitation of SFBB
Increased productivity
Improve access to new markets and business opportunities
Increase competitive advantage for businesses in rural locations
More flexible and environmentally friendly working practices
Increased opportunity for innovation
Efficiency and timesaving
•Eligibility criteria apply to businesses accessing the service
Superfast Business Support
6. Serco Internal
1.Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials
2.Check your eligibility
3.Let us know what areas of ICT and technology you might be interested in
4.Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy
Developing your ICT network/ infrastructure
Engaging new and existing customers
Collaboration
Client Relationship Management Systems
Flexible working
Moving your business to the Cloud
Business Continuity
8. Serco Internal
•www.superfastbusiness.co.uk
•twitter @superfastbiz
•Facebook www.facebook.com/superfastbiz
•join our LinkedIn group 'Superfast Business SW'
•info@superfastbusiness.co.uk
•0845 603 8593
Stay up to date
14. Serco Internal
The internet economy
•62% of buying decisions now start online
•90% of people use the internet to research purchases
•Online sales growing 6 times faster than high-street sales
•89% of SMEs see their website as a tool for generating new business
•Less than 20% of SMEs transact online, but these SMEs grow 3 to 5 times faster than non-internet savvy SMEs
•Internet share of UK advertising spend risen to 33% – the highest globally
14
15. Serco Internal
1. Optimise for reach Find customers you don’t already know
20. Serco Internal
Brilliant website?
Style and tone
Engaging, engrossing, reflects customer
Creates environment for ‘desire to buy’
Is content driven
Functionality
Mixed payment methods debit, credit, PayPal
Self serving for customers anytime support, automated
Integration
transactional, self serving website that integrates with key back office functions
Integrates with finance, CRM, e-news,
Website centralised customer experience platform
21. Web at the heart of a connected business strategy
Analytics Recommendations Social Media
22. Serco Internal
Search Engine Optimisation
•Get the basics right
•Optimise for onsite phrases
–2-3 keyword phrases per page
–At least 200 words per page
–Content, titles. Paragraph titles
–Page titles
–Footers
–Images
•Get strong and relevant links back to your site
•Update your site regularly
24. Serco Internal
2. Create content across all channels Create once, use many times….
25. Serco Internal
How many pages do you have?
•47% of site visits from organic source
•High levels of content
•Broad phrase approach
26. Serco Internal
What written content?
–Create enough content for products and services ‘deep dive’ content
–Create new content
–that resolves customers issues
•How do I choose the right wind turbine
•How do I organise a ….
•What’s the best …
•How do I repair
–That meets with needs earlier in their buying journey
•What’s the best….
•What’s a …..
•How do I….
–That makes you an expert
•Create authority content and tag yourself as the author
27. Serco Internal
Adapted from ‘Media Cloverleaf’ by Richard Edelman
‘Content first’ strategy
‘Tradigital’
E-news
Forums
Digital magazines
Traditional
Media
Press
Social networks Facebook Twitter YouTube LinkedIn
Website Responsive design Mobile enabled
Owned Content Video, blogs, Editorial, photos
28. Serco Internal
•Video – for sales and marketing
•Product descriptions, visualisations
•Expert analysis, talks
•Case studies, testimonials
•Becoming significant in Search Results
•Pre sales – research
•Post sales - support
What about video?
29. Serco Internal
Embedded content - Addition of video
Marks & Spencer
•In one year, 3m minutes of video content viewed
•M&S Consumers who watch the videos stay 2x longer on the site as those who do not watch them.
•Boosted Basket Size 25%
30. Serco Internal
Video for customer support
Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
35. Serco Internal
Mobile marketing
•Check in…
•Facebook
–Check-in to your business
–Appears in friend’s feeds
•And advertise alongside check-in
–Voucher discounts and deals
•Foursquare
–Check-in
–Vouchers and deals
37. Serco Internal
Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase
38. Serco Internal
Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units
http://www.youtube.com/watch?v=iz4ykMn3UR4
40. Serco Internal
Think mobile..
•Your presence in databases in even more important – Wikipedia, TripAdvisor, review sites.
• Make sure your website works well on a range of mobile devices
• Check you can accept payments - sales
• Review your check-in options
• Create augmented reality applications, mobile promotions, vouchers, deals
Is your marketing mobile friendly?
41. Serco Internal
4. The power of e-news How do you keep your current clients up to date?
42. Serco Internal
E-newsletter conversion rates
100,000,000 web visitors to e-commerce sites* Conversion Rate E-news 3.9% Google 2.4% Facebook 1.5%
*optify Sept 2012
43. Serco Internal
E-newsletters
•Currently - 50,000 subscribers
•Has taken 5yrs to build
•Segmented
–Equine
–Shooting
–Farming
44. Serco Internal
E-news is measurable
•168,000 email subscribers
•Biweekly
•Current open rate ± 28%
•ROI on each email activity is ± £10,000 for products in the email
46. Gather customers emails religiously
• 3-4 stories
• Keep it simple
• Keep it visual Always link back to website
Builds loyalty and advocacy Creates 7 touch points for new sales
47. Serco Internal
E-newsletters
•Segment for different audiences
•Measure each e-newsletter and review success
•Keep the content simple
•Always link back to website
•Measure journey on website from click (Analytics)
50. Listen
Google Alerts
Twitter
Google Reader
Share & converse
Twitter
Facebook
LinkedIn
Pinterest
Newsletter
Content creation & Broadcast
You Tube
Blog
Flickr
iTunes/podcasts
Community building
Forum
Facebook Groups
LinkedIn Groups
Virtual worlds
Social media engagement ladder
Less time
More time
51. Serco Internal
Use social media for sales
•Broadcasting your messages
•Broadcast your brand and reputation
•Let people know what you are doing
•Engage in consumers conversations
•Become interested and interesting
•Link back to your website
55. Serco Internal
Use social media for sales
•Listening for social cues
–Listening for your brand and reputation
•Listen to hashtags for mention of needs #
•Check social media search terms
–Check out your reputation
•Check SERPs of your phrases
•Check review sites
•Ready crisis management plan
56. Serco Internal
Hashtag ideas
•Sector specific
•#windpower
•#climatechange
•Geographic specific
•#cullompton
•#devonhour
•Campaign specific
•#greenenergy
•Media specific
•#journorequest
•#prrequest
59. Serco Internal
7. Be more consistent with your customers
Customer Relationship Management
60. Serco Internal
•A CRM can connect every area of business that touches the customer –
–Marketing
–Sales
–After sales support
•And areas which the customer may not see
–Finance
–Accounting integration
CRM moves the company from a product centric focus to a customer driven focus.
Why use a CRM?
62. Serco Internal
What can a CRM system do?
Collate customer information
•Enquiries received
•Telephone calls made/received
•Meeting notes
•Business cards received
•Leads Generated
•Letters/Emails sent & Received
•Attendees to Seminars
•Website hits
•Project plans
68. Serco Internal
•Your website, your castle - Your website communicates volumes about your brand, your values and the way you do business
•Save time and resources
– Integrating with back office functions
–Create self serving clients
Your website is the place
•Control your content
•Control your reputation and show off your expertise
Business benefits of a connected website
76. Serco Internal
Small businesses?
•Customer data + production data + competitor prices + supply prices +market predictions+ weather forecast + geo location + email correspondence = Big data
77. Serco Internal
Understanding analytics
•Who are your visitors
•How do they get to your site
•What do they do once they are there
79. Serco Internal
Predictive Analytics
Want to predict who your customers will be? Predictive analytics can help do that….
•Tesco– can predict the exact day customers will return and the amount they will send within £10 for around 20% of their customers
•issues100m personalised coupons at checkout. PA has increased redemption rates x 4 times.
•Mobile phone company – have successfully predicted mobile subscribers that are 10x more likely than average to cancel
•HP – PA models generate ‘flight risk’ score for all employees. Estimates $300m savings
81. Serco Internal
Why pay?
•New site, new domain?
•Want exposure
–Fast – new product
–Or for a short time, peak season
•Support your organic searches
•Diversify your campaign –not on your website
•Test the market
Don’t use it
•To replace your organic marketing – too expensive
83. Serco Internal
•Create your campaign,
•Write your advert and
•Create list of phrases that trigger your advert
•Bid on keyword phrases
•Charged when advert is clicked
How does AdWords work?
86. Serco Internal
•Monthly Cap on charges
•Can cap at £10 a month - £100 a day
•4p a click = 250 clicks @ £10 a month
•20p a click = 50 clicks
How do I control cost?
87. Serco Internal
•Broad
–Salisbury holiday cottages
•Salisbury holiday cottages
•Cottage holiday Salisbury dog
•Salisbury
•Salisbury holiday self catering cottages
•Phrase – in order, with other terms
–“Holiday cottage Salisbury”
•Holiday cottage in Salisbry
•Exact
–[Holiday Cottage Salisbury]
•Holiday cottage Salisbury , NOT holiday cottages Salisbury
•Negative
–Holiday Cottage somerset
Match types
89. Serco Internal
•List Keyword phrases as
- “phrase”
- [exact]
•Fail FAST and Fail EARLY
•Use for seasonal promotions
•Don’t always go for 1st position, 5 or 6 is good too
•Create good landing pages (not your home page
•Write good adverts and update often
•Turn off search partners
Tips to managing AdWords
90. Serco Internal
•www.superfastbusiness.co.uk
•twitter @superfastbiz
•Facebook www.facebook.com/superfastbiz
•join our LinkedIn group 'Superfast Business SW'
•info@superfastbusiness.co.uk
•0845 603 8593
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