Social Media Let’s start a conversation #nellpcm
Social Media Marketing Ellen Carroll www.nelliepr.co.uk http:// twitter.com/Ellen_Carroll   Ellen Carroll PR consultant, o...
Social Media Development Caron – Jane Lyon www.pcmcreative.co.uk http:// twitter.com/pcmcreative   PCM’s owner, lead pract...
Today <ul><li>What is Social Media? </li></ul><ul><li>Do I need it? </li></ul><ul><li>Why are you here? </li></ul><ul><li>...
Is it just a Fad? http:// bit.ly/cMiehn
Social Media?
 
Social Media <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Film </li></ul><ul...
Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see...
What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspect...
 
Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of ...
Business Benefits <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><...
What can it do? <ul><li>Greater access to your marketing materials </li></ul><ul><li>Greater reach for your marketing mate...
Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Webinars </l...
The current buzz <ul><li>Facebook   </li></ul><ul><li>Twitter   </li></ul><ul><li>YouTube   </li></ul><ul><li>Delicious   ...
Do I need it?
Adding Social Media <ul><li>Why are you here? </li></ul><ul><li>Curtain Twitching! </li></ul>
Focus Public Sector B-2-B B-2-C Identity Brand Personality Product Philosophy Ethics USP
Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting ...
The 7 Roads of Social Media <ul><li>Generate new leads / Find work?  </li></ul><ul><li>Provide customer service?  </li></u...
Social Networking <ul><li>Generate new leads / Find work </li></ul><ul><li>Customer Retention  </li></ul><ul><li>Establish...
<ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>Holistic Digital Development www.ge...
<ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>H...
http:// www.getambition.com /resources
www.getambition.ning.com
What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Shari...
Live Documentation #getambition
Filtering mcl3 mediacamplondon “ media camp london”
Collecting getambition
Engaging
Documenting
On the Move <ul><li>Laptop  </li></ul><ul><li>Webcam / Mobile </li></ul><ul><li>Microphone </li></ul><ul><li>Wi-Fi </li></ul>
Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul>http://qik.com/video/1795286   Nottingha...
Sharing getambition
<ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul...
Business Networking <ul><li>Personal profile for members </li></ul><ul><li>Groups </li></ul><ul><li>Take part in discussio...
Ask the Customer <ul><li>Makers Mark </li></ul>
<ul><li>“ Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your b...
Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>...
All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>Sign up to Twitter & Linkedin </li></ul><ul><l...
Social Media is here http://bit.ly/4notmY   –  like it or not!
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Business Network East Midlands - Let's start a conversation

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Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.

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  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.
  • Business Network East Midlands - Let's start a conversation

    1. 1. Social Media Let’s start a conversation #nellpcm
    2. 2. Social Media Marketing Ellen Carroll www.nelliepr.co.uk http:// twitter.com/Ellen_Carroll Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.
    3. 3. Social Media Development Caron – Jane Lyon www.pcmcreative.co.uk http:// twitter.com/pcmcreative PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off. Social Media Adventurer & Explorer.
    4. 4. Today <ul><li>What is Social Media? </li></ul><ul><li>Do I need it? </li></ul><ul><li>Why are you here? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Case Studies </li></ul><ul><li>Call to action </li></ul>
    5. 5. Is it just a Fad? http:// bit.ly/cMiehn
    6. 6. Social Media?
    7. 8. Social Media <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul>
    8. 9. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    9. 10. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
    10. 11. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    11. 13. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    12. 14. Business Benefits <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>
    13. 15. What can it do? <ul><li>Greater access to your marketing materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Increase repeat business </li></ul>
    14. 16. Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Webinars </li></ul><ul><li>User Generated Content </li></ul><ul><li>RSS </li></ul>
    15. 17. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
    16. 18. Do I need it?
    17. 19. Adding Social Media <ul><li>Why are you here? </li></ul><ul><li>Curtain Twitching! </li></ul>
    18. 20. Focus Public Sector B-2-B B-2-C Identity Brand Personality Product Philosophy Ethics USP
    19. 21. Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    20. 22. The 7 Roads of Social Media <ul><li>Generate new leads / Find work? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    21. 23. Social Networking <ul><li>Generate new leads / Find work </li></ul><ul><li>Customer Retention </li></ul><ul><li>Establishing Authority </li></ul>
    22. 24. <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>Holistic Digital Development www.getambition.com
    23. 25. <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>Holistic Digital Development
    24. 26. http:// www.getambition.com /resources
    25. 27. www.getambition.ning.com
    26. 28. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
    27. 29. Live Documentation #getambition
    28. 30. Filtering mcl3 mediacamplondon “ media camp london”
    29. 31. Collecting getambition
    30. 32. Engaging
    31. 33. Documenting
    32. 34. On the Move <ul><li>Laptop </li></ul><ul><li>Webcam / Mobile </li></ul><ul><li>Microphone </li></ul><ul><li>Wi-Fi </li></ul>
    33. 35. Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul>http://qik.com/video/1795286 Nottingham Creative Business Awards Launch
    34. 36. Sharing getambition
    35. 37. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
    36. 38. Business Networking <ul><li>Personal profile for members </li></ul><ul><li>Groups </li></ul><ul><li>Take part in discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Share experience </li></ul><ul><li>Status updates </li></ul><ul><li>Content feeds </li></ul><ul><li>Niche Networks </li></ul>
    37. 39. Ask the Customer <ul><li>Makers Mark </li></ul>
    38. 40. <ul><li>“ Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.” </li></ul>Connecting Building On-Line Community Starts Off-Line
    39. 41. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    40. 42. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
    41. 43. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>Sign up to Twitter & Linkedin </li></ul><ul><li>Tweet and include the #nellpcm tag </li></ul><ul><li>Install Tweetdeck </li></ul><ul><li>Run a keyword column search </li></ul>
    42. 44. Social Media is here http://bit.ly/4notmY – like it or not!
    43. 45. Questions

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