This document discusses a panel discussion on the future of digital retailing. It will feature experts from AT&T, DICK's Sporting Goods, and Tractor Supply Co. discussing how innovative technologies like computer vision, AI, drones and robots are changing retail and improving customer experience, employee productivity, and reducing costs. The panel will provide actionable takeaways on how frictionless environments, computer vision, AI, and robotics are enhancing customer and store operations.

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The Future of Digital
Retailing is Now

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The Future of Digital Retailing is Now
Innovation is critical to thrive in today’s retail environment.
New technologies such as computer vision, artificial
intelligence, drones and robots are changing the way we
think, act and function within the value chain.
Learn how these innovative retailers are leveraging these
technologies to improve the overall customer experience,
team member productivity and reduce operational expenses.

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• Host: Kyle Dufresne, Dell Technologies, President & General
Manager, Global Client Compute Solutions
• AT&T - Veeral Shah, Retail Technology Strategist
• DICK’s Sporting Goods - Dave Lammers, VP, Retail Technology
• Tractor Supply Co. - Tom Hutchins, VP, Technology & Strategy
Meet Our Panel of Experts

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Big Ideas Host and Speaker Panelists
Veeral Shah - Retail Technology Strategist – AT&T
In this role, he leads the Retail Technology Strategy for AT&T, which has over 5500
locations in the United States. In this role he is responsible for driving the technology and
innovation roadmap for their retail locations with a focus on creating impactful and
customer centric shopping and service experiences for customers. Veeral has almost two
decades of experience in retail and technology, having held positions in store operations,
communications, and training strategy.
Host: Kyle Dufresne - President & General Manager, Global Client Compute
Solutions - Dell Technologies
In this role, he is focused on selling client and server portfolios, as well as the software,
services and peripherals that complement those products to Dell Technologies’ largest
global customers. He has Global responsibilities for generating revenue, creating and
driving business strategy, partner relations, and customer satisfaction.

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Big Ideas Speaker Panelists
Tom Hutchins – Vice President of Technology & Strategy – Tractor Supply Company
In this role, he is responsible for corporate strategy for Tractor Supply Co., the largest rural
lifestyle retailer in the United States with over 1,800 stores and approximately $9 billion in
annual revenues. In this role, Tom is responsible for driving the development and execution
of Tractor Supply’s ONETractor Strategy - designed to provide a convenient shopping
experience however customers choose – Anytime, Anywhere, Anyway. Tom has over three
decades of experience in retail and technology – having held positions in store operations,
ecommerce and information technology at multiple Fortune 500 retailers including Office
Depot and AutoZone.
Dave Lammers - Vice President of Store Technology - DICK’S Sporting Goods.
In this role, he is responsible for all store hardware and infrastructure, software engineering
and reliability engineering supporting Omni-Channel customer experiences and retail
execution for the Company’s 900+ stores. Dave is part of the Company’s Technology
Leadership Team that guides product teams to build iterative solutions that drive desired
outcomes. Dave joined DICK’S in 2004. Prior to his current role, he oversaw the
Company’s IT Operations and Service Delivery functions and held multiple infrastructure
area responsibilities. Prior to joining the Company, Dave performed various eCommerce
and Infrastructure/Operations roles in multiple industries.

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• Hear how frictionless environments improve consumer experience,
connect employees to improve productivity
• Learn how Computer Vision, AI and Robotics Process Automation
enhance customer experiences, improve operations and drive
supply chain improvements
• Understand how BOPUS is changing the customer environment,
and how technology is impacting the overall store experience
Actionable Takeaways from this session:

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