The document discusses how traditional marketing is being destroyed by the social web. It notes that the social web allows everyone to potentially influence others and talk about products. It argues that traditional marketing no longer works and may actually hurt companies. The document recommends that companies see themselves not as sellers of products but as groups of individuals creating things that make people happy. It suggests companies should share what people are doing with their products and what inspires the company, and ask fans for feedback to continue improving. This allows people to want to follow the company and tell their friends about it.

1. How the Social Web destroys Traditional Marketing Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it!

2. Traditional Marketing

3. Internet Marketing

4. The start of the Revolution

5. ! Social Web

6. ! ...everyone can be a star!

7. Hi there! it’s not about things it’s about people You! Who cares? Hey :) Our product is amazing!

8. People will interrupt them talk about your products and only fight you if you Our product is amazing! Hey!! You! Shut up! #*! #*! #*! #*! #*! #*! #*! #*! That Company Sucks! ? ! ! ! See our ads! ? ?

9. Traditional no longer works... ...it even works against you!

10. How do you become a part of the Social Web?

11. you get invited! It’s easy... ...and that means

12. You are not a company that sells a product ...but a group of talented individuals . Who are creating something remarkable . Because the world need something better, more stylish, and more affordable. Something that makes you happy, and gives you that really good feeling inside your stomach.

13. You do not market your products ...you share them

14. ...and you share what people are doing with them. You make your fans remarkable You help them do things better , provide tips and ideas. You tell them about what inspired you , and continues to inspire you!

15. ...and you ask your fans what they need . So that you, with their help, can continue to be remarkable .

16. This way, people want to follow you, because you are worth following That’s a cool company! I will tell my friends about it Cool Nice! Me to! Thanks! :) Like! ! I like them too! :p Thanks!

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