Here is where I talk, using illustrative slides, about how communicators (or marketers) need to capture the goals of social media in order to convey the value.

1. Social Good Goals.

2. Why are you social? photo credit: flickr.com/photos/38047620@N00/3745750018/

3. Seek a simple strategy + Data drives decisions or a heuristic @mrbenjohnson’s priorities = Disclaimer warning: Ben is a consultant. And likes alliterations.

4. What does your Board of Directors want to see? photo credit: my wife.

5. Social media presence to be actively engaging with the ‘younger’ generation. ✔ Results. ✔ (fill in the blank) Disclaimer: This is a straw man argument.

6. “ Before charging off to build sites or tools or Facebook pages, institutions need a reality check on their purpose. They need alignment of internal efforts, and they need focus on a credible goal. -Jason Mogus, CEO & Senior Strategist Communicopia AUG 28, 2011 communicopia.com/insights/why-we-stopped-building-websites

7. Digital Strategy

8. print ad | direct mail radio | | | | view online ad email billboard tweet | | like | absorb engaging content. kick the tires. donate. sign up for emails. absorb engaging content. follow us. talk about us. donate. get others to donate. Disclaimer: The internet is not a series of tubes or arrows.

9. emails aren’t going away. Dear *|FNAME|*, Thank you for your generous support. Please take action and click this measurable link. By doing so I will make a series of decisions which will affect all future communications you receive from me. This sentence is bolded because most people just scan emails. Sincerely, Digital Signature The Executive Director CALL TO ACTION! This message is intended for *|EMAIL|*. Please click here to unsubscribe, if you must. LOGO.

10. 98% receive your email 2% soft or hard bounce. 18-26% open a few mark as junk. 2-5% click 0.2-0.5% unsubscribe. 1-3% take action How many people do you think read your entire email?

11. Keep Score like a pro. Sifting through the data.

12. Billy Beane, my hero.

13. Wahoo! This is where the button was on the previous image

14. My Blog OpenMedia.ca

15. Articulate your strategy. Choose your metrics. Set your goals. Understand the links. Make the connections. Socialize. Keepyour board happy.

16. CONSIDER A GIFT TO: LIKE THIS PRESENTATION?

17. OR CONTACT ME. Benjamin Johnson c: Victoria, BC t: 250-580-4236 e: ben@979s.com @mrbenjohnson linkedin.com/in/mrbenjohnson