The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement
Principal Strategist at NetChange Consulting
Linkedin: https://www.linkedin.com/in/jasonmogus/
Bio
advocacy campaign and organizational change consultant
been doing digital transformation for 22 years, his firm celebrates 25 years this summer
helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC
What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet
Secret skill: weird sound effects and made up songs for his 8 year old
How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Jos...NetSquared Vancouver
We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas:
1. Email Signup
2. Email Communication
3. Online Donation Experience
4. Gift Acknowledgement
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Vice President of Innovation and Optimization at NextAfter
LinkedIn: https://www.linkedin.com/in/bradyjosephson/
Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.
Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.
Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Con...NetSquared Vancouver
An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.
BARBARA CHRISTENSEN, SENIOR PROJECT MANAGER at Percolator Consulting
Linkedin: https://www.linkedin.com/in/gardengnome/
Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.
RYAN SAXBY HILL: Do your technology choices support your organization’s values?NetSquared Vancouver
Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice
What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values.
Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients.
@saxby
Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks.
Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Philanthropy by the Numbers: The story behind the statsBlackbaud
In our latest edition of npEXPERTS, top thought leaders from across the industry share their perspective on the latest trends and what's next for the social good industry.
Corporate Community Investment: How Technology is Improving Social ImpactNetSquared Vancouver
Corporate Community Investment: How Technology is Improving Social Impact
With Meriko Kubota.
Corporations have a vital role to play in society as contributors to the economy and to the social well-being of their team members and communities they serve. Non-profit organizations with constrained organizational capacity lag in adoption of new technologies and may miss opportunities in utilizing technology as part of community-based programs and projects. Increasing societal expectations of corporations have supported an evolution from Corporate Social Responsibility to triple bottom lines and corporate community investment. Now, with greater movement towards the practice of shared value, there are social innovation examples globally and across Canada. This presentation will further explore opportunities to develop new models for corporate community investment to directly utilize technology for greater social impact.
Speaker Bio
Meriko Kubota (@MerikoK) works with Telus (@telus) in the Community Affairs department.
Experienced professional in managing projects, establishing strategic partnerships and business opportunities, and conducting community engagement in Vancouver and internationally. Skilled at facilitation and building relationships of value and respect with leaders and stakeholders. Innovative thinker who excels at providing solutions and delivering on metrics and targets to demonstrate ROI. Collaborative leader who encourages diversity of thought and thrives on building supportive team members.
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
What Giving Tuesday Data is Telling Us About Effective FundraisingTechSoup
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing, and you will hear about the key findings from the U.S. and around the world about how, when, and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Jos...NetSquared Vancouver
We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas:
1. Email Signup
2. Email Communication
3. Online Donation Experience
4. Gift Acknowledgement
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Vice President of Innovation and Optimization at NextAfter
LinkedIn: https://www.linkedin.com/in/bradyjosephson/
Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.
Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.
Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Con...NetSquared Vancouver
An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.
BARBARA CHRISTENSEN, SENIOR PROJECT MANAGER at Percolator Consulting
Linkedin: https://www.linkedin.com/in/gardengnome/
Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.
RYAN SAXBY HILL: Do your technology choices support your organization’s values?NetSquared Vancouver
Do your technology choices support your organization’s values? Working to build a better online Canada with informed technology choice
What does your choice of technology say about your values? How can choices about technology help build community? Sometimes decisions about Internet technologies seem small, but these small choices add up. Building a strong, resilient, and accessible Internet in Canada requires us all to understand how our decisions affect the larger Internet ecosystem and what we can do to ensure that our decisions are in line with our values.
Using data from the .CA Internet Factbook gathered from audits of 400 Canadian non-profit organizations conducted by Framework, and examples from the Internet and domain name industry, this session will address some key decisions about Internet technology and how non-profit executives can make choices that respect their mission, values and the needs of their clients.
@saxby
Ryan Saxby Hill is an expert in communications and digital marketing. He is currently the communications manager with the Canadian Internet Registration Authority, operators of the .CA domain name. Previously, Ryan led media relations and online engagement efforts at the Canada Foundation for Innovation and has held positions handling global communications and PR programs for Ciena Corporation and Nortel Networks.
Ryan is a founder of Apartment613, an award winning Ottawa-based digital community media organization and serves on the board of directors for the Centretown Citizens Ottawa Corporation, one of Canada’s most innovative non-profit housing providers.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Philanthropy by the Numbers: The story behind the statsBlackbaud
In our latest edition of npEXPERTS, top thought leaders from across the industry share their perspective on the latest trends and what's next for the social good industry.
Corporate Community Investment: How Technology is Improving Social ImpactNetSquared Vancouver
Corporate Community Investment: How Technology is Improving Social Impact
With Meriko Kubota.
Corporations have a vital role to play in society as contributors to the economy and to the social well-being of their team members and communities they serve. Non-profit organizations with constrained organizational capacity lag in adoption of new technologies and may miss opportunities in utilizing technology as part of community-based programs and projects. Increasing societal expectations of corporations have supported an evolution from Corporate Social Responsibility to triple bottom lines and corporate community investment. Now, with greater movement towards the practice of shared value, there are social innovation examples globally and across Canada. This presentation will further explore opportunities to develop new models for corporate community investment to directly utilize technology for greater social impact.
Speaker Bio
Meriko Kubota (@MerikoK) works with Telus (@telus) in the Community Affairs department.
Experienced professional in managing projects, establishing strategic partnerships and business opportunities, and conducting community engagement in Vancouver and internationally. Skilled at facilitation and building relationships of value and respect with leaders and stakeholders. Innovative thinker who excels at providing solutions and delivering on metrics and targets to demonstrate ROI. Collaborative leader who encourages diversity of thought and thrives on building supportive team members.
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
What Giving Tuesday Data is Telling Us About Effective FundraisingTechSoup
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing, and you will hear about the key findings from the U.S. and around the world about how, when, and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
CRMs: What are they and how can they benefit your organization?TechSoup Canada
Do you track your donors in a spreadsheet? Never heard the term "CRM" before? Have a CRM but find it doesn't fit well in your organization?
This presentation covers what a Constituent Relationship Management (CRM) is (constituents can be donors, volunteers, etc.) and why it matters to nonprofits
This is a high-level intro to CRMs and is best for organizations who are thinking about moving to a CRM. It will not cover specific CRMs and their features in depth.
How to find, engage and work with social influencers | Charity digital confer...CharityComms
Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Vernon Bubb, Head of Sales Solutions at LinkedIn, talks to the SMLF members and guests about why social selling is so important for organisations and how sales professionals can gain insights in to their prospects, by expanding their networks and reducing cold calling.
How can government agencies and charities use social media to change behavior, research possible initiatives, and change behavior? Susanna has worked with the city of Vancouver and helped coordinate disaster response for hurricane Katrina — join us to hear her share the insights and best practices learned from her ample experience.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
55 ways to love your donors - The Digital Nonprofit with Benjamin JohnsonNetSquared Vancouver
Frontier has recently conducted a study of online fundraising practices among Canadian Christian Charities. They’ll present their findings, which lay out a series of best-practices that can be used to evaluate any charity website, as well as actionable steps to make some of the most critical changes.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
Skills Based Speed Dating Pt. 1: Pitch-Writing for CorporationsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
How to approach CRM systems to ensure they work for your whole charity | Digi...CharityComms
Richard Cooper, director of programmes, Technology Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Evolution of the Intranet: Creating a Culture of CollaborationC5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect and engage with employees, customers and partners?
Collaboration tools are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations? In short: Is a company that has a robust Intranet and can truly work together better nothing more than a myth - a lofty goal to which we aspire but will never attain?
In this session, we'll tackle these questions and more, taking an in-depth look into why collaboration projects fail to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build an Intranet that fosters a culture of collaboration.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
CRMs: What are they and how can they benefit your organization?TechSoup Canada
Do you track your donors in a spreadsheet? Never heard the term "CRM" before? Have a CRM but find it doesn't fit well in your organization?
This presentation covers what a Constituent Relationship Management (CRM) is (constituents can be donors, volunteers, etc.) and why it matters to nonprofits
This is a high-level intro to CRMs and is best for organizations who are thinking about moving to a CRM. It will not cover specific CRMs and their features in depth.
How to find, engage and work with social influencers | Charity digital confer...CharityComms
Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Vernon Bubb, Head of Sales Solutions at LinkedIn, talks to the SMLF members and guests about why social selling is so important for organisations and how sales professionals can gain insights in to their prospects, by expanding their networks and reducing cold calling.
How can government agencies and charities use social media to change behavior, research possible initiatives, and change behavior? Susanna has worked with the city of Vancouver and helped coordinate disaster response for hurricane Katrina — join us to hear her share the insights and best practices learned from her ample experience.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
55 ways to love your donors - The Digital Nonprofit with Benjamin JohnsonNetSquared Vancouver
Frontier has recently conducted a study of online fundraising practices among Canadian Christian Charities. They’ll present their findings, which lay out a series of best-practices that can be used to evaluate any charity website, as well as actionable steps to make some of the most critical changes.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
Skills Based Speed Dating Pt. 1: Pitch-Writing for CorporationsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
How to approach CRM systems to ensure they work for your whole charity | Digi...CharityComms
Richard Cooper, director of programmes, Technology Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Evolution of the Intranet: Creating a Culture of CollaborationC5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect and engage with employees, customers and partners?
Collaboration tools are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations? In short: Is a company that has a robust Intranet and can truly work together better nothing more than a myth - a lofty goal to which we aspire but will never attain?
In this session, we'll tackle these questions and more, taking an in-depth look into why collaboration projects fail to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build an Intranet that fosters a culture of collaboration.
Digital is a strategy, not just tactics. This presentation is explains what and why and how digital is a strategic enterprise. It explains digital maturity, why its so hard, and has a framework for digital maturity, so you can see where your org is and where you want to go. This is the short overview; the longer version reviews what does into a digital strategy, and dives deep into the organizational principles for building digital maturity within your org, namely leadership, culture and talent.
Digital is a strategy, but how exactly? This presentation is explains what and why and how digital is a strategic enterprise. It explains digital maturity, why its so hard, and has a framework for digital maturity, so you can see where your org is and where you want to go. It reviews what does into a digital strategy, and dives deep into the organizational principles for building digital maturity within your org, namely leadership, culture and talent.
Getting buy-in from the top: ensuring your digital vision is realised | Digi...CharityComms
Zoe Amar, director, Zoe Amar Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What actions can leaders take to confirm their digital investments deliver and sustain value? The practices and performance of global companies, drawn from the experience of nearly 2,000 business and technology executives.
Séptima Encuesta Mundial del Coeficiente Digital de las empresasPwC España
La Séptima Encuesta Mundial sobre el Coeficiente Digital en las empresas se ha realizado a partir de entrevistas a casi 2.000 directivos y líderes de IT de empresas de diez sectores en 51 países (entre las que se encuentran 70 compañías españolas). El informe mide el grado de digitalización de las compañías entendido por cómo estas afrontan, valoran e integran las tecnologías digitales en su organización -lo que hemos denominado el coeficiente digital- a partir de diez comportamientos digitales clave.
Socially Driven Collaboration Research Study 2014 Leader Networks
What happens when Marketing and IT unite to tackle the escalating challenges that today’s
rapidly moving digital, social and mobile world bring? Collaboration brings both Marketing
and IT the potential to influence management decisions while, in tandem, add business value.
When Marketing collaborates with IT, the possibility exists for Marketing to make an impact
beyond raising awareness to improving speed to market for new products and services while
reducing project costs. In turn, IT’s collaboration with Marketing can give rise to greater
awareness of thought leadership and increase share of budget.
When collaboration happens, Marketing often leads the charge to break down the functional
silos with IT. And even though Marketing is making progress, it faces strong headwinds as it
attempts to advance collaboration within the company.
To get a better understanding of the state of collaboration between Marketing and IT, Oracle
commissioned Social Media Today and Leader Networks to field a study to investigate the
changing relationship between these functional teams. Responses were gathered from 662
Marketing and 263 IT leaders from more than 500 organizations around the world.
The Digital Talent Gap - Developing Skills for Today’s Digital OrganizationsCapgemini
The War for Talent Has Gone Digital.
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled.
Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet.
Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
Read to find out how your organization can bridge the digital skills gap.
Do organizations have the right skills for the digital age? How can they plug the digital skills gap? Assess your digital skills maturity with a quick DIY assessment
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
In this Capgemini study the Digital Talent Gap is defined and the important questions answered; do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are the 'Digirati' developing digital skills?
Amid growing competition, decreased funding sources, and more and increasingly complex social challenges, nonprofit leaders must reinvent themselves. They must unlock the charity shackles, embrace strategy and impact, use money as a tool, refuse to play nice and demand real help. We need a new kind of nonprofit leader.
Organizations across sectors are realizing the transformative power of digital. However, while there is increased appreciation of digital’s role, many organizations are struggling to take their transformation initiatives to the next level. They are caught struggling for pace, and risk falling in the chasm between initiation and termination of transformation initiatives.
In this fourth Digital Transformation Review, we aim to help business leaders understand how to accelerate their efforts at transforming digitally.
Jenni Field spoke at PRFest 2018 and looked at research from Gatehouse and VMA Group, which told different stories. Find out what the focus for 2018 is in internal comms. For more information about PRFest visit www.prfest.co.uk
Similar to Digital Teams in 2018: The New Landscape of Digital Engagement – Jason Mogus (20)
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on July 20, 2022.
https://events.techsoup.org/e/m85bvc/
Almost every organization has two superpowers. The first is the data that they have packed away in databases and spreadsheets, often collecting virtual dust on their servers. The second is the visual faculties of their donors, clients, board members and staff members. While most of us glaze over at the sight of a spreadsheet, humans are wired to process visual information at lightning speed. By visualizing our data, we make it more accessible and usable.
You will leave this webinar with a clear understanding of:
The two superpowers organizations have and how to wield them more often and more effectively;
How you can use data visualization (aka data viz) to address key problems you face showing and evaluating your impact;
The types of visualizations that work best for different purposes; and
How to turn a good viz into a great one.
Hosted by TechSoup Connect BC on June 7, 2022.
https://events.techsoup.org/e/m6r8cn/
Every charity wants to do as much as possible with the funds that they have. However, the pressures of the last two years have accentuated this need even further. One way to make your donors’ dollars go further is to be smarter at managing your third-party suppliers.
Learn how to create effective and easy-to-follow procurement processes, with simple tips and examples for every nonprofit. Our expert presenter will cover:
Finding the best value
Sourcing and contract management
Supplier and savings management
Hiring compliant suppliers who share your values
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryNetSquared Vancouver
Hosted by TechSoup Connect BC on May 17, 2022. Featuring expert presenter Aine McGlynn, PhD.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-show-dont-tell-how-your-data-can-reveal-your-impact-story/
This webinar will help you identify stories in your data. Think you don’t have any data-based stories to tell? You’ll be surprised how much data you can find when you start to look for it, apply logic to it, consolidate it, and make it available to your stakeholders – both internal and external.
We’ll help you identify gaps in your data and show you how to think about collecting better data to tell even more in-depth and nuanced stories about your work.
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on May 4, 2022. Featuring Kevin Christopher-George.
https://events.techsoup.org/e/m6tkaz/
This thirty minute session is for nonprofit leaders that are on a digital transformation journey with a SaaS/Cloud provider.
You'll learn how to establish a relationship that will make them both successful. During the chat we'll talk about things that strain said relationships and what can be done to help get things on the right track.
The advice being shared will help participants (re)focus on getting the value they sought when they first subscribed to the SaaS/Cloud solution, while ensuring that the next relationship they create is founded on transparency, accountability and mutual success.
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueNetSquared Vancouver
From TechSoup Connect Western Canada's April 5 event with Paul Orlando.
https://events.techsoup.org/e/mjf6u7/
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate donor/member acquisition costs and lifetime value.
Author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics. Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.
You will learn:
Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
How to manage the cost of growth along with potential value generated.
The difference between growing and scaling a nonprofit.
Hosted by TechSoup Connect BC on March 1, 2022
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-part-i-web-analytics-checkup/
Much like it’s a good practice to see your doctor for a checkup every now and then, the same goes for your website. Join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.
Hosted by TechSoup Connect BC on March 8, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-paid-media-best-practices/
In this digital marketing checkup, Consultant Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing. If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.
Improve Your Event Marketing Strategies by Leveraging What Already WorksNetSquared Vancouver
Hosted by TechSoup Connect BC on February 9, 2022.
https://events.techsoup.org/e/mcm6tz/
Not every organization is going to have success using the same strategies--which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.
We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all...How can I learn what worked and what to put more effort towards when marketing my next event?
Our session is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!
Learning Outcomes:
Specific tactics to add to your event marketing schedule (plus a schedule outline)
Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
What to do if you don’t have a big email list or social media following
How to leverage your event partners, sponsors, and supports to reach a wider audience
How to track your efforts and use data to make smarter marketing decisions
Target Audience:
Fundraising professionals
Charities, non-profits, foundations, etc. (in Canada or the USA)
All levels - intro, mid, experienced
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Shelina Dilgir — Learning the latest trends in individual giving and donor st...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
Hosted by TechSoup Connect BC on August 2021.
https://events.techsoup.org/e/m6hyry/
Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. By the end of the event, you will learn how easy it is to connect with skill-based volunteers that have today's most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Jessica Langston, Director of the Trailblazer Community at Salesforce shares how they motivate Community volunteers, leaders, and meetup organizers to keep engaging with the community, doing their role as organizers, and helping them thrive.
From the CMX Chapters group
https://events.cmxhub.com/events/details/cmx-chapter-ug-programs-presents-motivating-community-leaders-and-organizers/
This is the updated version of the presentation.
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
From NetSquared Vancouver's September 16 meetup.
Are you avoiding the blank page of writing an article, with no idea what to write, and a hundred other things you end up doing instead?
Do you scroll social media for your organization, wishing you had something better to post today?
Creating content doesn’t have to be a headache, it can be fun and easy if we change our mindset and adapt the hacks outlined in this webinar.
This isn’t just the world of content, it’s the world of relationships, audience building, and stewardship online to drive future donations.
But content takes time, so it gets left behind! Sadly though, without YOU creating content, you’re leaving your donors to see nothing but posts about the WE Charity scandal and the latest Kardashian drama!
So if the answer to online presence is more content, the next question is how the heck do you do it?? Nonprofits are so busy. This event will show you HOW to create way more content and reduce the time you spend creating.
With more content you have the chance to connect, learn, improve, and do it all over again.
PS. This video is for everyone in your organization, not just the marketing manager. We can all get involved in content!
Joel Harrison is the founder of ElevateHub.ca (BC impact news and job listings), a social impact podcaster, and marketing consultant for nonprofits and social enterprises. You can find links to everything at https://joelmharrison.com
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
12. Digital teams still mostly live in communications,
though a lot less than before
Insight:
The dramatic drop of
teams situated in the
comms silo reflects a
shifting understanding of
digital’s unique value,
though we still don’t know
where to put it.
Organizing? Program?
Engagement?
Standalone?
It depends.
13. The most common digital roles have stayed
remarkably the same
14. Today’s most desired digital roles are all
about social and data
Insight:
Social media is one of the
biggest ways for digital
departments to flex their
muscles inside orgs
today.
We are excited to see
more online campaigners
soon as this strategic role
tends to add more punch
to teams.
16. The vast majority of digital staff are still
straight and white
Insight:
Our orgs are increasingly
prioritizing diversity and
inclusion but
unsurprisingly this is not
yet showing up in most
digital teams.
We all need to do a
substantially better job
here.
18. Supporter engagement lacks a
home
Insight:
It’s tough to improve
engagement practices
if it’s not clear who
owns them.
This lack of leadership
and structural
confusion around
engagement
leadership limits
adoption of many best
practices.
19. The vast majority are missing opportunities to
understand and activate their best supporters
Insight:
This is so
disappointing.
Orgs that don’t know
what their supporters
are doing or who their
leaders are will miss
opportunities to build
grassroots leadership
and amplify the force
of their campaigns.
20. Broadcast campaigns continue to
dominate
Insight:
While many orgs
report using new
approaches
sporadically, staff-
driven campaigns are
sadly still king.
Engaging supporters
in campaign design
and execution is an
approach that hasn’t
yet been widely
adopted.
21. Bright spot! Most are now asking supporters to
take offline actions, regularly
Insight:
Online actions are most
successful when coupled
with real world actions
and face to face
relationship building.
This is amazing and huge
progress from the largely
faux grassroots
campaigns of the recent
past.
22. Beyond the rhetoric, engagement
still isn’t a priority
Insight:
If we pursue what we
value, these numbers
show we don’t value
engagement by putting
sufficient people or
financial resources on it.
Orgs are leaving
significant opportunities
on the table by not taking
advantage of this help.
24. Hybrid and Centralized teams
still dominate
Insight:
Centralized teams,
which tend to suffer
from overload, have
remained surprisingly
resilient, though the
hybrid model is now
fully proven.
Intentionally separate
teams that share
power well are a
welcome new trend.
25. Centralized teams report lower digital
program impact
Insight:
We have long advocated
that Hybrid teams that
distribute leadership are
better suited to the pace
and opportunities of
digital innovation.
The data now proves
non-centralized teams run
considerably more
effective digital programs.
26. We restructure our teams, a lot.
And it’s only sort of working
Insight:
Restructurings are
stressful on people and
orgs, and it’s painful to
see so many struggle to
find optimum digital
structures.
With all the opportunities
digital offers, we should
be loudly dissatisfied with
ongoing dysfunctions.
27. Digital’s influence continues to grow, and
it’s leading to better performance
Insight:
The data now proves
that digital teams who
lead or shape
decisions around
innovation perform
substantially better
than those who are left
out.
This should be a wake
up call to all
Campaigns and
Executive Directors.
28. Yet digital isn’t at the top of most orgs, and senior
leadership suffers as a result
Insight:
Leaders will continue to
miss (or over-estimate)
big opportunities from
digital to transform
campaigns and orgs until
they add more digital
leads to senior
management.
The data proves digital
deserves a seat.
29. And we don’t invest in leadership development
to help us get to the top
Insight:
With the never-ending
pace of change in
digital, unless an org
supports training it may
continue to be left
behind.
We won’t see more
digital leaders rise to
the top of orgs without
more investment in
leadership.
30. takeaway
insights
when digital leads
we win
engagement is still
mostly just a word
distributed digital
skills lead to
better programs
we continue to
struggle with structure
Action worthy problems and solutions, theory of change.
Cultural storytelling.
Heroes and villains. Hashtag not brand.
Common brand and messages building up into something bigger. A bigger idea, a bigger story.
Repeating the same big frame so that it sticks. Solutions.
Most groups still doing digital within a print and broadcast paradigm.
Distribute agency. Allow for customization and adaptation. Gather ideas and content from crowd. Show your people power.
Spend as much time convening and supporting others to do that work, than you doing the work. That’s how you amplify power now.
Engagement = innovation. All groups doing interesting things in the last 10 years have embraced engagement.
Optimization story. Silos. Coordination. Run with focus and discipline.
Be agile, testing often, failiing fast, pivit. Be resourced for what you’re trying to do.
Too much of our energy is diffused, reactive, responding to others’ needs or vision.
Inefficiencies with having digital spread amongst so many different departments; but more than that, opportunity lost from not being able to drive a proactive cross-channel message out.
Digital as reflective of the whole of our orgs and inability to get things done with excellence.
Listen to new voices. Push the envelope on trying new things. Being OK with failure. Cross over movement boundaries. Empower others to lead.
Network Leadership Mindset (Jan Wei-Skillern Stanford) From growth Mission. From control Trust. From yourself Others. From garnering resources Sharing resources. From the particular Whole.
Advocacy: Focus on content sharing, report and policy idea promotion, media support, online petitions and other actions. Storytelling about winning campaigns.
Fundraising: Focus on online marketing. Emails. Supporter relations. Storytelling about donors and overall impact.
Info or Service Delivery: Focus on content sharing, technology or apps, targeting audiences.
Engagement: Focus on organizing, volunteer management, creative engagement options, project management of shared work.
80 respondents .
Data gathered late last year, compared to three years.
4 countries, 56% US, 24% CDN
40% were medium or large, 40% were small under 20 staff, 16% were very large
Communications still most commonly owns digital, with 38% of teams residing here. Program/campaign was the next most common at 15%, and 13% run a standalone digital department.
An additional question asked what senior manager digital leaders report to, and 45% report directly to an ED or CEO, though this is most common in small (58%) and large orgs (58%).
Data from our 2014 report shows a 60% decrease in the number of teams now situated in comms. 44% more teams report directly to the ED today than what we found in 2014.
Digital directors and data/CRM managers are the most common full time staff roles. Social media, writer, online campaigner, designer, and project manager fill out most teams’ core roles.
Today’s teams most commonly outsource designers, videographers, and tech developers.
Numbers from our 2014 report were remarkably similar, with the notable changes being a doubling of full time Data/CRM managers, 11% more digital strategy directors and 6% fewer tech developers on today’s teams.
Q: If you could hire one more full time role for your digital team, what would it be?
Social media manager continues to top our hiring wish lists. Online campaigners and data/CRM managers are just behind. Designers are also high on the list, as are a new entrant this year, dedicated videographers.
In 2014 writers were the most desired new full time role, followed by tech developers and UX professionals. These roles have all dropped from the top 5 this year.
Is the number of FTE’s with responsibility for digital work growing?
70% of respondents’ digital teams have grown in the past three years with the most significant increases seen at medium, large, and very large orgs. 15% of teams grew “substantially”.
Most small org teams (68%) have 1-2 digital staff. Most medium org teams (50%) and large org teams (42%) have 3-5 staff. Most very large orgs teams (27%) have 11-20 full time digital staff.
Our 2014 report showed similar levels of team growth (63%) but most of that was concentrated in very large orgs. Organizations across all sizes are now growing more consistently.
Q: What percentage of your digital staff are people of color or LGBTQ? 59% of teams have fewer than 25% POC or LGBTQ staff on their digital teams. 34% of teams have less than 10%. Teams at large and very large orgs tend to be the most diverse.
We did not ask a staff gender make-up question. Sorry!
An additional question asked how high a priority diversity and inclusion are in hiring and campaigning, and found a majority, 51%, “have prioritized it as extremely important.” Only 8% said they ”talk about it but nothing changes.”
Q: Does your org have a department dedicated to managing supporter engagement?
Only 10% of respondents have a department solely focused on engagement.
14% run engagement from within communications and 12% within fundraising. About a quarter, 23%, share the responsibility for engagement among multiple departments.
A plurality of 29% of respondents have no department whatsoever responsible for engagement.
Q: Does your org track supporters along a ladder of engagement (or other similar framework)?
Three quarters of organizations do not track supporters’ progress using a sophisticated framework such as a ladder or pyramid of engagement. Only 26% regularly track engaged supporters.
Almost a third do not measure supporter engagement at all.
An additional question showed only 22% of organizations consistently track engagement across departments, a key element of effective multi-channel communication.
What philosophy best describes how your org campaigns?
73% of respondents still primarily “send our supporters stuff telling them how to contribute”.
17% report a directed-network or open distributed model where they “provide guidance and tools to supporters on what campaigns they run and support local leaders in running their own”.
Only 10% of respondents regularly survey supporters to collect input on what they should campaign on.
Q: How often do you ask supporters to take an offline action?
85% of respondents ask supporters to take an offline action at least once per year. Over half ask for real-world engagement monthly.
Only 15% don’t typically ask supporters to engage in offline actions.
An additional question found 2/3 of respondents are now doing grassroots organizing or in-person campaigning, with 25% reporting they “do this well”.
Q: Is the budget for supporter engagement appropriate to achieve your goals?
64% reported their dedicated engagement budget isn’t sufficient to do what is expected of them, or is actually non-existent.
Almost the same amount, 59%, don’t expect a budget increase for 2018.
An additional question asked for staff count dedicated to engagement, and found 43% have zero staff managing engagement, and a quarter (24%) have only a skeleton crew of 1-2.
Q: What model does your digital team operate under?
Hybrid teams and centralized teams are running neck and neck in today respondents, at 37% each. A new team structure, “intentional independent” now represents 13% of teams.
Hybrid teams are the most popular structure in small (50%), medium (41%), and large (33%) orgs. Centralized teams still dominate very large orgs at 47%, with hybrid trailing at 29%.
In 2014 centralized and hybrid were also nearly tied for first, at 40% and 38% respectively. Thankfully “avoidant independent” and informal (ie. no team) have mostly disappeared today.
When compared to peers and industry best practices, how effective is your digital program?
Only 10% reported their digital program is “highly effective” compared to peers and industry best practices.
On digital structure, a separate question found only 10% of teams work extremely well. 42% report their structures are broken and do not work.
Interestingly, teams using the centralized model tended to report a less effective digital program. Of today’s highest performing teams, 50% are using the hybrid model and 25% are intentional independent.
Q: Have your digital or communications teams been re-structured in the past 3 years?
Three quarters of teams have been restructured recently, with almost a third having gone through a restructuring more than once. Only 22% of teams haven’t changed since 2014.
Despite all this re-engineering, an additional question found that only 11% of teams report the way their org manages digital to work very well. 49% find their structures work “somewhat well”, which leaves an unfortunate 41% stuck in structures that create significant problems and don’t work.
How involved is the digital team in decision-making around new campaigns or initiatives?
Digital is being incorporated into the campaign planning process more and more, with 17% of teams leading new campaign development, and 36% being involved throughout campaign or new initiative development processes.
Importantly, 50% of teams who report running highly effective digital programs lead new campaign processes, and a further 33% of today’s top performers are involved throughout the decision-making process. No high performing teams are merely “informed” of new ideas.
Q: Is digital represented at the senior-most management level of your org?
42% of orgs do not have someone with digital experience at the senior-most level of management. The larger the org, the less likely someone with digital experience is on the executive team.
Among our high performing group, a full 75% had digital represented directly on the senior management team.
An additional question asked how management perceives digital’s strategic value, and 50% report they “miss major opportunities”. 9% have unrealistic expectations on the value of digital.
Q: Is your professional development budget to support growth of yourself & your team sufficient?
56% of respondents have an insufficient or non-existent budget for professional development.
An additional question asked about coaching or other leadership development opportunities for digital directors. Only 37% of respondents have access to this support. Another third report inconsistent opportunities, while the bottom third are left out of professional development entirely.
Digital Leads Win: This year’s research found that digital teams who influence decisions on new campaigns, are represented on senior management teams, and receive leadership support run higher impact digital programs. Yet half of respondents’ organizations continue to miss major digital opportunities.
Engagement: We loved finding that more organizations are doing grassroots organizing and offline actions, but broadcast campaigns still rule. The vast majority of respondents don’t measure engagement and lack dedicated staff + budget to lead it, showing engagement is still more of a concept than a deeply valued reality.
Structure: Three quarters of digital teams have been restructured once or more in the past 3 years, yet only 10% find their structure to be highly effective. That’s a lot of painful change leading to uncertain results. Cross-departmental tensions have shifted, showing up today where innovation is happening most often in our advocacy organizations.
Distributed: Digital competencies continue to be built across departments, a good thing. While centralized and hybrid teams remain neck and neck as the structure in most respondents, we found that teams with the highest performance digital programs are overwhelmingly using the hybrid model.
Engagement: Start by helping the top realize they can’t win big change without real people-power. Make it happen by using widely-proven engagement techniques, track and report impact. Your cause, staff, and supporters will thank you for it.
Structure: Landing a progressive digital model that works for your whole org isn’t easy. Employ a grounded, multi-month process that starts with listening inside and out, and be bold with making the changes asked for, including breaking apart existing fiefdoms.
Story: most important thing.
Leadership: Don’t wait for senior execs to find you: get better at management, strategy, coaching, and communications. Lead your org where it needs to go, and get help to become the kind of open leader the world needs now. The path to making our orgs more effective is clear, we just need to take it.